Pitchin' and Sippin' with Lexie Smith

Understanding Pay-for-Play vs. Earned TV Shows with TV Host, Producer & PR Pro Christina Nicholson

• Lexie Smith • Season 7 • Episode 136

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In this episode, Lexie Smith sits down with Christina Nicholson, a TV host, producer, correspondent, and the owner of Media Maven, a public relations and content creation agency. The two dive into the complex world of pay-for-play TV segments and the evolving role of press releases in modern public relations. With her background as a TV producer, Christina sheds light on how to leverage paid TV opportunities effectively. They discuss the state of the press release in 2024, with Christina sharing her candid thoughts on why press releases no longer hold the power they once did. Lexie and Christina discuss how publicists must adapt their strategies to stand out in an oversaturated industry as the media landscape becomes increasingly challenging and reliant on affiliate marketing and paid placements.

Here’s What You’ll Learn:

  • The difference between earned media and paid-for-play TV segments and how to leverage each.
  • How to legally share media appearances, including what to avoid when using logos or video clips.
  • When paid media placements might be worth the investment, what should be considered before committing?
  • Why press releases have lost effectiveness and what works better in today's PR landscape.
  • How affiliate programs are now essential for product-based companies seeking media coverage.
  • Content creation, blogging, and SEO support PR strategies and client goals.
  • How has the shift in the media industry made pitching harder, and what tactics help cut through the noise?
  • The role of affiliate marketing in media placements, especially for significant outlets like Cosmopolitan and Good Morning America.
  • Common misconceptions around earned vs. paid media and how to communicate this to clients.
  • The importance of personalized pitches and building relationships with journalists over-relying on outdated methods like press releases.


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Lexie Smith  

Christina Nicholson is a TV host and owner of media maven a public relations and content creation agency. In addition to her agency, she mentors small business owners on what to do to act as their own publicists if they don't have an agency budget. She is also a national TV host, producer and correspondent. She runs a family blog at Christina all day. Is a mother of three, an avid reader and a girl after my own heart as a pizza lover. So Christina, welcome officially to the show. First off, where is home base? Thank you. I'm in Wellington, Florida. It is a suburb outside of West Palm Beach. Okay. How are you guys faring?


Christina Nicholson  

No, we're


Christina Nicholson  

good. We had, we haven't been like hit by hurricanes this year, but we did have, with the hurricanes, we had like crazy tornado, tornado outbreaks, like nothing anyone has seen before, for like hours. There were multiple tornadoes happening at the same time. It was wild. That is horrifying. 


Lexie Smith  

Okay, so I had this conversation recently with someone I'm from the Pacific Northwest, so really, we just grew up with maybe, like, too much rain. Yeah, I moved to California, and the natural disaster we have down here that's a big deal, are fires, but I have team members who have come on to Slack and been like, Hey, I have to reschedule because there's a tornado warning, and I have to leave my home, and I can't even wrap my brain around that kind of natural disaster that you guys are going through, and now there's hurricanes on that coast to Just come on planet. Yeah. 


Christina Nicholson  

Well, like with hurricanes, you have tons of lead time to speak in news terms, you have tons of lead time to plan for that. But with a tornado, I feel like you just like, once you get the warning, like you can't, you're like, Get under the desk, do your tornado drill like you you have no time to prepare for something like that. You don't know what's going to happen. It's, it's terrifying. 


Lexie Smith  

The one thing I say this, and I knock on wood because I thought I was going to be more anxious about earthquakes with California, that's, I feel like raps again. I knock on all the wood right now by saying this, so far, they've been the most like I've lived here over 10 years now, and it's definitely the fire. Anyways, this isn't a natural disaster show. I'm not trying to start off on that note, but you said Florida, and I had to do a quick, quick check in on a more fun note. Um, avid reader, mom of three. Um, give me this is always such a hard one. Do you have like, a top book recommendation? 


