Pitchin' and Sippin' with Lexie Smith

Holiday Gift Guide Pitching Dos and Don'ts with Freelance Writer and Editor Joni Sweet

• Lexie Smith • Season 7 • Episode 137

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In this episode, Lexie Smith and Joni Sweet dive deep into the do's and don'ts of pitching for holiday gift guides, offering invaluable insights for publicists and brands eager to make their mark. Joni Sweet has been a writer, editor, and content strategist for over 13 years. Her work has been published by TIME, National Geographic, Forbes, Lonely Planet, SELF, Real Simple, Frommer's, and dozens of other publications. She also offers consulting services to help publicists deepen relationships with journalists, develop smarter pitching strategies, and troubleshoot challenges, earning media coverage for their clients. 

Joni shares her experience working with PR professionals, highlighting common pitfalls, such as excessive follow-ups and pitching irrelevant products. With holiday gift guide season in full swing, she emphasizes the importance of timely and targeted pitches.

Joni advises publicists to curate their submissions, showcasing only the most unique and giftable products rather than overwhelming her with options. She also explains her selection process for gift guides, which involves thorough organization and a keen eye for what resonates with readers. Tune in for essential tips on crafting compelling pitches, understanding seasonal trends, and navigating the competitive landscape of holiday gift coverage.

Here’s What You’ll Learn:

  • Learn about frequent errors publicists make, like excessive follow-ups and irrelevant product pitches.
  • Discover that opportunities for pitching gift guides can extend into November and December due to evolving trends.
  • Get tips on curating your pitches—showcasing only the most unique and giftable products.
  • Learn how Joni selects products for gift guides, including the need for diversity in price points and categories.
  • Find the key elements that should be included in every pitch, such as product links and high-quality images.
  • See how a writer's interests can influence the types of gift guides they create.
  • Gain insights into how many follow-ups are appropriate and how to execute them respectfully.
  • Understand the pitfalls of pitching through social media DMs and the preferred communication channels.

Listener Links: 


  • Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout.




Lexie Smith  00:03

Jonni Sweet has been a writer, editor and content strategist for more than 13 years. Her work has been published by time, National Geographic, Forbes, Lonely Planet self, real simple and dozens of other publications. She also offers consulting services to help publicists deepen relationships with journalists, develop smarter pitching strategies and troubleshoot challenges earning media coverage for their clients. She also has a sub stack newsletter where subscribers can learn more about her projects and get helpful PR tips.I am personally a follower of her sub stack. More on that later, and so excited to welcome her to the show. So Joni, let's just start off with where in the world is home base, and what do you like to do outside of work for fun?


Joni Sweet  00:54

 Hi, Lexie, thank you so much for having me. I'm super excited to be here. I am recording here from the Hudson Valley. I live in Beacon, New York, about 50 miles north of New York City. And for fun, I will I travel a lot, both for work and for fun. There's a lot of overlap there. I have two cats who are very playful, so we have lots of play time happening. I also like to cook and go go bike riding and spend time outdoors. Well, around it Okay, so here's, I'm sure you get this question a lot. If you had to pick top few travel destinations you've been to, what would you say are your favorites? That's the number one question travel writers get asked. And I would say, like, my answer changes frequently, but right now, I guess, like for the last few years, I've been pretty enamored with Japan. I went there in late 2019 and I found that the hospitality was sublime and that it was just a stellar experience, from start to finish, filled with culture and amazing food. I'm still convinced I had the best pizza of my life in Japan. And this is coming from somebody who spent, like, six years living in Manhattan. 


Lexie Smith  02:08

Okay, so I went to Kyoto and Tokyo about, actually, literally, one year ago, in October of last year, traveled there with my 18 month old at the time for a wedding. And the two things that I always reflect back to people that kind of blew my mind. I mean, there were many things, but number one, the fact, and I'm just curious, if you saw this that there are literal like four year old and five year old children that just walk around by themselves and ride the subway stations. Did you see that? I did see that in their cute little school uniforms. And as I I'm a mom, but even not as a mom, I'm like, how that just kind of speaks to, I think, the safety of the culture too, which was really cool. And then the other fun fact I have about Japan is I went to the hospital well in Japan, and they have free ambulances, and the whole bill was like 100 bucks. So I hope they're okay. What? I'm fine. I'm fine now, but I'm just saying we need to take notes on safety in the medical system, not to get political. But they're doing a lot of things, right? Yeah, not to get political, but the US is not winning any awards for, you know, providing affordable health care to its citizens. So yeah, we have some work to do in that area. So this is a little plug for the Tourism Board of Japan. I'm a huge fan as well. Okay, so you literally have, I would say, so many people's dream job. So let's do what I call a little bit of career cliff notes, which basically means, talk us through what came before today. How does one become a writer and editor who gets to cover travel and the other beats that you do?


