In this episode of Talking Insights, host António speaks with Constanza Cilley, co-founder and executive director of Voices Research and Consultancy. They discuss the evolution of market research in Latin America, the impact of technology and AI, the challenges of conducting research in Argentina, and the importance of social impact in research.

Hear also some insights on the industry, advice for aspiring researchers, and the excitement for the upcoming ESOMAR conference in Lima.

🗺️ 🇵🇪

Finally, you can find all the information about the next ESOMAR conference in Lima, Peru in the link below: 

https://www.esomar-latam.com/

Join us as Latin America ascends to new heights, bringing the research community together in the stunning city of Lima! 

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In another extra episode of Talking Insights, our host António and the guests Dr. Nikolai Reynolds and Colin Ho discuss the concept of synthetic data. 

They explore synthetic data's applications in product testing and the challenges associated with its use. They also explore how synthetic data is generated, its accuracy compared to real consumer data, and the importance of combining synthetic and real data for effective market research. 

Learn everything about the future of synthetic data in the market research industry and a case study highlighting its practical applications.

The Research World article that sparked this conversation: https://researchworld.com/innovations/synthetic-data-just-a-hype-decoding-synthetic-data-for-product-testing 

And the Ipsos report that goes with the article: https://www.ipsos.com/en-ph/humanizing-ai-2-the-power-of-product-testing-with-synthetic-data 

🗺️

Finally, you can find all the information about the next ESOMAR conference in Lima, Peru in the link below: 

https://www.esomar-latam.com/

Join us as Latin America ascends to new heights, bringing the research community together in the stunning city of Lima! 

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In this conversation, Rhiannon Bryant and Ramanathan Vythilingam discuss the evolving role of AI in business, emphasizing the importance of maintaining a human element amidst technological advancements. They explore the balance between efficiency and effectiveness in AI applications, the necessity of domain expertise over mere AI knowledge, and the implications of using AI tools without accountability. The discussion highlights the need for organizations to focus on decision-making rather than just the tools themselves, ensuring that AI serves to enhance human capabilities rather than replace them.

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This conversation explores the transformative impact of AI on market research, particularly in new product development. Rhiannon Bryant, Jiongming Mu & Dr. Nikolai Reynolds discuss the importance of integrating consumer insights with AI capabilities to foster creativity and innovation. They emphasize the need for responsible AI practices and the collaboration between human intelligence and AI to ensure effective outcomes. The discussion also highlights lessons learned from AI implementation, including the necessity of consumer engagement and the limitations of relying solely on AI-generated insights.

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In this conversation, Rhiannon Bryan (ESOMAR) and Bea Dy (Bank of the Philippines Islands), discusses their experiences at the IGNITE! Conference in Bangkok, reflecting on the differences between this event and previous ones in Athens and Singapore. She highlights the challenges faced by client-side market researchers, particularly in terms of budget constraints and the need for creative solutions. The conversation also touches on the value of corporate memberships in professional organizations like ESOMAR and the importance of structured vendor evaluation processes.

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In this conversation, Rhiannon Bryant hosts Shinichi Hosokawa from GMO at the ESOMAR Asia Pacific Conference. They discuss the evolution of marketing research in Asia, particularly the shift from offline to online research and the emerging role of AI. Shinichi shares insights on the cultural differences in technology adoption across Asia, the importance of industry events for knowledge sharing, and the future of marketing research in the region.

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In this conversation, Rhiannon from ESOMAR interviews Makiko Kobayashi from Nikkei at the ESOMAR IGNITE! Conference in Bangkok. They discuss the evolving role of AI in corporate branding, the importance of sustainability and corporate responsibility, and the networking opportunities available at the conference. Makiko shares insights on how Japanese companies are adapting to consumer concerns about corporate practices and the slow but necessary shift towards sustainability in Japan.

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In this conversation, Rhiannon Bryant and Dave McCaughan discuss the evolution of AI in market research, the importance of maintaining originality in the face of technological advancements, and the varying impacts of AI across different industries. They reflect on the challenges and opportunities presented by AI, emphasising the need for individuals to adapt while preserving their unique voices and perspectives. 

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In this conversation, Rhiannon Bryant and Colleen Ryan discuss the evolution of research and insights, particularly focusing on the impact of AI on the industry. They reflect on the changes observed over the years, especially in the context of the recent ESOMAR Asia Pacific Conference. 
The discussion highlights the shift from viewing AI merely as a tool for efficiency to recognizing its potential for enhancing effectiveness and creating new products. They emphasize the importance of the human element in research, suggesting that curiosity and understanding human behaviour are crucial for leveraging AI effectively.

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The conversation revolves around the Asia Pacific Conference, focusing on the importance of CEO networking, collaboration, and insights gained from recent research. The speakers discuss the significance of the CEO dinners, the challenges faced by leaders in the industry, and the evolving priorities in the context of AI adoption and revenue growth. 

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🎙️ Talking Insights is back with a special episode recorded live at the ESOMAR Ignite! event in Bangkok!

Kicking off our December series, Rhiannon Bryant, ESOMAR, sits down with Joven Lee from CINT to unpack the buzz around this year’s event and dive deep into the transformative world of AI. Together, they explore its far-reaching impacts across industries, the vital role of unbiased data, and the pressing challenge of fighting fraud in the digital age. Rhiannon also shares her enthusiasm for what lies ahead, emphasizing the importance of keeping the human element at the heart of AI development.

Join us as we spotlight the future of insights through this dynamic conversation. Don’t miss it!

