{"version":"1.0.0","segments":[{"startTime":0.232,"endTime":3.026,"body":"mean, Insights is the foundation of our"},{"startTime":0.232,"endTime":3.026,"body":"economy."},{"startTime":3.026,"endTime":3.746,"body":"It really is."},{"startTime":3.746,"endTime":10.424,"body":"You can not not have insights in your"},{"startTime":3.746,"endTime":10.424,"body":"product testing, your pricing, your"},{"startTime":10.424,"endTime":11.615,"body":"packaging."},{"startTime":12.116,"endTime":14.038,"body":"Insights isn't going anywhere."},{"startTime":21.902,"endTime":23.682,"body":"Okay, my name is Bob Birdsell."},{"startTime":23.682,"endTime":28.902,"body":"I am the membership development director"},{"startTime":23.682,"endTime":28.902,"body":"here at SMR in North America."},{"startTime":28.902,"endTime":33.562,"body":"And we are at the art and science of"},{"startTime":28.902,"endTime":33.562,"body":"innovation in Chicago 2024."},{"startTime":33.562,"endTime":40.002,"body":"And I am here with Sandy Casey, the SVP of"},{"startTime":33.562,"endTime":40.002,"body":"global supply for innovate MR."},{"startTime":40.002,"endTime":40.542,"body":"Welcome Sandy."},{"startTime":40.542,"endTime":41.602,"body":"Thank you, Bob."},{"startTime":41.602,"endTime":45.162,"body":"And Sandy is also one of our North"},{"startTime":41.602,"endTime":45.162,"body":"American representative team members."},{"startTime":45.162,"endTime":47.282,"body":"So I want to give her a shout out to that."},{"startTime":47.342,"endTime":49.422,"body":"yeah, we'll chat about that too when we're"},{"startTime":47.342,"endTime":49.422,"body":"finished."},{"startTime":49.422,"endTime":50.482,"body":"Thanks, Bob."},{"startTime":50.482,"endTime":51.282,"body":"Yeah."},{"startTime":51.406,"endTime":56.426,"body":"So, regarding the presentation, I know you"},{"startTime":51.406,"endTime":56.426,"body":"had a presentation earlier today, and"},{"startTime":56.426,"endTime":61.806,"body":"there's been a lot of activity on quality"},{"startTime":56.426,"endTime":61.806,"body":"initiatives across many organizations."},{"startTime":62.026,"endTime":65.246,"body":"What kind of impact do you think this is"},{"startTime":62.026,"endTime":65.246,"body":"actually having?"},{"startTime":65.746,"endTime":67.666,"body":"You know, it's funny."},{"startTime":67.666,"endTime":73.046,"body":"I think these programs bring the"},{"startTime":67.666,"endTime":73.046,"body":"opportunity for people to come to the"},{"startTime":73.046,"endTime":74.886,"body":"stage and talk about quality."},{"startTime":74.966,"endTime":77.126,"body":"And that's what we did."},{"startTime":77.126,"endTime":80.566,"body":"It was Toronto, what was that, two years"},{"startTime":77.126,"endTime":80.566,"body":"ago, the SMR in Toronto?"},{"startTime":80.566,"endTime":81.408,"body":"2022."},{"startTime":81.408,"endTime":86.802,"body":"And we produced a video and we went out"},{"startTime":81.408,"endTime":86.802,"body":"and interviewed real fraudsters."},{"startTime":86.802,"endTime":87.243,"body":"Okay."},{"startTime":87.243,"endTime":89.565,"body":"We had a guy from Venezuela who was a"},{"startTime":87.243,"endTime":89.565,"body":"cheater."},{"startTime":89.565,"endTime":91.666,"body":"I remember this."},{"startTime":91.666,"endTime":92.587,"body":"That was really great."},{"startTime":92.587,"endTime":92.837,"body":"Yeah."},{"startTime":92.837,"endTime":94.549,"body":"And the guy from Bangladesh."},{"startTime":94.549,"endTime":100.624,"body":"And what came out of this, which was"},{"startTime":94.549,"endTime":100.624,"body":"awesome, this was such a huge impact, I"},{"startTime":100.624,"endTime":104.367,"body":"couldn't believe we were at this program A"},{"startTime":100.624,"endTime":104.367,"body":"and people didn't realize that fraud was"},{"startTime":104.367,"endTime":105.728,"body":"as bad as fraud was."