In this episode of the series "Voices of Market Research", host António interviews Elise Misse, the Global Strategic Insights Director at Ricola. 

They discuss Elise's journey into market research, the integration of diverse areas in the field, and the importance of understanding consumer behaviour through psychology. The conversation delves into workplace culture, the impact of leadership on employee wellbeing, and the challenges of burnout. Elise shares insights on supporting working parents and the future of people analytics in enhancing workplace wellbeing. 📹 

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ESOMAR will be in Lima for the annual ESOMAR LATAM Conference from April 1-3. You can find all the information about the programme here: https://www.esomar-latam.com/ 

The tickets are flying, but you can still get yours! 

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Send us a text

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In this episode of Talking Insights, host António interviews Karen Lieshout, co-CEO of Skim, a global insight-based consultancy that helps leading companies elevate their pricing, brand communication, and innovation strategies.

Together, they discuss her extensive experience in the insights industry, the evolution of consumer decision behaviour, and the challenges of leadership in a rapidly changing market. Karen shares insights on the importance of adaptability, the impact of data democratisation, and the significance of company culture. She also reflects on her unique role as a co-CEO and the importance of collaboration and gender equality in leadership.

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And 🇵🇪 in just a couple of weeks, ESOMAR will be in Lima for the annual ESOMAR LATAM Conference. You can find all the information about the programme here: https://www.esomar-latam.com/ 

The tickets are flying, but you can still get yours! 

Send us a text

Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• ESOMAR LinkedIn - http://bit.ly/2Drifcg

#ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling

In this episode of Talking Insights, host António speaks with Kahren Kersten, an independent consultant and VP of Research on Research at the Insights Career Network. 

They discuss the challenges in the job market for insights professionals, the importance of upskilling, and the evolving role of leadership in the industry. Kahren shares her journey in market research, the significance of collaboration, and the need for consulting skills in driving effective decision-making. The conversation highlights the importance of adapting to changes in the industry and the value of integrating diverse skill sets for better outcomes.

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And 🇵🇪 in just a couple of weeks, ESOMAR will be in Lima for the annual ESOMAR LATAM Conference. You can find all the information about the programme here: https://www.esomar-latam.com/ 

The tickets are flying, but you can still get yours! 

Send us a text

Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

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#ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling

In this conversation, António and Bel Kerkhoff-Parnell discuss the intersection of market research, activism, and social impact, focusing on the challenges faced by women in the South African wine industry. 

Bel shares insights from her recent work in South Africa, emphasizing the importance of supporting indigenous brands and the need for meaningful narratives in branding. They also explore the challenges of publishing activist scholarship, the role of technology in education, and the significance of collaboration in addressing social issues.

You don't want to miss this conversation!

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If you want to explore more what was discussed in the episode, you can find more information here: 

Women on Farms documentary Everyone Together: https://www.fos.ngo/womenonfarms/

ERIF's Sinterklaas research: https://erifonline.org/tag/sinterklaas-reports/

Ses'Fikile Wines: https://sesfikilewines.com/

Oleaq Wines: https://oleaq.com/

Report on pesticide usage on South African farms: https://amabhungane.org/the-346-pesticides-that-cause-cancer-birth-defects-or-worse-and-the-fight-to-keep-them/

Race in the Marketplace book: https://www.rimnetwork.net/rim-book1 

 📚📹 

And 🇵🇪 in just a couple of weeks, ESOMAR will be in Lima for the annual ESOMAR LATAM Conference. You can find all the information about the programme here: https://www.esomar-latam.com/ 

The tickets are flying, but you can still get yours! 

Send us a text

Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• ESOMAR LinkedIn - http://bit.ly/2Drifcg

#ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling

In this episode of Talking Insights, host António speaks with Constanza Cilley, co-founder and executive director of Voices Research and Consultancy. They discuss the evolution of market research in Latin America, the impact of technology and AI, the challenges of conducting research in Argentina, and the importance of social impact in research.

Hear also some insights on the industry, advice for aspiring researchers, and the excitement for the upcoming ESOMAR conference in Lima.

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Finally, you can find all the information about the next ESOMAR conference in Lima, Peru in the link below: 

https://www.esomar-latam.com/

Join us as Latin America ascends to new heights, bringing the research community together in the stunning city of Lima! 

Send us a text

Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• ESOMAR LinkedIn - http://bit.ly/2Drifcg

#ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling