Managing your social media pages, optimizing your website, defining a call to action. According to Dr. Leon Klempner, CEO of People & Practice in New York, these are some of the key ways to help you differentiate your practice. He highlights common distortions of reality, like the joy of having thousands of Facebook fans, whereas “the opportunities for growth lie with the friends of your Facebook fans, the friends of your patients, people that have similar values to the ones that you have, that live within a close location of where you live, where your practice is." Dr. Klempner has developed a host of best practices through his own experience as a dentist as well as through his work in marketing. For more advice, listen to the full episode.