In this episode of the "Talking Insights" podcast, Nathaniel Shelley-Reade and Danny Farkas from Virtual Incentives, along with Alexandrine de Montera from Full Circle Research, dive deep into the world of engaging, rewarding, and incentivizing survey respondents. 

They discuss the critical role of respondents in market research and how their engagement directly impacts data quality. The episode explores the challenges researchers face in engaging survey participants, the significance of incentives in motivating respondents, and the role of choice in rewards. 

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Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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