{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":8.25,"endTime":10.98,"body":"And I was told I wasn't"},{"speaker":"Unknown","startTime":8.25,"endTime":10.98,"body":"clever enough. And I wish I"},{"speaker":"Unknown","startTime":10.98,"endTime":14.43,"body":"would have pushed a bit more I"},{"speaker":"Unknown","startTime":10.98,"endTime":14.43,"body":"wish I would have said, No, I am"},{"speaker":"Unknown","startTime":14.43,"endTime":17.91,"body":"I am clever, I am gonna go for"},{"speaker":"Unknown","startTime":14.43,"endTime":17.91,"body":"this. For such a long time I was"},{"speaker":"Unknown","startTime":17.91,"endTime":22.83,"body":"given free rein to just do it."},{"speaker":"Unknown","startTime":17.91,"endTime":22.83,"body":"If I had a creative idea, they'd"},{"speaker":"Unknown","startTime":22.83,"endTime":27.39,"body":"let me run with it. 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And I think some of"},{"speaker":"Unknown","startTime":50.34,"endTime":54.75,"body":"my best writing for clients and"},{"speaker":"Unknown","startTime":50.34,"endTime":54.75,"body":"for myself came out of that time"},{"speaker":"Unknown","startTime":54.75,"endTime":58.14,"body":"because I was able to just put"},{"speaker":"Unknown","startTime":54.75,"endTime":58.14,"body":"everything into it because I"},{"speaker":"Unknown","startTime":58.14,"endTime":59.07,"body":"needed an outlet."},{"speaker":"Claire Waite Brown","startTime":60.45,"endTime":63.12,"body":"Hi, I'm"},{"speaker":"Claire Waite Brown","startTime":60.45,"endTime":63.12,"body":"Claire, founder of creativity"},{"speaker":"Claire Waite Brown","startTime":63.12,"endTime":66.33,"body":"found a community for creative"},{"speaker":"Claire Waite Brown","startTime":63.12,"endTime":66.33,"body":"learners in educators,"},{"speaker":"Claire Waite Brown","startTime":66.6,"endTime":69.66,"body":"connecting adults who want to"},{"speaker":"Claire Waite Brown","startTime":66.6,"endTime":69.66,"body":"find a creative outlet with the"},{"speaker":"Claire Waite Brown","startTime":69.66,"endTime":73.29,"body":"artists and crafters who can"},{"speaker":"Claire Waite Brown","startTime":69.66,"endTime":73.29,"body":"help them do so with workshops,"},{"speaker":"Claire Waite Brown","startTime":73.32,"endTime":78.48,"body":"courses, online events and kits."},{"speaker":"Claire Waite Brown","startTime":73.32,"endTime":78.48,"body":"For this podcast, I chat with"},{"speaker":"Claire Waite Brown","startTime":78.48,"endTime":83.34,"body":"people who have found or refound"},{"speaker":"Claire Waite Brown","startTime":78.48,"endTime":83.34,"body":"their creativity as adults, we"},{"speaker":"Claire Waite Brown","startTime":83.34,"endTime":86.88,"body":"explore their childhood"},{"speaker":"Claire Waite Brown","startTime":83.34,"endTime":86.88,"body":"experiences of the arts, discuss"},{"speaker":"Claire Waite Brown","startTime":86.88,"endTime":90.03,"body":"how they came to the artistic"},{"speaker":"Claire Waite Brown","startTime":86.88,"endTime":90.03,"body":"practices they now love. 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For"},{"speaker":"Claire Waite Brown","startTime":107.01,"endTime":110.52,"body":"this episode, I'm speaking with"},{"speaker":"Claire Waite Brown","startTime":107.01,"endTime":110.52,"body":"Joe Watson, who has always"},{"speaker":"Claire Waite Brown","startTime":110.52,"endTime":113.73,"body":"brought creativity into her"},{"speaker":"Claire Waite Brown","startTime":110.52,"endTime":113.73,"body":"career roles in teaching and"},{"speaker":"Claire Waite Brown","startTime":113.73,"endTime":117.57,"body":"sports education, in schools,"},{"speaker":"Claire Waite Brown","startTime":113.73,"endTime":117.57,"body":"colleges, prisons, and in"},{"speaker":"Claire Waite Brown","startTime":117.57,"endTime":121.83,"body":"Grenada in the Caribbean. 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And congratulations on"},{"speaker":"Unknown","startTime":134.37,"endTime":137.52,"body":"your award, by the way, because"},{"speaker":"Unknown","startTime":137.52,"endTime":140.76,"body":"I've not spoken to you since you"},{"speaker":"Unknown","startTime":137.52,"endTime":140.76,"body":"became this celebrity, this"},{"speaker":"Unknown","startTime":140.76,"endTime":142.08,"body":"award winning podcaster."},{"speaker":"Claire Waite Brown","startTime":144.24,"endTime":148.17,"body":"Thank you"},{"speaker":"Claire Waite Brown","startTime":144.24,"endTime":148.17,"body":"very much. Very proud. Thank"},{"speaker":"Claire Waite Brown","startTime":148.17,"endTime":153.0,"body":"you. You have worked as a"},{"speaker":"Claire Waite Brown","startTime":148.17,"endTime":153.0,"body":"teacher and for a football club"},{"speaker":"Claire Waite Brown","startTime":153.03,"endTime":157.77,"body":"more about that later. But have"},{"speaker":"Claire Waite Brown","startTime":153.03,"endTime":157.77,"body":"now found your own creative"},{"speaker":"Claire Waite Brown","startTime":157.77,"endTime":161.55,"body":"style which you use"},{"speaker":"Claire Waite Brown","startTime":157.77,"endTime":161.55,"body":"professionally. What is it? You"},{"speaker":"Claire Waite Brown","startTime":161.55,"endTime":162.0,"body":"do?"},{"speaker":"Unknown","startTime":162.51,"endTime":166.62,"body":"I'm a copywriter. And"},{"speaker":"Unknown","startTime":162.51,"endTime":166.62,"body":"nobody ever knows what that"},{"speaker":"Unknown","startTime":166.62,"endTime":170.61,"body":"means. Including my mother,"},{"speaker":"Unknown","startTime":166.62,"endTime":170.61,"body":"despite the fact that I've been"},{"speaker":"Unknown","startTime":170.61,"endTime":174.06,"body":"doing this professionally for"},{"speaker":"Unknown","startTime":170.61,"endTime":174.06,"body":"about seven or eight years. 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Yeah."},{"speaker":"Claire Waite Brown","startTime":452.01,"endTime":455.88,"body":"No, I think that's fair enough."},{"speaker":"Claire Waite Brown","startTime":455.88,"endTime":459.81,"body":"And for the time, and it still"},{"speaker":"Claire Waite Brown","startTime":455.88,"endTime":459.81,"body":"is today, it was encouraged that"},{"speaker":"Claire Waite Brown","startTime":459.81,"endTime":462.15,"body":"that would what you would you"},{"speaker":"Claire Waite Brown","startTime":459.81,"endTime":462.15,"body":"would do and it's kind of"},{"speaker":"Claire Waite Brown","startTime":462.39,"endTime":465.72,"body":"expected if you're of a certain"},{"speaker":"Claire Waite Brown","startTime":462.39,"endTime":465.72,"body":"academic level that you go to"},{"speaker":"Claire Waite Brown","startTime":465.75,"endTime":469.68,"body":"university, regardless. Yeah. 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Now"},{"speaker":"Unknown","startTime":481.26,"endTime":484.92,"body":"today, it's even worse, you"},{"speaker":"Unknown","startTime":484.92,"endTime":488.46,"body":"know, you come out with a degree"},{"speaker":"Unknown","startTime":484.92,"endTime":488.46,"body":"now, you fit for nothing."