},{"startTime":105.728,"endTime":106.398,"body":"Right."},{"startTime":106.398,"endTime":108.539,"body":"And so it was such an eye -opener."},{"startTime":108.54,"endTime":111.436,"body":"And then all the associations came"},{"startTime":108.54,"endTime":111.436,"body":"together."},{"startTime":111.436,"endTime":117.531,"body":"We saw SMR, Insights Association, MRS,"},{"startTime":111.436,"endTime":117.531,"body":"SampleCon, everyone coming together to"},{"startTime":117.551,"endTime":119.152,"body":"talk about the problem."},{"startTime":119.293,"endTime":124.407,"body":"And we always say at InnovateMR, Lisa says"},{"startTime":119.293,"endTime":124.407,"body":"it all the time, Lisa Welding -Brown, our"},{"startTime":124.407,"endTime":128.66,"body":"CEO, we're never going to solve fraud,"},{"startTime":124.407,"endTime":128.66,"body":"ever."},{"startTime":128.681,"endTime":133.665,"body":"I mean, if the government can't stop it,"},{"startTime":128.681,"endTime":133.665,"body":"or multi -billion dollar tech companies"},{"startTime":133.665,"endTime":135.266,"body":"can't stop it."},{"startTime":135.587,"endTime":139.41,"body":"Well, can, obviously we could do some"},{"startTime":135.587,"endTime":139.41,"body":"things to mitigate some of it,"},{"startTime":139.574,"endTime":143.306,"body":"It always feels like, and at least from"},{"startTime":139.574,"endTime":143.306,"body":"that presentation, it was funny too,"},{"startTime":143.306,"endTime":151.379,"body":"because their faces are all blurred out,"},{"startTime":143.306,"endTime":151.379,"body":"voices just distorted, like, my gosh."},{"startTime":152.039,"endTime":156.941,"body":"And you can mitigate to a certain extent,"},{"startTime":152.039,"endTime":156.941,"body":"but then it also tends to feel like there"},{"startTime":156.941,"endTime":158.842,"body":"are always one step, two steps ahead."},{"startTime":158.842,"endTime":164.144,"body":"As soon as the technology comes out to"},{"startTime":158.842,"endTime":164.144,"body":"combat some of the fraud, then they're"},{"startTime":164.144,"endTime":168.465,"body":"already moving on to the next thing to"},{"startTime":164.144,"endTime":168.465,"body":"kind of elude"},{"startTime":169.326,"endTime":173.446,"body":"Yeah, you know, it's funny, I think I said"},{"startTime":169.326,"endTime":173.446,"body":"it that day too."},{"startTime":173.566,"endTime":177.706,"body":"The problem we have is that it's so easy"},{"startTime":173.566,"endTime":177.706,"body":"to get rewards online."},{"startTime":177.706,"endTime":182.406,"body":"And if we would just go to the old school"},{"startTime":177.706,"endTime":182.406,"body":"ways of sending a check, just once, just"},{"startTime":182.406,"endTime":184.026,"body":"one time send a check."},{"startTime":184.026,"endTime":189.146,"body":"That guy in Venezuela wouldn't have been"},{"startTime":184.026,"endTime":189.146,"body":"doing one survey 25 times if he was"},{"startTime":189.146,"endTime":191.966,"body":"getting paid with a check because he"},{"startTime":189.146,"endTime":191.966,"body":"wouldn't have been able to get a check in"},{"startTime":191.966,"endTime":192.846,"body":"Venezuela."},{"startTime":192.846,"endTime":196.792,"body":"And I think the online platforms for"},{"startTime":192.846,"endTime":196.792,"body":"rewards are awesome."},{"startTime":196.792,"endTime":200.504,"body":"They're excellent and they support our"},{"startTime":196.792,"endTime":200.504,"body":"industry so much."},{"startTime":201.485,"endTime":202.865,"body":"But it's opened the door up."},{"startTime":202.865,"endTime":206.307,"body":"So we just have to think of a way to kind"},{"startTime":202.865,"endTime":206.307,"body":"of mold ourselves a little just at the"},{"startTime":206.307,"endTime":208.849,"body":"beginning so we can protect ourselves some"},{"startTime":206.307,"endTime":208.849,"body":"more."