Customers want to achieve specific outcomes, and that’s where Rich Smith, VP of Product and Services at Komatsu, sees the future of warranty in his industry. Smith joins us to discuss how warranty is changing and is being leveraged to create profitable service contracts that lead to machine uptime. He also chimes in about evolving customer expectations, how warranty can lead to better product sales and marketing, how data is key to warranty management, and how warranty and service are deeply connected.