Viveca Chow is a NYC Lifestyle Expert and the first Hong Kong born and raised Broadway musical performer, rewriting the international city’s history. Featured on NBC, CNN and Cheddar News, her storytelling skills seamlessly extend to her role as a Content Creator where she has effectively collaborated with and generated content for over 550 brands like Capital One and Samsung across various platforms. With a combined audience of 230k followers and over 100 million views and counting, she is passionate about promoting and uplifting AAPI businesses, as well as cultivating a community rooted in creativity, positivity, and adventure.
In this episode, Lexie and Viveca talk about her journey from the world of entertainment to becoming an influencer and how she grew her audience to over 200k. Viveca details nailing an Instagram strategy and how to vet and land paid influencer partnerships.
Here’s What You’ll Learn:
Listener Links:
Viveca Chow is a NYC Lifestyle Expert and the first Hong Kong born and raised Broadway musical performer, rewriting the international city’s history. Featured on NBC, CNN and Cheddar News, her storytelling skills seamlessly extend to her role as a Content Creator where she has effectively collaborated with and generated content for over 550 brands like Capital One and Samsung across various platforms. With a combined audience of 230k followers and over 100 million views and counting, she is passionate about promoting and uplifting AAPI businesses, as well as cultivating a community rooted in creativity, positivity, and adventure.
In this episode, Lexie and Viveca talk about her journey from the world of entertainment to becoming an influencer and how she grew her audience to over 200k. Viveca details nailing an Instagram strategy and how to vet and land paid influencer partnerships.
Here’s What You’ll Learn:
Listener Links:
Lexie Smith
Hey guys, I’m Lexie Smith, a mom, multi-hyphenate entrepreneur, and the founder and CEO of THEPRBAR inc. coaching platform and agency. In my career, I’ve had the privilege of guiding countless brands, ingenious publicists, eager students, and ambitious entrepreneurs on their PR journeys. I’ve danced with the Giants and nurtured startups, directed in-house PR departments, lent my expertise to boards, and spread knowledge across universities nationwide. Throughout all of this, I’ve seen our industry change and evolve while simultaneously proving that some timeless fundamentals remain unshaken. This show takes you behind the scenes of the world of media, marketing, and PR, aiming to teach you all the new tips, tricks and how the best and brightest are achieving success overseas. Now it’s time to grow. Welcome to the show.
Lexie Smith
Vivica Chow is a NYC lifestyle expert influencer and the first Hong Kong born and raised Broadway musical performer rewriting the international city's history. Her creativity and artistry seamlessly extend to her role as a content creator, where she has effectively collaborated with and generated content for more than 550 brands including Capital One, Samsung, AT&T, Giorgio Armani and many others. With more than 100 million views and counting alongside a combined audience approaching 300k followers. She is best known for creating bite sized videos to change small local businesses lives, amplify Chinatown and empower New Yorkers to live their lives to the fullest in their own city. She is also a beautiful human being inside and out. And I could not be more excited to host her on the show today. So welcome Vivica. We know you're in NYC. So let's kick it off with what do you like to do outside of work for fun?
Viveca Chow
Lexie, thank you so much for having me. I'm such a huge fan of you and the podcast and I've just learned so much from it. What I like to do for fun, I actually just started taking ice skating lessons figure skating to heal my inner child
Lexie Smith
To heal, okay, so I'm imagining your New York you're at this is how West Coast I am. Is it like Rockefeller Plaza? Where that, that classic thing is, no am I off, am I right?
Viveca Chow
So, I would say close. I actually started skating at Bryant Park. Because yeah, that's where all like the Christmas Winter Village markets are. And when I skate there, I just feel so festive. And that's kind of why I got reminded of the fact that I really wanted to figure skate when I was young. And now I am taking lessons there.
Lexie Smith
That is so cool. And when you say Bryant Park, I think of New York Fashion Week because I was an avid consumer of America's Next Top Model and Project Runway.
Viveca Chow
And so when we all
Lexie Smith
There, it's all like pop culture, like where did I hear about it on TV? Ice skating, okay, um, anything else around the city?
