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What does it take to design bags for athletes like LeBron James and Kevin Durant—and what can the rest of us learn from it? After nearly three decades designing soft goods, Hrag Nassanian joins us to share the stories, lessons, and design principles he’s learned from creating products for some of the world’s best athletes, everyday users, and everyone in between.

In This Episode, We Cover:

• The very specific featured KD wanted on his bag
• What small ergonomic details immediately tell Hrag whether a bag was designed well
• Why originality shouldn't be your goal
• What changes when you go from making one bag to manufacturing thousands

Listen in for years of design knowledge and a look at how the lessons learned designing products at the highest level can make all of us better makers.

Guest:  Hrag Nassanian | LinkedIN, Wayfinder

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