14. The Voltswagen April Fools Joke with Maseer Rabbaig

Branding Deep Dive with Ahmed Cheema

Branding Deep Dive with Ahmed Cheema
14. The Voltswagen April Fools Joke with Maseer Rabbaig
Apr 02, 2021 Season 1 Episode 14
Ahmed Cheema

Maseer Rabbaig joins the show to discuss Volkswagen's April fools joke this year. The company claimed that it was changing its name to Voltswagen to signify that it was going towards an electric future. However, this announcement was leaked a few days early and VW played along with it until finally saying it was a joke later on. 

Key takeaway from this episode:
Be conscious of your brand's personality when posting content.