EP850: The biggest rollout of Banking-as-a-Service so far in the UK Artwork

IBS Intelligence Podcasts

IBSi podcasts for insights and discussions from the world of FinTech and Banking. Listen in to what’s trending in the ever-evolving financial industry.

All Episodes

IBS Intelligence Podcasts

EP850: The biggest rollout of Banking-as-a-Service so far in the UK

April 03, 2025 • IBS Intelligence Podcasts | A Cedar Consulting Unit • Episode 850

George Toumbev, Chief Commercial Officer, NatWest Boxed

BaaS provider NatWest Boxed has gone live with its first customer, the AA, which will use Boxed’s embedded finance platform to offer financial products to millions of personal breakdown members and insurance customers as well as the broader market. The venture marks the first time 2 leading UK brands have agreed a strategic partnership to embed financial services into the customer journey. Robin Amlôt of IBS Intelligence discusses the new offering with NatWest Boxed’s CCO George Toumbev.