Joni Sweet  03:54

 I mean, I think the most important thing is having a an inherent curiosity about the world and about traveling, I have been a lifelong traveler. I took my first international trip to the Caribbean when I was like, 11 or 12, and then after that, my next international trips were to Brazil to visit some family. I have an aunt who's from Brazil, and she had nieces my age. So I spent one month during the summer there, when I was, I think, 15 and 17, and that was just such an immersive, amazing experience. And you know, going forward, I always found opportunities to travel. I went to India on a study abroad program, and I was lucky. Luckily. I was lucky enough to get selected for a an exchange student program in Dijon France during college as well. So anyway, I think, like all of that just shows, like, if you are a traveler, you can, like, start to make inroads in the travel writing space. Um. I started. I studied journalism in college, and my dream was always to work in magazines, but graduating in 2011 was a very tough time to try and get work in the publishing industry. I did get some work. I worked at a vegan magazine as my first job, and then it got kind of tough after that. I remember sending my applications out so many places, and, you know, taking one interview after the next, but it was really competitive, and magazines were closing down left and right. So I ended up, on a whim, kind of, applying for this job I saw at a newspaper in Jakarta, Indonesia. I found the job on the Berkeley School of Journalism job board, put in my application, and after several interviews and edit tests, they invited me to come out and work with them for a year. So I moved to Indonesia couple years after college, and spent a lot of time out there, and that allowed me to do even more travel and start doing some travel writing, since I was in a foreign country. You know, people were interested in stories that I had to share. From there. Shortly after that, I moved back to New York City to work at a tourism magazine called where and I got to play tourist in New York every day. But all the while, I was doing more and more freelancing. Truth be told, I needed the money it. You know, working as an editor in New York City is tough. The jobs don't pay well, and it's a very expensive place to live, um, so it was mainly freelancing for the money, but I started taking press trips and meeting other writers who were doing freelance work full time. And it really opened my eyes that, like that was a career move I really wanted to make, and that other people were making it work. You know, you hear all the time about how freelancing is very unstable, and you your income varies month to month and all of that. So I was worried. Like, I don't I, you know, I had known about this career choice for a long time, but I never saw how I could make it work until I until I met people who were actually doing it. So, long story short, I ended up leaving my last full time job in think it was 2017 or 2018 and I've been a full time freelance writer ever since, wow. Okay, and so today, you know, I gave the bio top of show. But would you say there's a specific beat or lane that you're mostly focusing on, or what are you most passionate about? I guess, circa October of 2024 Yeah. So my work really varies in terms of journalism. I do a lot of travel writing. I do product reviews, I write health and wellness stories. So all of that work is really fun and interesting to me. I also write branded content, so sponsored content for brands that have bought packages with different publications. I just finished up a big sponsored content package with Time magazine. So that stuff is really interesting and fun because it combines marketing with journalism, and it honestly tends to pay better. So I always like those kinds of projects. But this year, I've also spent a lot of time building out my PR consulting business too. I think PR consulting is, is, is maybe not the right term for it. I'm still looking for it. I guess I should explain that I am consulting with publicists to help them build better relationships with members of the media. But I'm not doing PR consulting myself. I'm not like offering PR services, so that's been really fun. I've been doing these, like mini flash consulting sessions, where PR people book about 30 minutes of my time and we troubleshoot like one core problem they're facing. So I really love doing those. And I've also been building my newsletter filled with tips for PR people. So that's been fun and exciting too. It's so good. 