},{"startTime":208.849,"endTime":209.849,"body":"No, it makes sense."},{"startTime":209.849,"endTime":211.49,"body":"It makes a lot of sense."},{"startTime":212.571,"endTime":214.902,"body":"So maybe we touched on this a little bit."},{"startTime":214.902,"endTime":217.843,"body":"So what are some of the things that can be"},{"startTime":214.902,"endTime":217.843,"body":"done to help mitigate that fraud?"},{"startTime":217.843,"endTime":222.896,"body":"Like I said, it feels like they're always"},{"startTime":217.843,"endTime":222.896,"body":"those two steps ahead, but we do try,"},{"startTime":222.896,"endTime":223.206,"body":"right?"},{"startTime":223.206,"endTime":226.018,"body":"So what would some of those things be,"},{"startTime":223.206,"endTime":226.018,"body":"would you think?"},{"startTime":226.61,"endTime":232.212,"body":"I have to say I think right now we have a"},{"startTime":226.61,"endTime":232.212,"body":"big problem in the industry and it's"},{"startTime":232.212,"endTime":233.273,"body":"pricing."},{"startTime":233.913,"endTime":238.675,"body":"We have gone really, really low on our"},{"startTime":233.913,"endTime":238.675,"body":"pricing and I don't want to see the"},{"startTime":238.675,"endTime":243.317,"body":"pricing come up for us to go make more"},{"startTime":238.675,"endTime":243.317,"body":"money for ourselves."},{"startTime":243.317,"endTime":247.539,"body":"The pricing is minimizing our ability to"},{"startTime":243.317,"endTime":247.539,"body":"engage the users."},{"startTime":248.039,"endTime":249.86,"body":"We did a mystery shop recently."},{"startTime":249.86,"endTime":252.621,"body":"We were just like, hey, let's Miss Test"},{"startTime":249.86,"endTime":252.621,"body":"how we're doing."},{"startTime":252.621,"endTime":254.412,"body":"Where are we in our pricing?"},{"startTime":254.606,"endTime":257.266,"body":"And we did three different tests."},{"startTime":257.366,"endTime":262.706,"body":"We had B2B audience, consumer audience,"},{"startTime":257.366,"endTime":262.706,"body":"healthcare audience."},{"startTime":262.706,"endTime":265.546,"body":"And on the B2B, we interviewed."},{"startTime":265.626,"endTime":269.726,"body":"We didn't interview, we went out and we"},{"startTime":265.626,"endTime":269.726,"body":"looked for pricing on CMOs in mid -sized"},{"startTime":269.726,"endTime":274.046,"body":"companies, chief, like officers within an"},{"startTime":269.726,"endTime":274.046,"body":"organization."},{"startTime":274.106,"endTime":277.286,"body":"And when we looked at the pricing, we were"},{"startTime":274.106,"endTime":277.286,"body":"shocked."},{"startTime":277.566,"endTime":283.126,"body":"We had $18 from a vendor for a C -level"},{"startTime":277.566,"endTime":283.126,"body":"executive 20 -minute study."},{"startTime":283.278,"endTime":285.158,"body":"and the average was 32."},{"startTime":285.158,"endTime":292.158,"body":"And I sat there and I looked at him like,"},{"startTime":285.158,"endTime":292.158,"body":"wait a minute, $18 means a 50 % margin"},{"startTime":292.158,"endTime":294.798,"body":"company is giving a CMO $9."},{"startTime":295.418,"endTime":299.858,"body":"You're not going to get real CMOs at that"},{"startTime":295.418,"endTime":299.858,"body":"price because I know I'm not even going to"},{"startTime":299.858,"endTime":302.078,"body":"take a five minute survey for that."},{"startTime":302.078,"endTime":306.618,"body":"And so I think we have to look at it just"},{"startTime":302.078,"endTime":306.618,"body":"have the real honest discussion with the"},{"startTime":306.618,"endTime":307.558,"body":"clients."},{"startTime":308.258,"endTime":308.979,"body":"Here you go."},{"startTime":308.979,"endTime":310.179,"body":"And you know, I get it."