Pitchin' and Sippin' with Lexie Smith

Pitching Podcasts and Podcast Trends for 2025 with Podcast Producer Daniela Albertina

• Lexie Smith • Season 7 • Episode 138

Share episode

In this episode, podcast producer Daniela Albertina shares key insights on effective podcast pitching and expected trends in 2025. Daniela Albertina is a seasoned podcast producer and marketing strategist with over seven years of experience helping storytellers and entrepreneurs amplify their voices and build authority in their fields. With a foundation in journalism and a background as a TV reporter and radio host, Daniela brings a unique storytelling approach to her work.

This week, Lexie Smith and Daniela Albertina dive into the evolving landscape of podcasting as we head into 2025, exploring critical trends and strategies for effective pitching. Lexie and Daniela provide actionable tips for maximizing the podcast guest experience, from preparing for recordings to promoting episodes after they go live. They stress the importance of research, connection, and authenticity in building rapport with hosts and audiences. With the rise of video podcasting and platforms like YouTube, they discuss the need to adapt content for different media, noting that a show's performance can vary significantly across platforms. Listeners will walk away with a clearer understanding of how to pitch effectively and navigate the complex world of podcasting in 2025, focusing on building genuine connections and delivering impactful content.

Here’s What You’ll Learn:

  • Why downloads don’t always measure a podcast’s true value and how to find worth in smaller audiences.
  • How can we focus on niche topics and reach an audience that’s truly interested rather than prioritizing large numbers alone?
  • Tips on making your host feel comfortable and engaged can improve the interview and increase the likelihood of being invited back.
  • How to work with or without show-provided graphics to amplify your episode after it airs, including creating your assets if necessary.
  • Insights on why video-based podcasts on YouTube are rising and how to adapt content for YouTube’s SEO requirements.
  • Tips on tailoring titles, descriptions, and tags for different platforms like YouTube, TikTok, and Instagram to increase reach.
  • Despite shifts and how authentic voices drive podcast longevity, podcasts remain a powerful medium.
  • From media training to research, learning how being a well-prepared guest can lead to more podcast opportunities.


Listener Links:




Lexie Smith  00:02

Daniel Daniela Danny Albertina is a seasoned Podcast Producer and marketing strategist with over seven years of experience helping storytellers and entrepreneurs amplify their voices and build authority in their fields through her podcast production company, Danny works with brands thought leaders and digital entrepreneurs to launch grow and market podcasts that captivate audiences and establish credibility, specializing in digital growth, she also leverages YouTube as a powerful platform to enhance brand visibility and reach, with a foundation in journalism and a background as a TV reporter and radio host, Daniella brings a unique storytelling approach to her work. She currently resides in Buenos Aires, Argentina, and is also the author of the book 365 espionidos dias vajo el soli la luna. Amazing. All right, you guys, I'm so excited to to welcome Danny to the show, and before we dive in, I am so excited to share this little insider piece of information. But Danny is who helped, back in the day, conceptualize and launch pitch in and sip in. So everyone, let's give her a round of applause. And we had this moment yesterday where we realized she's never come on this show, and she there could not be a bigger expert on podcast. So this is long overdue. We're in season seven. Oh how times have changed. But welcome officially,


Daniela Albertina  01:39

thank you. I'm so excited and I'm so nervous, because I've never been on a podcast like myself. I've always been behind the scenes. So it's been a while for me to, like, be in front of a mic. So


Lexie Smith  01:50

you were a TV reporter and radio host, but to your point, it's been a minute, but


Daniela Albertina  01:54

it's been a bit, yeah, it's been, like, about six years since I've been in front of a camera. So it's like, okay, I guess this is, like, riding a bike, right? Like,


Lexie Smith  02:02

I get it. You know, when I went from just being an in house and agency kind of publicist to having my own business and having to pitch myself, heck, this podcast, I don't know if you remember me starting this, I was like, Oh, gross. No, I don't want to do this. Like, it's hard, it's hard. I get it. I totally get it. And I kind of briefly skidded over where you're located. But let's, let's dive into that a little bit more as well. Where is home base and what do you like to do outside of work for fun?


