It's about nothing!

It's about attention!

Nicholas Duck Season 5 Episode 2

Attention. Everyone wants yours. Your phone. Your boss. Your fridge at 11pm.

But what actually is attention? Why is it so slippery? And why do we get distracted by literally anything — except the thing we’re meant to be doing?

In this episode, we dig into the weird science of attention. We explore why your brain is wired to chase personally meaningful information, why multitasking is mostly a lie, and what attention has to do with everything from burnout to bliss.

This episode comes with no flashing lights, no pop-ups, and zero notifications (unless your phone betrays us mid-episode).