EP909: Creating value by leveraging the data you already have Artwork

IBS Intelligence Podcasts

IBSi podcasts for insights and discussions from the world of FinTech and Banking. Listen in to what’s trending in the ever-evolving financial industry.

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IBS Intelligence Podcasts

EP909: Creating value by leveraging the data you already have

August 29, 2025 • IBS Intelligence Podcasts | A Cedar Consulting Unit • Episode 909

Preetha Pulusani, Chief Executive Officer, Deep Target

Financial institutions could be sitting on a proverbial gold mine of data – yet most banks and credit unions fail to leverage these assets effectively. That failure leaves a strategic resource that offers tremendous growth potential underutilised! Robin Amlôt of IBS Intelligence speaks to Preetha Pulusani, CEO of Deep Target, about the strategies that can help unlock the value of your data.