Daniela Albertina  02:30

Oh, okay, well, home base right now, it's Buenos Aires Argentina. And actually, yesterday, no two days ago, I got sworn in as an Argentinian citizen. So I'm, like, so excited I can officially declare that Messi is my own. And you know, where are you from originally? Then I'm from Venezuela originally. I grew I was and then I grew up, actually, in Miami, like I went to school there, I did everything there, and then I went back home for a few years, and then I came to Argentina. So I've been around


Lexie Smith  03:02

you've been around, girl, you get around. Just kidding, yeah. Um, congratulations. So what do you like to do? Buenos Aires,


Daniela Albertina  03:09

oh, for fun. Well, we drink this thing that's called mate. I don't know if you like. It's just a drink. It's a very Argentine thing. Everybody drinks it like, you gather socially and you drink them, and you get together just to drink them, like with a friend. Oh, let's catch up. Friend. Oh, let's catch up, and you share the drink. It's like a hot tea. It's a very Argentine thing.


Lexie Smith  03:28

Okay, cool. So you drink hot tea for fun. I love it. How could you SIPP on brand? Yeah,


Daniela Albertina  03:36

I'm sipping mate now. Okay,


Lexie Smith  03:38

well, plot twist for our ending question. But let's, let's pull back the curtain a little bit, and I, you know, I know what you do today, but talk us through the Cliff Notes version of what came before today. Talk us through your career.


Daniela Albertina  03:54

Okay, so I started, I studied journalism back home in Venezuela, and I was working as a TV reporter and producing. In the mornings, I would do TV reporting, like, I'll go out streets, I'll do all of that. And then in the afternoons, I would work in the production of two different shows. One was a politician's opinion show, and then another one was a sports show. And then on the weekends, I would do radio. And Manuel the situation back home, like the politics, everything was going on. There was a lot of protests going on in 2017 and it got very hectic and very traumatic. If I'm being honest. I was walking my dog one day, and they were we got shot with. They were rubber bullets. They were not real bullets. And I got shot in the leg, and my mom was like, That's it, you you need to leave the country. And I actually wanted to stay, because I loved my job as a journalism I think I I was definitely born for it. I'm such a curious person, like I go out and I ask such a million questions, and I'm so interested in other people's stories. I think that's why I love podcasts, even though. Not the host of the shows that I work in. I do get to meet these people, and I get to listen to their stories. So I do love the part of journalism. So anyways, to make it short, I came to Argentina. It's a huge country, it's so many journalists, it's such a big field. And I just, I switched, sort of to marketing, and from there, it went to podcast. And what I do now is I was integrate the two of them together. I think like for podcasts to grow, yes, the quality has to be good and all these things, but marketing is such a big part of it. So now I do that, and I absolutely love it. I didn't know that I was going to love it so much. I thought I was going to be like, Oh my god, I miss working on TV so much, and I do miss it every day, but I don't feel like I'm so so far from it. I think,


Lexie Smith  05:49

well, in a way too. And we'll kind of talk a little bit about YouTube, but maybe there's a little bit of hybrid coming into play, the fact that a lot of projects are turning video, and I don't want to get to ahead, we're going to talk trends, but I did want to take a moment, and everyone we were kind of ideating what to talk about today, because, first off, Danny can talk about so many sides of the coin, and selfishly, while I want to hold her hostage and have her teach me all the different ways to grow the show and what have you, I'm not entirely convinced that every single person listening to the show has a podcast. From what I know about you guys, generally, either you're pitching yourself or your clients for a show. So I will give a call out that if you want to learn more on the launching and growing your own show part, that's the great opportunity to go to the show notes. Reach out to Danny. This is what she does. Okay, she is a pro. Cannot recommend her highly enough, but we are going to talk about a little bit more of the marketing side from a few different angles. So here's where I want to start. Okay, let's start with general trends you're seeing right now, guys, we're recording this in November, 2024, 2025, is right around the corner. What the heck? What are you seeing in the industry?