Viveca Chow
I kind of just am a huge adventure. So whatever, creative hobbies I kind of am drawn to, I try to find these experiences online. And I mean, it's a, it's a hobby, but I also am able to monetize it. So I think that's the best of both worlds,
Lexie Smith
Which we're going to dive into, Actually, let's do it right now. So you're a multi-hyphenate entrepreneur and creative and human being. So let's dive into what I call a career cliff notes version of your career. You can honestly start wherever you want, you can start in college, you can start Broadway, but I, let's let's tell the people, all the things.
Viveca Chow
So I wanted to be an actor ever since I was nine ever since I participated in like the first musical as a children's ensemble. And I knew that I wanted to be on Broadway. So throughout the years during middle school, high school, I took a lot of classes and I got myself into training, and eventually got into a BFA musical theater program at Point Park University in Pittsburgh. And shortly after graduation, I moved to New York City and I booked my first Broadway show, which was unbelievable. I honestly just like I thought I was being pranked to be honest when I got the phone call so and ever since then I've been acting on stage on screen and during the pandemic, I kind of realize that the acting industry is not as sustainable as I would like to be just because it's so unpredictable. So I was kind of on the boat as a lot of people, you know what, what's next? Right? So I kind of found the perfect segue into content creation. I started on Tik Tok. And it basically is very similar to acting just in a different medium. It's still, you know, script based, it's like entertaining its value. So I kind of started there. And then I posted my first video, and it got viral. And I just got the epiphany that I wanted to spotlight trying to tell because this was when the pandemic happened, it was during the peak of the pandemic, and we were getting a lot of a lot of racism, especially the AAPI community, and Chinatown was so affected by that. So I was like, you know, what, if I could contribute to this, and maybe a video would introduce one of my favorite restaurants to someone out there, you know, that in itself was worth it for me. And it made me happy. And so I started doing that. And as time went on, and as the pandemic kind of, you know, got back to wherever we are now. I expanded my niche, and now I cover everything from food to experiences to lifestyle, and I still try to spotlight a lot of AAPI businesses and business owners.
Lexie Smith
Okay, so what platforms you said TikTok, and acting obviously, on stage and on screen. What other Are there any other platforms that you were creating content for today?
Viveca Chow
I am mainly on Tiktok, and Instagram. And I think those two platforms remain the most powerful platforms to grow your brand, just because of the way the algorithm is written into the codes, in my opinion.
Lexie Smith
All at the algorithm Gods I don't know, I bow down to them. Sometimes I'm mad at them all the things, right. That's actually the perfect segue because there's a few different topics I do want to get into today. But the first one, something I know about you is that you grew your Instagram following by 100k in six months. Just first off, well, I think I've had the PR bar count for I don't even know, four years, and we're not even close. So second, I also know you have a methodology on how to strategically nail this Instagram growth. What I don't know is what that formula is. So can you share any meat potatoes or appetizers on you know, how to not let social growth just be up to the algorithm gods as they say. So
Viveca Chow
I think it kind of works hand in hand, the algorithm and also the content itself. And a lot of the times personally, I have been quick to blame the algorithm without kind of like, analyzing, like, why my video wasn't doing well. So the structure of the video is really, really important. And I always divide content into four content pillars, right. So this would be inspiring content, it would be educational content, entertaining content, and informational content. And from there, like, decide where your content fits, and do a lot of research and emulate similar creators in terms of like content style, what they're talking about, scroll through the comment sections, and look at what questions people are asking in that video. And then kind of like, make a content plan and go from there. But the video itself, the most important thing is the first three seconds, the first three seconds has to be something like think of it like an essay, right? It has to hook you. If it's not interesting to you, it's in the first three seconds, most likely, people are going to scroll. And what I mean by hooking someone in is like, how is this video going to be a value to your viewers? Like what are the pain points that you're trying to hit? Right? So in terms of thinking about pain points, it's like what, what is the problem in the niche that you're trying to be in? And what is the solution you're offering, right? And something I also love to tell people is that the hook ideally should have the word you in it. So instead of, oh, here's my favorite Amazon finds. You need this Amazon. XYZ, because when you're involving your viewers in your content, it makes them feel like they're a part of it. And also they can kind of like empathize a little more. Oh, you're talking to me. And now I feel like this strange obligation to keep watching this video and there's a sense of urgency, right? So a lot of the times where it's like must need you have to do really well because there you invoke a sense of urgency with your followers and viewers and From there, they're most likely going to be hooked onto your content feel like they're going to get value out of this if you hit the pain point correctly, and continue watching all the way through, because that's the end goal, right? So watch the video all the way through, and then they can decide whether they want to follow you or not. So that is kind of like how I approach all my videos.
