This episode of our Latin America Conference podcast series covers a very interesting topic: Enhancing an advertising space with a 360º single-source view of its audience. Joined by two wonderful guests: Ben Boix who is managing director of Netquest in USA and Canada, and Daniela Martinez who is SVP Ad Sales & Corporate Strategy at A+E Networks
In this podcast we discuss framing lifestyles changes effectively, and how to sell climate change policies that affect our pockets and habits. Our host Xabier Palacio welcomes Fabián Echegaray from Market Analysis Brasil to have a wonderful talk
Our host Xabier Palacio invites Cesar A. Valderrama from the Datexco company to talk about the shift to knowledge management
For this series, join us at our ESOMAR Latin America Conference in Mexico City, as we interview speakers from the event. The interviews will be conducted in Spanish, Portuguese, and English. In this first episode, Gabriela Küsters and Xabier Palacio kick off the new season with some great topics.