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The car insurance provider Marshmallow went from an idea to one of the latest UK unicorns in just 4 years! Founded by twin-brothers Oliver and Alexander, and their friend David, the company is turning the centuries-old insurance industryon its head. We spoke to their VP of Product Martin Shwitzner to find out how they’re achieving this phenomenal growth. We discussed:

• How did they do it? How is Marshmallow different from a traditional car insurance provider?
• The mechanic and approach to generating over 8,000 (mostly) positive online reviews (4.6 rating on Trustpilot). 
• How can you deepen the relationship with your customer when in reality they don’t want to hear from you;
• How the role of the VP Product changes when the company moves from series A to series B;
• The product tweak that turned into a massive win (it involves the mobile app!);
• What roles the company is hiring for and how they’re assessing the right candidates.

Marshmallow is actively hiring at the moment, so make sure you check their Careers page https://www.marshmallow.com/jobs - plenty of exciting opportunities in Product & Tech, Design, Operations, and more!

Full transcript and the video version of the episode here: https://pony.studio/design-for-growth/making-insurance-sexy-interview-with-martin-schwitzner-vp-product-marshmallow