},{"startTime":310.179,"endTime":313.401,"body":"The marketplace has given opportunity for"},{"startTime":310.179,"endTime":313.401,"body":"people to make money."},{"startTime":313.401,"endTime":314.332,"body":"It's fantastic."},{"startTime":314.332,"endTime":315.902,"body":"There's a place for them."},{"startTime":316.263,"endTime":320.125,"body":"But people kind of have to think about"},{"startTime":316.263,"endTime":320.125,"body":"what are you getting for your money?"},{"startTime":320.125,"endTime":321.006,"body":"Right."},{"startTime":321.006,"endTime":323.027,"body":"So that's pricing is one."},{"startTime":323.027,"endTime":324.608,"body":"Any others that you can think of?"},{"startTime":324.608,"endTime":328.73,"body":"Yeah, I think survey design, you know,"},{"startTime":324.608,"endTime":328.73,"body":"that's something I've been working on"},{"startTime":328.73,"endTime":329.281,"body":"lately."},{"startTime":329.281,"endTime":329.811,"body":"Yeah."},{"startTime":329.811,"endTime":330.762,"body":"Hours and hours."},{"startTime":330.762,"endTime":331.372,"body":"the book."},{"startTime":331.372,"endTime":332.213,"body":"Yeah."},{"startTime":332.213,"endTime":334.714,"body":"Now I'm teaching a six hour class."},{"startTime":335.299,"endTime":338.311,"body":"That's what your presentation was about"},{"startTime":335.299,"endTime":338.311,"body":"too, because I came in right at the tail"},{"startTime":338.311,"endTime":342.134,"body":"end and I did get, yeah, then you had the"},{"startTime":338.311,"endTime":342.134,"body":"class slide when I walked in, I was like,"},{"startTime":342.134,"endTime":343.766,"body":"there's a class on this, all right."},{"startTime":343.766,"endTime":345.988,"body":"July 9th, 10th and 11th."},{"startTime":345.988,"endTime":346.709,"body":"Okay."},{"startTime":346.709,"endTime":348.33,"body":"And Online?"},{"startTime":348.33,"endTime":352.433,"body":"Mm It's part of the Virtual Academy from"},{"startTime":348.33,"endTime":352.433,"body":"SMR, which is great."},{"startTime":352.634,"endTime":357.818,"body":"And we're going to touch upon all kinds of"},{"startTime":352.634,"endTime":357.818,"body":"using AI for survey design."},{"startTime":357.992,"endTime":360.263,"body":"shortening your questions, being concise."},{"startTime":360.263,"endTime":364.405,"body":"It's like we were just saying people don't"},{"startTime":360.263,"endTime":364.405,"body":"have an attention span anymore."},{"startTime":364.405,"endTime":369.977,"body":"So just trying to help people design their"},{"startTime":364.405,"endTime":369.977,"body":"surveys well so people will stay in the"},{"startTime":369.977,"endTime":373.469,"body":"survey and engaged in the survey and give"},{"startTime":369.977,"endTime":373.469,"body":"good quality output."},{"startTime":373.469,"endTime":375.72,"body":"Yeah, no, that's that's exactly right."},{"startTime":375.72,"endTime":379.151,"body":"And that was we we obviously had these"},{"startTime":375.72,"endTime":379.151,"body":"conversations earlier."},{"startTime":379.151,"endTime":381.603,"body":"But yeah, it's I think that's a big part"},{"startTime":379.151,"endTime":381.603,"body":"of it."},{"startTime":381.603,"endTime":384.878,"body":"And the attention spans are are obviously"},{"startTime":384.878,"endTime":388.538,"body":"Shocking when you hear that but it's it's"},{"startTime":384.878,"endTime":388.538,"body":"you know, people are looking for bite"},{"startTime":388.538,"endTime":395.078,"body":"-sized consumable content Real like life"},{"startTime":388.538,"endTime":395.078,"body":"let learn guidance best practices, but"},{"startTime":395.078,"endTime":400.558,"body":"please don't write me a you know a 500"},{"startTime":395.078,"endTime":400.558,"body":"page book on it because yeah It's the"},{"startTime":400.558,"endTime":401.718,"body":"first page last page."