Marketing, Design & Beer Media Part 3 - Jarrod Fuller from Zendoke Design Artwork

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The craft beer scene in Australia is growing at a rapid pace each year, with a new brewery opening up on average every 6 days. A few mates from Sydney have decided to have a crack at it, but found it hard to find information out there about opening a new brewery in Australia. They're recording all their conversations with brewery owners and professionals, sharing their learnings via a podcast to other aspiring brewery owners.

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Marketing, Design & Beer Media Part 3 - Jarrod Fuller from Zendoke Design

March 10, 2021 • Chris Hayton • Season 1 • Episode 30

In this episode, I chat with highly sought after Graphic Designer within the Craft Beer Industry, Jarrod Fuller from Zendoke Design.

A very chilled out and down to earth character, Jarrod has a large portfolio of breweries both here in Australia and Internationally, and many listeners may of put hands on cans that he has designed such as Nail Brewing, Six Strings, The Australian and many more.

In our chat we discuss the process of engaging graphic designers, and outline that it’s a two way street in regards to making sure it’s a good fit for both parties, as well as covering design concepts for logos, cans and packaging and even going deep into a breweries brand identity and developing an authentic story that the brewery wants to send out to it’s target consumer base.

This is another interesting chat and topic in the overall marketing & branding piece.

EPISODE LINKS:
Zendoke Design Website

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