Christina Nicholson  

Yes. Okay, so I have so many. Because not only am I, I'm like a I moonlight as a bookstagrammer. So I'm always sharing what I'm reading on my Instagram, aka Bookstagram I have a little free library in my front yard, but the one book I always recommend to people is called How Starbucks saved my life. Not really about Starbucks, more so a story about a man and when the financial crisis happened, how he lost everything, but then got it back. He got a job at Starbucks. Spoiler, but it's just a really good story. It's a cute little book, like it's not big at all. It's a quick read. So I like that for nonfiction. For nonfiction, I also really like atomic habits. Who doesn't like atomic habits? I'm also a big fan of, oh gosh, the title is escaping me something. It's a money mindset book, and it's, it's not they, it's not Rich Dad, Poor Dad. It's not that one. But there's, it's, it's kind of like that one, where you get like a millionaire mindset, okay, it'll come to me. But then when it comes to fiction, I love a psychological thriller, like I love some murder and mystery and the twists and turns of it all. 


Lexie Smith  

Oh, I'm here for that. I'm totally a fiction girly at this point in my life. I auditory so podcast. Listen to business, and then I either am reading these days fairy smut, as we call it, or a psychological thriller. Do you not know that term? 


Christina Nicholson  

Okay, hold on. Time out. I know smut, but why are we putting fairy in the smut? 


Lexie Smith  

Okay, some of you guys right now are feeling so heard. Some of you were like, unsubscribe. Who is this girl talking to me? Have you heard of Have you heard court of thorns and roses? 


Christina Nicholson  

Okay, I knew you were gonna go. There. I was like, are we talking about having sex with dragons right now? Because I feel like every Okay, listen, everybody is recommending these books. I've just heard of them. I've heard what they're about, and they're like, no, no, trust me, you will love it. And I felt like that with like Twilight and Harry Potter. So maybe I. Have to do it. And, my God, there's into the fairies mutt. 


Lexie Smith  

I won't, I won't detail too much, but they have the thorn of Glass series, which I'm still in. They have ACOTAR, which is the main one that's going viral. And then they have this other book called fourth wing, that are actually my favorite. Anyways, guys here for the fantasy derailing. This, bringing us home a little bit. If you want to break from the psychological or business world I between, I'd say fourth wing is, like one of my there's only two so far. It's by Rebecca. Rebecca yaros, I think it's her name. Is that smut? Though there's a little bit smah in it. Yeah. Is there a little bit. Oh, my, not as much as akatar, but okay, 


Christina Nicholson  

I feel like I have that book in my house and it's not mine, and I have children, so I should grab that earlier. Oh, you know what? It's not. I'm thinking of Wings of Fire. I think that it's different, different wing, different wing. Hey, we all have our vices, you know, I guess it's better a book than a Tiktok. I don't know. Okay, but so then you like, I don't like fantasy books, okay? Well, then I take back everything I've said. But everybody says about the court of the Learns book. They're like, even if you don't like fantasy, you'll love these. It's just good. I mean, if you liked it's like Hunger Games meets. I did like Hunger Games like Harry Potter meets, okay, that kind of vibe, like lots of it has all the things. But yeah, I have to. It's very fantasy, though. 


Lexie Smith  

So I don't know, I don't know about that, um, but okay, so less fun things in school, we also had these, you know, something I used out of like, a lot in college for Cliff Notes, so I always like to go through a quick cliff notes version of your career. So I'm reigning us in. Yep, let's rewind time. What came before today? 


