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The Future of Surveys: Engagement and Personalization - Esomar Best of the Year
Talking Insights
We keep exploring the best of the year at Esomar and in this conversation, Matteo Cera (from Glaut) explores the evolution of traditional surveys into more engaging and personalized experiences, aiming to better understand respondents' true thoughts and feelings without confining them to predefined options.
Developed by Glaut, AIMI is redefining how qualitative data can be collected at scale—combining the richness of in-depth interviews with the consistency, efficiency, and real-time fraud prevention of survey infrastructure. In a research environment increasingly challenged by low-effort responses and fraudulent participants, AIMI represents a new category of qualitative methodology.
Know everything here: https://researchworld.com/hot-topics/8-ways-market-researchers-are-using-ai-moderated-interviews-aimis
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
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Esomar 2025
