Your Accountant is Not Your CFO (And It's Costing You) | Ep 226

Strategy Meets Finance

Strategy Meets Finance
Your Accountant is Not Your CFO (And It's Costing You) | Ep 226
Apr 21, 2026 Episode 226
Steve Coughran

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Your books are clean. Reports come out on time. Taxes are filed. And you still don't know if you can afford that next hire, whether you should take on that big contract, or how much you can actually pull out without breaking the business.

In this episode, Steve breaks down why having an accountant or controller is not the same as having a financial system and what that gap is actually costing you. He also gets into what a CFO really does, why it is so hard to promote from within, and what a real financial system looks like when it is built right.

If you have been making big decisions on gut feel and hoping for the best, this one is for you.

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