The Private Equity Podcast, by Raw Selection

From Founder to Three Exits Building a Services Company and Selling to Private Equity

Alex Rawlings

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0:00 | 24:08

In this episode, Alex Rawlings speaks with Robert Irving, CEO of Buffalo Growth Partners. Robert shares his journey from building and selling a fire & life safety business to scaling within private equity and launching his own independent sponsor firm.

⏱️ Timestamps & Key Topics

00:00 – Introduction
Robert’s journey across founding, exiting, and re-entering private equity.

00:30 – Building & Selling a Business

  •  Grew to ~80 technicians and exited at 29 
  •  Joined a PE-backed roll-up, completing 100+ acquisitions 

01:21 – Biggest PE Mistake: People

  •  Misalignment of talent and roles 
  •  Importance of matching personal goals with business needs 

02:42 – Off-Market Sale Process

  •  Relationship-driven deal (~18 months) 
  •  Shared vision and timing were key 

03:40 – Why Sell?

  •  Rapid growth (3M → 12M revenue) 
  •  Opportunity to scale within a larger platform 

06:57 – Winning Deals

  •  Human connection over price 
  •  Understanding seller motivations (legacy, growth, people) 

09:18 – Scaling a Roll-Up

  •  Leadership staying close to frontline teams 
  •  Challenges of tech and data integration 

10:47 – Key Lessons

  •  Retaining founders drives value 
  •  Equity rollovers create alignment 

12:14 – Frontline Reality

  •  Change fatigue is real 
  •  Strong leadership needed during integration 

14:13 – Founder Retention

  •  Tailor roles to individuals 
  •  “Right person, right seat” approach 

16:36 – Buffalo Growth Partners

  •  Focus: service businesses (“guys in trucks”) 
  •  Operator-led investment model 

18:30 – Off-Market Strategy

  •  Dedicated outreach + industry credibility 
  •  Aim to be the “first call” when owners sell 

21:21 – Recommendations

  •  Brad Jacobs (M&A & scaling) 
  •  Alpine Investors (people-first PE) 
  •  Bill Gurley – Running Down a Dream

🔑 Key Takeaways

  •  People alignment is the biggest driver of success 
  •  Trust and credibility win off-market deals 
  •  Retaining founders unlocks long-term value 
  •  Execution and integration are critical 
  •  Operator-led PE is gaining momentum 

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection www.raw-selection.com


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