In this episode of Talking Insights, António engages with market research experts Zaya Boumaiz and John Presutti to explore the complexities of polling in the Middle East and Africa. 

They discuss the political landscape's influence on polling, the diverse political structures across Africa, and the unique challenges faced in conducting surveys in various regions. The conversation also highlights the impact of technology and social media on public opinion, particularly among the younger generation, and the importance of understanding cultural nuances in market research.

🌍 Get ready for ESOMAR Latin America 2025 in Lima, Peru! 🌟✨ 

This year's theme, "Altitude," captures our industry's high-flying ambitions and the breathtaking beauty of Peru. From April 1-3, 2025, dive into a world of groundbreaking insights, fresh perspectives, and innovative ideas. With simultaneous translation services, we welcome global attendees to celebrate knowledge and cultural exchange. Elevate your business and network with over 200 senior professionals from the region. 

Don't miss out – Register now and be part of this transformative event! 
https://www.esomar-latam.com/

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Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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