Lexie Smith  08:57

Okay, there's so many directions I want to go here, and I'm going to throw this in before we go to the main topic. But I am so curious, because you're having these mini sessions with publicists like myself, if you're seeing a common theme of, like, a big mistake we're all making, or if it really is just nuanced every single call, 


Joni Sweet  09:17

um, I wouldn't say everyone's coming to me with the same problem. Of course, I can point out, like, big mistakes that publicists tend to make. Like, you know, there's always that question of, how much follow up should I do? And so my advice there is to is to always follow up. I mean, I think journalists are expecting it, and if you're following up respectfully, we actually do appreciate it, because we do miss things sometimes, but often that, not often, but sometimes, PR people will email me like follow ups three times in a week about something that's not super timely and it just feels very like pushy and demanding and disrespectful. So I don't love that. That's a mistake I would advise PR people not to make. Um. Yeah, but yeah. I mean, the flash consultings are used for, like, all kinds of things. Just yesterday, I was talking to a PR person about gift guide coverage, and they were struggling to get coverage for a very niche product. I don't want to go into it too much, out of respect for their privacy. But we talked about ways that they could position themselves to get that kind of coverage, as well as advice they could bring back to their client about why the coverage they're hoping to get might not be entirely possible. So I think they needed that like journalist insight to know what to say to their client, and also like ways to give it the product that they were promoting kind of an edge. 


Lexie Smith  10:42

I mean, way to set me up perfectly to segue into what I really want to dive deep into today, which is the world of gift guide. And again, you guys, you are watching listening to this. Actually, it's coming out in the Halloween so plug to YouTube. You can see my super cool skeleton earrings that my daughter keeps trying to rip out of my earlobes, but it is given October 31 my very first question is, are we too late to make the cut, or are there still openings in gift guides?


Joni Sweet  11:12

 I am still accepting pictures for four gift guides I'm working on for Forbes through the end of Halloween, so there's still time to pitch me. I think many, many other journalists are like deep in gift guide pitches and still accepting assignments from our editors. So no, I don't think it's too late. I do think a lot of this work, at least for digital gift guides, does start in September, but I you know, I think even into early December, you're going to still see opportunities to pitch for gift guides, perfect. Because what I've really come to realize the show has been so interesting because it gives me a really direct path to talk to journalists one on one, just like this, right? And what I've learned doing the show is there are some best practices that everyone speaks to and then there are some nuances that I that make why this career is that basically reinforce why this is challenging to navigate. And something that I've heard a lot of varying feedback on is quote, unquote, air quotes, gift guide season, right? And I do think, from a high level standpoint, we all know digital versus editorial has different lead times, but just to kind of recap and highlight what you said in your perspective, primary season for digital would be kind of September through early December. I would say primary would be like September and October. That's when you really want to be getting your pictures in, but keep an eye out for more opportunities in November and even into early December, because new opportunities come up, we get new assignments from our editors based on what the needs they're seeing from an SEO perspective, um and sometimes um publications are continuing to update these gift guides throughout the season, depending on when things go out of stock. And you know, for SEO, sometimes it's good you get an advantage by being the most up to date gift guide. So I think publications will continue to add products to existing gift guides, and if you know the writers who are working on those, you'll have the opportunity to pitch your clients for those so from your position as a freelancer, are you primarily in the position of getting assignment, or is there any room for, you know, creative like, can you create your own gift guides as well? I am in a very unique position where I can do both. So I take on assignments from various publications, and I also can kind of create my own because I have contributor agreements with Forbes and Yahoo. Yahoo gives me the most flexibility. They vetted me. They love my work, so they basically gave me free reign to kind of write what I want within, within certain topics like travel and wellness and things I've expressed interest in, so I may create some gift guides for Yahoo and open up opportunities for pitches for that, probably in the next couple of weeks. So definitely more time to pitch for that. And then I have a similar arrangement with Fords, but they do require me to pitch gift guides in advance and get them approved. So I can't just create whatever I want for Forbes. I have to get approval from an editor. But those selections have already been made, and I've already announced them in my newsletter. 


Lexie Smith  14:33

Okay, and so take us back to that moment. I'm curious. Were these angles of gift guides? How did you go about ideating them? Were they, you know, influenced by pitches you received? Was it okay I stocked the trends of the Tiktok webs? Or that feels very old of me to say that's not the proper lingo, but I think you get what I'm saying. Like, where do you go about ideating these lists or themes or topics? 


