On this week's episode I had a great conversation with Setsuko Hata, the Executive Director of We Are From the Earth. 

WAFTE is building a social media platform that helps people cultivate compassion and live a socially conscious lifestyle. Yes, you can connect with like-minded people there, but the platform is focused primarily on educational resources and content that encourages idea-sharing and community-building. 

This is a really ambitious idea—but, admittedly, Setsuko is facing challenges around developing an app and platform with which people will interact. 

A lot of our conversation focused on celebrating small wins to prevent burnout and keep yourself motivated on long-haul engagements. Anyone who is an entrepreneur working on big things can benefit from this conversation. 

Setsuko and I also discuss how to identify your audience, how to craft content to encourage users to engage and get excited about joining a new social media platform. Then we look at creating MVPs for apps and using Invisionapp (a great prototyping tool) as a solution to provide "tactile" demos without having to invest in a full app design.

This is a great conversation; I hope you enjoy!

Link: 

Site: https://wafte.org

Ask: Appreciate how beautiful you are and express yourself.

Buy organic!