In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion. 

Georgia highlights the lack of representation in media and the importance of normalising disability in advertising. Research reveals that inclusive ads positively impact brand perception among consumers with disabilities. 

Finally, we also talk about the challenges of representing non-visible disabilities and the need for greater awareness and acceptance in society.

Send us a text

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Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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Esomar 2025

In this conversation recorded at the Esomar Congress in Prague, Antonio and Brett Townsend discuss the evolution of the insights industry, emphasizing the need for a consumer-centric approach, the importance of narratives, and the necessity of persuasion as a key skill for future success. 

They explore how to get unstuck from outdated methodologies and the role of leadership in fostering a culture that prioritizes consumer needs.

And you can find more info on Brett's book here: https://researchworld.com/articles/insights-on-the-brink-the-book-that-ll-help-turn-your-insights-work-into-working-dollars 

https://www.amazon.nl/-/en/Brett-Townsend/dp/B0DC5RD2KX

Send us a text

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Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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Esomar 2025

En este episodio, Antonio conversa con Pilar Bermúdez de Marduk Design sobre la próxima capacitación de la Academia Esomar.

Hablan sobre la importancia de la prospectiva en la investigación de mercados, la estructura de la capacitación y la experiencia transformadora que los participantes pueden esperar. La conversación destaca la necesidad de un cambio de mentalidad para adoptar un pensamiento disruptivo y una planificación estratégica para el futuro.

Aprende todo sobre esta capacitación e inscríbete aquí: https://esomar.org/trainings/desbloquea-tu-capacidad-de-anticipacion

ENGLISH

In this episode, Antonio speaks with Pilar Bermudez from Marduk Design about the upcoming Esomar Academy training. 

They discuss the importance of foresight in market research, the structure of the training, and the transformative experience participants can expect. The conversation highlights the need for a shift in mindset to embrace disruptive thinking and strategic planning for the future.

Learn everything from this training and register here: https://esomar.org/trainings/desbloquea-tu-capacidad-de-anticipacion 

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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Esomar 2025

In this second episode of our Talking Insights Live series, recorded at the Esomar Congress, we turn our attention to Africa — a continent full of innovation, creativity, and a fast-growing insights community.

Our guest, Siham Malek, explores how African researchers are transforming local challenges into global innovations, redefining how data, culture, and storytelling intersect. From shifting consumer behavior to the power of homegrown insights, this episode celebrates the people shaping the future of market research across the continent.

We also share an exclusive preview of the Esomar Africa Event, coming to Nairobi in February 2026 — a milestone gathering that will spotlight the vibrant energy and voices of the African insights industry.

👉 Talking Insights is a production of Research World and Esomar, bringing you stories, voices, and ideas shaping the global insights community.

https://esomar.org/events/africa-2026-africa-in-focus-turning-insights-into-action

Send us a text

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Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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Esomar 2025

Welcome to the first episode of our Talking Insights Live series, recorded right from the heart of the Esomar Congress exposition space!

In this episode, we sit down with Jess Pettitt, the Congress opening keynote speaker, for a conversation that’s equal parts hilarious and thought-provoking. Jess dives into themes of inclusion, connection, and authenticity — and reminds us why being human still matters in a data-driven world.

Along the way, we share a few laughs about conference chaos, ice cream adventures, and what it really means to show up — as people and professionals.

You can order Jess's Book here: https://jesspettitt.com/almost-doing-good/ 

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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Esomar 2025

In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design. 

A discussion on how to cultivate creativity within teams, the significance of authentic connections in branding, and the concept of 'thinking sideways' to foster innovative ideas. Helms highlights successful projects, including the 99 cans, and offers valuable advice for young creatives and leaders in the industry.

If you want to know more about the work at Helms Workshop you can find it here: https://helmsworkshop.com/

Chapters

00:00
The Journey into Branding Design

03:40
Curiosity as a Creative Fuel

06:31
Building Authentic Connections

09:15
Lateral Thinking in Branding

12:13
Advice for the Next Generation

14:39
Creativity and Play in Brand Development

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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Esomar 2025

In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that explores how consumers experience diversity, equity, and inclusion in brands. 

They discuss the evolution of brand inclusion, the importance of authentic representation, and the need for brands to address underrepresented groups. Valeria emphasizes that inclusion is not just a trend but a business imperative that can drive growth. The conversation also touches on the role of technology in promoting inclusion and highlights successful campaigns that exemplify these principles.

If you want to explore the Brand Inclusion Index follow here: https://www.kantar.com/campaigns/brand-inclusion-index 

Chapters

00:00
Understanding the Brand Inclusion Index

04:15
The Evolution of Brand Inclusion

07:03
Identifying Underrepresented Groups

10:03
Strategies for Closing Inclusion Gaps

12:41
The Role of Technology in Inclusion

15:19
Successful Campaigns and Authentic Representation

19:44
The Importance of Inclusion for Brand Growth

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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Esomar 2025

In this episode of Talking Insights, our host Antonio, explores the future of market research with guests David VL Smith and Adam Riley. 

They discuss their article "Learning to Love Your Inner Cyborg" and their book "The Art of Collaborating with AI." The conversation delves into the integration of AI in market research, the cultural and leadership shifts required, and the essential skills for future researchers. 