Joni Sweet  14:58

So for ones that I'm pitching. It's really based on deep personal interest. I have got really into cycling over the last couple years. So I've got a cycling gift guide in the works because I'm just excited to learn about those products and write about them. I'm working on one on travel stocking stuffers under $100 the idea for that one came from the fact that my editor really wanted very niche gift guides. So to make, rather than just saying best travel stocking stuffers, which is pretty like broad and can include a variety of things, we're going to refine it just a little further by by looking at that under $100 price point, which I think is like a very good piece of information, if you're gift shopping right. There's like, so many people you want to buy gifts for, and you probably want a lot of your gifts to be under 100 bucks. So this will be, you know, a good, good gift guide for readers. I'm also working on a gift guide up for national parks enthusiasts. I work on this gift guide for all kinds of holidays. I'm, like, always asking my editor at Forbes, if I can do a national parks gift guide, because I think there's so many cool national parks products out there. There's like, hoodies and hats and journals and posters with all this, like beautiful national parks art. So I personally love like, seeing what's out there and trying to find the best options. I also know, my readers love that kind of content. Those gift guides always do really well for traffic and people like that. They can find a product that is, you know, maybe featuring a park that they visited with a loved one, or something near their home, or something near a loved one's home. So I think it just brings, like, a lot of memories back for people, and it gives them a way to celebrate them. I mean, consumer wise, completely. I have mugs, I have sweatshirts, I have magnets, I have stickers. We have, we have so many things my household living in, I live in California, by the way, and we have a lot of, you know, we have Yosemite we have Joshua Tree. We have a lot around us. So very lucky in that regard. 


Lexie Smith  17:01

Okay, so you've selected your topic, either you've pitched it, you've been assigned it. Now let's look at a little bit more into who gets featured. I know there's a this is going to depend, I'm sure, too, on the guidelines per outlet. But how do you go about selecting either, you know, the destination or the product featured. What does that process look like? 


Joni Sweet  17:24

Yeah, so let's put the discussion on affiliate links aside for just a moment. Let's pretend affiliate links don't exist. We'll get back to that in a minute, because that's like whole other beast. But let's just say I have free reign to select whatever I want. I am going my my process involves just like, basically asking all the PR people I know to send me their suggestions, right? That usually gets me several 100 pitches to go through. I also am testing products throughout the year, so I have my own, like, short list of brands that I would like to write about when the opportunity comes up. So I'm also like looking at that list and seeing where I can slot in brands or products I've personally had a good experience with. But then as I go through their pictures, I'm looking for like, things that are really giftable. You would not believe how many pictures I get for things that are not gifts. Like people are like, Oh, why don't you feature this protein powder in your in your travel stocking stuffers, gift guide, I'm like, I don't think people buy protein powder for other people, or, like, a couch, you know, like, that's a burden, because now you have to arrange for delivery of this whole couch, and it's like a whole thing. So I think, like, that's my number one tip is make sure it's an actual gift, and not just something people can buy, right? But, yeah, I go through and I actually create a spreadsheet of everything on my short list, right? So if I'm going through like, 200 pictures, immediately, I'm going to be able to eliminate some because they just don't make sense for the theme or the price, or they're not giftable. But if it, if I feel that the product I've been pitched can make sense to include in the gift guide. It goes on my spreadsheet. I make note of the price the product category. So is it apparel? Is it a desk accessory, you know, like all kinds of things like that. It kind of create broad categories, because I'm looking for, like, a really diverse mix of prices and items and categories to keep the gift guide really interesting. You know, I don't want to include like five different posters, international parks gift guide. It just it gets to be boring. Yeah. And so then I also create a little rating next to every product of, like, one to five stars, about how, how much I really want to include it. So like, the five star ones, those get filtered right to the top, and I go through and make sure, like, all the five star ones that are on my list, do they make sense to include when they're put up against each other, right? Like, am I including that nice mix. Do I have a mix of price points for, for a gift guide that we're not talking about price right? Like, obviously, for under $100 your your price points are going to be limited anyway, but for, like, a for any price point kind of gift guide, I really want gifts that are between, like, you know, I want to find a 10 or $15 gift, and then I want to find a $500 gift, and everything in between. So I'm looking for that kind of stuff. And then finally, I'm also looking to make sure I receive the information I needed. I always say I need a link to where the product is sold. I need the pricing. I need an image. A lot of people forget to send images, and sometimes that makes a difference on whether, whether or not I'm able to cover the product. I might be working on these stories very late at night, the night of my deadline, and if I wanted to include your product, but you didn't include an image for me to publish with a story I might not be able to and I don't have time to go back and request every time.  Totally, yeah, send those images in.