},{"speaker":"Unknown","startTime":488.55,"endTime":491.94,"body":"Really, you need to have so much"},{"speaker":"Unknown","startTime":488.55,"endTime":491.94,"body":"more experience, you need to"},{"speaker":"Unknown","startTime":491.94,"endTime":495.03,"body":"have done internships, you need"},{"speaker":"Unknown","startTime":491.94,"endTime":495.03,"body":"to have so much volunteering"},{"speaker":"Unknown","startTime":495.03,"endTime":499.41,"body":"under your belt. That degree is"},{"speaker":"Unknown","startTime":495.03,"endTime":499.41,"body":"just not enough. And I knew at"},{"speaker":"Unknown","startTime":499.41,"endTime":501.96,"body":"the time, it wasn't going to get"},{"speaker":"Unknown","startTime":499.41,"endTime":501.96,"body":"me anywhere, because I thought,"},{"speaker":"Unknown","startTime":501.96,"endTime":505.74,"body":"well, I might be a journalist."},{"speaker":"Unknown","startTime":501.96,"endTime":505.74,"body":"And I got told oh, no, you have"},{"speaker":"Unknown","startTime":505.74,"endTime":508.62,"body":"to do a degree in actual"},{"speaker":"Unknown","startTime":505.74,"endTime":508.62,"body":"journalism for that. And of"},{"speaker":"Unknown","startTime":508.62,"endTime":514.65,"body":"course, by that time, it was it"},{"speaker":"Unknown","startTime":508.62,"endTime":514.65,"body":"was too late. So I graduated, on"},{"speaker":"Unknown","startTime":514.65,"endTime":520.02,"body":"infused really, and I started"},{"speaker":"Unknown","startTime":514.65,"endTime":520.02,"body":"working for a playscheme over"},{"speaker":"Unknown","startTime":520.02,"endTime":523.32,"body":"the summer, just because it was"},{"speaker":"Unknown","startTime":520.02,"endTime":523.32,"body":"close to my house or close to my"},{"speaker":"Unknown","startTime":523.32,"endTime":526.08,"body":"mom and dad's house, really. And"},{"speaker":"Unknown","startTime":523.32,"endTime":526.08,"body":"it was I don't know if I'm"},{"speaker":"Unknown","startTime":526.08,"endTime":528.93,"body":"allowed to say this, but it was"},{"speaker":"Unknown","startTime":526.08,"endTime":528.93,"body":"cash in hand. And when you're"},{"speaker":"Unknown","startTime":528.93,"endTime":532.89,"body":"21, that's what you are. So I"},{"speaker":"Unknown","startTime":528.93,"endTime":532.89,"body":"was working for these"},{"speaker":"Unknown","startTime":532.89,"endTime":536.37,"body":"playscheme. And I thought,"},{"speaker":"Unknown","startTime":532.89,"endTime":536.37,"body":"despite never having had an"},{"speaker":"Unknown","startTime":536.37,"endTime":539.7,"body":"interest in working with kids,"},{"speaker":"Unknown","startTime":536.37,"endTime":539.7,"body":"or not really liking kids very"},{"speaker":"Unknown","startTime":539.7,"endTime":545.22,"body":"much. I was very good at it. It"},{"speaker":"Unknown","startTime":539.7,"endTime":545.22,"body":"seemed I had this ability to let"},{"speaker":"Unknown","startTime":545.22,"endTime":547.68,"body":"the kids have a great time. But"},{"speaker":"Unknown","startTime":545.22,"endTime":547.68,"body":"I was also very good with"},{"speaker":"Unknown","startTime":547.68,"endTime":550.71,"body":"structure in activity so that"},{"speaker":"Unknown","startTime":547.68,"endTime":550.71,"body":"they learn and they did achieve"},{"speaker":"Unknown","startTime":550.71,"endTime":554.88,"body":"and in turn feel good about"},{"speaker":"Unknown","startTime":550.71,"endTime":554.88,"body":"themselves. So that same"},{"speaker":"Unknown","startTime":554.88,"endTime":558.6,"body":"employer just said to me, right,"},{"speaker":"Unknown","startTime":554.88,"endTime":558.6,"body":"well, you're gonna go into"},{"speaker":"Unknown","startTime":558.6,"endTime":561.75,"body":"teaching. And I was like, No,"},{"speaker":"Unknown","startTime":558.6,"endTime":561.75,"body":"I'm not. And he said, Well, what"},{"speaker":"Unknown","startTime":561.75,"endTime":564.12,"body":"are you going to do? And I"},{"speaker":"Unknown","startTime":561.75,"endTime":564.12,"body":"thought, well, well, that's"},{"speaker":"Unknown","startTime":564.12,"endTime":567.03,"body":"that's a great question. Because"},{"speaker":"Unknown","startTime":564.12,"endTime":567.03,"body":"I don't know. I don't know what"},{"speaker":"Unknown","startTime":567.03,"endTime":569.46,"body":"I'm going to do. And he said, I"},{"speaker":"Unknown","startTime":567.03,"endTime":569.46,"body":"want you to get into teaching."},{"speaker":"Unknown","startTime":569.49,"endTime":572.22,"body":"I've got you an interview at a"},{"speaker":"Unknown","startTime":569.49,"endTime":572.22,"body":"school to be a teaching"},{"speaker":"Unknown","startTime":572.22,"endTime":577.5,"body":"assistant, you go in on Monday."},{"speaker":"Unknown","startTime":572.22,"endTime":577.5,"body":"Thought right, fine. went and"},{"speaker":"Unknown","startTime":577.5,"endTime":582.12,"body":"did it and this is gonna sound"},{"speaker":"Unknown","startTime":577.5,"endTime":582.12,"body":"awful. But when I was in there"},{"speaker":"Unknown","startTime":582.12,"endTime":587.64,"body":"as a TA, I'm a teaching"},{"speaker":"Unknown","startTime":582.12,"endTime":587.64,"body":"assistant. I was thinking I"},{"speaker":"Unknown","startTime":587.64,"endTime":590.58,"body":"could do this better and a no,"},{"speaker":"Unknown","startTime":587.64,"endTime":590.58,"body":"that's an awful thing to say."},{"speaker":"Unknown","startTime":590.58,"endTime":593.22,"body":"But I think we've all done"},{"speaker":"Unknown","startTime":590.58,"endTime":593.22,"body":"things. You know, we've all been"},{"speaker":"Unknown","startTime":593.79,"endTime":596.58,"body":"in some kind of scenario where"},{"speaker":"Unknown","startTime":593.79,"endTime":596.58,"body":"we thought oh, I do that"},{"speaker":"Unknown","startTime":596.58,"endTime":599.37,"body":"differently. I do it better."},{"speaker":"Unknown","startTime":596.58,"endTime":599.37,"body":"I've got a different way of"},{"speaker":"Unknown","startTime":599.37,"endTime":601.86,"body":"doing this that To be more"},{"speaker":"Unknown","startTime":599.37,"endTime":601.86,"body":"effective, so I thought, well,"},{"speaker":"Unknown","startTime":601.86,"endTime":607.98,"body":"maybe maybe teaching is for me."},{"speaker":"Unknown","startTime":601.86,"endTime":607.98,"body":"So I applied. I got in. I loved"},{"speaker":"Unknown","startTime":608.01,"endTime":611.76,"body":"my studies. I loved my teacher"},{"speaker":"Unknown","startTime":608.01,"endTime":611.76,"body":"training studies, I was told"},{"speaker":"Unknown","startTime":611.76,"endTime":614.58,"body":"that it was that intense you"},{"speaker":"Unknown","startTime":611.76,"endTime":614.58,"body":"wouldn't be able to work whilst"},{"speaker":"Unknown","startTime":614.58,"endTime":618.51,"body":"you were studying. But I did. I"},{"speaker":"Unknown","startTime":614.58,"endTime":618.51,"body":"had a job as well. And I proved"},{"speaker":"Unknown","startTime":618.51,"endTime":622.68,"body":"that I was a grafter and and I"},{"speaker":"Unknown","startTime":618.51,"endTime":622.68,"body":"got it all done. And then I went"},{"speaker":"Unknown","startTime":622.68,"endTime":627.27,"body":"into teaching. loved my first"},{"speaker":"Unknown","startTime":622.68,"endTime":627.27,"body":"year, it was excellent. It was a"},{"speaker":"Unknown","startTime":627.33,"endTime":631.8,"body":"lovely little rural primary"},{"speaker":"Unknown","startTime":627.33,"endTime":631.8,"body":"school. And then I went into a"},{"speaker":"Unknown","startTime":631.8,"endTime":634.71,"body":"totally different school"},{"speaker":"Unknown","startTime":631.8,"endTime":634.71,"body":"altogether for my second year,"},{"speaker":"Unknown","startTime":635.01,"endTime":638.79,"body":"and pretty much jacked the"},{"speaker":"Unknown","startTime":635.01,"endTime":638.79,"body":"profession in after that. It was"},{"speaker":"Unknown","startTime":639.24,"endTime":642.21,"body":"It was awful. I just realised"},{"speaker":"Unknown","startTime":639.24,"endTime":642.21,"body":"how much it's not about the"},{"speaker":"Unknown","startTime":642.21,"endTime":645.54,"body":"kids, sadly. And it's not about"},{"speaker":"Unknown","startTime":642.21,"endTime":645.54,"body":"education. It's about box"},{"speaker":"Unknown","startTime":645.54,"endTime":649.56,"body":"ticking, bureaucracy and"},{"speaker":"Unknown","startTime":645.54,"endTime":649.56,"body":"politics. And they are three"},{"speaker":"Unknown","startTime":649.56,"endTime":654.21,"body":"things that are about as far"},{"speaker":"Unknown","startTime":649.56,"endTime":654.21,"body":"removed as creative as I can"},{"speaker":"Unknown","startTime":654.21,"endTime":655.02,"body":"think, Claire."