Don't miss their insights on embracing AI as a tool for creativity and innovation. 

Read the Research World article: https://researchworld.com/innovations/learning-to-love-your-inner-cyborg 

And order the book "The Art of Collaborating with AI":  https://www.routledge.com/The-Art-of-Collaborating-with-AI-Harnessing-the-Power-of-Diverse-Thinking/Smith-Riley/p/book/9781032839851?srsltid=AfmBOooEEesPTBwvQr-EsAB3GWpqIV6Pzu8nM6KQbSQtC7iKUWhUtXmj

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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Esomar 2025

Join us for an insightful episode as we delve into the "Hook, Line, and Thinker" workshop, designed to revolutionise storytelling in the research industry. Discover how this training, led by expert Daniel Wain, equips participants with the tools to craft compelling narratives that cut through the noise. 

Whether you're a seasoned professional or new to the field, this workshop offers invaluable techniques to enhance your communication skills and make your stories unforgettable. 

Tune in to learn more about the power of storytelling and how it can transform your research presentations.

Register now for the upcoming Esomar Academy training: https://esomar.org/events/hook-line-and-thinker-event 

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

In this conversation, Kate O'Keeffe, CEO and co-founder of Heatseeker, discusses the revolutionary approach of AI-driven experimentation in marketing.

With highlights on how Heatseeker differentiates itself from traditional A/B testing by providing real-time, data-driven insights that allow businesses to make informed decisions quickly. Kate shares experiences from Silicon Valley, emphasizing the importance of prototyping and innovation. 

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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Esomar 2025

In this episode of Talking Insights, host António Almeida meet with Chelsea Gibbons, VP of Research Strategy at Sago, to explore a study on workplace happiness through technology. The conversation delves into how facial coding and micro-expression analysis were used to measure joy among users of a content management system across different cultures. 

They discuss the implications of AI in research, participant experiences, and the importance of listening to customer feedback for improving workplace technology.

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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Esomar 2025

In this episode, our host António and Richard Preeti delve into the complexities of synthetic data and its implications for market research. They discuss the semantics of the term 'synthetic data', the role of AI in generating insights, and the importance of grounding AI outputs in real human data. 

Richard emphasises the need for responsible usage of AI, the evolution of research methodologies, and offers advice for both seasoned professionals and newcomers in the industry.

Chapters

00:00
Understanding Synthetic Data: A New Perspective

10:16
The Evolution of Research Methodologies

17:04
Advice for Industry Professionals: Navigating Change

23:42
Introduction to Synthetic Data and Its Importance

24:47
Diverse Perspectives on Synthetic Data

24:54
Introduction to Synthetic Data and Its Relevance

25:59
Critical Perspectives on Synthetic Data Usage

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

In this episode, António Almeida discusses the merger between Mintel and Black Swan Data with Matthew Nelson and Hugo. They explore the implications of predictive intelligence in market research, the challenges of integrating two companies, and the future of innovation in the CPG sector. The conversation highlights the importance of cultural fit, the role of AI in democratizing insights, and the need for research teams to prove their value in a competitive landscape.

Chapters

00:00
The Genesis of Collaboration

00:21
Introduction to Predictive Intelligence and Mergers

16:17
Insights from Industry Leaders

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

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Esomar 2025

In this episode of Talkin' Insights, host António Almeida speaks with Wes Michael, founder of Rare Patient Voice, about the critical role of patient voices in market research and healthcare. They discuss the evolution of patient participation, the importance of diversity and inclusion in recruitment, and the global expansion of Rare Patient Voice. Wes shares insights on building trust with patients and clients, leveraging technology for better data collection, and offers advice for newcomers in the market research industry.

Learn more about Rare Patient Voice here: https://rarepatientvoice.com/

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

In this conversation, Aditi Garg, a Consumer Strategy expert and Founder at Out of Syllabus, discusses India's evolving landscape of sustainability. 

She highlights the differences in consumer behaviour between urban and rural populations, the emotional drivers behind sustainable choices, and the challenges brands face in effectively communicating their sustainability efforts. The discussion also touches on the role of guilt in consumer decision-making, the influence of community and social norms, and the importance of transparency in brand messaging. 

Aditi emphasises the need for diverse narratives to resonate with different consumer segments and envisions a future where sustainability is integrated into everyday practices across India.

If you want to read the article discussed in the episode, you can find it here: https://researchworld.com/sustainability-library/sustainable-brands-urban-india-future-scenarios 

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

In this insightful conversation, António Almeida and Adele Jolliffe (from Kantar) delve into the data decision gap in marketing. They discuss the challenges marketers face in utilising vast amounts of data effectively and the disconnect between data and decision-making. Adele shares practical steps to bridge this gap, emphasising the importance of expanding data inputs and outputs, and the role of AI and synthetic data in transforming brand guidance. The discussion also highlights the enduring value of attitudinal data alongside behavioural data, encouraging marketers to explore new methodologies for better decision-making.