Lexie Smith
Did you know that I send out a community newsletter roundup every Tuesday, chocked full of resources, media kit, downloads, journalist contact information, event invites visibility opportunities. Basically, if you're not on the list, hit pause and sign up, it is super simple. All you got to do is go to theprbarinc.com/newsworthy. That link is in the show notes, too. Okay, back to the show.
Lexie Smith
Do you, so in terms of, okay, that's kind of the structure almost like the storyboarding of it in terms of imagery. Have you found, you know, talking to the camera or B roll? Have you found themes or things that work better? In that lane?
Viveca Chow
So it really depends. So remember, the four content pillars I just touched on? Let's say you wanted let let's look at some influencers, right that are like huge. We're talking like 13 million followers, like Mikayla or Kearson, Titus, you know, those kinds of influencers. And something they do all have in common is talking in front of the camera. But I would say that is really specific for anyone that is trying to make them the brand. So it's more like a FaceTime. So it's like, if you're FaceTiming, me and I like your personality, then like I kind of want to, like get hooked into your world, you know what I mean? So there are different ways of affecting your audience with how you put out your content. So let's say I'm a cooking influencer, most likely, I'm going to do a voiceover video, because that just kind of like, you can put the steps together really quickly. And then you can pop in a voiceover and it's very informational, concise, and clear. Other ways, like I don't know, like, Man on the Street videos, where people have those mics, where they're like, running up to random strangers and interviewing them. That's more for like, entertaining content. So it would be if it would be, it would be for like viewers that are kind of just like looking to like, you know, like, after a long day of work, they might just want to like be on on their beds and scroll and have this form of entertainment. So from there, like knowing those things, kind of decide whether where or how your brand fits into those content pillars and go from there.
Lexie Smith
My brain right now I'm like, Dude, I'm starting to scroll up all of the things I'm already going to do. Now, content creation is such a big pain point for so many of us, myself included. So I already taken 500 notes besides Okay, so besides the content, let's say you nail the content, anything else that we should should know in terms of growing quickly.
Viveca Chow
So the caption is actually really important if you are kind of pumping out more informational slash educational content because of SEO, Search, search engine optimization. So this is like let's say if someone goes on Google and searches, best PR tricks of 2023, for example, and a lot of the times now TikTok videos will pop up. So this is why I really like to kind of break down what I'm seeing in the video and put it in bullet form into my captions, just so that Google can pick those up as well as a lot of audiences now especially younger Gen Z audiences, they are using TikTok as a search platform. I've done this before to like a lot of life hacks and life questions. I don't even use Google anymore. So I use TikTok. So this is why the caption is so important. So if you list out in this video, you're talking about all of these things, it's most likely going to pop up when someone searches for it.
Lexie Smith
Just so much work. But it works!
Viveca Chow
It works! I promise
Lexie Smith
But okay. Holy crap. I could literally hold you hostage for 20 hours and pick your brain on this. But I know there's some other topics I want to get us get us to. So any more kind of last things you want to I know there's 500 things to say but on Instagram before we kind of scoot on over to the world of partnerships.
Viveca Chow
Yeah, so I would say in order to grow, be consistent, and I posted one video every day for two years and I think that really does. Your face. I know I was so burned out honestly, I was so burned out it wasn't really healthy for me. So now I think I've found like a better lifestyle for that. But in terms of consistency, like as long as you're consistent any platform is going to pick up like, hey, this this creator this account is trying. So I do think it really does help. You don't need to post eight times a day, do not listen to people who tell you that you need to post eight times a day, because quality over quantity always. And the second thing is if one video is doing better than any of your other videos, so let's say your average view is 2000 views in one video even goes to 3000 views, replicate that video, replicate it in terms of content style, like are you talking to the camera? If you are, do that, again? What are you talking about, you know, are you solving a problem, if you are, solve another problem, and also keep the same hashtags. And if you're using a trending audio, keep that, so replicate it because it's like a domino effect.