Daniela Albertina  07:10

I think I'm seeing a lot more like niche down topics, like not being so broad in your show and the guests that you're bringing in. It's not like I'm bringing I don't know someone and have them talk about their entire life. I think that that was more common during the pandemic because we were so needy for content and things. But now it's, it's been four years since the pandemic, so I think now we're back to I know it feels


07:39

it feels insane,


Daniela Albertina  07:42

crazy, right? And back then, we had so much time that we were, yeah, desperate for content, desperate to scroll, desperate to hear anything, so we were more open to listening to, like, the entire itu, Hollywood story of a person. And I think that's changed a lot, like, now, if, if we're talking specifically about podcasts, um, let's say I'm an expert in I don't know cars. I don't know why. It's like cars. I don't know anything about cars. But anyway, like, that's what brought me on the show. Like, you don't want to hear everything about me, and you want to hear what I know about cars. You want to know what it is like bring to the topic. And you can see that, like, I'm gonna go into analytics and something like that, but like, if you have a YouTube channel, even the podcast, like, you can see how the analytics, the retention rate goes down so quickly when the topic is not being discussed. So I think that is a big one,


Lexie Smith  08:39

okay, and also kind of funny Danny suggested right before we hit record. Let's flip the order of the show. And I had a minor panic and talking like I can't do that in the middle of the season, but if data is saying that's what the people want, you got to give what the people want. So Okay, let's talk about how the trend you're so one trend you just mentioned is kind of more niching down. How can we translate that over into our pitching efforts and land the show? Because before we even talk about how to be a good guest or how to maximize the opportunity, do you have any suggestions or best practices or things to consider when pitching to be a guest on a podcast,


Daniela Albertina  09:18

like, if I'm the guest and I want to be on your show. Yes, well, for me, like, I get a lot of pitches, and ideally, you tell me what you talk about. Like, hey, I have these four topics. I can talk about how cars are red and why they're red and why they work. And, like, if you give me directly what you're good at and what you can bring into the show. Hey, that saves me a lot of time and a lot of research, you know? And I'll be like, You know what? We haven't discussed this, or actually, you know what, we discussed this topic a little while back, but it gave us downloads, it gave us engagement, and it worked. And. We can do it again with a different guest. So I think that's one way, just telling me what value you bring to the show. How


Lexie Smith  10:09

do you stand out? If 20 car experts come to you, is it just whoever has the biggest following? Is that just the reality, or is there other things you can do to stand out? Because obviously, when it's a really small show, it's easier to land. You get bigger. More people are competing for that. More people are wanting that COVID guest spot. So do you have any advice on how you can be the car expert?


Daniela Albertina  10:34

Actually, I was talking about this with a client the other day because she was like, No, I want someone with a bigger audience. And I asked her, like, a bigger audience? What does that mean? Like 1000s of followers or like somebody who actually knows what they're talking about? Because here's the thing, I think nowadays, everybody can have it seems like everybody can have 1000s of followers, even millions of followers. You go viral with one video, and that's it. You. You. Everybody started following you. Does that mean you're an expert in your field? I don't really think so. So I guess that's the part where the research comes in. This person has, I don't know. It's a niche down, has 2000 followers, I don't know. But do they know what they're saying? Does their voice have weight, like if they speak? Do they speak well, do they convince you So, compared to the other person that has 200 followers, 200,000 followers, sorry, are they just in whatever they want to say and not really adding value? Yeah, they add value in terms of, like, when they promote their show, it's going to reach a broader audience. But does that What Are there words really something that you want your show to be attached to? Does that make sense?