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

This week we give you a BONUS episode to promote the upcoming training of the Esomar Academy - Breaking the Noise - 12-14 August

In this conversation, Antonio and Arundati Dandapani discuss the upcoming training titled 'Breaking the Noise, Creating Strategic Global Impact with Research Stories and Partnerships' at the ESOMAR Academy. They explore the importance of clarity in storytelling, the transformative power of narratives in data communication, and the structure of the training, which emphasizes hands-on learning and audience engagement. Arundati shares insights on effective storytelling techniques and recommends various resources for improving data storytelling skills.

Some references and documentation mentioned in the episode: 

Culturally Significant Newsletter: Generation1.ca

Keeping Up with the Quants 1. Why Everyone Needs Analytical Skills | Harvard Business Publishing Education

DataStory | Duarte

Home | Transforming Insight -  Insight Management Academy

The essential role of language in survey research | RTI

Polls, Pollsters, and Public Opinion

Shopping for Votes: How Politicians Choose Us and We Choose Them:

www.generation1.ca

/// 

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

In this episode of Talking Insights, we sit down with Cynthia Vega, Head of Digital Analytics at Kantar and co-author of the report Synthetic Data: Beyond the Hype. Cynthia breaks down what synthetic data really is (and isn’t), dispels common myths, and explains why human input is still essential for high-quality outcomes. We explore how brands are reacting, the blurred lines between experimentation and scalable implementation, and why it’s critical to ask the right questions—not just follow the trend. Whether you're curious, skeptical, or eager to adopt synthetic methods, this episode offers a grounded and thought-provoking perspective.

You can read the report that Cynthia co-author here: https://www.kantar.com/inspiration/brands/synthetic-data-beyond-the-hype

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

In this conversation, Jason Cohen, founder of Simulacra Synthetic Data Studio, discusses his journey in the world of synthetic data, particularly in consumer research. He shares insights on the challenges of data collection, the evolution of synthetic data technology, and the scepticism surrounding its use in market research. Jason emphasises the importance of understanding synthetic data's capabilities and limitations, advocating for a more empowered approach to research using generative AI.

https://www.simulacra-data.com/ 

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

In this conversation, António and Mary Kyriakidi from Kantar talk about the concept of pricing power, exploring its significance beyond mere profitability. 

They discuss how brands can enhance their pricing power through emotional resonance, sustainability, and effective communication. The conversation highlights the importance of brand differentiation and successful brands' strategies to maintain their value in a competitive marketplace.

Learn more in this insightful article: https://researchworld.com/hot-topics/the-shield-of-pricing-power-why-strong-brands-don-t-blink-at-inflation

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

In this conversation, Antonio and Stephen Tracy discuss the evolving landscape of market research, particularly in the context of generative AI and multimodal research methodologies. 

From blending traditional and digital methods to leveraging Gen AI, Stephen shares why multimodal research is no longer optional—it’s essential. Get a taste of what’s in store in his upcoming ESOMAR Academy training and learn how to future-proof your insights practice.

👉 Ready to take your skills to the next level?

 Sign up for Stephen’s training here:
🔗 esomar.org/tr4in1ng5/mastering-multimodal-research-in-a-post-gen-ai-world

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

In this episode of ESOMAR Talking Insights, host Antonio interviews Richard Burrage, the ESOMAR representative in Vietnam. They discuss Richard's extensive background in market research, the unique opportunities and challenges in the Vietnamese market, and the cultural influences that shape consumer insights. Richard shares insights on the role of young researchers, the importance of mentorship, and the upcoming ESOMAR Connect event in Vietnam, which aims to foster networking and professional development in the industry.

🇻🇳

This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Vietnam on 26 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.

Learn everything about the event here: https://esomar.org/events/esomar-connect-vietnam-2025

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

In this conversation, Baxter Tan shares his journey into the market research industry, highlighting the differences in market research landscapes across Asia, particularly in Singapore and Australia. 

He discusses the role of Global Lingo in providing translation services for market research, emphasising the importance of understanding project scopes. 

Baxter also talks about upcoming events in Singapore that foster networking opportunities for professionals in the insights community and offers advice for newcomers in the market research field.

🇸🇬

This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Singapore on 19 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.

Learn everything about the event here: https://esomar.org/events/esomar-connect-singapore-2025 

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

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• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

In this conversation, Shin Hosokawa discusses the evolving landscape of market research in Japan, highlighting the challenges and opportunities presented by AI and technology. He emphasizes the conservative nature of Japanese culture in adopting new methods while recognizing the need for change. The discussion also touches on the diverse markets across Asia, the upcoming event in Tokyo, and offers advice for new professionals entering the industry.

🇯🇵

This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Japan on 10 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.

Learn everything about the event here: https://esomar.org/events/esomar-connect-japan-2025 

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025

This conversation explores the current state of the Indian insights industry, highlighting growth sectors such as healthcare and technology, while addressing the challenges of conducting research in a diverse and multilingual country. The discussion also touches on the role of technology and social media in research, the importance of an upcoming event aimed at promoting pride in market research, and offers valuable advice for newcomers to the industry.

🇮🇳

This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in India on 4 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.

Learn everything about the event here: https://esomar.org/events/esomar-connect-india-2025

Send us a text

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025