EP849: Smart Expansion: Why Strategic Market Entry Can Unlock Real Growth (Part 1/3)

Amit Jain, Partner and Head, IBS Intelligence 

A successful go-to-market strategy in new territories requires a thorough assessment of critical factors, including market demand, competition, regulation, talent availability, partnerships, and key risks. By combining in-depth secondary research with primary insights, organisations can develop a comprehensive approach to navigate these challenges effectively.