Synthetic Data Beyond the Hype: What It Is, What It Isn’t, and Why It Matters

Talking Insights

Talking Insights
Synthetic Data Beyond the Hype: What It Is, What It Isn’t, and Why It Matters
Jul 16, 2025 Season 4 Episode 25
ESOMAR

In this episode of Talking Insights, we sit down with Cynthia Vega, Head of Digital Analytics at Kantar and co-author of the report Synthetic Data: Beyond the Hype. Cynthia breaks down what synthetic data really is (and isn’t), dispels common myths, and explains why human input is still essential for high-quality outcomes. We explore how brands are reacting, the blurred lines between experimentation and scalable implementation, and why it’s critical to ask the right questions—not just follow the trend. Whether you're curious, skeptical, or eager to adopt synthetic methods, this episode offers a grounded and thought-provoking perspective.

You can read the report that Cynthia co-author here: https://www.kantar.com/inspiration/brands/synthetic-data-beyond-the-hype

Send us a text

Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• ESOMAR LinkedIn - http://bit.ly/2Drifcg

#ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling

Episode Artwork Synthetic Data Beyond the Hype: What It Is, What It Isn’t, and Why It Matters 21:02 Episode Artwork Navigating the Future of Consumer Research with Jason Cohen 22:48 Episode Artwork Unlocking the Secrets of Pricing Power 16:05 Episode Artwork Navigating Multimodal Market Research in the Age of AI 15:39 Episode Artwork The Unique Landscape in Vietnam’s Market Research | ESOMAR Renewal Tour 2025 15:18 Episode Artwork Innovations in Translation Services from Singapore | ESOMAR Renewal Tour 2025 20:36 Episode Artwork Navigating Market Research in Japan | ESOMAR Renewal Tour 2025 11:27 Episode Artwork The Indian Insights Industry Challenges | ESOMAR Renewal Tour 2025 21:32 Episode Artwork AI Revolutionizing Market Research | Talking Insights 22:07 Episode Artwork Talking Insights explores the AI Revolution in Market Research 27:48 Episode Artwork Unlocking the Power of Synthetic Data | Talking Insights 25:57 Episode Artwork Unveilling the 2026 ESOMAR Latam Conference! 20:02 Episode Artwork Talking Insights Live - Insights Driving Sustainable Change 18:06 Episode Artwork The Power of AR: Transforming Consumer Engagement 18:35 Episode Artwork Voices of Market Research - Elise Misse 24:36 Episode Artwork Voices of Market Research - Karin Lieshout 21:23 Episode Artwork Voices of Market Research - Kahren Kersten 23:18 Episode Artwork Voices of Market Research - Bel Kerkhoff-Parnell 27:12 Episode Artwork Voices of Market Research - Constanza Cilley 15:46 Episode Artwork Exploring the World of Synthetic Data 21:41 Episode Artwork Polling Around the World | Ep. 5 - Middle East and Africa 33:14 Episode Artwork Polling Around the World | Ep. 4 - Latin America 34:56 Episode Artwork Polling Around the World | Ep. 3 - Asia & India 27:05 Episode Artwork Polling Around the World | Ep. 2 - UK and Europe 19:05 Episode Artwork Polling Around the World | Ep. 1 - The US System 28:22