Pitchin' and Sippin' with Lexie Smith

Next-Gen HARO - Source of Sources (SOS) with Entrepreneur Peter Shankman

• Lexie Smith • Season 7 • Episode 128

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 In this episode, Lexie Smith talks with Peter Shankman, a 6x best-selling author, speaker, and entrepreneur. In the world of media he is best known for founding HARO; an online service for journalists to gather feedback from the public, and a newer service called Source of Sources. Additionally, Peter is a marketing expert for several national and international news channels, including Fox News, CNN, and MSNBC, and is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.

Peter's conversation delves into the core principles of SOS, highlighting its simplicity and efficiency in connecting reporters with knowledgeable sources. He shares insights on how SOS improves upon its predecessor by incorporating the immediacy and directness that made HARO a game-changer in the PR world. Peter also offers valuable tips for crafting effective pitches, stressing the need for brevity and relevance. Tune in to discover how SOS is setting a new standard in media sourcing and learn from Peter’s extensive experience in both journalism and entrepreneurship.


Here’s What You’ll Learn:

  • Discover how Peter transitioned from a journalism major and fashion photography student to a successful entrepreneur and media expert.
  • Understand the origins and evolution of Help A Reporter Out (HARO), the revolutionary platform for connecting journalists with sources.
  • Learn about SOS, Peter's latest venture designed to improve and simplify the way journalists find sources, and how it builds on his previous work with HARO.
  • Explore how Peter built trust over his career and why it is crucial for successful PR and media relations.
  • Discover why the immediacy of email communication was a key factor in HARO's success and how SOS maintains that principle.
  • Gain insights into how Peter's personal network and interactions have contributed to his success and the growth of SOS.
  • Learn about the strategic partnership between SOS and Muck Rack, and how it enhances the value of both platforms for journalists and sources.
  • Understand the common pitfalls in PR and media relations, such as off-topic pitching and unnecessary preliminary information requests.
  • Hear Peter's advice on how PR professionals can make journalists' lives easier and the broader impact of creating valuable, respectful relationships in media.


Social Links: 




Lexie Smith  

The New York Times has called Peter Shankman, a rock star who knows everything about social media and then some he is a sixth time best selling author, entrepreneur and corporate in person and virtual keynote speaker. In the world of media. He is best known for founding HARO, an online service for journalists to gather feedback from the public, and a newer service called SOS which we'll dive into later. Additionally, Peter is a marketing expert for several national and international news channels, including Fox News, CNN, MSNBC, and is frequently quoted in major media and trade publications, including the New York Times, the Wall Street Journal, The Los Angeles Times, The New York Daily News, so many more basically, Peter, you are a rock star. Welcome to the show. I'm so excited to have you today. I always love starting off with where's home base? Where are you zooming in from?


Peter Shankman  

So I'm zooming in from my apartment, high in the sky on the 16th floor and out of midtown Manhattan right now. We are 60 stories above the ground overlooking Central Park and the Hudson River and the ridiculous heatwave that we are currently going through.


Lexie Smith  

You know when someone says 60th Floor it like immediately narrows down even the options of where you could potentially be So fair enough. And then what do you like to do outside of work for fun, although I will say I can't imagine you have any time because you do so many things.


Peter Shankman  

Well, I think first and foremost, I'm a single dad. So first and foremost, I like to hang out with my my 11 year old daughter whenever I can, but on the few times a month when I don't have her I am a licensed skydiver, so I have a little over 500 skydives. As a matter of fact, if I shut off my video, you will notice that that is me over the Pyramids of Giza in Egypt, so I am a licensed skydiver. I am a two time Ironman triathlete. A couple of dozen marathons under my belt. What else do I do? I'm an avid peloton, junkie. And then my newest hobby, which I'm enjoying with my daughter a lot is Magnet Fishing where we go to lakes or rivers or canals or in some cases, the middle lambs in a little rowboat, and we toss a giant magnet attached to a rope over the side and just see what things of metal we can pull up.


Lexie Smith  

I've literally never even heard of that. It's kind of It reminds me a little bit of if you're gonna go on the beach or the detector, yeah, it's


Peter Shankman  

similar to that. But it's it's this giant magnet that can pick up like 2000 pounds. We found iPads, your iPhone. Oh, it's crazy. It's so much fun. Wow.


Lexie Smith  

And how close is New York? Okay, so I'm completely opposite. I'm in Southern California. So are you pretty close, I guess there's a body of water in the middle and I can see the Hudson


Peter Shankman  

River three blocks away. But we also tend to go well, we'll get in the car and we'll drive sometimes we'll drive upstate and if we just happen to find a random lake or random canal or something like that, we'll just we'll pull over toss the toss the magnet and and just you know, see we can't find is. It's the ultimate ultimate, you know, her mom poses both nerds but it's a lot of fun. Now


Lexie Smith  

are you gonna let your daughter skydive if he wants to if she wants to,


Peter Shankman  

I'm not gonna push her. But if she decides she wants to do by all means I'd be a hypocrite naughty,


Lexie Smith  

fair enough. Wow, she is one of the world's most interesting dads. So cool. So cool. My dad spent twice and he has a huge picture framed of his in his office. But the fact that you do that avidly is, is wild and cool. And I think very in line with the fact that you're a risk taker, which is obvious in your your career, which is kind of what I want to get into as well. Because I mean, that bio doesn't even like scratch the surface of everything that you do. So in this show, I always do a really quick, what I call career cliff notes version, you know what came before today. Now, you can go any direction here, whatever feels most important to you. But I'd love you to catch everyone up to speed and me up to speed on kind of the trajectory of your career thus far. Yeah,


Peter Shankman  

I mean, I had a I had a career that in was an absolutely no way planned. I was a journalism major at Boston University and was studying fashion and portrait photography in grad school in Santa Barbara. In the early 90s, when when I got a note from the government that said, your parents make too much money, we're taking away your financial aid for my graduate school. And I sent the government back letters and my parents do make too much money however, they keep it and the government didn't find that funny. So I'm, I moved back to New York City where I was born and raised. And I was hanging out you're way too young to appreciate this reference. But I was hanging out in something called the Melrose Place TV gossip chat room on America Online. And it's in that chat room with someone else. So I was talking to and she said, oh my, you know, this journalism degree from bu My company is trying to build a newsroom. Why don't you submit your resume and I said, Sure, I have no experience that'll be perfect. And I learned that sarcasm doesn't translate on the internet and in 1995 I was hired as one of the first one One of three founding editors of the America Online newsroom and we helped build AOL news back when the internet was America Online. When AOL was the internet, we built. We built AOL news into the first news powerhouse. It's funny, I'm watching the You know, you're hearing all about the current presidential elections. And then the national conventions that are going on. We were the first online news service to cover a political convention 96. So it's, it's it was pretty awesome. I did that. There about three years, left, moved back to New York started a PR firm, had this crazy idea that I could do a.com PR firm as the.com boom was just starting, I built it to 18 employees, sold it to larger agency in 2001. consulted for several years. And eventually, you know, my ADHD means I talked to everyone. So I was talking to people left and right. And I had this huge Rolodex. And reporters started realizing that I had this huge Rolodex, and they'd call me and say, Hey, we're doing a story on boba who do you know, and it's sort of taking longer and longer for me to find people to to to give these random reporters I'm like, there's gotta be a better way to do this, that led to my grading help reporter and help Reporter Out, became the de facto standard in how journalists get information, how PR people give information, how small businesses create, that was acquired by a company called Vocus. Now, Susan cision Did some interesting things with it that weren't necessarily in line with how I saw what I what I built. And I this was I mean, I told it 14 years ago now and I had a two year earn out, which I made easily. And it's okay you know, that did that can't go home again, started a bunch of other companies that I still run, I run a co founded a company called mental capital, which is a consulting firm for to help companies attract, hire and retain neurodiverse employees, of which I am one. But there's always something nagging me about what was going on with with with the original Haro. And eventually, they changed everything, put everything into an app, I'm like this. You know, I might have to revisit, revisit this. And so I built a new website, what sorts of sources and sorts of sources is essentially a better version of whatever is created? And yeah, so I'm doing that now as when that's a source of sources.com. It's still free. I have about 25,000 users right now. And about 1000 journalists using it. And the goal is to build that up, I was able to partner with a wonderful company called muck rack, and we're doing some great stuff together to help help grow it. And yeah, it's never boring to me that


Lexie Smith  

no kidding. I mean, truly, I feel like if anyone has been in the PR industry, in the last, I've been in for about 15 years now, back when focus was focused. That's funny, I haven't thought of focus in a while. But HARO, and what you built is iconic. I mean, it was the standard, it completely set the tone for how a publicist or a PR agency, like it's part of your daily routine, like that is just like one on one, I have a separate I have a PR agency, and I have a PR education company and PR education company, I'm a whole YouTube, like training on how to win at Hara, which I now need to change is heartless changes now what connectively And now it's your kind of bringing back what was so great about HARO, originally. So let's talk more about SOS. And you kind of briefly mentioned this, but I want to go a little bit deeper, what was the essence that was lost, that really prompted you to want to how to start again, not kind of like literally start again and rebuild.