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In this conversation, Antonio and Jonas discuss the evolving landscape of market research, emphasizing the importance of understanding consumer behaviour through empathy and technology. Jonas shares insights from his experience at GetWhy, highlighting how AI is transforming the research process by providing quicker and more accurate insights. The discussion also touches on the need for specificity in research, the role of empathy in connecting with consumers, and the future of market research as a strategic partnership within organizations.

This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/

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Welcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world. 

The conversation explores the complexities of sustainability in business, emphasizing the importance of genuine engagement, trust-building, and the need for brands to adapt to changing consumer expectations. It highlights the challenges brands face in aligning their sustainability claims with actual practices and the necessity of understanding consumer insights to foster meaningful relationships. The discussion also touches on the evolving landscape of sustainability and the imperative for brands to stay ahead of the curve.

Know more about C SPACE here: https://cspace.com/ 


This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/

Talking Insights and Research World are part of ESOMAR. 

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In this conversation, António and Liviu Micu discuss the intersection of sustainability, consumer awareness, and regulatory changes in the market. 

Liviu shares insights from his research on how consumers can differentiate between genuine eco-friendly products and those that engage in greenwashing. They explore the recent EU directives aimed at enhancing transparency and accountability in product claims, particularly focusing on durability and repairability. 

The discussion highlights the importance of consumer trust and the potential impact of these regulations on businesses and the market as a whole.

If you're interested in the study "Green power to the people - Greece and UK", you can find all the information here: https://www.datadiggers-mr.com/resources 

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In this episode of Talking Insights, we sit down with Garrett Chandler from The Evolved Group to talk about ‘The Book of Boobs,’ a unique project aimed at changing societal perceptions of body image, particularly for women who’ve undergone reconstructive surgery. 

Discover how the combination of art, photography, and technology is helping women make empowered, informed decisions about their bodies, and hear about the role of insights in driving this important initiative forward. 

Learn more about The Evolved Group: https://www.theevolvedgroup.com/ 


Stay tuned for our episodes every Wednesday and special series on Mondays! 




This episode was sponsored by Question Pro! (https://www.questionpro.com/) 

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In this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical context of industry reports, the growth of research software, the impact of AI on the workforce, and the interconnectedness of various sectors within the insights ecosystem. The conversation highlights the importance of quality insights, the democratization of data, and future trends shaping the industry.

This is the first of a 3 episode series following the work done at ESOMAR. Every Monday for the next 3 weeks, you can expect to learn more about a part of the company and its impact on the world. 

Stay tuned for more!

Learn more about the report "Evolution of the Data, Analytics and Insights Industry" here: https://esomar.org/the-evolution-of-insights

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In this conversation, Dr Vivienne Ming discusses the relationship between AI and human potential, exploring how AI serves as a tool for understanding human behaviour and creativity. She emphasizes the importance of human uniqueness in a world increasingly influenced by AI, the paradox of information overload leading to decreased innovation, and the need for individuals to explore their originality amidst technological advancements.

Learn more about Dr Vivienne's work here: https://socos.org/
and learn about The Human Trust fund here: https://www.thehumantrust.org/ 

Chapters

00:00
Introduction to AI and Human Potential

03:05
The Evolution of AI and Its Applications

05:59
The Intersection of AI and Human Creativity

08:50
The Role of AI in Communication

12:11
The Importance of Human Uniqueness

15:05
The Information Exploration Paradox

17:53
The Future of Human Creativity in an AI World

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Welcome to another episode of Talking Insights! 

This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking System.

They share their backgrounds and motivations for focusing on sustainability. The conversation covers topics such as integrating sustainability into banking practices, the challenges banks face in becoming more sustainable, the potential for greenwashing, and the importance of trust between banks and consumers. They also discuss the idea of a global standard for sustainability in banking.

🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️

This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will join us in Athens! 🌟Discover the innovative strategies these industry leaders use to elevate their market research and marketing efforts.🚀

Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝

🏛️ Secure your spot now:

www.esomar-congress.com/

Let's craft the future together!

———————————————————————————————————————————

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Join host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Our special guest for this episode, Dharmendra Jain, ESOMAR Council Member, joins us as we direct our primary focus towards establishing a firm grasp of the foundational principles of AI.

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Join host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Special guests Xabier Palácio and Ray Poynter shed light on their roles within the coordinating group and the crucial steps being taken to promote responsible AI use in research.

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Welcome to Talking Insights, the podcast where we dive deep into the world of market research, insights, and data analytics. I'm your host, Nikki Lavoie, EVP, strategy, and innovation at Savants, and I'm thrilled to introduce a special 12-part series dedicated to ESOMAR's AI Taskforce.

In this captivating podcast series, we'll explore the fascinating world of artificial intelligence and its profound impact on the market research and insights industry. Join me as we delve into the latest advancements, best practices, and ethical considerations surrounding AI, featuring insightful interviews with industry experts and thought leaders.

Before we dive into the series, let me provide you with a brief overview of ESOMAR's AI Taskforce. Recently making headlines in the media, this groundbreaking initiative gathers dedicated professionals from diverse backgrounds who have united to examine the challenges and opportunities AI presents for market researchers. As a part of the coordinating group, I am honored to contribute to driving industry standards, promoting responsible AI use, and facilitating discussions among esteemed experts in this dynamic field.

Stay tuned for enlightening conversations and unparalleled insights into the world of AI in market research, only on "AI in Insights: Unveiling ESOMAR's Taskforce

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