Lexie Smith  21:00

Girl, you'll be busy. This is a lot of work, and you are organized. I think it's a really helpful peek behind the curtain. You know, from the client standpoint, it is very common for clients to not understand or think it's so much easier. Like, well, I should have been in that gift guide, because I fit and they don't understand. First off, the level of competition out there is wild, right? Like, for everyone, you have to sift through that, organize that, you know, there's so many nuances, which is why I still have a job. So that's good. Let's talk a little bit more about the pitch. I think you kind of set, set it up really nicely. So the question I have is,things to avoid, or best tips. How can you stand out? You're getting 300 pitches, right? Like, what can a publicist or a founder? Maybe that's pitching you do to make their business, their product, stand out, besides it just being a good fit? 


Joni Sweet  21:55

Yeah. I mean, obviously being a good fit is the, the very first criteria. But there's gonna be, like, out of those two or 300 pages, I might find 50 or 60 products that are a good fit, and I need to narrow it down to sometimes as few as 10. So yes, very, very fierce competition, I think, at baseline, making sure those key elements are included, like a link, photos, if I've requested them, that sort of thing. And then just like, really pitching your hero products. Sometimes I get a pitch from a PR person or directly from a brand that's like, Hey, um, we make bike bells. Like, don't you want to include one of our bike bells in your cycling Gift Guide? Here are links to 25 of our bike bells. I don't have time to go through 25 links, unfortunately, so I might click through like three. And if I like them, maybe you get added to the short list. Or if I think they're redundant compared to other products I've already, I already plan to include. Or if they don't feel special or giftable, I might skip them. So I would rather you pick out maybe between three and five products that you think are really stand out and really represent the brand, or are very popular or very unique or really fit the theme of the thing I'm working on. I would rather you curate that for me so I can see the best of what you offer and give that my consideration. 


Lexie Smith  23:22

Really great tip. Okay, so I want to talk a little bit too about guides, roundups beyond just the holidays. So I guess the first question I have is, do you operate them seasonally? Is it on evergreen? Is holiday really only the time you kind of double down, because I know you know, beyond Christmas there, there are always lists, general lists. So I just love to learn from your perspective as a freelancer, kind of the process on an ongoing basis. 


Joni Sweet  23:52

Yeah, so holiday gift guys are definitely the biggest season. Because not only do you have, you know, all the end of your holidays, but you also have like, Black Friday and Cyber Monday. This is also the time of year when Amazon does some like prime what do they call them? Big Best Buy days or something? Yeah, the prime days. Yeah, the prime days. I should know this, but yeah. I mean, those are all opportunities for editors to assign me stories that they need written really quickly about retail. So I think the whole like, you know, last quarter of the year and, like, maybe even the last part of q3 those are, like, the busiest time for writers in this space. But, you know, gift guides happen all year long. They're like, I write Father's Day gift guides and Mother's Day gift guides and Valentine's Day. So there's, like, way more opportunities than that. And then occasionally I get assigned product reviews and roundups. So earlier this year, I wrote a roundup of the the best things to bring on a cruise, right? Like, that's not a gift guide, but it's an opportunity to have a.Product included in a story. And sometimes I write single product reviews about products I really love. So earlier this year, I had the opportunity to test an electric toothbrush, and I thought it was the coolest thing. This toothbrush had a lot of cool features that a traveler would love, and I ended up, I ended up writing a review of it for Yahoo, and the review went viral. So there's a lot of opportunities. If you have a cool, interesting product that lends itself to hands on testing, you can sometimes get a writer to do a one off feature exclusively on that. So yeah, it definitely doesn't end just when the holidays are over. 


Lexie Smith  25:38

Would you say the lead time differs at all. You know, if we're talking about holiday gift guides, and we kind of talked about, you know, September, October, we're looking at, like, right, like a three month ish or less lead time, would you say the same? 


Joni Sweet  25:52

It's relatively the same for the more evergreen opportunities, or just, truly, those are generally shorter turnaround um stories. So I might get assigned a story, like the items to bring on a cruise. I might get assigned that at the very beginning of the month with a due date at the end of the month. So I might be I might spend one week inviting people to pitch me, the next week making selections, and the final week writing up the story. So yeah, those sometimes are a lot faster to turn around. 


Lexie Smith  26:22

Super helpful. Okay, so you've you've given us some of this already, but I always like to do a rapid fire preferential roundup section or moment on this show, just to learn a little bit more about you, Johnny and your personal pitching preferences. So no writer wrong answers, just what you like and don't like. So are you game? 


Joni Sweet  26:44

I'm ready. Let's do it. 


