When hospitality is at the core of your brand, your people are your measure of success. But how do you ensure your employee culture is driving commercial success? And how might that change in an increasing digital (and distanced) world?

Antony Ritch, CEO of global hospitality group TFE hotels, joins Ben Bars in our latest Catalyst Conversation. 

Conversation highlights 

• How COVID-19 has impacted the group in surprising ways and how they’ve driven success through
• Building an adaptive business to manage innovation and new technologies.
• The shifting perception of travel- from destination to experience
• Engaging with your community and building a brand that champions ‘local.’
• First impressions and the role of employees in delivering your brand to the customer
• People as product: the role of brand in hospitality vs consumer goods
• Matching your internal culture with your external culture promise to build brand authenticity.
• Leading by example and reflecting the values you want from your team
• The importance of transparency, clarity and context in achieving common goals
• Consistency with flex- building a group culture of diverse brands
• Australia and New Zealand’s opportunity to transform travel
• The next big thing in hospitality.

Keen for more?

TFE Hotels have a brand new careers site that does an exceptional job of articulating their purpose, culture and people promise. We’ve been have been lucky enough to collaborate with TFE hotels on a number of projects, including the people stories featured on the site.

For an in depth look at how we worked with TFE to develop their EVP and  help them pivot their Employer Brand during COVID-19, check out our Uncovered Case Study.

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