Christina Nicholson  

Before today, I was a TV reporter and anchor. I went to school for journalism, and I worked at news 12, the Bronx. From there, I worked my way up to kbmt, which was an ABC station in Beaumont, Texas. I ended up meeting my husband there at a country bar, and then from there, got a job at the CBS station in Fort Myers, couple years later, landed at the NBC station in the Miami Fort Lauderdale market. While I was there, I had a couple of kids, and I was like, I need a more flexible schedule. This local news thing is rough, so I got a job at a local PR agency. I worked there for six months before starting my own because I had a crazy boss. And I was like, this is just a service based thing. I don't need any money to start this up. And when I started the business, I was like, I just want to service the clients. I didn't realize I had to actually get the clients. So the first couple years of that was miserable, because I had to learn about business and sales and all the things. Couple years in, I got a business coach, and since then, I've built not only an agency with a team who does mainly publicity and content creation in the form of articles and blog posts with some SEO love attached to it, but I also have a couple of online courses. I have a three hour boot camp, and then I have more of an online course, where if people a, don't have an agency budget, they can just learn what we do and do it themselves. Or B, they can kind of learn how to bring PR in house and either have their VA do it, or maybe they have the role at a job they're at, and they just want a little bit more education from somebody who's been on the other side of the industry. So that's what I do. I also like to just dabble in a lot of other stuff. I had a lifestyle blog like you mentioned, that keeps me my finger on the pulse of like SEO and content creation. And then I still freelance on TV as a host and a TV producer for some national TV shows, 


Lexie Smith  

and casually, have three children. 


Christina Nicholson  

Yes, I have three children as well, but I also have a husband who makes it possible for me to do everything grace, a good team. I'm sure you say the same sentiments. 


Lexie Smith  

That's That's incredible. And I, I always love when I can speak to someone who gets all the sides of the industry? I think it's such a treat because you understand the journalistic side and the PR side, and probably have a little bit of empathy for both sides because of that. And one thing that I want to dive into today, obviously we could go a lot of different directions, given your background and your expertise, but I do know you have a unique experience, or you have an insider behind the scenes look into the world of pay for play TV segments, and I think it's really important to discuss first and foremost, because it exists. And I think a lot more people are being approached with offers like this, so I think it's worth understanding what they are, what they aren't, and the pros and cons and all the things. So let's start really basic here, and let's break down what is the difference of a pay for play TV show versus an earned TV show.


Christina Nicholson  

Yeah. Well, my first experience with this was when I was working at my PR job after leaving news, and I remember we would pitch bloggers, and bloggers would respond, and they would be like, Oh, well, if you want us to blog about this, it would cost this much money. And I was like, I'm not paying you. If I can get this client on the Rachel ratio for free, why would I pay you? You know, like, that was my mindset about it. And I was, like, annoyed with them. I remember even going back and forth with this one blogger, and she was trying to explain to me that this was a business for her, and I was trying to explain to her that my job was to earn free coverage, so I wasn't going to pay her, and we were both right. It was my job to earn free coverage. I wasn't going to pay her in two that was her business, and she deserved to get paid. Because I'm assuming, I don't remember all the specifics. It's been a few years, but I'm assuming she had the traffic and the engagement and everything to warrant charging whatever she was charging. And I've learned a lot through all the different things that I've done. Most recently being on the other side as a producer for some of these TV shows. And I think for people like you and me, Lexie, it's easy to watch something on TV and know, like, oh, that brand paid to be there. Or this is something that is earned media. So like, for example, if you're watching we'll use the Today Show, for example, and they are talking about, you know, spring cleaning. And here are some cleaning tips, and here are some products that we use when they focus a little extra on a product, and they share some things about the product that are a little bit more promotional than conversational. It's safe to say that product is either being be paying the today show to be talked about a little extra, or if they have a link for you to buy that product, people at the Today Show are gonna get a kickback. But then, when you're watching the Today Show, and they're picking their book of the month, that author's not paying to be there, that's just the book of the month. So it kind of just depends on how the coverage comes about. And then, as always, there's a guaranteed aspect. Nobody can guarantee earned media. We just pitch and cross our fingers that somebody likes it. But if you want to guarantee that you're going to be seen somewhere at a certain time, you pay for that. 