},{"startTime":401.718,"endTime":404.118,"body":"Yeah, it's a first word last word."},{"startTime":404.118,"endTime":409.558,"body":"It's worse than first page Exactly, give"},{"startTime":404.118,"endTime":409.558,"body":"me an emoji, please"},{"startTime":410.634,"endTime":415.979,"body":"So and also there's a lot of talk to"},{"startTime":410.634,"endTime":415.979,"body":"around the state of the industry with the"},{"startTime":415.979,"endTime":422.385,"body":"recent Dyneta News and what happened there"},{"startTime":415.979,"endTime":422.385,"body":"What is your take on kind of the industry"},{"startTime":422.385,"endTime":424.567,"body":"where we're heading what the outlook is?"},{"startTime":424.567,"endTime":429.841,"body":"Yeah, I I actually am really optimistic"},{"startTime":424.567,"endTime":429.841,"body":"We're seeing really good stuff on the"},{"startTime":429.841,"endTime":431.013,"body":"quantum the call side."},{"startTime":431.013,"endTime":432.314,"body":"We're seeing good numbers."},{"startTime":432.314,"endTime":435.837,"body":"I think they Nate is gonna be fine I don't"},{"startTime":432.314,"endTime":435.837,"body":"think they're going anywhere."},{"startTime":435.837,"endTime":437.458,"body":"I think they might come out"},{"startTime":437.678,"endTime":443.078,"body":"They have executives in there that are so"},{"startTime":437.678,"endTime":443.078,"body":"smart and it's such a great company."},{"startTime":443.078,"endTime":444.498,"body":"They will be fine."},{"startTime":444.498,"endTime":447.658,"body":"In the insights industry can't go"},{"startTime":444.498,"endTime":447.658,"body":"anywhere."},{"startTime":448.178,"endTime":453.098,"body":"Remember yesterday in the presentation we"},{"startTime":448.178,"endTime":453.098,"body":"did the 10 horrible inventions of people"},{"startTime":453.098,"endTime":456.458,"body":"that didn't pay into any insights"},{"startTime":453.098,"endTime":456.458,"body":"gathering."},{"startTime":457.198,"endTime":460.118,"body":"I mean, insights is a foundation of our"},{"startTime":457.198,"endTime":460.118,"body":"economy."},{"startTime":460.118,"endTime":461.418,"body":"It really is."},{"startTime":461.558,"endTime":467.372,"body":"You can not not have insights in your"},{"startTime":461.558,"endTime":467.372,"body":"product testing, your pricing."},{"startTime":467.372,"endTime":471.065,"body":"your packaging, mean, Insights isn't going"},{"startTime":467.372,"endTime":471.065,"body":"anywhere."},{"startTime":471.065,"endTime":471.846,"body":"True."},{"startTime":471.846,"endTime":472.647,"body":"Yeah."},{"startTime":472.647,"endTime":478.501,"body":"And I think just over time, we've seen"},{"startTime":472.647,"endTime":478.501,"body":"that how impactful Insights, Insights"},{"startTime":478.501,"endTime":482.294,"body":"professionals, team members have been to"},{"startTime":478.501,"endTime":482.294,"body":"some of these companies, to some of these"},{"startTime":482.294,"endTime":484.196,"body":"brands as they move forward."},{"startTime":484.196,"endTime":490.562,"body":"And the importance, I think even over time"},{"startTime":484.196,"endTime":490.562,"body":"has just become even, you know, more"},{"startTime":490.562,"endTime":492.373,"body":"recognized, more important, right?"},{"startTime":492.373,"endTime":493.284,"body":"Yeah."},{"startTime":493.284,"endTime":496.162,"body":"teams are getting bigger, which is great"},{"startTime":493.284,"endTime":496.162,"body":"to see, you"},{"startTime":496.162,"endTime":500.004,"body":"because I think finally, you know, they're"},{"startTime":496.162,"endTime":500.004,"body":"getting the recognition we deserve for the"},{"startTime":500.004,"endTime":503.407,"body":"work that's being done and what it"},{"startTime":500.004,"endTime":503.407,"body":"actually can do for the business."