},{"speaker":"Claire Waite Brown","startTime":656.37,"endTime":658.26,"body":"I know I've"},{"speaker":"Claire Waite Brown","startTime":656.37,"endTime":658.26,"body":"certainly heard from other"},{"speaker":"Claire Waite Brown","startTime":658.26,"endTime":663.21,"body":"people, it can be difficult to"},{"speaker":"Claire Waite Brown","startTime":658.26,"endTime":663.21,"body":"be creative within your teaching"},{"speaker":"Claire Waite Brown","startTime":663.24,"endTime":668.46,"body":"itself within those stipulations"},{"speaker":"Claire Waite Brown","startTime":663.24,"endTime":668.46,"body":"of curriculum and Ofsted and"},{"speaker":"Claire Waite Brown","startTime":668.46,"endTime":669.15,"body":"whatnot."},{"speaker":"Unknown","startTime":669.39,"endTime":673.44,"body":"Yes, yeah, it was. I've"},{"speaker":"Unknown","startTime":669.39,"endTime":673.44,"body":"got to be honest, though. Ofsted"},{"speaker":"Unknown","startTime":673.44,"endTime":677.16,"body":"wasn't really the problem for"},{"speaker":"Unknown","startTime":673.44,"endTime":677.16,"body":"me. Now. I, I had an offset he"},{"speaker":"Unknown","startTime":677.16,"endTime":681.78,"body":"was about to come in, and she"},{"speaker":"Unknown","startTime":677.16,"endTime":681.78,"body":"loved my session. And yet, I"},{"speaker":"Unknown","startTime":681.78,"endTime":685.23,"body":"remember the head teacher at the"},{"speaker":"Unknown","startTime":681.78,"endTime":685.23,"body":"time, who was also in at the"},{"speaker":"Unknown","startTime":685.23,"endTime":688.29,"body":"same time, which I thought was"},{"speaker":"Unknown","startTime":685.23,"endTime":688.29,"body":"awful. By the way, I thought,"},{"speaker":"Unknown","startTime":688.47,"endTime":691.59,"body":"How dare you send an Ofsted"},{"speaker":"Unknown","startTime":688.47,"endTime":691.59,"body":"inspector in which I know"},{"speaker":"Unknown","startTime":691.59,"endTime":694.95,"body":"they've you've got to let them"},{"speaker":"Unknown","startTime":691.59,"endTime":694.95,"body":"you can't say no. But I was so"},{"speaker":"Unknown","startTime":694.95,"endTime":698.07,"body":"annoyed that the head teacher"},{"speaker":"Unknown","startTime":694.95,"endTime":698.07,"body":"came in as well and sat at the"},{"speaker":"Unknown","startTime":698.07,"endTime":701.85,"body":"back with the Ofsted inspector."},{"speaker":"Unknown","startTime":698.07,"endTime":701.85,"body":"That was massive pressure. And I"},{"speaker":"Unknown","startTime":701.85,"endTime":705.66,"body":"was still such a young teacher"},{"speaker":"Unknown","startTime":701.85,"endTime":705.66,"body":"as well. So I hated that. But"},{"speaker":"Unknown","startTime":705.66,"endTime":709.14,"body":"that was pretty much his style."},{"speaker":"Unknown","startTime":705.66,"endTime":709.14,"body":"He was in fact that a massive"},{"speaker":"Unknown","startTime":709.14,"endTime":712.35,"body":"bully, you ended up getting"},{"speaker":"Unknown","startTime":709.14,"endTime":712.35,"body":"struck off about a year later."},{"speaker":"Unknown","startTime":712.35,"endTime":715.26,"body":"So that made me feel a lot"},{"speaker":"Unknown","startTime":712.35,"endTime":715.26,"body":"better about things. Although"},{"speaker":"Unknown","startTime":715.26,"endTime":718.41,"body":"this Ofsted inspector would have"},{"speaker":"Unknown","startTime":715.26,"endTime":718.41,"body":"said my session was great. My"},{"speaker":"Unknown","startTime":718.41,"endTime":722.52,"body":"record keeping was fantastic."},{"speaker":"Unknown","startTime":718.41,"endTime":722.52,"body":"All good stuff, my head teacher"},{"speaker":"Unknown","startTime":722.52,"endTime":726.24,"body":"did not like it one bit. And he"},{"speaker":"Unknown","startTime":722.52,"endTime":726.24,"body":"didn't like the creativity."},{"speaker":"Unknown","startTime":726.57,"endTime":731.52,"body":"Because I would do things in the"},{"speaker":"Unknown","startTime":726.57,"endTime":731.52,"body":"observed session. And just in"},{"speaker":"Unknown","startTime":731.52,"endTime":735.12,"body":"general, where I'd get the kids"},{"speaker":"Unknown","startTime":731.52,"endTime":735.12,"body":"out and about or I'd say right,"},{"speaker":"Unknown","startTime":735.12,"endTime":737.91,"body":"we're going in the hall, or"},{"speaker":"Unknown","startTime":735.12,"endTime":737.91,"body":"going out onto the field, we're"},{"speaker":"Unknown","startTime":737.91,"endTime":741.42,"body":"going to go and have a bit of"},{"speaker":"Unknown","startTime":737.91,"endTime":741.42,"body":"maths in you know, outside of"},{"speaker":"Unknown","startTime":741.42,"endTime":744.6,"body":"the classroom, or we're going to"},{"speaker":"Unknown","startTime":741.42,"endTime":744.6,"body":"do a bit of English across the"},{"speaker":"Unknown","startTime":744.6,"endTime":747.96,"body":"curriculum, walking around"},{"speaker":"Unknown","startTime":744.6,"endTime":747.96,"body":"somewhere else. And he didn't"},{"speaker":"Unknown","startTime":747.96,"endTime":751.14,"body":"like that, because he believed"},{"speaker":"Unknown","startTime":747.96,"endTime":751.14,"body":"that all education should be"},{"speaker":"Unknown","startTime":751.14,"endTime":755.34,"body":"about recording things in books."},{"speaker":"Unknown","startTime":751.14,"endTime":755.34,"body":"So having calculations having"},{"speaker":"Unknown","startTime":755.34,"endTime":758.88,"body":"sentences, he didn't believe in"},{"speaker":"Unknown","startTime":755.34,"endTime":758.88,"body":"the power of a creative"},{"speaker":"Unknown","startTime":758.88,"endTime":764.19,"body":"education or an expressive one,"},{"speaker":"Unknown","startTime":758.88,"endTime":764.19,"body":"such as arts and music. And you"},{"speaker":"Unknown","startTime":764.19,"endTime":768.42,"body":"know, pe even II just just"},{"speaker":"Unknown","startTime":764.19,"endTime":768.42,"body":"didn't believe in it at all. And"},{"speaker":"Unknown","startTime":768.42,"endTime":771.15,"body":"it just made for a very, very"},{"speaker":"Unknown","startTime":768.42,"endTime":771.15,"body":"toxic workplace where the"},{"speaker":"Unknown","startTime":771.15,"endTime":774.81,"body":"children were just little exam"},{"speaker":"Unknown","startTime":771.15,"endTime":774.81,"body":"factories. And it was it was"},{"speaker":"Unknown","startTime":774.81,"endTime":777.33,"body":"horrible, absolutely horrible."