Everyone wants to jump to AI.

But the real advantage? Getting your data, questions, and team aligned first.

At the Esomar Congress in Valencia, the new AI Alliance made one thing clear: AI is not a strategy - it’s a tool.

You need a common language before you can scale.

The best teams are building in public, testing, failing, learning, and improving.

And the best part?

They’re creating safe spaces for people to talk honestly about what’s working and what’s not.

That’s how industries actually move forward.
If you’re leading AI adoption right now, save this for later.

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Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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