IBS Intelligence Global FinTech Interviews
Go one-on-one with the innovators, disruptors, leaders, and decision-makers driving change in FinTech and financial services. IBS Intelligence delivers exclusive global interviews that uncover strategies, challenges, and the ideas powering the next wave of financial technology.
IBS Intelligence Global FinTech Interviews
EP920: What banks and financial institutions should be doing to reach Gen Z
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Nicky Senyard, CEO, Fintel Connect
Gen Z trusts creators and niche financial influencers (finfluencers) more than brand ads. Today financial advice is just as likely to come from TikTok or Instagram as it is from a bank. That’s not necessarily a bad thing – banks and FinTechs may use affiliate partnerships to reach the Gen Z audience efficiently and compliantly with full-funnel visibility and real trackable performance. Nicky Senyard of partnership solutions provider Fintel Connect speaks to Robin Amlôt of IBS Intelligence.