Lexie Smith
Fascinating, guys. Okay, and what well, we'll bring up later like where people can go to connect with you, and if they want to learn from you what that looks like, etcetera. But we are going to scoot on over to partnerships a little bit more. And on the show, we have talked about landing partnerships. As a publicist, and entrepreneur. These conversations, though, have largely highlighted the brand's perspective. Today, I want to flip the script and hear from the other side. And then who better to hear from obviously, than a content creator, like yourself, who has worked with more than 550 brands, from small local businesses, to startups, to Fortune 500. Before we get into kind of the nuances, the very first question I have is, was there a point in your journey? Or when is a point in a content creator or an influencer's journey where they can even begin to think about having paid partnerships? Like what is that threshold these days?
Viveca Chow
Some people will tell you, it's a follower thing. Maybe it is, maybe it's not. But I do know creators who have 2000 followers and work on paid partnerships, you know, if they pitch correctly, and if one of their videos garnered a lot of traffic, they get reached out to in that way. So I don't really think so much as a follower account. And also, there's UGC content these days, user generated content, which you don't need followers at all, you know, like, you don't even need a social platform, because you're creating these ad videos for the brands to run as paid ads. So it just really depends. And I think more importantly, it depends on the quality of your work and whether you're able to generate a ROI return on investment, right?
Lexie Smith
The next biggest question all this so, so many brands, in my experience, feel apprehensive to engage in paid influencer marketing campaigns for the fear of not seeing ROI. So I'd love to know your experience on this, like, Have you have you seen there is ROI on your own campaigns like, which is there a theme to which type of campaign just really any, any thoughts from your lens?
Viveca Chow
In full transparency, I always know whether I'm going to be able to generate ROI in terms of what the partnership is about. So for example, like a lot of my New York City lifestyle videos, I send people to like free pop ups. And if a brand has a budget for that specific pop up, they want to get butts in seats, I know I'm going to do that for them, just because like those videos always have like, amazing engagement of like 12%. But I know myself and like if a brand comes to me, and they're like, Hey, we have a foundation that we want to sell, like, I'm not gonna convert, like, and that's just kind of like, because I've focused so much on like content on like experiences like I didn't I haven't really built my own brand for to showcase myself completely yet, which is, which is what I'm working on in 2024. But I think that knowing the, the influencer and looking at their stats and like what kind of videos do they post? Like? Do they always feature products, you know, if they don't feature products, and maybe it's not a smart move to reach out to that influencer, even though she has a lot of followers or really good engagement, because there's going to be a disconnect there, the audience is going to know that it's an ad. And unfortunately, like, in these days, ads turn a lot of people off, you know, once you see it's an ad, they're like, Oh, well, you got paid to do this, right. So I think as cohesive, you can make it with an influencers brand personal brand. And just to knowing that it fits into their content organically and that's going to require research, that will be the most helpful moving forward.
Lexie Smith
Okay, so if a brand has identified that you or someone is a good fit, what would you suggest from there? Should they be reaching out to you directly? Is that what people are doing? Are they going through, you know, a management company? What does that process look like?
Viveca Chow
Yeah, so most creators and influencers have an email on their bio and If they don't, then I definitely recommend it. Because how else is the brand going to reach out? So I usually, well, I have management now. So before it would be my email, and now it's my managers email. So whatever email it is, and my manager actually has a very strict vetting process. And I know this because sometimes she's like, well, this email didn't have this, this, this, and now it looks sketchy. So I do know that she has, like a really strict process of like, kind of going through it. And sometimes the biggest like mistake, I would say, I see through these emails, just like the brand doesn't really take the time to like, introduce who they are at all, there's no information. And also, my manager specifically taught me this is that like, she looks at the email that it sent from. So sometimes if it's like a personal email, so she might feel a little bit hesitant. But if it's a business email, she's a bit more open to kind of like researching, like, what's, what's going on there. So usually, we receive like a pretty detailed pitch. And then we really like it when everything is on it. So what are you looking for? Is this a paid or unpaid partnership? You know, is there a budget? Because if those things aren't mentioned, that's going to be our next question is, hey, is there is there room for a budget, you know, because while unpaid partnerships are great, like this is also my work and you know, my energy and my time, so sometimes it's not so mutually beneficial to create a free video for a free product. So yeah, that's, that's the next step.
Lexie Smith
Okay. So this is another huge and big question. And I think, I want us to look at this for from two lenses, one for someone who's interested in getting into the influencer game, but also to give those who are wanting to work with influencers. An idea of how to set expectations. How the heck is there like a standard bar for how you would go about starting to price a partnership?