Lexie Smith  

Okay, so I think that's a really good breakdown. Breakdown. I do think it is nuanced, nuanced. It's made me, to be honest, a little bit more skeptical as a consumer, for sure. Yeah, I see the business case for all sides of these, the time and the place, but that's because I'm someone who's, like you, very intertwined in the industry. Now, if you're a brand who's listening to this and you're trying to assess, okay, huh? So where should I put my money here? Like, should I be just investing in ADS? Should I be doing a pay for play? Should I be doing earning? It starts to get confusing. So I'd love to know, in your opinion, how can a brand or publicist representing a brand assess if a pay for play TV segment is worth it? 


Christina Nicholson  

Yeah, that's a really good question. So I always tell people, because I also work with like those super small business owners, do not spend money on any kind of advertisement or pay for play opportunity if you are crossing your fingers and hoping to make that money back through sales, because that that just tells me you don't have a budget to do this. A lot of this is brand awareness. And of course, if it leads to sales, great and many times it will, but many times it also won't. It really depends on what your goal is. So I'll give you a specific example of a show that I worked on, and what was included in the cost, because a lot of people think pay to play. You give me $50,000 we'll give you this three minute segment on national TV in in the instance where I worked as a producer, that was part of it and but a lot of times that's all the brand. Here's they just want to be on TV for three minutes. But where the real value comes in for them is the. Licensing rights to do whatever they want to do with that three minute clip. So this is what was included in that hypothetical $50,000 I would come out to your location of choice, whether that be your office, your manufacturing facility, a customer's home, to get them with your product, and we would create all of the content to tell the story. You would get all of that raw video so you're getting that content creation. Second part is producing the whole segment and having that air on national TV. That's the part that a lot of people focus on. In this case, there was a celebrity host. So while the celebrity host is not a spokesperson for your brand, that celebrity is talking to you or talking to your spokesperson of choice, about your brand for three minutes. And the biggest part of it is you get licensing rights to all of it. So you can take that, you can turn it into ads. You can put it on your website. You can send out an email blast. You can use it in your marketing materials. You can make that live forever, not just those three minutes on national TV. So I My advice to end everybody listening is, if you have a budget to participate in these paid to play opportunities, really look at what you're getting out of the entire thing. And I say this because while I was working as a producer in this role, I was speaking to other producers, and some of them would tell me that on shows like Ellen, a lot of brands would pay like she did her big Mother's Day Giveaway every year, and they would give away a whole bunch of baby products. And those baby products paid probably around six figures for that little plug on the Ellen Show, and they could only use that TV segment or the Ellen logo for two weeks after it aired. Is that worth it? For some brands, it doesn't matter they have enough money. But for other brands, they'll be like, I'm not going to do it. Just so I can use this for two weeks. I want to use it for longer. So you just have to really look at what the I don't want to say what the ROI is, because you don't know what the ROI is, but what you are guaranteed to get out of it in the contract, 


Lexie Smith  

okay, I'm not putting you on the spot as the lawyer, but as, okay, good. All around we'd be in trouble. I, you know, a couple of questions are popping up in my mind. I'm trying to put myself in the seat of someone listening to this conversation, and I could see someone going, Wait a minute. Does that mean I can't ever, like, use press that I'm in unless I've paid for the licensing of it? Like, what if you are organically on the Today Show? Is that not something you technically can can leverage to to your understanding just since you have been a producer? 


Christina Nicholson  

That's a great question. In my experience, whenever I have gotten somebody on the Today Show, I do a few things. One, I always watch it and I like take pictures of it on the TV. I share that on social media. Almost everything that gets on TV gets on the internet. I'll share a link to the story online when I share it, as far as actually screen, grabbing the video and sharing it legally. I don't know what what that's about, but if it's earned, and I also know, like some people say, don't use the logo saying you've been featured here, unless you get their special permission. I've never heard of anybody going after anybody for that, especially when it's earned media. I just feel like when that sort of thing becomes a problem is when you're trying to turn it into something it's not to benefit you. So like, if, if, if you are on, if you are on Good Morning America. And you have, like, some kind of sports product, and you can't say Michael Strahan endorsed my product, that's a lie, but you can say my product was features on Good Morning America, and this is what Michael Strahan said in an interview. You know what I mean? So I think as long as you're honest about it, I mean, share it far and wide for a long time. That's what I suggest.


Lexie Smith  

 Yeah, and I'd say same. And again, we are not lawyers. Do not for this show, please. But I think that's the the similar conversation that I have heard industry wide from every publicist. When that conversation gets brought to the table, I usually always throw in there with with a client like but I'm not a lawyer. So hey, here I can speak to you. You know, from my experience, I can speak to you what my colleagues and I have been doing. I can speak to you what I've been doing for 14 years, but I'm not a lawyer, so I always add that in there. Okay, so I think that's really great. I hear one of the a really good thing. To consider, when we go back to that core question I was of, is a pay for play Worth It? Is? What are you fully getting? And is that full package worth it? Because the content creation of it, you know, the licensing rights the full package needs to play into your bigger strategy in order for it to become an asset that you find a value. And yes, the good old question of ROI is a fun one, and I'll save that for another, another episode. But, um, I do want to talk about another strategy or another lane of PR, right? So we talked a little bit about TV, and I want to pivot over to something that I found on your website that I'll call myself out on a little bit too, but I want to get into a genuine conversation on it. So on your website, it says, We do not write press releases. It's not 1990 we're not your grandma's PR agency. And I'm laughing because actually, literally, this morning, I woke up at 5am to draft a press release for my client. I am of the stance, kind of similar to pay for play like there's a purpose for them. You have to know what they do and what they don't do. But I want to bring this conversation to the table and just hear your perspective circa 2024 on state of the press release? 


Christina Nicholson  

Yeah. I mean, like you said, there's a time and a place for them. I think people who aren't entrenched in the industry just always default to press releases, and that's who I'm talking to. Like, I randomly will get these messages on LinkedIn from people saying, How much for you to write a press release for me? And it's like, why? Like, what do you have to say that warrants a press release, and what are you going to do with it? Are you going to email it to journalists? Because if you, if you are and, like, it's just garbage, talking about you or your product or your service or your expertise. Like, it's not gonna work, dude. And I say this because I don't know how many years ago the Ted Bundy documentary was released, but I was watching it. Not to go all weirdo on the podcast here, but I was watching it, and I remember they were asking the sheriff, like, how are you letting everybody know what's going on? Because, like, Ted Bunny's on the run, and he's going from state to state, nobody can find him. He was like, Oh, we're sending out press releases to all the media. Like, we're sending out press releases to everybody. And this was in the late 70s, and look at how much media has changed since then. And I think people just always go press releases. Like, that's what they default to. And even the press release distribution services don't work like they used to either. Like hardly anybody will pick up anything from a press release distribution service, and if they do, it is so far buried on a website that you can't find it. If you go to the website and search on the site keywords in the press release like you will not find it any links in. There are no follow links, so you don't get any SEO love. It's just so different than what it used to be. And that's the point I'm making. Most of the times when you get coverage, it's going to be because you're sending a pitch that's a couple of sentences long, and then maybe a press release can follow that if they want more information, or if you have a big, major announcement to make. And I feel like, as far as who likes them, I think corporate America really likes them. I also work as a as a PR and communications manager for for a tech company and when they have big announcements to make the right press releases. But other than that, it's not, it's not something that you would pitch with just because they're usually long, boring and overly promotional. 