Lexie Smith  11:46

This is actually one of my grapes or pain points right now. It is interesting being on both sides of the coin. Obviously, I have a show and I get pitched. I have two shows, I get pitched, and then I pitch for my clients, and I teach people how to pitch. And I am seeing such more and more and more podcasts who truly are just looking for the metrics of it all you know, you don't have at least this many followers. You don't, you don't qualify. And I get it to some extent, because sometimes that following, if a guest, you know, has a really engaged following. They maximize it. It can help your show. But at the end of the day, good content is good content. And I will say I have my um, we pulled up and looked at my buzz brow Analytics report before this to see what you guys were liking. And some of my biggest name guesses guests on the show who, when I landed, I was like, Oh my God, this. This is the guest that's going to take this show to the next level, they do not have the most downloads, which is kind of mind boggling. And I think it comes down to the importance of the topic and what people also really want to listen to.


Daniela Albertina  12:53

Yeah, I think that's where the metrics come in. And here's the thing, and I really believe this, I love the metrics and the analytics and doing the reports at the end, like I was doing reports for my clients this morning. And I hate math. I don't know what two plus two is, but I love doing the reports. I don't know why it gets me so excited, but at the end of the day, I think the downloads don't really measure the value of your show. Like, let's say you're getting 159 downloads on one episode, and you're like, oh my god, this is not my best episode in terms of downloads, but the content was really good, and you still gave that content to 159 people. Like, it's like standing on a stage and you talk to 159 people. What does that look like? That looks like a whole bunch of people that are listening to your words and that maybe learned something or took away something, maybe it's just one thing, and I think that still has a lot of value. Like, I understand that we always say, Don't compare yourself, but we always compare ourselves, like it's inedible, like we just it's a part of our human I don't know, DNA cells, I don't know. I don't know and but some shows grow faster, some take a little bit longer. Some take way longer. But if your content is still something that you feel passionate about and something that you believe in and that you enjoy doing, I think that's still worth doing. Yeah,


Lexie Smith  14:27

somewhere along the line, people got so numbers obsessed. And I get it, I get it, but I also something I reflect to on pitching podcasts, and this is a dialog I'm sure many of you listening have had. Would you rather be heard by six? What's the goal? Why are you going on the podcast? Is it a client like cool? Do you want to be heard by 6000 people who aren't going to buy or 10 who will? And frankly, do you have the capacity to serve 6000 people unless you're a product based business or a consumer? Probably, probably not. Right? So it is. It's a muddy it's a muddy world out there now. Yeah, let's okay. So that's talking about the pitch, right? Like, why you really niching down, hoping for a producer like Danny, who values, who values the guests for their expertise rather than just their metrics? So let's say you land the show, either you or your your client. What are tips, best practices, things to keep in mind for the actual recording. How can you maximize the On Air recording, like what we're doing right now?


Daniela Albertina  15:31

Okay, well, first of all, make sure your setting is good, and just that, just if you, if the show has YouTube, make sure that what do you and because, what do you want people that are seeing you for their state first time, see if it's just your look, if it's just, oh, I have a books outside. Oh, I work with cars. Well, I'm gonna have pictures of cars. It seems silly, but they're gonna associate you with those things. Like, I'm talking about red cars. Well, I have a red car somewhere in there, and then they associate me with that. That in terms of, at least in visuals, if you have a YouTube channel or the podcast as the YouTube channel, well, I'm looking


Lexie Smith  16:09

at White, white, white, white, white, white. I don't know what message that gives, but here we are,


Daniela Albertina  16:15

but it does say the PR bar in your wall, so people associate you already with PR, and the podcast is pitching and sipping. So there you go. It's a podcast about pitching. Well, PR is part of pitching, so you know, and maximize your time recording same thing. I think we talked about this, I think a little bit before the small talk, the E True Hollywood Story. What I want? What do I want to be known for? Well, we want to be known for podcast production. Well, talk about that. Make sure you give your best advice. Be prepared. I don't know if beforehand, you discuss questions or things that you absolutely wanted to talk about. Make sure that comes up on the show, and if the host somehow maybe forgets or things like that, you can always find a way to, like, bring it into the conversation, try to tie it, or I have a new book coming out and she hasn't mentioned it, and you're like, I don't know. Cash will be like, yeah, actually, you know, I'm writing my new book, and it's about to come out, and it talks about this topic that we also talked about a few minutes ago. Like, find ways to incorporate what you want to be known for into the conversation. I