Viveca Chow
Great question. I think this really depends. There are a lot of resources that you can kind of price compare and a lot of information on TikTok, actually, because a lot of social media managers are on there. But a really good resource is “F you pay me” but F is like, you know, I don't want to swear on a podcast.
Lexie Smith
Like, like spelling out that word. Like
Viveca Chow
it's f y p m, but it stands for fuck you pay me
Lexie Smith
like fuck you pay me.com or fyp.com. I'm saying it.
Viveca Chow
I'm not. I'm not the actual website. Let me let me look at that real fast. But that's a really great resource. Because it's FYPM dot VIP.
Lexie Smith
Oh, okay. I've never heard of that.
Viveca Chow
Yeah, so that is a good way to gauge a lot of brands paying influencers. So you can always start there. And a lot of a lot of creators are really transparent with their pricing and online. So I would say that always price yourself higher. Because it's all always gonna go down. So at least like, you know, don't go crazy and like price, like, I don't know, if you have 2000 followers or pricing $100,000 for posts, that's nuts, right? Like, use your common sense. And like kind of go from there strategically through research. But FYPM is a really great option.
Lexie Smith
I’m 100 percent looking at that after the show.
Viveca Chow
Absolutely. And I would say for brands, when they reach out to me, I think the first thing I take note of is like how personable is it? You know? Does it come off entitled because some of sometimes the emails do and it's like, what we're looking for we're looking for six Instagram reels. And what you would get is this great price of the amazing meal being at valued $200 If I was doing like a food collab, and that, to me is just like, there's a better way in saying it, you know? So I do look out for those details. Where like, are you valuing my time and my expertise as a creator and I think with this awareness, emails can be crafted in a way that make me feel appreciated. And even if it's an unpaid partnership, like I'll most likely say yes, because I'm like, wait, that was so nice. And like I love what this brand stands for. And I understand you don't have a budget but like, I want to work with you, I want to, I want to help you, you know, so those instances do also happen.
Lexie Smith
I wish everyone was like you because I but I think you can kind of pick up on the tone or the vibe of someone by doing that research and research is such a freaking important topic across so many different elements of marketing and PR and the The last kind of thing I wanted to chat about today. Well, the second to last is I know you recently have gone on a journey of learning more how to do your own PR. Now some people I will back up and say some people will categorize influencer marketing, as PR when I'm talking about PR here, we're talking about more kind of traditional press. So I loved and I think it's such an interesting seat for you to sit in. Because you do you are so involved in pitching in this lane. And now you're kind of switching the hat over to more traditional media first, do you feel like there there is there are commonalities big differences, or what is your experience been in this journey?
Viveca Chow
My experience has been a really great one, I think that I've learned so much. And from being on the other side of pitching to traditional media, I've learned that it's really all about making it clear for the other person as easy as possible. Because most of the time people have like, what three seconds to make their impression of an email. And the more detailed something is and the more they lay it out for me or I lay out for them, the more appealing it is because it kind of just shows like there's like an unspoken rule where it's like, oh, this person kind of did the research. So I would say there's definitely that commonality there.
Lexie Smith
And if someone is kind of sitting on the fence embarking, deciding, you know, should they go down the DIY route? Or should they pursue a publicist? Are there any kind of considerations? This is a completely like preferential or personal question that you think would be helpful for them to way.
Viveca Chow
I like to do DIY, because I am a huge self starter, and I get. So, I don't know, I just feel such a sense of accomplishment when I'm like, Oh, I'm, I'm doing this, and I'm learning along the way. Because I think the most important thing is to like, invest in yourself. And that's the most important thing you can do for yourself is learn a new skill. And I think that it's been such an amazing journey. And I mean, for those who don't know, Lexie, it's my coach. And I don't know if I can say that. But I have to say that.
Lexie Smith
It's not, it's not a secret. Yes, I have had the privilege of getting to work with Viveca on PR things. It's not why I'm bringing this up why I am bringing this up is because you've been the most phenomenal person to, to watch and you've had so much success. And I think what you exemplify is the perfect person who should do DIY, and that's because you want to and you're willing, and it excites you. And not everyone has that I've worked with plenty of people who are just doing it for cost savings. And it becomes very, very clear that they aren't really truly up to do the job unless they don't succeed. And you on the other hand, bring such an energy to the craft, that you've had just as much, if not more success, than if a publicist were pitching on your behalf. So I just think it's a good like case study for people who are, you know, balancing or weighing kind of what what route is right for them?