Lexie Smith  

Yeah, I completely agree. I like the what I when I explain to people, kind of their use, it's always something. I sit down a client and make sure they fully understand, if we're going to do this, what, what it's going to do for us, what it's not going to do for us, and its core purpose. And a way I explain it to my small business owners or those on the teaching side of PR is think of it like a resume and applying through a major job engine for a job at Nike or one of 10,000 applicants. Sure, maybe you'll get an interview, but if you send a really thoughtful cover letter, or you work that relationship, that's probably going to get you the job. Sure, they'll maybe look at the resume here there through the process, but it's not by itself going to get the job done. And so to your point, I like to put them out kind of as a footprint on the internet. So if that's something, a client values like, you want people to search your company and have some sort of controlled message propagate on a site that's not yours, fine. If you want us to have it more formal so you can send it out to your investors. Is awesome. You know it there are still core purposes it serves. And I do have a freak time. It landed me a TV segment. But I don't even like telling people that, because then they like clutch onto it. And was so rare, and so not the typical I won't even get into it, but, but yeah, I agree. So on that note, what do you think is not old lady like, like, what is the cool thing to do, or the effective thing to do? Or, as we head into end of year or the new year, something you can do to stand out in the pitching game? 


Christina Nicholson  

Oh my gosh, I feel like it's it's gotten so much harder over the years, especially lately, like I haven't pitched myself for a while because at media maven, I have a team, and I just started getting back into it with this tech company that I'm working for and helping the agencies that that assist us externally. And it is so much harder. The only thing that I have seen that works well. And of course, it's going to be a time consuming thing, but it's like there are so many communities for journalists and publicists and podcasts, and a lot of times they will bring journalists on. So if you, if you reach out to a journalist who you just heard on a podcast or spoke to community members in a group that you're in and you say, hey, heard you here. Know you cover this, maybe you'll be interested in this and give them a little pitch. I think that makes a difference. And I also think it makes a difference, obviously, knowing people, but if you don't have a good story, it doesn't matter how many people you know, that's something that drives me crazy too. Is when people like, oh well, tell me about your connections. Tell me about your contacts. Like, I mean, I know people in a lot of places, just because I worked in TV for so long, that doesn't mean I'm gonna get you anywhere. Just be like, you have to have a good story. Like, it's not, it's not like it's not calling in a favor. It's not like that, because they have people to answer to. They have, like, actual things to do at work. And it's not like a one on one favor. It's a one versus the business favor, and the business doesn't care about you. T hey have a job to do. So I would say knowing people is helpful, but again, that will only get you so far as well. And I think it has to be something that is so unique and so different and very trendy to get somebody's attention now, and it's just getting harder and harder, also, because it's so easy to find news everywhere, like it's so easy to jump on Tiktok or Instagram or Twitter, and journalists can find whoever they want whenever they want. So when you actually pitch them to get them to do a story, it just makes it all that more challenging not to be a Debbie Downer when I answer 


Lexie Smith  

DSG, a publicist support group. It is hard. There's not a single publicist I get on the phone with these days where at some point of the conversation there's a shared camaraderie of man. Like, man, it's freaking it's rough out there right now. Like, how are you doing? Because, whoo, I am questioning things. And it's a ride, because you start to doubt yourself, you get insecure, and then you have a win, and you're like, This is why I do this. And then you go back through the roller coaster, and there might be a down. It's hard, long story. Long It's hard out there. There's a lot of people. There's a lot of new business models in the media industry that are coming about, kind of like pay for the TV that are necessary for media companies to survive, but make on the earned side, things even more complicated to navigate and then try to communicate to clients. 


