The Behavioral Design Podcast

Exploring Behavioral Data Science with Ganna Pogrebna

December 31, 2020 Season 1 Episode 7
The Behavioral Design Podcast
Exploring Behavioral Data Science with Ganna Pogrebna
Chapters
The Behavioral Design Podcast
Exploring Behavioral Data Science with Ganna Pogrebna
Dec 31, 2020 Season 1 Episode 7

What the heck is Behavioral Data Science? That is what I asked myself earlier this year as I got introduced to the wonderful work by today's guest of the podcast - Ganna Pogrebna.

Ganna has an extremely impressive resume. She is a decision theorist and a behavioral scientist and heads up the Behavioral Data Science team at The Alan Turing Institute. She holds a Ph.D. in Economics and Social Sciences and has currently or previously held positions at Sydney University, the University of Birmingham, Columbia University, University of Warwick, and the list goes on. And if she is not doing academic research, she is consulting, or writing, on topics of behavior, data science, AI, and beyond! She somehow even hosts the popular YouTube channels and podcasts DataDriven and DataDriven Formula 1.

I invited Ganna to the podcast to discuss and explain the emerging field of Behavioral Data Science. It proved a fascinating discussion which covered everything from how Behavioral Data Science made more germans travel locally, the emotional arc of movies that earn the most bucks, zero-click shopping from Amazon, and much more. 

Links:

Show Notes

What the heck is Behavioral Data Science? That is what I asked myself earlier this year as I got introduced to the wonderful work by today's guest of the podcast - Ganna Pogrebna.

Ganna has an extremely impressive resume. She is a decision theorist and a behavioral scientist and heads up the Behavioral Data Science team at The Alan Turing Institute. She holds a Ph.D. in Economics and Social Sciences and has currently or previously held positions at Sydney University, the University of Birmingham, Columbia University, University of Warwick, and the list goes on. And if she is not doing academic research, she is consulting, or writing, on topics of behavior, data science, AI, and beyond! She somehow even hosts the popular YouTube channels and podcasts DataDriven and DataDriven Formula 1.

I invited Ganna to the podcast to discuss and explain the emerging field of Behavioral Data Science. It proved a fascinating discussion which covered everything from how Behavioral Data Science made more germans travel locally, the emotional arc of movies that earn the most bucks, zero-click shopping from Amazon, and much more. 

Links: