For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with two of our wonderful guests Anju Joseph and Adrian Terron. 

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world. We explore innovative strategies merging AI and Behavioral Science to identify and engage potential customers effectively. Our discussion outlines specific tactics implemented by companies to overcome these hurdles successfully. We analyze the evolving customer acquisition landscape since the pandemic and anticipate future changes. Additionally, we spotlight the advantages of employing AI in identifying potential customers and share insights into how AI integration has revolutionized the customer acquisition process.