},{"speaker":"Unknown","startTime":774.81,"endTime":777.33,"body":"Because there was some real"},{"speaker":"Unknown","startTime":777.33,"endTime":781.41,"body":"talent there that we could have"},{"speaker":"Unknown","startTime":777.33,"endTime":781.41,"body":"explored, or given those less"},{"speaker":"Unknown","startTime":781.41,"endTime":784.53,"body":"academic children the chance to"},{"speaker":"Unknown","startTime":781.41,"endTime":784.53,"body":"try and shine at something. And"},{"speaker":"Unknown","startTime":784.53,"endTime":789.18,"body":"he just took it all away. It was"},{"speaker":"Unknown","startTime":784.53,"endTime":789.18,"body":"it was horrendous. But I'm glad"},{"speaker":"Unknown","startTime":789.18,"endTime":794.55,"body":"in a way because had he not been"},{"speaker":"Unknown","startTime":789.18,"endTime":794.55,"body":"so dreadful, in stifling"},{"speaker":"Unknown","startTime":794.55,"endTime":799.53,"body":"creativity of his kids. And of"},{"speaker":"Unknown","startTime":794.55,"endTime":799.53,"body":"me, as a professional, I may"},{"speaker":"Unknown","startTime":799.53,"endTime":803.49,"body":"steal wellbeing, teaching, just"},{"speaker":"Unknown","startTime":799.53,"endTime":803.49,"body":"coasting and just getting by and"},{"speaker":"Unknown","startTime":803.73,"endTime":805.29,"body":"I think,"},{"speaker":"Claire Waite Brown","startTime":805.92,"endTime":808.89,"body":"yeah, it's"},{"speaker":"Claire Waite Brown","startTime":805.92,"endTime":808.89,"body":"sad for the children. And as we"},{"speaker":"Claire Waite Brown","startTime":808.89,"endTime":813.09,"body":"know, different children learn"},{"speaker":"Claire Waite Brown","startTime":808.89,"endTime":813.09,"body":"in different ways. So it's a"},{"speaker":"Claire Waite Brown","startTime":813.09,"endTime":817.41,"body":"shame that in some places, you"},{"speaker":"Claire Waite Brown","startTime":813.09,"endTime":817.41,"body":"can't bring that variety in. So"},{"speaker":"Claire Waite Brown","startTime":817.44,"endTime":822.3,"body":"how did speaking of variety, how"},{"speaker":"Claire Waite Brown","startTime":817.44,"endTime":822.3,"body":"did football come into play?"},{"speaker":"Unknown","startTime":823.8,"endTime":828.06,"body":"Oh God, a question. I"},{"speaker":"Unknown","startTime":823.8,"endTime":828.06,"body":"asked myself almost daily."},{"speaker":"Unknown","startTime":828.63,"endTime":833.64,"body":"Because I've got, I've got no"},{"speaker":"Unknown","startTime":828.63,"endTime":833.64,"body":"idea at all because I hated"},{"speaker":"Unknown","startTime":833.64,"endTime":838.68,"body":"football. I hated watching it. I"},{"speaker":"Unknown","startTime":833.64,"endTime":838.68,"body":"hated play in it. I was always"},{"speaker":"Unknown","startTime":838.68,"endTime":843.06,"body":"more than happy for my kids to"},{"speaker":"Unknown","startTime":838.68,"endTime":843.06,"body":"play it, of course, but I'll"},{"speaker":"Unknown","startTime":843.06,"endTime":845.88,"body":"just tell you a funny story"},{"speaker":"Unknown","startTime":843.06,"endTime":845.88,"body":"about it in my first teaching"},{"speaker":"Unknown","startTime":845.88,"endTime":852.42,"body":"placements. The teacher who was"},{"speaker":"Unknown","startTime":845.88,"endTime":852.42,"body":"taking the five aside, kids in"},{"speaker":"Unknown","startTime":852.42,"endTime":857.28,"body":"year six to the weekly fireside"},{"speaker":"Unknown","startTime":852.42,"endTime":857.28,"body":"games after school, it was it"},{"speaker":"Unknown","startTime":857.28,"endTime":861.06,"body":"was a lady and she was ill. So I"},{"speaker":"Unknown","startTime":857.28,"endTime":861.06,"body":"had to step in and take over."},{"speaker":"Unknown","startTime":861.6,"endTime":865.29,"body":"And my husband was laughing at"},{"speaker":"Unknown","startTime":861.6,"endTime":865.29,"body":"me because he came along to"},{"speaker":"Unknown","startTime":865.29,"endTime":868.11,"body":"support and he said, I'll help"},{"speaker":"Unknown","startTime":865.29,"endTime":868.11,"body":"you because he was a football"},{"speaker":"Unknown","startTime":868.11,"endTime":871.71,"body":"coach at the time. And he said"},{"speaker":"Unknown","startTime":868.11,"endTime":871.71,"body":"I'll come along and help you."},{"speaker":"Unknown","startTime":872.1,"endTime":875.19,"body":"And he was like trying to give"},{"speaker":"Unknown","startTime":872.1,"endTime":875.19,"body":"them proper tactics and you"},{"speaker":"Unknown","startTime":875.19,"endTime":878.07,"body":"know, develop their"},{"speaker":"Unknown","startTime":875.19,"endTime":878.07,"body":"sportsmanship and give them some"},{"speaker":"Unknown","startTime":878.07,"endTime":881.67,"body":"ideas to sharpen up their"},{"speaker":"Unknown","startTime":878.07,"endTime":881.67,"body":"football. And I was just they're"},{"speaker":"Unknown","startTime":881.67,"endTime":885.0,"body":"going score more goals. They've"},{"speaker":"Unknown","startTime":881.67,"endTime":885.0,"body":"scored more goals than you so"},{"speaker":"Unknown","startTime":885.0,"endTime":888.15,"body":"you're not gonna win, go back"},{"speaker":"Unknown","startTime":885.0,"endTime":888.15,"body":"and score more goals than them"},{"speaker":"Unknown","startTime":888.15,"endTime":890.49,"body":"and he was like, Joe, that"},{"speaker":"Unknown","startTime":888.15,"endTime":890.49,"body":"that's not a tactic. And I was"},{"speaker":"Unknown","startTime":890.49,"endTime":893.52,"body":"like, Yeah, but but it makes"},{"speaker":"Unknown","startTime":890.49,"endTime":893.52,"body":"sense, isn't it you know,"},{"speaker":"Unknown","startTime":893.52,"endTime":897.24,"body":"they're, they're losing. They"},{"speaker":"Unknown","startTime":893.52,"endTime":897.24,"body":"need not to be go and sport"},{"speaker":"Unknown","startTime":897.24,"endTime":900.24,"body":"score more goals and you'll be"},{"speaker":"Unknown","startTime":897.24,"endTime":900.24,"body":"fine and they weren't there. Add"},{"speaker":"Unknown","startTime":900.24,"endTime":903.09,"body":"to that day I've just like held"},{"speaker":"Unknown","startTime":900.24,"endTime":903.09,"body":"it over him. But you know what"},{"speaker":"Unknown","startTime":903.09,"endTime":905.58,"body":"you're you're wasting your time"},{"speaker":"Unknown","startTime":903.09,"endTime":905.58,"body":"with all this coaching and"},{"speaker":"Unknown","startTime":905.58,"endTime":909.18,"body":"nurturing stay, because you just"},{"speaker":"Unknown","startTime":905.58,"endTime":909.18,"body":"need to tell them to score more"},{"speaker":"Unknown","startTime":909.18,"endTime":912.42,"body":"goals. And if that's all I need"},{"speaker":"Unknown","startTime":909.18,"endTime":912.42,"body":"to just go just go out and win"},{"speaker":"Unknown","startTime":912.42,"endTime":915.12,"body":"whatever you're doing now that"},{"speaker":"Unknown","startTime":912.42,"endTime":915.12,"body":"isn't working, change it"},{"speaker":"Unknown","startTime":918.42,"endTime":921.96,"body":"that was my experience of"},{"speaker":"Unknown","startTime":918.42,"endTime":921.96,"body":"football. So not exactly the"},{"speaker":"Unknown","startTime":921.96,"endTime":926.61,"body":"most professional or, or skilled"},{"speaker":"Unknown","startTime":921.96,"endTime":926.61,"body":"or filled with expertise. But"},{"speaker":"Unknown","startTime":926.61,"endTime":930.72,"body":"when I was in that second"},{"speaker":"Unknown","startTime":926.61,"endTime":930.72,"body":"teaching year, and it was it was"},{"speaker":"Unknown","startTime":930.72,"endTime":934.14,"body":"so horrendous, like I said, But"},{"speaker":"Unknown","startTime":930.72,"endTime":934.14,"body":"it got me to a point where I"},{"speaker":"Unknown","startTime":934.14,"endTime":937.14,"body":"thought I'm leaving. And I don't"},{"speaker":"Unknown","startTime":934.14,"endTime":937.14,"body":"want to be in teaching anymore."