Covid has posed many challenges for business, and for private practices that were forced to close their doors during hard lockdown periods the question remains, how do you ensure you can attract your patients back without it seeming like cold calling after periods of closure?
Join host Kathryn Cross (Clinical Myotherapist) as she chats with seasoned business owner/operator and fellow myo Cher Hetherington and staff member Lucy Frostick of Fix Muscle Performance (formerly Shepparton Myotherapy) about ethical ways in which she and her team work to ensure they attract and maintain their clientele following Covid lockdowns.
Cher is originally from Wahgunyah, Victoria. Cher started her business in 1995 in Shepparton as a single owner operator.
Shepparton Myotherapy became Fix Muscle Performance and moved to new location in March 2017 and now employs up to 30 staff members at 116 Corio Street Shepparton, Victoria.
Cher has been involved in World Cycling working with Garmin Cervelo and Orica Green Edge between 2009 to 2014.
Cher created an App called MyoCycle in 2013 alongside World Champion and Australian Gold Medialsit Brett Lancaster.
Cher is the founder of the event “Prepare Like A Pro” daubing in 2015 and has recently launched Myo Mix Growth Group, for people in the business of myotherapy keen to networked with like-minded individuals and businesses keen to grow personally and professionally.
After over 25 years in business Cher still has fierce passion for Myotherapy and the future of the industry. The clinic accepts many High School Work Experience Students as well as Myotherapy University Students needing to complete their observation hours, Cher is happy to provide this opportunity as she believes this is how you nurture the future of this fabulous profession.
Deep dive as we discuss:
- how to attract patients back following lockdown periods
- challenges experienced with a return to practice
- strategies on how to prepare to practice
- how clinicians in our Sunshine State were impacted and managed their return to clinical care
- how to make your business CovidSafe for you and your patients
Thanks to our Sponsors:
MyoMix Growth Group - Hear and learn from industry experts
Download a copy of your CovidSafe Plan template developed by MA in conjunction with FIX here, and remember as recommended by our guests, update your plan relevant to government announcements for your jurisdiction.