},{"startTime":503.407,"endTime":507.289,"body":"And that's why I, and I'm not saying this"},{"startTime":503.407,"endTime":507.289,"body":"for any reason, but this is why the"},{"startTime":507.289,"endTime":510.19,"body":"younger generation has to belong to SMR."},{"startTime":510.231,"endTime":511.772,"body":"There's so many lessons."},{"startTime":511.772,"endTime":516.014,"body":"There's so many things that we give so"},{"startTime":511.772,"endTime":516.014,"body":"much great direction out."},{"startTime":516.555,"endTime":518.936,"body":"I mean, I have a huge passion for what we"},{"startTime":516.555,"endTime":518.936,"body":"do."},{"startTime":518.936,"endTime":522.528,"body":"And we were talking the other day, just"},{"startTime":518.936,"endTime":522.528,"body":"even on the demographics committee."},{"startTime":522.55,"endTime":527.383,"body":"the guidance that people need to have to"},{"startTime":522.55,"endTime":527.383,"body":"do the things properly and legally."},{"startTime":527.383,"endTime":528.214,"body":"Yeah."},{"startTime":528.214,"endTime":528.945,"body":"And that's great too."},{"startTime":528.945,"endTime":533.448,"body":"That's a plug for our young SMR society"},{"startTime":528.945,"endTime":533.448,"body":"members, our yes members too, to try to"},{"startTime":533.448,"endTime":539.562,"body":"get them in early, show them the careers"},{"startTime":533.448,"endTime":539.562,"body":"that are available, what's possible, where"},{"startTime":539.562,"endTime":540.613,"body":"the industry is heading."},{"startTime":540.613,"endTime":543.174,"body":"There is work here and there's good"},{"startTime":540.613,"endTime":543.174,"body":"careers."},{"startTime":543.174,"endTime":543.925,"body":"It's lucrative."},{"startTime":543.925,"endTime":548.588,"body":"mean, it's great from that standpoint, but"},{"startTime":543.925,"endTime":548.588,"body":"you're right."},{"startTime":548.588,"endTime":551.35,"body":"I think getting that information out to"},{"startTime":548.588,"endTime":551.35,"body":"that group."},{"startTime":551.727,"endTime":557.151,"body":"because the generations before them,"},{"startTime":551.727,"endTime":557.151,"body":"they're getting older, they're retiring,"},{"startTime":557.151,"endTime":558.152,"body":"they're moving on."},{"startTime":558.152,"endTime":561.816,"body":"We need to bring in that next wave, that"},{"startTime":558.152,"endTime":561.816,"body":"next generation."},{"startTime":561.816,"endTime":563.216,"body":"Absolutely."},{"startTime":564.198,"endTime":570.514,"body":"Now, if you had a magic wand, what would"},{"startTime":564.198,"endTime":570.514,"body":"be the one thing that you would like to"},{"startTime":570.514,"endTime":573.556,"body":"change about the state of the industry"},{"startTime":570.514,"endTime":573.556,"body":"right now, today?"},{"startTime":574.36,"endTime":578.683,"body":"don't know if I can pick just one, but I"},{"startTime":574.36,"endTime":578.683,"body":"got two things in my head that pop in"},{"startTime":578.683,"endTime":579.873,"body":"right away."},{"startTime":580.094,"endTime":583.536,"body":"I really think we have to think about"},{"startTime":580.094,"endTime":583.536,"body":"pricing and the way that we use pricing to"},{"startTime":583.536,"endTime":586.418,"body":"reward our members and the people taking"},{"startTime":583.536,"endTime":586.418,"body":"surveys."},{"startTime":586.498,"endTime":590.771,"body":"I have a theory that people are looking"},{"startTime":586.498,"endTime":590.771,"body":"for Nordstrom quality for Walmart"},{"startTime":590.771,"endTime":592.343,"body":"clearance rack pricing."},{"startTime":592.343,"endTime":595.104,"body":"And so you get what you pay for."},{"startTime":595.104,"endTime":599.467,"body":"And then the other thing is I want to see"},{"startTime":595.104,"endTime":599.467,"body":"us going after these people that are"},{"startTime":599.467,"endTime":600.608,"body":"cheating us."