},{"speaker":"Unknown","startTime":937.14,"endTime":941.49,"body":"He'd killed any joy that was"},{"speaker":"Unknown","startTime":937.14,"endTime":941.49,"body":"left in it for me. And a friend"},{"speaker":"Unknown","startTime":941.49,"endTime":944.25,"body":"at the time was working at a"},{"speaker":"Unknown","startTime":941.49,"endTime":944.25,"body":"professional football club. And"},{"speaker":"Unknown","startTime":944.25,"endTime":948.21,"body":"she said, Well, the club I'm at"},{"speaker":"Unknown","startTime":944.25,"endTime":948.21,"body":"have an education department,"},{"speaker":"Unknown","startTime":948.24,"endTime":951.3,"body":"why don't you just come and have"},{"speaker":"Unknown","startTime":948.24,"endTime":951.3,"body":"a look around and see if it"},{"speaker":"Unknown","startTime":951.3,"endTime":954.69,"body":"might work for you. So I called"},{"speaker":"Unknown","startTime":951.3,"endTime":954.69,"body":"up I had a lot rounder quite"},{"speaker":"Unknown","startTime":954.69,"endTime":958.08,"body":"liked it. I liked the idea that"},{"speaker":"Unknown","startTime":954.69,"endTime":958.08,"body":"they had a community education"},{"speaker":"Unknown","startTime":958.08,"endTime":960.84,"body":"programme, because I didn't know"},{"speaker":"Unknown","startTime":958.08,"endTime":960.84,"body":"that football clubs did that."},{"speaker":"Unknown","startTime":961.2,"endTime":964.38,"body":"And it turns out that the club I"},{"speaker":"Unknown","startTime":961.2,"endTime":964.38,"body":"was at was kind of a pioneer for"},{"speaker":"Unknown","startTime":964.38,"endTime":968.46,"body":"it really. And it surprise you"},{"speaker":"Unknown","startTime":964.38,"endTime":968.46,"body":"because it isn't one of the big"},{"speaker":"Unknown","startTime":968.46,"endTime":972.27,"body":"names at all, it really wasn't."},{"speaker":"Unknown","startTime":968.46,"endTime":972.27,"body":"But they were doing so much with"},{"speaker":"Unknown","startTime":972.27,"endTime":976.5,"body":"education. And I thought I like"},{"speaker":"Unknown","startTime":972.27,"endTime":976.5,"body":"this, I really do like it. So I"},{"speaker":"Unknown","startTime":976.5,"endTime":981.18,"body":"applied, I got an interview. And"},{"speaker":"Unknown","startTime":976.5,"endTime":981.18,"body":"they said you haven't got it."},{"speaker":"Unknown","startTime":981.51,"endTime":985.65,"body":"But we liked you. And we think"},{"speaker":"Unknown","startTime":981.51,"endTime":985.65,"body":"you can bring a lot to a role"},{"speaker":"Unknown","startTime":985.65,"endTime":988.56,"body":"here. So we're going to create a"},{"speaker":"Unknown","startTime":985.65,"endTime":988.56,"body":"role for you, which was"},{"speaker":"Unknown","startTime":988.56,"endTime":992.85,"body":"wonderful to hear. So yeah, so I"},{"speaker":"Unknown","startTime":988.56,"endTime":992.85,"body":"ended up working there for about"},{"speaker":"Unknown","startTime":992.85,"endTime":998.28,"body":"six or seven years. 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And we'd get a level"},{"speaker":"Unknown","startTime":1035.81,"endTime":1040.16,"body":"kids coming in to do business"},{"speaker":"Unknown","startTime":1040.16,"endTime":1044.09,"body":"studies days where they'd meet"},{"speaker":"Unknown","startTime":1040.16,"endTime":1044.09,"body":"with the CEO of the club, or the"},{"speaker":"Unknown","startTime":1044.09,"endTime":1047.72,"body":"head of HR. And then you know,"},{"speaker":"Unknown","startTime":1044.09,"endTime":1047.72,"body":"do case studies about things"},{"speaker":"Unknown","startTime":1047.72,"endTime":1050.63,"body":"that have happened in the actual"},{"speaker":"Unknown","startTime":1047.72,"endTime":1050.63,"body":"club. So it was always real life"},{"speaker":"Unknown","startTime":1050.63,"endTime":1054.14,"body":"learning. It was just the"},{"speaker":"Unknown","startTime":1050.63,"endTime":1054.14,"body":"definition of a creative"},{"speaker":"Unknown","startTime":1054.14,"endTime":1058.88,"body":"education. And I thrived. I"},{"speaker":"Unknown","startTime":1054.14,"endTime":1058.88,"body":"really did. I loved it, Claire,"},{"speaker":"Unknown","startTime":1058.88,"endTime":1062.9,"body":"it was so much fun, working in"},{"speaker":"Unknown","startTime":1058.88,"endTime":1062.9,"body":"so many different subjects with"},{"speaker":"Unknown","startTime":1062.9,"endTime":1066.86,"body":"different school aged children,"},{"speaker":"Unknown","startTime":1062.9,"endTime":1066.86,"body":"kids from different backgrounds"},{"speaker":"Unknown","startTime":1066.86,"endTime":1070.58,"body":"and abilities. It was amazing."},{"speaker":"Unknown","startTime":1066.86,"endTime":1070.58,"body":"And to be honest, the only"},{"speaker":"Unknown","startTime":1070.58,"endTime":1075.92,"body":"reason I left there was because"},{"speaker":"Unknown","startTime":1070.58,"endTime":1075.92,"body":"I got a promotion. And then"},{"speaker":"Unknown","startTime":1075.92,"endTime":1081.2,"body":"sadly realised that if you're a"},{"speaker":"Unknown","startTime":1075.92,"endTime":1081.2,"body":"woman at a senior level in"},{"speaker":"Unknown","startTime":1081.2,"endTime":1084.65,"body":"professional football, you're"},{"speaker":"Unknown","startTime":1081.2,"endTime":1084.65,"body":"not going to have a very nice"},{"speaker":"Unknown","startTime":1084.65,"endTime":1089.66,"body":"time. And so I did it for a year"},{"speaker":"Unknown","startTime":1084.65,"endTime":1089.66,"body":"to get a year's leadership and"},{"speaker":"Unknown","startTime":1089.66,"endTime":1093.68,"body":"management under my belt. But"},{"speaker":"Unknown","startTime":1089.66,"endTime":1093.68,"body":"no, I had to go women were not"},{"speaker":"Unknown","startTime":1093.68,"endTime":1097.52,"body":"respected, they're still not in"},{"speaker":"Unknown","startTime":1093.68,"endTime":1097.52,"body":"professional football. I'm very,"},{"speaker":"Unknown","startTime":1097.55,"endTime":1101.3,"body":"very sad to say. So I just"},{"speaker":"Unknown","startTime":1097.55,"endTime":1101.3,"body":"didn't want to stay there. I got"},{"speaker":"Unknown","startTime":1101.3,"endTime":1104.54,"body":"told by another woman in"},{"speaker":"Unknown","startTime":1101.3,"endTime":1104.54,"body":"leadership there who said grow a"},{"speaker":"Unknown","startTime":1104.54,"endTime":1108.02,"body":"thick skin just be more male in"},{"speaker":"Unknown","startTime":1104.54,"endTime":1108.02,"body":"your thinking and the thought I"},{"speaker":"Unknown","startTime":1108.02,"endTime":1111.53,"body":"don't want to be I don't want to"},{"speaker":"Unknown","startTime":1108.02,"endTime":1111.53,"body":"grow with thick skin. I'm"},{"speaker":"Unknown","startTime":1111.53,"endTime":1113.84,"body":"perfectly happy with the one I"},{"speaker":"Unknown","startTime":1111.53,"endTime":1113.84,"body":"mean, I don't want to change who"},{"speaker":"Unknown","startTime":1113.84,"endTime":1118.85,"body":"I am. For the sake of this job."},{"speaker":"Unknown","startTime":1113.84,"endTime":1118.85,"body":"I want to be me. So I just left"},{"speaker":"Unknown","startTime":1118.85,"endTime":1121.64,"body":"and that's when I started"},{"speaker":"Unknown","startTime":1118.85,"endTime":1121.64,"body":"setting up my my own business as"},{"speaker":"Unknown","startTime":1121.64,"endTime":1124.61,"body":"a copywriter. I just thought"},{"speaker":"Unknown","startTime":1121.64,"endTime":1124.61,"body":"what am I good at? What do"},{"speaker":"Unknown","startTime":1124.61,"endTime":1128.18,"body":"people say I'm good at what"},{"speaker":"Unknown","startTime":1124.61,"endTime":1128.18,"body":"skill have I always use that's"},{"speaker":"Unknown","startTime":1128.18,"endTime":1132.77,"body":"always lead to a result in"},{"speaker":"Unknown","startTime":1128.18,"endTime":1132.77,"body":"getting something so funding or"},{"speaker":"Unknown","startTime":1132.83,"endTime":1137.72,"body":"some kind of response from"},{"speaker":"Unknown","startTime":1132.83,"endTime":1137.72,"body":"someone that to give me or"},{"speaker":"Unknown","startTime":1137.9,"endTime":1140.39,"body":"wherever I was working, you"},{"speaker":"Unknown","startTime":1137.9,"endTime":1140.39,"body":"know, a positive outcome. I"},{"speaker":"Unknown","startTime":1140.39,"endTime":1143.24,"body":"thought I'm good at writing. And"},{"speaker":"Unknown","startTime":1140.39,"endTime":1143.24,"body":"so I'm going to do this this is"},{"speaker":"Unknown","startTime":1143.27,"endTime":1147.44,"body":"this is what I'm going to do now"},{"speaker":"Unknown","startTime":1143.27,"endTime":1147.44,"body":"I'm going to hang up my my"},{"speaker":"Unknown","startTime":1147.44,"endTime":1152.66,"body":"teaching super cave and go do my"},{"speaker":"Unknown","startTime":1147.44,"endTime":1152.66,"body":"own thing. So that's that's"},{"speaker":"Unknown","startTime":1152.66,"endTime":1156.8,"body":"pretty much it. But all the way"},{"speaker":"Unknown","startTime":1152.66,"endTime":1156.8,"body":"through it clear. I had no idea"},{"speaker":"Unknown","startTime":1156.8,"endTime":1159.38,"body":"about football at all. I could"},{"speaker":"Unknown","startTime":1156.8,"endTime":1159.38,"body":"not have told you any of the"},{"speaker":"Unknown","startTime":1159.38,"endTime":1165.77,"body":"players. I couldn't tell you any"},{"speaker":"Unknown","startTime":1159.38,"endTime":1165.77,"body":"of the rules. Or I just I just"},{"speaker":"Unknown","startTime":1165.77,"endTime":1169.01,"body":"couldn't I was I was dreadful."},{"speaker":"Unknown","startTime":1165.77,"endTime":1169.01,"body":"But I said that the interview"},{"speaker":"Unknown","startTime":1169.22,"endTime":1171.62,"body":"when they said have you got any"},{"speaker":"Unknown","startTime":1169.22,"endTime":1171.62,"body":"questions. I said, Yeah, I know"},{"speaker":"Unknown","startTime":1171.62,"endTime":1174.08,"body":"nothing about football. Will"},{"speaker":"Unknown","startTime":1171.62,"endTime":1174.08,"body":"that be a problem? And they said"},{"speaker":"Unknown","startTime":1174.08,"endTime":1175.37,"body":"at least you're honest."},{"speaker":"Claire Waite Brown","startTime":1175.37,"endTime":1177.23,"body":"Yeah. But"},{"speaker":"Claire Waite Brown","startTime":1175.37,"endTime":1177.23,"body":"it's more about it's about the"},{"speaker":"Claire Waite Brown","startTime":1177.23,"endTime":1179.54,"body":"engagement, isn't it? And it's"},{"speaker":"Claire Waite Brown","startTime":1177.23,"endTime":1179.54,"body":"exactly what you were talking"},{"speaker":"Claire Waite Brown","startTime":1179.54,"endTime":1183.86,"body":"about when you were at the"},{"speaker":"Claire Waite Brown","startTime":1179.54,"endTime":1183.86,"body":"school. Engaging the different"},{"speaker":"Claire Waite Brown","startTime":1183.86,"endTime":1187.61,"body":"pupils in different ways in"},{"speaker":"Claire Waite Brown","startTime":1183.86,"endTime":1187.61,"body":"creative ways. And sport is a is"},{"speaker":"Claire Waite Brown","startTime":1187.61,"endTime":1191.51,"body":"a creative way because it's not"},{"speaker":"Claire Waite Brown","startTime":1187.61,"endTime":1191.51,"body":"there. As you know you wouldn't"},{"speaker":"Claire Waite Brown","startTime":1191.51,"endTime":1194.78,"body":"normally think to use sport in"},{"speaker":"Claire Waite Brown","startTime":1191.51,"endTime":1194.78,"body":"your English lesson. But it's"},{"speaker":"Claire Waite Brown","startTime":1194.84,"endTime":1199.16,"body":"those ways of engaging the"},{"speaker":"Claire Waite Brown","startTime":1194.84,"endTime":1199.16,"body":"different elements different age"},{"speaker":"Claire Waite Brown","startTime":1199.16,"endTime":1203.33,"body":"groups that different education"},{"speaker":"Claire Waite Brown","startTime":1199.16,"endTime":1203.33,"body":"standards and the levels and the"},{"speaker":"Claire Waite Brown","startTime":1203.33,"endTime":1204.62,"body":"subjects and stuff."},{"speaker":"Unknown","startTime":1204.62,"endTime":1207.92,"body":"Absolutely. There's"},{"speaker":"Unknown","startTime":1204.62,"endTime":1207.92,"body":"loads. I mean, once once you"},{"speaker":"Unknown","startTime":1207.92,"endTime":1212.18,"body":"have one idea to link how a"},{"speaker":"Unknown","startTime":1207.92,"endTime":1212.18,"body":"football match can tie into"},{"speaker":"Unknown","startTime":1212.18,"endTime":1215.36,"body":"helping someone with their"},{"speaker":"Unknown","startTime":1212.18,"endTime":1215.36,"body":"English GCSE, it all starts"},{"speaker":"Unknown","startTime":1215.36,"endTime":1218.99,"body":"flowing, and you think of loads"},{"speaker":"Unknown","startTime":1215.36,"endTime":1218.99,"body":"of things, you can do it. It's"},{"speaker":"Unknown","startTime":1218.99,"endTime":1221.6,"body":"so much fun. And like I said,"},{"speaker":"Unknown","startTime":1218.99,"endTime":1221.6,"body":"for such a long time, I was"},{"speaker":"Unknown","startTime":1221.6,"endTime":1226.52,"body":"given free rein to just do it."},{"speaker":"Unknown","startTime":1221.6,"endTime":1226.52,"body":"If I had a creative idea. 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I"},{"speaker":"Unknown","startTime":1238.91,"endTime":1242.57,"body":"said, I want to go run a project"},{"speaker":"Unknown","startTime":1238.91,"endTime":1242.57,"body":"in prisons, and they let me and"},{"speaker":"Unknown","startTime":1242.6,"endTime":1246.23,"body":"I also said, I wanted to go and"},{"speaker":"Unknown","startTime":1242.6,"endTime":1246.23,"body":"work with one of our players in"},{"speaker":"Unknown","startTime":1246.23,"endTime":1249.2,"body":"his charity, I wanted to set up"},{"speaker":"Unknown","startTime":1246.23,"endTime":1249.2,"body":"an education arm for his"},{"speaker":"Unknown","startTime":1249.2,"endTime":1253.16,"body":"charity. And within a month, I"},{"speaker":"Unknown","startTime":1249.2,"endTime":1253.16,"body":"found myself on the beautiful"},{"speaker":"Unknown","startTime":1253.16,"endTime":1256.67,"body":"Caribbean island of Grenada,"},{"speaker":"Unknown","startTime":1253.16,"endTime":1256.67,"body":"setting up a teacher training"},{"speaker":"Unknown","startTime":1256.67,"endTime":1264.38,"body":"programme. And the reason it was"},{"speaker":"Unknown","startTime":1256.67,"endTime":1264.38,"body":"there was a very big learning"},{"speaker":"Unknown","startTime":1264.38,"endTime":1267.8,"body":"curve in terms of you know, you"},{"speaker":"Unknown","startTime":1264.38,"endTime":1267.8,"body":"don't ask you don't get and I"},{"speaker":"Unknown","startTime":1268.34,"endTime":1271.97,"body":"just yet, I went up to the"},{"speaker":"Unknown","startTime":1268.34,"endTime":1271.97,"body":"player in question at an event"},{"speaker":"Unknown","startTime":1272.0,"endTime":1274.55,"body":"and set his name's Jason"},{"speaker":"Unknown","startTime":1272.0,"endTime":1274.55,"body":"Roberts. 