Lexie Smith  17:27

something we do as an agency, and I think it's a good practice to do it yourself. You know, we provide our clients with an overview of who the host is, some examples of past episodes. We always encourage them to listen to at least one episode, to read about the host and get get an understanding of the vibe so that they can come and serve. Because I think a really great way to be asked back or be asked to other podcasts is to be a great freaking guest and fit that show, because the people listening are expecting something. So if you just go on there completely self serving with your own agenda, and you haven't done your research, and you come off awkward, like it's a lose, lose for everyone. Actually,


Daniela Albertina  18:08

yeah, I'm gonna agree with you, because some of the episodes, and I listened to a lot of episodes, like so many episodes that we work on, and some of the episodes that I hate the most are the ones where they are overselling and they don't know anything about the host or the theme or or who the audience is. And I think that goes both ways, like what you said you as an agency, you provide your clients with, Hey, this is the host. These are past episodes, and that's perfect. And I think the production podcast should also provide you with material about them as well. Hey, this is the host. This is what she usually talks about, or he talks about. These are topics that she likes to cover. This is what her audience likes. And that way you get the most out of it. Because sometimes they come and they don't know anything, and they're like, hi, and they just start talking, and there's no feeling, there's no connection. There's I don't know,


Lexie Smith  19:01

I often like share with my clients when we're doing media training cross platform, like it's the best job to make you feel customer, customer comfortable. And I think that's true. But I will say some of the best content in the best segments, whether it be a podcast or TV, come when the guest does that back, because if you can make your host feel good too, and they're gonna get in a rhythm, and it becomes like this mutual bounce off, like I can be the best host in the world, but so I'm just looking at this list. There's been some of these episodes I recorded for the show where, excuse my French, I've been shitting my pants. I've been so nervous, and we get on the episode, and some guests make me feel good and human, and then we're rocking and rolling. Some don't, some live up to the fear, and then it just becomes like, the whole time as a host, I almost like, you know, I do my best, but there's only so much. Anyways, preaching, preaching. Done. Getting off my soapbox. I think it's a two way street. Is what I'm


Daniela Albertina  19:55

saying, absolutely, yeah, 100% agree with you. There's only, I think. It's, there's only so many words that a host can get out from you. Like, sometimes you get like, these incredible guests, and someone pitched to us, and they're like, oh, they can talk about NASA and whatever and all these things. And they come and they're like, yes, no, me


Lexie Smith  20:16

worse. And I'm like, I don't know what to do. I keep it and it's hard, so be a good guest. I think it's like a summary for that do your homework as well. Okay, so episode goes live. We all wish it would just organically bring us all this traffic and all this attention, but I'd love to pick your brain on some ways that you can maximize a episode once it's aired


Daniela Albertina  20:39

as a guest, yes, as a guest. Well, there's always, you know, productions, podcast production. They always should, they should send you the graphics things. Always promote them the same day. And you can always even ask for the entire episode. Oh, can you share with me the long episode? And if the person agrees with you, you can reshare that, because that's content for you as well. If you didn't like, like the audio clip that they selected, maybe you can create, if you have a team, you can create your own and share it in your own social media channels. And yeah, this is a podcast that that I did a while ago. If you have a website, and you have, like, media, like all the media that you've been in, publish the podcast there. Oh, I've been in all these shows. I think those are some of the great ways, like,


