In this episode, we speak with Dr. Martina Hodgson and her team, Tracie (TC) and Jess (Lead Ninja), about their experience of overcoming the challenges of building and expanding a thriving business. More specifically they touch on the following topics: Building a team that works together in synergy, implementing new workflows; and re-inventing the patient journey. To learn more about enhancing your current practice and converting patients online, through digital marketing and virtual consultations, whether you’re a practice owner, associate, or staff member, tune in to this episode.
Timestamps below:
00:03:13 - Martina's message to all women in dentistry suffering from the imposter syndrome and the working mother guilt
00:07:18 - Martina's tips on acquiring new patients through digital marketing
00:11:12 - The role of the "lead ninja"
00:13:21 - Treatment coordinator tips on how to build rapport and increase the conversion rate
00:22:06 - Can a TC be better than a dentist in converting patients?
00:23:53 - A recap of the whole patient journey and the teamwork