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And so yeah, when I"},{"speaker":"Unknown","startTime":1296.72,"endTime":1297.23,"body":"went out there,"},{"speaker":"Claire Waite Brown","startTime":1299.0,"endTime":1302.39,"body":"creativity"},{"speaker":"Claire Waite Brown","startTime":1299.0,"endTime":1302.39,"body":"found.co.uk is the place to go"},{"speaker":"Claire Waite Brown","startTime":1302.42,"endTime":1306.05,"body":"to find workshops, courses,"},{"speaker":"Claire Waite Brown","startTime":1302.42,"endTime":1306.05,"body":"supplies, kits, and books to"},{"speaker":"Claire Waite Brown","startTime":1306.05,"endTime":1309.8,"body":"help you get creative. So if"},{"speaker":"Claire Waite Brown","startTime":1306.05,"endTime":1309.8,"body":"you're looking for your own"},{"speaker":"Claire Waite Brown","startTime":1309.8,"endTime":1313.76,"body":"creativity, found experiment, go"},{"speaker":"Claire Waite Brown","startTime":1309.8,"endTime":1313.76,"body":"have a browse to see what's on"},{"speaker":"Claire Waite Brown","startTime":1313.76,"endTime":1317.75,"body":"offer so far. And if you can"},{"speaker":"Claire Waite Brown","startTime":1313.76,"endTime":1317.75,"body":"help adults to find their new"},{"speaker":"Claire Waite Brown","startTime":1317.75,"endTime":1321.41,"body":"creative passion, please get in"},{"speaker":"Claire Waite Brown","startTime":1317.75,"endTime":1321.41,"body":"touch on social media, or"},{"speaker":"Claire Waite Brown","startTime":1321.41,"endTime":1327.14,"body":"through the contact details on"},{"speaker":"Claire Waite Brown","startTime":1321.41,"endTime":1327.14,"body":"the website. Going back to"},{"speaker":"Claire Waite Brown","startTime":1327.62,"endTime":1332.27,"body":"having gone, that being promoted"},{"speaker":"Claire Waite Brown","startTime":1327.62,"endTime":1332.27,"body":"and being in quite a dire"},{"speaker":"Claire Waite Brown","startTime":1332.36,"endTime":1336.11,"body":"position, then, and then you've"},{"speaker":"Claire Waite Brown","startTime":1332.36,"endTime":1336.11,"body":"just quite happily said, so"},{"speaker":"Claire Waite Brown","startTime":1336.11,"endTime":1339.02,"body":"that's when I went off and did"},{"speaker":"Claire Waite Brown","startTime":1336.11,"endTime":1339.02,"body":"copywriting. Was that what it"},{"speaker":"Claire Waite Brown","startTime":1339.02,"endTime":1341.54,"body":"was like? You just went? Oh,"},{"speaker":"Claire Waite Brown","startTime":1339.02,"endTime":1341.54,"body":"yes, no, I'm gonna go and do"},{"speaker":"Claire Waite Brown","startTime":1341.54,"endTime":1342.05,"body":"this."},{"speaker":"Unknown","startTime":1342.5,"endTime":1345.83,"body":"Well, I wish I could"},{"speaker":"Unknown","startTime":1342.5,"endTime":1345.83,"body":"say, Yes, it was, you know,"},{"speaker":"Unknown","startTime":1346.07,"endTime":1349.01,"body":"they'll inspire all of your"},{"speaker":"Unknown","startTime":1346.07,"endTime":1349.01,"body":"listeners to think, yeah, I"},{"speaker":"Unknown","startTime":1349.01,"endTime":1351.41,"body":"don't like my job, I'm just"},{"speaker":"Unknown","startTime":1349.01,"endTime":1351.41,"body":"gonna quit and go and do"},{"speaker":"Unknown","startTime":1351.41,"endTime":1355.91,"body":"something. Don't do that. It's"},{"speaker":"Unknown","startTime":1351.41,"endTime":1355.91,"body":"much better to take a more"},{"speaker":"Unknown","startTime":1355.91,"endTime":1360.26,"body":"staggered approach to it. So"},{"speaker":"Unknown","startTime":1355.91,"endTime":1360.26,"body":"what I did is, by the end of"},{"speaker":"Unknown","startTime":1360.26,"endTime":1364.43,"body":"that year, in management, I was"},{"speaker":"Unknown","startTime":1360.26,"endTime":1364.43,"body":"waking up crying, and I was"},{"speaker":"Unknown","startTime":1364.43,"endTime":1368.6,"body":"going to bed crying. It was It"},{"speaker":"Unknown","startTime":1364.43,"endTime":1368.6,"body":"was awful. My role no longer"},{"speaker":"Unknown","startTime":1368.6,"endTime":1373.31,"body":"involved, working creatively,"},{"speaker":"Unknown","startTime":1368.6,"endTime":1373.31,"body":"and everything was just"},{"speaker":"Unknown","startTime":1373.4,"endTime":1379.28,"body":"political, and horrible, and"},{"speaker":"Unknown","startTime":1373.4,"endTime":1379.28,"body":"sexist, and, and just awful. So"},{"speaker":"Unknown","startTime":1379.28,"endTime":1384.23,"body":"I did the unthinkable. And I"},{"speaker":"Unknown","startTime":1379.28,"endTime":1384.23,"body":"quit. Now, I would have always"},{"speaker":"Unknown","startTime":1384.23,"endTime":1386.84,"body":"been the person that would say"},{"speaker":"Unknown","startTime":1384.23,"endTime":1386.84,"body":"you never quit something unless"},{"speaker":"Unknown","startTime":1386.84,"endTime":1389.93,"body":"you've got something else lined"},{"speaker":"Unknown","startTime":1386.84,"endTime":1389.93,"body":"up. Because I do believe that is"},{"speaker":"Unknown","startTime":1389.93,"endTime":1393.83,"body":"the sensible thing to do. But I"},{"speaker":"Unknown","startTime":1389.93,"endTime":1393.83,"body":"did, I just quit, I have nothing"},{"speaker":"Unknown","startTime":1393.83,"endTime":1398.06,"body":"else. And I quit. And then I"},{"speaker":"Unknown","startTime":1393.83,"endTime":1398.06,"body":"went on holiday, because I"},{"speaker":"Unknown","startTime":1398.06,"endTime":1401.39,"body":"thought, right, I've, I've been"},{"speaker":"Unknown","startTime":1398.06,"endTime":1401.39,"body":"too depressed to spend any of"},{"speaker":"Unknown","startTime":1401.39,"endTime":1405.2,"body":"the money I've earned. So I'm,"},{"speaker":"Unknown","startTime":1401.39,"endTime":1405.2,"body":"I'm going to go on a nice"},{"speaker":"Unknown","startTime":1405.2,"endTime":1408.47,"body":"holiday, we went to a lovely"},{"speaker":"Unknown","startTime":1405.2,"endTime":1408.47,"body":"hotel, in the Canaries, and it"},{"speaker":"Unknown","startTime":1408.47,"endTime":1413.0,"body":"was beautiful. And when I was"},{"speaker":"Unknown","startTime":1408.47,"endTime":1413.0,"body":"there, I thought I might look at"},{"speaker":"Unknown","startTime":1413.0,"endTime":1416.72,"body":"setting up a business, because"},{"speaker":"Unknown","startTime":1413.0,"endTime":1416.72,"body":"my husband had been working in"},{"speaker":"Unknown","startTime":1416.72,"endTime":1420.44,"body":"his own business since he"},{"speaker":"Unknown","startTime":1416.72,"endTime":1420.44,"body":"graduated uni. So he had loads"},{"speaker":"Unknown","startTime":1420.44,"endTime":1423.83,"body":"of experience of what it was"},{"speaker":"Unknown","startTime":1420.44,"endTime":1423.83,"body":"like to set up to run and to"},{"speaker":"Unknown","startTime":1423.83,"endTime":1428.24,"body":"develop a great business. So I"},{"speaker":"Unknown","startTime":1423.83,"endTime":1428.24,"body":"had a good person there to kind"},{"speaker":"Unknown","startTime":1428.24,"endTime":1432.38,"body":"of help me. But I wasn't ready"},{"speaker":"Unknown","startTime":1428.24,"endTime":1432.38,"body":"to just go right. I'm a"},{"speaker":"Unknown","startTime":1432.38,"endTime":1438.59,"body":"businesswoman. Let's see how I"},{"speaker":"Unknown","startTime":1432.38,"endTime":1438.59,"body":"get on. So I started looking for"},{"speaker":"Unknown","startTime":1438.59,"endTime":1442.01,"body":"other jobs that I could have"},{"speaker":"Unknown","startTime":1438.59,"endTime":1442.01,"body":"just to balance things out so"},{"speaker":"Unknown","startTime":1442.01,"endTime":1445.55,"body":"that I could build the business."