Viveca Chow
Yeah, I think at the end, it comes down to how well do you know yourself, right? Like, if you don't have the discipline for this, then just, you know, go the other route and hire a publicist. But if you know that you have this, like itch that you're scratching, and I don't I love, I love information. And I love education. And I think like learning just, it's amazing. And then you can pass it, you can pass it on to like your friends and like you can help them and like it's just like a, it's a circle. So it's just so lovely. Yeah. And it helps that I have an amazing, amazing coach. Like see, like, my boyfriend, who's kind of like is on the side when we're on our calls, right? He just sits there. And every single time after we finished our calls, I would you know, hang up, and I would look at him, he looked at me and I'd be like, every time I thought that there was nothing to talk about on the call. I'm just like, hit so much information and it's just like so
Lexie Smith
I can talk.
Viveca Chow
It’s great, it's great. It's fantastic. And I love that like I you know, feel fire under my butt. And I'm like, now I'm smarter.
Lexie Smith
You are smarter and what I can share for anyone listening who's on the brand side too is that having the opportunity to work with Vivica She's phenomenal to work with as a human so if you are you know if you do your research, you look at her content and it is fitting for your experience or what you do I just want to cosign that, you know I have had on the flip side I've worked with people in the content creation category that aren't fun and great to work with if you are so the love fest is mutual here. Thank you guys for listening but I do think you know again I wanted to highlight that because this is why I think you've seen so much success is the way you've approached it and your your mindset towards it. The last thing I'm gonna hold you captive to talk about today is a very, very important question. Deepest one on the show, you know, we've talked Pitchin’ what can we find you Sippin’. What is in your fridge?
Viveca Chow
That is the million dollar question.
Lexie Smith
You can do it by hour, you can do it by season, whatever you want.
Viveca Chow
Okay, so as I've gotten older, I stopped drinking alcohol because I just get hangovers, I get hangovers right there and it makes me really sad. So now I'm stepping away from alcohol. If I could pick an alcoholic beverage it would be champagne with elderflower liqueur.
Lexie Smith
Fancy, pretty fancy,
Viveca Chow
And a little bit sweeter. A little bit floral you know so that is that is what I would go for every time I you know feel up to the instant hangover I get. I don't know. I don't know why it happens.
Lexie Smith
But yeah, it happens a lot and it doesn't have to be alcohol if there's a beverage you enjoy. I I think the most common answer across six seasons has been water, which I'm like, good for you healthy people.
Viveca Chow
I can't really, I'm so sorry. I am the worst. That's probably why I get hangovers. It's because I don't drink enough water.
Lexie Smith
I didn’t drink water today. It's fine. I'm drinking like five cups of coffee. I treated myself to this. So here we are.
Viveca Chow
Nice. Nice. Yeah, so I I would say my other beverage of choice is something I grew up on its childhood semi It's comfort, a nice hot cup of Ovaltine. And this was very popular in Hong Kong. It's a malted chocolate drink that you can find at Hong Kong diners per se, and I would just order it and now I bought it and I make it pretty much every night. It just tastes so good. Anything malted to me just taste like mwah. Chef’s Kiss.
Lexie Smith
What is it one more time? What's it called? Ovaltine? Ovaltine? Okay, maybe I've heard of it. I don't know. Maybe not. I'll have to look into it. But it's definitely chocolate. I do. Um, we're okay. Where can people go to connect with you to consume your content to get more in your world?
Viveca Chow
Yeah, I'm on Instagram and TikTok. It's my name Vivica Chow. And I also have a website Hello It's Viveca dot com.
Lexie Smith
This has been so much fun. I just want to thank you for taking time out of your day to come Pitch and Sip with me guys. If you enjoyed this episode, please make sure to reach out to Viveca give her some love, give her a follow and brands listen back so you can hear exactly how to pitch her if that makes sense for you. So until next time on the Pitchin’ and Sippin’ podcast.
Hey guys, if you are enjoying the Pitchin’ and Sippin’ podcast, please do me a huge favor and leave a review wherever you are listening. If you want to connect with me to learn more about THEPRBAR inc. You can do so on Instagram @ the PR bar underscore inc or you can check out my website at theprbarinc.com Cheers!