Lexie Smith  21:31

I saw a trend, I've been seeing that I'm glad you brought this up. It's like a good producer, good show should do a lot of things. I'm seeing a lot more lazy shows, and a lot of people not providing my clients with graphics, so we've been making them, and I think that's a good call out that if you don't have a show who gives you graphics, or they give you a crappy one, or you don't like do what Danny Says, ask what's The worst, and do something like sharing that episode is the whole point. Like Share it, you know, help be a good guest. Share the show, let people hear it, do something that you're proud of. But yeah, I think it's a good thing to keep in mind, even if you are bummed that maybe they didn't give you this epic reel. Then take it on yourself. Make it


Daniela Albertina  22:22

if they give you the material, do it yourself. Yeah, it's a lot more work, and it's not ideal, but at the end of the day, you want to be established as a thought leader for these topics. You want to be known for. Oh, look at all these podcasts that I'm being a guest on. So it's content that was already created for you in a way. Do you just have to repurpose it in different ways


Lexie Smith  22:48

totally if you want to. I want to talk a little bit about YouTube now. Danny has been trying to help me and like, like, completely, like the angel she is. Moments here and there break through YouTube. Guys, I still suck at YouTube. That's not Danny's fault. It's mine. Every time I talk to her, I realize I'm doing something wrong. I'm having more clients want shows that have YouTube because they like the video, finding it very hard. Like the the gap between 100 subscribers and 100,000 there's there's, anyways, it's a platform that really overwhelms me, and I'd love to just hear your take on the platform in terms of podcasting, anything you're seeing, any opportunities, whatever comes to mind.


Daniela Albertina  23:31

It's so funny that you say that it overwhelms you. And I'm just fascinated by it, like the two different sides of it, how it can be overwhelming and it can be and I'm just like, I've been like, going in a deep dive into Youtube world. And I'm just like, the more I see, the more I learn, the more I'm like, oh my god, this is like, brilliant. Like, how are they doing these things? YouTube works as an SEO, so it's just like a Google and there's so many things that I can tell you, but


Lexie Smith  24:04

titles, how about this? I'll ask you a more specific question, because I did just kind of lay out a very broad landscape that, like further shows why I'm not good at YouTube. Um, you're we're talking a lot about, like the guests and maximizing it. I guess. First off, should we be prepared, in your opinion, to see more and more like, is this where podcast is heading? Like, should we? Yeah, you think so.


Daniela Albertina  24:27

I think so. Because even now you can, I think you can cross promote different platforms allow you to do, if it's very it's just audio. You can just put the audio as a podcast on YouTube. Nowadays, different platforms are doing that, but I do think that the video is really important. People are listening, are watching podcasts. I mean, their TVs like they're putting the TV, the podcast channel on YouTube, and they're watching it there. So I do think that more people are going to want to do YouTube channels. And you would think that, oh, it's such a saturated. Market. There's so many YouTube channels, so many YouTube content creators, and there are, but that doesn't mean that you don't have a place in there. There's still a place in there for so many other channels. Yeah,


Lexie Smith  25:13

do you think because you're on the producing side, if you have a show that does both, meaning they publish to YouTube, but they also publish to the more standard places like Spotify, Apple, etc. Are you seeing that YouTube views, which is very public, tend to be equal to those of audio downloads or what's kind of the the share there, or No,


Daniela Albertina  25:40

I think, I think they're completely different, and it's so insane. Because sometimes I think that, like, I like, what do you say? Like, Oh, this episode's gonna blow up and all these things, and then all of a sudden, for example, like, on the streaming platform, it has a low downloads, but on YouTube, it's way up, like, a huge difference, like, you know, like a little gap. No, the gap is huge. Um, so that tells you that there are different people watching and there are different other kinds of people listening.