Peter Shankman  

I think for me the thing that I always loved about heroin and when I built was the immediacy of it three times a day, you get an email, with queries from journalists. That was it. It was as simple as simple could be it didn't get any easier. Email has always been and will always continue to be the most interruptive app. It is the killer app. You know, you don't you can shut off your tax because every what's actually it's rare that you shut off your emails. And so for me, I was able to create this thing that was interruptive and immediate. And I felt that decision was changing that and they weren't really you know, they took away the emails for a while. No one in the right mind is going to log into a website, to remember to log into a website three times a day to see if there might happen to be acquired from journalists. That's the beauty of email. And so, again, keep going I didn't want to restart it. I had no desire to go back. You know, you can't go home again. I'm a big believer in that and then I was complaining about it enough that my girlfriend basically said, you either need to shut up or start again, because you're getting annoying. And I'm okay. I said, Fine, I won't talk about it. But you know, there's one thing and she's like, just just just go start it. And so here we are. And the key for me was really to create something that had that same simplicity that my original thing did, but could be better could could bring in the thing that about me as I'm a big, having been a journalist, I'm a big believer that mutual respect is what goes this world. And it's kind of why pardon my expression that we're as far as we are right now. Because we've lost mutual respect in every conceivable concept of whatever, you know, and it's so easy. I mean, I'd have a scooter that I take my daughter to school on a little stand up scooter that goes about, you know, just ridiculously fast. And, you know, someone in a van or in a Ford f150 will cut me and my daughter officer on the scooter. And you know, my first instinct is I'm gonna go, I'm gonna break the window. So drive by right, cooler heads prevail. But we've gotten to this point in this country where everything has to be a fight, and the concept of mutual respect doesn't exist, and it's a shame. So my goal was to bring back something, integrate something new that would focus on mutual respect and focus on the premise that, hey, you have one chance, if you pitch off topic, you're gone. If you're a reporter who claims to be reported on, you're actually just Joe's house of blogs, in his mom's basement, you're gone. And to keep this place this level of civility and this level of kindness that is sorely lacking in the world. And if it benefits everyone else, it'll benefit everyone else with worries, no question about it. Let's get better. Let's do it better than, than that, let's let's go back to kindness. Let's go back to being decent. You know, that's why a and I'm charged for it. And on the homepage, it says if you like this, and it helps you send a donation to best friends, animal society, or the New York City Mayor's Alliance on animals. Those are two wonderful organizations that that I love when I get these emails that you know, from best friends saying, hey, just got donation in your name. Thanks so much, you know, it's good, we're putting good into the world. So I think I think there's not enough good in the world right now. And we should do it, there should be more


Lexie Smith  

cosine. And for anyone who's new to this show, I'm realizing let me take a step back, I just assume everyone on the planet knows what, what you have created. So if we don't simply just give them an overview of what the platform does, Ken would probably should have started there. But here we are. Well,


Peter Shankman  

I'm ADHD. So in my head, it's perfect to do it right in the middle. Source of sources.com is a website, you sign up, you just enter your first name and your email address, we don't spam, all we do is we send out two to three emails a day, with queries from journalists, that's it, anywhere from five to 150 queries to 100 queries per email. If you are knowledgeable about any of the subjects in the email, you simply respond to the reporter directly. That's it, you can get caught in the media, you can be used for articles, whatever it is literally that simple. We are supported by a small, tiny little text ad at the top of each email, which pays the bills, keeps the lights on and allows me to continue doing what I'm doing. That is pretty much it. That is SOS, the premise is to connect journalists with sources around the world and make it easier for both sides to do their jobs.


Lexie Smith  

Beautiful. Okay, so let's go here. You would I mean, you this isn't terribly long ago that you restarted this backup, or maybe just time is one big void, but I feel I mean, was it? It's been within the last year, right?


Peter Shankman  

I started SOS in April, March maybe? Yeah.


Lexie Smith  

Okay. So even sooner. I just didn't want to I don't trust my own brain with that. And you're already at 25,000 subscribers. So how do you go about rebuilding that audience? Oops.