},{"startTime":600.688,"endTime":603.37,"body":"I want to break up"},{"startTime":603.724,"endTime":607.145,"body":"you know, crime rings, the stings that are"},{"startTime":603.724,"endTime":607.145,"body":"happening."},{"startTime":607.145,"endTime":612.356,"body":"I want us to get more active in that"},{"startTime":607.145,"endTime":612.356,"body":"because I think once these groups start to"},{"startTime":612.356,"endTime":615.957,"body":"see people get in trouble, the trickle"},{"startTime":612.356,"endTime":615.957,"body":"effect of the way they communicate with"},{"startTime":615.957,"endTime":617.938,"body":"each other will scare them."},{"startTime":617.938,"endTime":622.509,"body":"And I think we have to do that a little"},{"startTime":617.938,"endTime":622.509,"body":"bit and also have some discussions with"},{"startTime":622.509,"endTime":627.76,"body":"the platforms that are just letting these"},{"startTime":622.509,"endTime":627.76,"body":"people teach people how to cheat us."},{"startTime":627.921,"endTime":629.301,"body":"It's frightening to me."},{"startTime":629.301,"endTime":630.681,"body":"And it's not just surveys."},{"startTime":630.681,"endTime":633.102,"body":"Like there are seminars out there on how"},{"startTime":633.122,"endTime":636.31,"body":"take people's social security numbers,"},{"startTime":633.122,"endTime":636.31,"body":"what to do with them."},{"startTime":636.553,"endTime":640.222,"body":"They're just letting everything be out"},{"startTime":636.553,"endTime":640.222,"body":"there, which is concerning."},{"startTime":641.602,"endTime":645.624,"body":"Then I don't want to end on a sad No, you"},{"startTime":641.602,"endTime":645.624,"body":"won't."},{"startTime":645.624,"endTime":649.257,"body":"Want a drink now, I think we covered the"},{"startTime":645.624,"endTime":649.257,"body":"good part first on the vampire."},{"startTime":649.257,"endTime":650.288,"body":"We probably should have reversed that."},{"startTime":650.288,"endTime":650.889,"body":"But no."},{"startTime":650.889,"endTime":654.411,"body":"So the last thing I think I just want to"},{"startTime":650.889,"endTime":654.411,"body":"talk about a little bit, and we mentioned"},{"startTime":654.411,"endTime":659.415,"body":"it earlier on, is that you are on a North"},{"startTime":654.411,"endTime":659.415,"body":"American rep, on our North American rep"},{"startTime":659.415,"endTime":661.246,"body":"team."},{"startTime":661.246,"endTime":665.238,"body":"we're obviously we're active in that"},{"startTime":661.246,"endTime":665.238,"body":"group."},{"startTime":665.539,"endTime":669.92,"body":"We've got a great leader, a chairman in"},{"startTime":665.539,"endTime":669.92,"body":"that with Dan Fleetwood."},{"startTime":669.92,"endTime":674.894,"body":"And so talk to me a little bit about how"},{"startTime":669.92,"endTime":674.894,"body":"you feel, A, being on the team, B, the"},{"startTime":674.894,"endTime":680.128,"body":"work that we're doing there and the"},{"startTime":674.894,"endTime":680.128,"body":"importance of it, particularly in this"},{"startTime":680.128,"endTime":686.693,"body":"market, because, know, SMR being based in"},{"startTime":680.128,"endTime":686.693,"body":"Amsterdam and is a European company and"},{"startTime":686.693,"endTime":690.356,"body":"the number of members, sheer number of"},{"startTime":686.693,"endTime":690.356,"body":"members that we have here in North"},{"startTime":690.356,"endTime":695.129,"body":"America, and that continues to grow and we"},{"startTime":690.356,"endTime":695.129,"body":"support them, obviously."},{"startTime":695.586,"endTime":699.738,"body":"Just kind of, and a lot of that work, a"},{"startTime":695.586,"endTime":699.738,"body":"lot of that support, a lot of those ideas"},{"startTime":699.738,"endTime":701.83,"body":"in that come from our North American team."