In a professional athletic career spanning 12 years, Brendon played 244 games in the (‘AFL”) with the Richmond Football Club from 1990 to 2001.
Upon retirement from professional football, Brendon practiced law with King Wood Mallesons in the Banking & Finance practice.
In January 2005, Brendon was appointed CEO of the AFL Players Association where he was responsible for representing the collective industrial interests of all AFL players.
Brendon returned to Richmond as CEO in August 2009. As CEO, Brendon leads a diverse team of over 150 people, a budget of approx. $90 million and is responsible for the performance of all aspects of the organisation.
Under Brendon’s leadership, Richmond’s iconic Punt Rd Oval headquarters has been transformed into an elite high-performance facility, and the Club has achieved record consumer and commercial results year on year, resulting in over 200% revenue growth since 2010.
Further, with the establishment of Aligned Leisure Pty Ltd and the Richmond Institute of Sports Leadership, Brendon leads the largest and most diversified sports business in Australia.
Importantly, the Club has competed in seven of the last eight AFL Finals Series, winning the 2017, 2019 and 2020 AFL Premierships.
Brendon is a strong diversity advocate and served on the Board of the Victorian Human Rights & Equal Opportunity Commission from 2009-2013. He is also a current Non-Executive Director of both Aligned Leisure Pty Ltd and ASX listed company, Home Consortium.
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