Panasonic and Domestic & General - Innovation in Warranty: Building Customer Loyalty By Embracing Technology

Listen to the roundtable discussion with warranty experts: Michelle Esgar, Senior Group Manager, Marketing and Brand Experience, Panasonic, Taj Mian, International Business Development Director, Domestic & General, and Sidney Lara,  Service Principal, Aquant, discuss all things warranty including customer retention and loyalty. Additional topics covered include:

• How technology can help harness and transform business models for better warranty management
• How warranty has changed the way we buy products, establish customer relationships, loyalty and develop service contracts
• Innovation in warranty - what major shifts are rising within the warranty industry