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Summary:

Adriana DiNenno is a Product Manager at Health eCareers. She’s spent her career working within recruiting and all things HR, and she has a passion for helping people find jobs. Christine Burke is a B2B Marketing Director at Health eCareers with 15 years of experience in brand management, email marketing, demand generation, and storytelling. 

In this episode, Adriana and Christine talk about the role of data in recruitment and how it can help optimize recruiting processes. 

Chapters:

[0:00 - 5:09] Introduction

• Welcome, Adriana and Christine!
• Today’s Topic: The Power of Data Driven Recruiting

[5:10 - 18:36] How data helps in the recruitment of physicians and nurses

• In the current drought of physicians, data help recruiters craft the most attractive job postings possible
• The benefits of collecting data points along the recruitment funnel

[18:37 - 23:44] How to use data from surveys, A/B tests, and qualitative research to inform better business decisions

• Crafting job postings that will attract successful candidates
• Tracking clicks and engagement with job postings and along recruitment funnel to improve process and identify applicant pain points

[23:45 - 31:34] What kind of behavioral analyses to use for recruiters and applicants

• Finding trends in job seekers’ clicks and views to pinpoint what is most attractive
• Responding to trends in the job market, like the shift from full-time to contract work

[31:35 - 34:17] Final Thoughts & Closing

• Why you should partner with someone who can help you analyze your website and recruitment process
• Thanks for listening!

Quotes:

“What makes a job posting more desirable to view vs. another one? Is it the way it’s written? Is it catchier than others? There’s a lot that you can get out [analyzing job seekers’ behaviors].”
“When organizations have a hard time finding talent, they have to pivot and get creative.”


Contact:
Adriana's LinkedIn
Christine's LinkedIn
David's LinkedIn
Dwight's LinkedIn
Podcast Manger: Karissa Harris
Email us!

Production by Affogato Media

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Produced by Affogato Media