Lexie Smith  26:11

It is so interesting. And I think from the sourcing podcast side, it's been kind of challenging to navigate. I'll tell you from my show. You go to my my YouTube channel and like my show, like, some of the videos have five views. I people, more than five people listen to this show. So it's not when we talk about the audio download, it's definitely not comparable, or something where I'm looking for it, like transform, it's not the same. So it's hard to know, like, if your client wants, or if you want a bigger show, and you maybe think you find a good one, but then you go to YouTube, and they only have this many subscribers, what to take at face value? My


Daniela Albertina  26:46

opinion? Well, here's the thing, they're two different platforms. So what you can always do is it takes a lot more work. Here's the truth, but they're different platforms, different algorithms. So you can even it's the same episode, but you can even try to do a YouTube title that it works best for YouTube and a you and a title that's best for the streaming platforms, same episode, same, guess, same everything, but one adapts maybe better to the YouTube algorithm. Um, there's all these other things about like the description, the above, the fall, the tags, the time, the titles for the files and all these things that help YouTube work better. But I think the the main thing would be adapting the content to each platform, even, for example, like the reels, you know, like everybody tells, oh, just repurpose the content. Like, if you make a reel, just repost it on Tech Talk and repost it on YouTube shorts and repost it on Pinterest everywhere. Yes, I recommend that 100% but take the time to make sure that it's adapted to each title to each platform. I'm sorry, for example, I don't know what works on Tech Talk. A title on Tech Talk does not work the same. Maybe an Instagram because Instagram algorithm is not now. It is like now it's taking keywords into account and more SEO, but Tiktok is completely SEO, so Tiktok will maybe like more something like a how to


Lexie Smith  28:16

Yeah. I mean, I think on the other side of this coin, it highlights the challenge of finding podcasts, but it also, what I'm taking away is, you know, don't discredit a show in its entirety based on one platform, meaning they just might not have maybe I'm just like, like, calling this out for myself. Just because I haven't figured out YouTube yet doesn't mean in or a show hasn't figured out the audio side. So just be mindful and understanding what you or your client want, what's important, what platform you want to show up on a podcast can be really great for audio and have a huge audience, and they just haven't figured out YouTube yet or vice versa, to be honest. Yeah, and


Daniela Albertina  28:56

I think like, if you're pitching or you're looking like shows to pitch to you. Can always ask their their producers for metrics.


Lexie Smith  29:07

Yeah, you can. I hate when people do that to me, but you can't ask


Daniela Albertina  29:12

well, but yeah. But for example, if they, if they were, like, just researching you on your five views on YouTube, they were like, Oh, she only has five views, no way, but I have so many more views on the streaming platforms. Don't count me out.


29:24

Yeah,


Daniela Albertina  29:26

don't count me out. Just because you're what you're seeing on YouTube. Because YouTube does that to us, it tells you how many people, like, wait, no, but there's so many other people that are listening. This is better. Yeah, this is like a brand new channel. Give me time.


Lexie Smith  29:39

Yes, totally. Um, I think it's, you know, it's a podcast in general are so it's a form of media. I don't that is growing quickly, but it's also the wild, wild west. I think a lot of people rush to have podcasts in COVID and now we're seeing some that just go away. I think some people don't stick to. It long enough, there's a lot of things to look at. It's not as straight cut as some other forms of media that we're more used to and have been around. So I guess, to kind of wrap up, the topic of podcast today, is there anything else you know top of mind for you, or things you think people on the show should have on their radar as we roll into 2025


Daniela Albertina  30:24

in terms of podcasts for 2025 I think they'll continue to be around. Like you said, they got very popular during the pandemic, but I think now the people that that actually want to have a podcast are the ones that sticking to them, and they didn't drop them, like you said. And I think there's still, there's still, like, it's one of the, I don't have the analytics for now, the stats, but the amount of people that consume podcasts monthly or yearly in the US, it's insane, in the millions. So I think there's they're still perfect. Well, not perfect, I wouldn't say perfect, but they're still ideal to pitch clients. If, if you want to get them known, they're still ideal for you. If you want to be a host and you want to speak on a topic, it can be about your business. It could be about a passion. It's a creative outlet that lets you share your voice with the world. So I think they'll still be around in 2025 and,


