Dishin' Dirt with Gary Pickren

Dishin' Dirt on When Does Zillow Cross the Line From Portal to Agent?

Season 5 Episode 264

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0:00 | 30:54

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 Zillow’s new Offer Insights and buyer-facing guidance tools are forcing the real estate industry to confront a difficult question: when does platform information become brokerage advice? 

In this episode, I break down South Carolina agency law, explain the difference between customers and clients, and explore whether a licensed brokerage can influence buyer offers without a written agency agreement. I also discuss how a website tool could actually interfere with your agency agreement with your client. 

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Gary

* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.