},{"startTime":701.83,"endTime":705.792,"body":"So if you just maybe, yeah, share a little"},{"startTime":701.83,"endTime":705.792,"body":"bit on that, your feelings on that, where"},{"startTime":705.792,"endTime":706.802,"body":"we're at as a group."},{"startTime":706.802,"endTime":711.265,"body":"First of all, thanks for letting me be a I"},{"startTime":706.802,"endTime":711.265,"body":"appreciate you giving me the opportunity."},{"startTime":711.265,"endTime":713.456,"body":"As soon as we met, I was like, no, this is"},{"startTime":711.265,"endTime":713.456,"body":"good."},{"startTime":713.456,"endTime":714.697,"body":"Yeah, Dan, you got to meet her."},{"startTime":714.697,"endTime":716.238,"body":"Dan meets her, yeah, she's in."},{"startTime":716.238,"endTime":718.009,"body":"I mean, this was, that was a no brainer."},{"startTime":718.009,"endTime":721.781,"body":"Yeah, and I do, I have a massive passion."},{"startTime":721.821,"endTime":724.172,"body":"I started my career in nonprofit."},{"startTime":724.826,"endTime":727.028,"body":"Trial attorneys, not quite researchers."},{"startTime":727.028,"endTime":727.679,"body":"it's different."},{"startTime":727.679,"endTime":732.844,"body":"But I have a passion for nonprofit and"},{"startTime":727.679,"endTime":732.844,"body":"what nonprofits do for the industries that"},{"startTime":732.844,"endTime":733.895,"body":"they represent."},{"startTime":733.895,"endTime":734.876,"body":"Big time."},{"startTime":734.876,"endTime":738.929,"body":"And so I see you out there doing the"},{"startTime":734.876,"endTime":738.929,"body":"membership stuff and I'm like, I remember"},{"startTime":738.929,"endTime":740.26,"body":"those days."},{"startTime":740.52,"endTime":743.303,"body":"I think SMR is an invaluable tool."},{"startTime":743.444,"endTime":748.118,"body":"It's not just North American based and how"},{"startTime":743.444,"endTime":748.118,"body":"many companies now are international"},{"startTime":748.118,"endTime":750.74,"body":"because it's so easy to be international."},{"startTime":750.996,"endTime":755.277,"body":"And so we might be here, but we're doing"},{"startTime":750.996,"endTime":755.277,"body":"work here and we have someone working from"},{"startTime":755.277,"endTime":757.678,"body":"home here and we're interviewing people"},{"startTime":755.277,"endTime":757.678,"body":"here."},{"startTime":757.678,"endTime":763.6,"body":"And it gives people the opportunity to"},{"startTime":757.678,"endTime":763.6,"body":"know, what the right things are to do, the"},{"startTime":763.6,"endTime":769.212,"body":"right things to say, the right tools to"},{"startTime":763.6,"endTime":769.212,"body":"use, even giving guidance now on AI tools,"},{"startTime":769.212,"endTime":772.472,"body":"which I think is phenomenal, what Ray"},{"startTime":769.212,"endTime":772.472,"body":"pointed out this morning."},{"startTime":772.913,"endTime":777.31,"body":"It's just, in my opinion, the nonprofits"},{"startTime":772.913,"endTime":777.31,"body":"are the key to"},{"startTime":777.31,"endTime":780.955,"body":"absolute success in doing the right thing"},{"startTime":777.31,"endTime":780.955,"body":"for the big companies who need our"},{"startTime":780.955,"endTime":782.017,"body":"insights."},{"startTime":782.017,"endTime":783.459,"body":"Well, I love that you said that."},{"startTime":783.459,"endTime":788.776,"body":"I love that you're on our team and can't"},{"startTime":783.459,"endTime":788.776,"body":"wait to continue working on our next"},{"startTime":788.776,"endTime":789.267,"body":"initiative."},{"startTime":789.267,"endTime":794.434,"body":"So for myself and Sandy Casey, thank you"},{"startTime":789.267,"endTime":794.434,"body":"so much."}]}