Peter Shankman  

So one of the key things is that you have to have trust. If you don't have trust, nothing you build is ever going to succeed. Right? I could go out and buy a list of 500,000 people right now, if I just randomly hit them with this email. It wouldn't work. If I randomly email 1000 journalists said, Hey, use me and I'll send out your queries, it wouldn't work. This is 20 years, 25 years now of talking to the media of talking to people a building my own personal mailing list of doing all these things that I've proven in the last quarter century that I'm for real, right? That I'm not full of shit, but I'm not going to spam you that I'm not going to try to sell you crap. I'm not going to pull a sticker, a sticker mule and start, you know, bring politics and everything. For me. My goal is to create something useful. And over the course last 25 years, I've done that several times, and people trust me and they trust hey, if he's gonna be my inbox, I trust that what he's sending me is good and worth it. And so because of that, I will read what he sent me it's going to be useful to me and beneficial to me. So to answer that question, have it grow so fast? I sent a note to my audience that I already have. Hey, I'm doing some knew this might be useful to you. And because of the trust that built up in the last 25 years. People were down for it. Yeah.


Lexie Smith  

Okay. And so on the journalist side, I mean, this might be the same answer. It is, how are you? Okay? Yeah, you're just the people you know, in your network are just sending you home people.


Peter Shankman  

I know my network. But more importantly, the people in my network are talking to the people in their network. Mm hmm. Right. They're saying, hey, you need a story on whatever you should talk to you about. Amazing. I mean, well, Peter, he knows people, I trust them. I've used them before he's good.


Lexie Smith  

Let's go a little bit more into this this trust thing, because I think personally, that a huge benefit, or a huge reason people do PR is for building trust and credibility. Now looking at it, right. This is all like with Asterix and hypothetical, but in theory, like, I don't know, back when I was deciding to double major in journalism, and PR, PR, you know, public perception, trust, credibility, these are all core things that sure we can debate these days. But anyways, the point of PR is to help build trust, one facet of it. And something you just mentioned kind of was your ability to, to build trust throughout your career. I'd love to dive into that a little bit more. And if there were any avenues that you felt important in your journey, was it as simple as you were just nice to people? Was it you know, put your you put proof out there? What were the pipelines and the stages you spoke on helpful along the way? What were the the moments throughout that helped build that trust in your opinion? Well, a


Peter Shankman  

lot of it also is the fact that like I said, massive ADHD, right, so if I'm on an airplane, which I am constantly, I'm talking to everyone, and let's face it, unless you faked your death, if you're sitting next to me in a plane unless you fake your death, I don't know everything about you by the time we land. And the beauty of that is that that you go into my rolodex. And then when a reporter says, Hey, Peter, I'm doing a story in Nigerian farming. Oh, you know, I sat next to a sub Saharan soil expert from UCSC. The other day, let me connect you to the good karma value is immense. Yeah. Connect this person with that holy kind of story, or thank you so much. So that builds the trust right there. For me, it's about growing that trust and letting reporters know, hey, you're in good hands. Right? Everyone's trying to get something everyone's out for something. I'm trying to help people. And I've, what I've found is that the more I can help people, the more money I wanted to make.


Lexie Smith  

Yeah. If only it was that easy for the rest of us.


Peter Shankman  

thing, it's not hard. Yeah, let's overthink it. Right? A lot of us, you know, don't go into something, figuring how much money you make for you go into something, fixing a problem. fix a problem that already exists fix a problem that people have. I try to teach my daughter that all the time, you know, figure out what you don't like instead of bitching about it, change it. And by changing it, you can actually make it. When I started Harrow. The only thing that existed was profit by PR Newswire. And they were charging for it. I said, what if I did this for free? I'll never work. Why not? Yeah.


Lexie Smith  

Let's talk a little bit more about this partnership with MK rack. And for my longtime listeners, you guys are you've heard lindian Lindland dia, I gave her a hybrid name, Linda Debian on the show multiple times, who's their director of comms at MK RAC. Anyways, big Muckrock fan on this show. And I saw because I follow Linda. Linda, I keep wanting to call her Linda. Sorry, Linda, if you're listening, listening to this. I saw her announced on LinkedIn about the partnership between SOS and Muckrock. What is that? How did that come to be? Because Muckrock is I mean, arguably, I'd say if not the top two largest, pure technology companies in the world, say scission is up there too. Anyways, talk to me a little bit more about that, that partnership. So