Lexie Smith  

And so anyway, yeah, it's,


Christina Nicholson  

it's very gray now, like, even, even with, with the pay to play thing, like I will not take on a product client if they don't have an affiliate program, because you just won't get coverage. You will not get media coverage if that website, whether Say it, say it's cosmopolitan.com, if they link back to your product, they better get 10% of everything that is purchased from that link, or else they're not going to include you. I mean, look at when Oprah does her her list of favorite things. They're all on Amazon because they all have to be affiliate links. So like, same with them. If you watch Good Morning America today, they do those Steals and Deals and deals and steals, and not only do you have to cut your product price in half, but then you have to give money to the host for producing the segment, then you have to give money to ABC or NBC for airing the segment. That leaves you with like a sliver of revenue. But it's worth it, because you get all of that crazy exposure in addition to it too. So there are just so many different. Different ways that these media outlets are getting creative to make more money because people are paying attention to ADS less, so they're making the ads not look like ads. And then people come to us and they're like, Oh, I saw this. Can you get us here? And you're like, Oh, well, that actually wasn't earned media. It was this, and this is how it works, and it's very convoluted. Now, this is a reason why I added content creation and writing and blogging and SEO keyword research to the mix, because I wanted to be able to like, guarantee clients, listen. We will pitch you to the media, but we're also going to give you all of this to use on your website and your marketing materials, on your social media, because just relying on on people who don't have to help you, or people who have a million other things happening in their inbox, it's stressful, 


Lexie Smith  

guys, it's it's a rough one out there. I've had a I was joking. I'm like, it's not a quarter life crisis. It's on a midlife crisis. It's, I'm in my I don't know, whatever's in between that life crisis some some days in this industry and and wondering. But that being said, this, this episode isn't to deter everyone, if anything, if you're having a hard time out there, we see you. Keep on, keeping on, and at the end of the day, we also talk about something that I think is important, which is having a good beverage to support you along the way, whether that's water or coffee so or a, you know, alcoholic of your choice for mine, we're that. There you go. Okay, so is that what we're going to find you sipping? 


Christina Nicholson  

I'm always sipping a coke. So this is, this is my second coke of the day. This one is in a can. But earlier today, I had my Mexican coke in a bottle. And it really just depends on what I'm eating at the time. If I prefer the Mexican coke in the bottle or the coke in a can. I am very particular about my coke. It's like when you go to a restaurant and you ask for a coke and they don't tell you, we have the off brand Cola, or we have Pepsi, and then I get it and I drink it, and I'm like, That is not a coke. I don't know what the hell that is, but that is not a coke. I'm like, one of those people. 


Lexie Smith  

You're a coke connoisseur. I mean, I can relate it to drinking Coors Light out of a bottle versus can, because I'm not a big soda drinker. But there's, yeah, I don't do beer. We each have our thing, um, but Coke, okay, that keeps you going. See, I'm on my I want to just say this again, coke, the soda guys don't yeah, this is not that kind of podcast. Yes, it is not that kind of podcast. Although I have see received marijuana product company pitches which do your research. This is pitching and sipping. It is a podcast about the media and PR industry. It is not for the cannabis industry. I don't know how they got what list.


Lexie Smith  

 I don't even do you sip cannabis anyway, probably now you can in some form. Who knows? Right? Maybe it was that maybe I don't know. I don't know. The last thing I want to do today is just give an opportunity to tell people where they can go to connect with you further. 


Christina Nicholson  

Thank you. Okay, so I'm on social media at Christina all day. You can find me there. I pretty much hang out everywhere, and then I can give them, I can't give you all a little freebie. So I created a PDF to help people know what to do after they appear on a podcast, for example, to make their media coverage last longer. Like earlier we talked about about when you are covered somewhere, like, share it far and wide. Like, share the link, share the picture, share as much as you can. I had a friend who was on the Tamron Hall Show, and she got so much behind the scenes, and she was sharing all the behind the scenes of her getting on and getting ready and all of this like you've got, because when you're when it's actually on TV, it only lasts a couple minutes, if that, when you're online, it's one of a bajillion things posted online that day. So you've got to make your media coverage last longer. That is how you will turn the publicity into profit. So if you want to download that. Just go to my website, media maven and more.com/ 35 dash things, and you will get 35 things to do after you earn media coverage. 


Lexie Smith  

That is incredibly generous. Thank you. You guys do that. It'll be in the show notes, and I'll cheers you virtually with my Halloween coffee mug to yours. I am drinking a water too. Okay, your form of caffeine or water to my caffeine. And thank you so much for your time today. Cheers. You.


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Lexie Smith

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