Lexie Smith  26:46

I'm just waiting for someone to say no, and then me figure out how to awkwardly navigate that. Okay, next episode. Okay. I digress. So is there a day of the week you prefer to be pitched? 


Joni Sweet  26:58

I don't care what day of the week. I don't care if you pitch me on a weekend. I get to my emails when I have time to answer them, and I do look at every single email I receive, so I don't care pitch me at 11pm on a Saturday. You're not going to hear from me till next week at the earliest, but you can send the pitch whenever it's convenient for you. 


Lexie Smith  27:18

Okay, so you answered time of day, check follow ups. You said your pro follow up but how many follow ups? I would say, no more than two follow ups after your first pitch. So three points of contact total. Okay, do you prefer pleasant trees at the top of a pitch? You know, especially, mainly if they're cold pitching you do you want, you know, a line or two about acknowledging your past work, or just get straight to the point?


Joni Sweet  27:47

Um, I like efficiency, so I, you know it. I don't find it grading or anything. If somebody's just like, hey, I have this idea for you, and they share it. But you know, if you want to mention that you're a sub stack subscriber and that my newsletter helped you do your work better, or something like that. I you know, I'll take the flattery, yeah, fair enough, right?


Lexie Smith  28:08

DMS on social media, yay or nay? 


Joni Sweet  28:11

Absolutely Nay. Absolutely do not DM me on social media. I will, unless I specifically request it, which sometimes I do. But generally speaking, if you're pitching me on social media, I'm not going to respond because I don't have bandwidth. 


Lexie Smith  28:26

Okay. And then you talked a lot about assets. Now the question here is, do you want all the assets in that upfront email?


Joni Sweet  28:36

Um, yeah, if you can send a link to a Google Drive or Dropbox of images, it will only help you do you like, or even see any more press kits for products.You know now that you bring it up, I haven't seen tons of them this year. I think they're going they're kind of going away, but they can be helpful if I'm working on, like, a deep review of of a product, but if I'm just doing a gift guide or something, I probably don't have the need to, like, read that whole thing. 


Lexie Smith  29:09

Okay. And last question is, do you like to receive angle ideas alongside the product? Or, I guess, if it's not a product, like, location, pitch, like, here are a few ideas of how it can be featured 100% yes. 


Joni Sweet  29:24

And if you can include headline suggestions that that speeds up my process for pitching editors up exponentially. So yeah, if you beautiful ideas, share them. Okay. And arguably the most important question of this entire show always is. 


Lexie Smith  29:41

We have just spent, you know, 20 plus minutes talking about pitching. We need to talk about what we can find you sipping. So what is your favorite beverage? It can be alcoholic, non alcoholic. I've had people say water, whatever, whatever we can find you drinking. 


Joni Sweet  29:57

Oh, okay, so I have a few. I.Like cold brew coffee, okay, I like hibiscus iced tea, and I like a gin and tonic. And you like a gin and tonic. 


Lexie Smith  30:07

Okay, I love you. Brought us through, like, the whole day from from coffee. 


Joni Sweet  30:10

You did, yeah, cold brew in the morning, hibiscus ice tea in the afternoon, because it's caffeine free, and then we end the day with a gin and tonic.


Lexie Smith  30:18

 I like, I love it. A girl knows what she wants. Amazing.  Okay, last thing I want to make sure we have a chance to talk about is your sub stack, meaning where people can go to sign up and then anywhere else you want to send people, if it's a place other than your sub stack. 


Joni Sweet  30:35

Yeah, so the sub stack is the best place to find me. It's my first name, last name, dot sub stack.com. So Johnny sweet.substack.com and I believe Lexie is going to put that in the show notes, so that should be easy for you to find. And you know, that's the best way to for you to find out what I'm working on and begin kind of building a relationship and collaborating. And then you could also check out my website. Johnny M sweet.com that's where you'll find information about my coaching and consulting services, perfect. 


Lexie Smith  31:04

Okay, guys, go sign up for substack. I truly like if you haven't heard of sub stack before, first off, you have not listened to the show. I truly think it is one of the most up and coming under utilized top resources in our industry from both sides, right? So and and Johnny's is amazing, so go sign up, reach out to her if you heard her on the show. So she knows. And I just want to end today by saying thank you so much for your time today. 


Joni Sweet  31:32

Thank you, Lexie. I love talking about gift guides and pitching, so it was a pleasure talking with you today. 


Lexie Smith  31:38

Perfect. All right, guys, until next time. Cheers. 


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