The Megan Coleman Show

B-roll vs BTS Content & How to best use both

Megan Coleman Season 1 Episode 7

Summary

In this episode, Megan discusses the importance of B-roll and BTS content in video marketing. She explains that B-roll is supplementary footage that provides additional context and visual interest to the main shot, while BTS content gives a behind-the-scenes look into the production process. Megan then breaks down how to use B-roll and BTS content on different social media platforms, including Facebook, Instagram, and TikTok. She provides tips on incorporating B-roll and BTS content effectively to engage and connect with the audience.

Takeaways

  • B-roll is supplementary footage that enhances the main narrative and provides visual interest.
  • BTS content gives a behind-the-scenes look into the production process and humanises brands.
  • B-roll can be used effectively on Facebook to create engaging and dynamic video ads and posts.
  • BTS content on Facebook can build brand loyalty and encourage audience engagement.
  • B-roll is perfect for Instagram stories and reels to highlight key moments and add depth to posts.
  • BTS content on Instagram showcases brand personality and authenticity.
  • On TikTok, short and engaging B-roll clips can be created using trending sounds and effects.
  • BTS content on TikTok reveals fun and interesting aspects of the content creation process.
  • Experimenting with B-roll and BTS content can elevate your brand and create deeper connections with the audience.



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Megan Coleman & Grace Walker