Peter Shankman  

I've known Greg, the founder of my practice since probably 2000. Back in the during the Shorty Awards. And great guy, really great guy, we've been friends forever. And it's the second I came out with this. He's like, we gotta get in unless we want to be involved in this, want to do this. So for me, it was I was able to figure out, Hey, how can this benefit him and have it but if it may, right, you know, it's a way for macragge to grow their audience reach a new audience. To get themselves bigger, and the flip side, it's a wonderful way for SLS to shine through and be the only service that gives you information on those journalists immediately. When they post right they submit their queries. Oh look, there's Democrat votes right I find that exactly what they do. And so it's a really like I said, it's a win win for everyone, which is always what you want to go for total


Lexie Smith  

so we were kind of talking pre show a little bit more but basically what the partnership looks like to us on the consumer side is the journalist information propagated in the email of SOS is that pull is pulling from Buck rack. Right. Got it. Okay.


Peter Shankman  

Well, it's a link there. Yeah. What's nice about that is that It shows people a the power of math, right? But B it gives them in those few seconds they have to respond before the journalist gets overwhelmed with queries. It gives them just a couple of ACEs extra aces in the hole to be able to say, hey, it says here that you liked fish. Well, my client is a fish or whatever, you know. Yeah.


Lexie Smith  

So let's actually talk about the body of that pitch. Okay, so everyone listening is like, either they're already signed up, or they're, they're running to sign up now. And they could be a founder. They could be, you know, doing their own PR or it can be publicist or PR from listening, whatever. Do you have any best practices or tips on if we have 500 Phishing experts responding to the phishing expert query, how to send out any just any tips, helpful tidbits. Speed


Peter Shankman  

and shortness. You want to be as quick as humanly possible. I know people who use this for heroin I'm seeing they're doing a press was they actually set you can set a different ringtone for a certain email and they make that ringtone for the 5:45am SOS they make that their alarm, they make that their wake up alarm, they wake up they see that the queries if there's anything they respond immediately to go back to sleep, or you know, they say they get up and go to the gym, but we don't know they go back to sleep. But the key there is to be able to create a short perfect tactile pitch that works with sort of fill in the blank. So you know, let's say you have five clients you have five pitches ready to go all you have to do is fill in the reporter's name the info the country make sure the competition was right into pics send write three paragraphs no longer have it ready to go send it immediately. Those are your best options to win. Within an hour the reporters gonna have how many managers? Yeah,


Lexie Smith  

fair. So do you see pleasantries mattering? Like you know that? Yeah.


Peter Shankman  

You know if our pitching you is like Lexie Hey, how you doing Peter Shankman? I represent Hudsons fisheries, I understand that you're doing a story on rivers that contain the most trout, you'd be surprised to know the Hudson River in midtown Manhattan contains 60% trout would love to get you in touch with Dr. Joseph fisherman who is the leading trout expert for all rivers in the country to talk to you not only about the Hudson River, but about rivers up and down the East Coast. By the way, saw your map rec profile. Notice that you're also an avid skydiver, we should jump someday I have 500 jumps in jump at Scott at the ranch in upstate New York. My contact info is this my email is this. Here's my phone number Call me anytime all the best news story Peter Dunn sent me you can make it personalized and make it quick, you make it easy, they get exactly what they need. Boom. So


Lexie Smith  

I dabbled in writing, you know, my once upon a time dream to be a journalist once you know once every two quarters, maybe I'll write something. So I have used the original hurl platform from the writer side as well. And some a type of pitch that I have received, which I hate. And I'm just curious, are I just a kind of more dumbfounded me. I'd love to ask your opinion on so I would receive first and foremost requests for more information before they took the time to pitch me. Like can you provide me like the full list of questions from my client? Or, you know, I need more info on your stats kind of like, my their pitch was vetting me further. That's one I've seen. And then two, I have someone great for this. Let me know if you're interested. How do you think that fares and SOS?


Peter Shankman  

I think as long as the information is solid, they'd be okay with saying I have someone great for this. But as much information you could give them in the beginning, the better.


Lexie Smith  

Yeah, that's what I say. Because now there's an extra email, there was an extra email step involved. I'm like, Cool. If you have someone great, why don't you just send it to me? Like, you know, I'm looking. So that would be one one kind of pitfall that I've seen. Obviously, you talked about brevity is important. Speed is important. Any other major nose or things to avoid on the platform?


Peter Shankman  

Don't pitch off topic. Never ever, ever, ever, ever pitch off topic. Yeah, it cannot stress how important that is. You will be kicked off. Like immediately. Right? Stay on topic pitch the story. It's that simple. It


Lexie Smith  

is that simple. Yeah, I still get pitches for this show. Like for liquor companies, like hey, I have a new wine bottle founder who wants to come on like it's not actually an alcohol show, but can try. Relevance is super, super important. Okay, so the last I have a couple of questions. We're almost wrapping up here. I always like to give people who I feel like have a truly full view or wide view of the industry and opportunity to share any sort of call to action something. Let me give you an example here. So I had the editor in chief of The Huffington Post on like, if there's one thing you would love, like, you know, you're speaking to a core audience of journalists and publicists. Right now, what is the one thing you want everyone to hear? She she went on about the need to kind of save journalism and how to do that. Is there any call to action on your heart, and maybe it's in alignment with the mission of SOS that you just, it doesn't have to be related to anything we talked about, but we'd like the people listening to hear.


Peter Shankman  

And think the best information you can do is to be honest, to be real. To understand that journalists have to do 10 times more with five times less. Write if you can create something that helps them do that. I've always said this, and I'll give you a better answer. A publicists job or PR person's job is not to get press with their client appeared, publicists job is to make the reporters life easier if they do that. Everything else will work


Lexie Smith  

down by nailed it. Love that such such good advice. Okay, and then arguably the most important question of this entire show, you know, we've talked a lot about pitching, we have to go into what we can find you sipping so what is your favorite beverage, it can be non alcoholic, alcoholic, whatever you drink.


Peter Shankman  

So the big problem for me is that because I'm ADHD, I do everything fast. I talk fast, I speak fast. I eat fast I drink fast. I can chug a Diet Coke incredibly quickly. The problem is, I never really drank alcohol growing up I never drank in college and ever had those that bad tequila experience in college or anything like that. When I finally discovered alcohol, my late 20s I was running my agency. I was like, wow, this is really good. And I was drinking it just as fast. I was drinking diet coke because I do everything fast. So for me it's very rare that I drink alcohol when I do drink alcohol I should be very aware of it. Because I will sip a glass of tequila the exact same way I sip a Diet Pepsi and nothing good comes with that. So I have learned to be very aware of when I drink I would say my favorite drink. By far just in terms of volume of it that I drink is Diet Pepsi. i On the occasion, I go out with my girlfriend, whatever and we go to a bar or at a hotel. I am a sucker for a well mailed fashion. But it has to be really well laid. There are way too many people that know I'm talking like Mad Men, old fashioned.


Lexie Smith  

So yeah, I'll go with that. Fair enough. Okay, and so if people want to, let's do two things here, where can they sign up? Or learn more about SOS? Where are we going to send them you can


Peter Shankman  

go to source of sources.com Sign up literally takes eight seconds. Boom.


Lexie Smith  

Okay, and guys, we'll put that in the show notes and then second if someone wants to connect with you further, because also you do more than SOS where is the best place to send them?


Peter Shankman  

So my entire life is@schenkman.com I am on very active on Instagram at Peter Shankman. I'm active on threads at Peter Shankman. I have not been active on Twitter for over a year because I'm not a fan of Nazis. But you can find me on Facebook, Instagram threads, LinkedIn, YouTube, all just Peter Shankman, and feel free to search him and my website is schenkman.com.


Lexie Smith  

Okay, I have to quickly ask then your feeling so you're pro threads.


Peter Shankman  

I am pro threads. I'm a very big fan of threads. It's a nicer environment. I was I was look at one point. I was Twitter's 49th most followed person. And then of course celebrities found it but I was the biggest proponent of twitter twitter helped me build arrow Twitter was incredible. And it had been dying for several years before before phony phony phony stark as I call him took it over. But he just he just killed it. He just ruined it. And it's it's it's not a place I want to associate with I haven't posted there since I think May of 23 which is or


Lexie Smith  

you've seen any journalists publicist entrepreneur connections happening on threads?


Peter Shankman  

Yeah, they're, they're, they're definitely I'm making this


Lexie Smith  

sound because it's like, Okay, I've been procrastinating on it. But Fair enough. Fair enough. Okay, well, that's all the time we have for today. Thank you so much for your time, Peter. And you guys, until next time on the ready, not the Ready Set coach podcast. Let me restate that. That's my other podcast. And until next time on the pigeon and sipping podcast


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