DP Knudten has worked on some of the biggest brands in the business, including Coca-Cola, McDonald’s, Great Wolf Resorts, and much more. He’s the author of Nonfiction Brand - discover, craft and communicate the completely true completely you brand you already are, and co author of the best selling ROTOMA - the ROI of social media top of mind. He also hosts two podcasts with the same names as the books - the nonfiction brand podcast and the rotor podcast. 

In this episode, we dive deep into what branding is, why branding is important, how to discover your own non fiction brand, and much more.  

If you don’t know where to start with your personal brand or you feel like you have to tell a bunch of fake stories to build your brand, this episode is a must listen.  

Key Lessons:
1. Understand and communicate who you are, what you do, how you do it
2. At networking events, find open C formations and avoid closed circles

DP's website: https://dpknudten.com/