Lexie Smith  31:28

oh yeah, 100% and I'll share, you know, some of the values that have come away from me, which Danny, you were back back when we were thinking about this show. This was the core goal for the show. So it's cool to see that it's come to fruition. It's been such a cool door opener for me. I had someone on last week to talk about gift guides, which was great for you guys, also super awesome for me, who's like in the trenches right now, a gift guide pitching it, it got me into a room in an intimate way, to to meet this journalist. Maybe I wouldn't have only exchanged otherwise in an email inbox and asked questions. It's, I think it's such a cool format of media. Clearly why I'm seven seasons deep. I don't even know how many hundreds of episodes at this point. It's, it's been around. I do want to take a moment and make sure we highlight how people can work with you as it relates to podcasting. So what are your services that you offer?


Daniela Albertina  32:26

Oh, well, I'm in rebranding right now, but I work, I provide podcast production services. It could be either just the launch, be just coaching for your launch, and I help you with the process of setting it up, the name, the niche music, all those things that you know you need to either to launch a podcast, yeah, and then you can continue working monthly on for this, every season that you want to have. For every episode we do, the production, the guest outreach, the pitching, the editing, show notes, all the marketing aspect of it, you can choose either and, yeah, that's basically it. And to reach me, I guess on Instagram will be the like, the easiest way to find me. We'll


Lexie Smith  33:10

put, put all that in the show notes. Her Instagram is at Danny, D, A, n, y, for Tina. Again, we'll put that in in the show notes. Well, you kind of already answered, like the quintessential question of the show, but we'll bring it back up. We did talk a lot about pitch and girl, what can we find you sipping? Is it? Was it mate? What did you call it?


Daniela Albertina  33:32

It's mate. We call it mate. I'm


Lexie Smith  33:34

not too far off. I just pronounce it really poorly.


Daniela Albertina  33:38

It's what Messi drinks like whenever you see Messi like in a soccer game when he's drinking something with, like a little thing. It's, it's called, so


Lexie Smith  33:45

is that what we can find you seven


Daniela Albertina  33:48

um, that. Or there's this thing that is actually not from Argentina, it's Italian, but it's very famous, and I can't believe I'm going to say it, but it's called ferment. It's an alcoholic drink, okay? It's with, it's a bottle with coke. It's called ferment,


Lexie Smith  34:06

but it's alcoholic. It's alcoholic, yeah? Alcoholic Coke,


Daniela Albertina  34:10

no, it's not, it's you, you mix it with Coke,


Lexie Smith  34:14

so, like, it's alcohol, and then you mix it with, that's what you're drinking, yeah? So, like, a rum and coke, or, like, a, like, what's it's just its own. The core, it's


Daniela Albertina  34:23

similar to rum and coke, and maybe that's because I, that's why I like it, because I'm from the Caribbean, so it like, gives me flashbacks, but it's just, yeah, like, it's the alcohol, and you mix it with coke and a lot of ice. And what we do, I don't have a glass here, but it's like, you like, huge glasses, and you, like, divide them, like it has to be 7030 like 70% I don't know if it's eyes and coke and then 30% of the Fernette, okay, right? I mean, I


Lexie Smith  34:51

even lived in Italy, and like that is not


Daniela Albertina  34:55

so famous in in Italy, it's they drink it more here than. Than they do there, like, it's a national drink almost.


Lexie Smith  35:03

I was also 21 when I lived in Italy, so I was purchasing, like, big $5 jugs of wine that, who knows if it was actually wine. So I just, I was my taste buds weren't as evolved back then. Um, Danny, this was amazing and so fun and so full circle. And you guys reach out to her. She truly is the expert on all things podcast. If you like this show, also give her a huge shout out, because she wouldn't be here without her. And if you think that the show sucks, that's probably my fault, not hers.


Daniela Albertina  35:36

I promise. Okay. Okay, guys,


Lexie Smith  35:38

keep listening. Subscribe watch on YouTube and until next time on the pitch in and sip in podcast you.


People on this episode

Head Shot

Lexie Smith

Host