Dr Andrea Gingerich is an Associate Professor in the Division of Medical Sciences with the University of Northern British Columbia in Prince George, British Columbia, Canada, where she teaches for the University of British Columbia’s Northern Medical Program. She has a PhD in Health Professions Education from Maastricht University, a Master of Medical Education degree from the University of Dundee and before all of that, she practised as a naturopathic doctor in rural Ontario.

 In this episode of the KIPRIME podcast, Andrea talks to Alina Jenkins about how her research starts by noticing situations in which so many health professionals are not doing what they have been trained to do that their counter-normative behaviour has become the norm, and then seeks to determine why people believe their noncompliance is necessary.