},{"speaker":"Unknown","startTime":1442.01,"endTime":1445.55,"body":"But I'd also have an income"},{"speaker":"Unknown","startTime":1445.61,"endTime":1450.68,"body":"coming in as well. Someone I"},{"speaker":"Unknown","startTime":1445.61,"endTime":1450.68,"body":"knew through my former job in"},{"speaker":"Unknown","startTime":1450.68,"endTime":1454.73,"body":"football, put me in contact with"},{"speaker":"Unknown","startTime":1450.68,"endTime":1454.73,"body":"someone who was setting up a"},{"speaker":"Unknown","startTime":1454.73,"endTime":1458.63,"body":"business of their own in sports"},{"speaker":"Unknown","startTime":1454.73,"endTime":1458.63,"body":"education, which Hello, I just"},{"speaker":"Unknown","startTime":1458.63,"endTime":1461.57,"body":"spent the last six or seven"},{"speaker":"Unknown","startTime":1458.63,"endTime":1461.57,"body":"years and he was setting up his"},{"speaker":"Unknown","startTime":1461.57,"endTime":1465.65,"body":"own business. He needed someone"},{"speaker":"Unknown","startTime":1461.57,"endTime":1465.65,"body":"to head off education. It really"},{"speaker":"Unknown","startTime":1465.65,"endTime":1468.95,"body":"was the perfect role for me. So"},{"speaker":"Unknown","startTime":1465.65,"endTime":1468.95,"body":"my plan was right. I'm going to"},{"speaker":"Unknown","startTime":1468.95,"endTime":1472.58,"body":"do this for a few years, and I'm"},{"speaker":"Unknown","startTime":1468.95,"endTime":1472.58,"body":"going to build my business along"},{"speaker":"Unknown","startTime":1472.67,"endTime":1478.13,"body":"alongside and, and that's what I"},{"speaker":"Unknown","startTime":1472.67,"endTime":1478.13,"body":"did. I got to I think I did"},{"speaker":"Unknown","startTime":1478.13,"endTime":1483.11,"body":"three years. I loved every"},{"speaker":"Unknown","startTime":1478.13,"endTime":1483.11,"body":"minute of it. But every time I"},{"speaker":"Unknown","startTime":1483.11,"endTime":1487.4,"body":"did something good or did"},{"speaker":"Unknown","startTime":1483.11,"endTime":1487.4,"body":"something well, or we got"},{"speaker":"Unknown","startTime":1487.4,"endTime":1492.44,"body":"funding, or we achieved results"},{"speaker":"Unknown","startTime":1487.4,"endTime":1492.44,"body":"or targets or we got a good"},{"speaker":"Unknown","startTime":1492.44,"endTime":1497.42,"body":"observation or whatever. My boss"},{"speaker":"Unknown","startTime":1492.44,"endTime":1497.42,"body":"would always book a holiday or"},{"speaker":"Unknown","startTime":1497.42,"endTime":1501.11,"body":"turn up in a new car or just go"},{"speaker":"Unknown","startTime":1497.42,"endTime":1501.11,"body":"off For the afternoon and play"},{"speaker":"Unknown","startTime":1501.11,"endTime":1503.81,"body":"golf, and I thought, well,"},{"speaker":"Unknown","startTime":1501.11,"endTime":1503.81,"body":"that's his right, because that's"},{"speaker":"Unknown","startTime":1503.81,"endTime":1508.52,"body":"his business. And he's enjoying"},{"speaker":"Unknown","startTime":1503.81,"endTime":1508.52,"body":"the spoils. And I thought, well,"},{"speaker":"Unknown","startTime":1508.64,"endTime":1512.24,"body":"I want that for myself. The time"},{"speaker":"Unknown","startTime":1508.64,"endTime":1512.24,"body":"is now for me to take what I've"},{"speaker":"Unknown","startTime":1512.24,"endTime":1518.87,"body":"built in the background, and go"},{"speaker":"Unknown","startTime":1512.24,"endTime":1518.87,"body":"full on with it, I'm gonna do"},{"speaker":"Unknown","startTime":1518.87,"endTime":1521.27,"body":"it. Because if I can be"},{"speaker":"Unknown","startTime":1518.87,"endTime":1521.27,"body":"successful for someone else's"},{"speaker":"Unknown","startTime":1521.27,"endTime":1525.05,"body":"business, I know I can be"},{"speaker":"Unknown","startTime":1521.27,"endTime":1525.05,"body":"successful for mine if I give it"},{"speaker":"Unknown","startTime":1525.08,"endTime":1530.21,"body":"all the time, and all the focus"},{"speaker":"Unknown","startTime":1525.08,"endTime":1530.21,"body":"that it needs. So I was scared,"},{"speaker":"Unknown","startTime":1530.24,"endTime":1532.85,"body":"but I left I thought, I'm gonna"},{"speaker":"Unknown","startTime":1530.24,"endTime":1532.85,"body":"do this. I feel like I'm in a"},{"speaker":"Unknown","startTime":1532.85,"endTime":1536.36,"body":"good pace. I built a portfolio,"},{"speaker":"Unknown","startTime":1532.85,"endTime":1536.36,"body":"it builds reputation. I already"},{"speaker":"Unknown","startTime":1536.36,"endTime":1539.63,"body":"had a client base. And"},{"speaker":"Unknown","startTime":1536.36,"endTime":1539.63,"body":"everything was fantastic for"},{"speaker":"Unknown","startTime":1539.63,"endTime":1544.61,"body":"about three weeks. And then I"},{"speaker":"Unknown","startTime":1539.63,"endTime":1544.61,"body":"got really sick. And I thought,"},{"speaker":"Unknown","startTime":1544.7,"endTime":1549.02,"body":"Oh, God, what, what's what's"},{"speaker":"Unknown","startTime":1544.7,"endTime":1549.02,"body":"wrong? I was I was also not many"},{"speaker":"Unknown","startTime":1549.02,"endTime":1554.57,"body":"people know this. I was also"},{"speaker":"Unknown","startTime":1549.02,"endTime":1554.57,"body":"fostering teenagers at the time."},{"speaker":"Unknown","startTime":1555.02,"endTime":1559.19,"body":"I don't know why I clearly felt"},{"speaker":"Unknown","startTime":1555.02,"endTime":1559.19,"body":"that quitting my job and trying"},{"speaker":"Unknown","startTime":1559.19,"endTime":1562.76,"body":"to start a business just wasn't"},{"speaker":"Unknown","startTime":1559.19,"endTime":1562.76,"body":"enough of a challenge. Glad. So"},{"speaker":"Unknown","startTime":1562.76,"endTime":1566.27,"body":"I was I was a foster carer for"},{"speaker":"Unknown","startTime":1562.76,"endTime":1566.27,"body":"teenagers at the time, which was"},{"speaker":"Unknown","startTime":1566.27,"endTime":1569.9,"body":"really tough. And I honestly"},{"speaker":"Unknown","startTime":1566.27,"endTime":1569.9,"body":"thought I was sick because of"},{"speaker":"Unknown","startTime":1569.9,"endTime":1576.23,"body":"the stress of that. But it turns"},{"speaker":"Unknown","startTime":1569.9,"endTime":1576.23,"body":"out, I was pregnant. And I spent"},{"speaker":"Unknown","startTime":1576.26,"endTime":1580.31,"body":"the first nine months of my"},{"speaker":"Unknown","startTime":1576.26,"endTime":1580.31,"body":"business throwing up every day,"},{"speaker":"Unknown","startTime":1580.7,"endTime":1584.42,"body":"essentially, because I had that"},{"speaker":"Unknown","startTime":1580.7,"endTime":1584.42,"body":"Julius morning sickness that"},{"speaker":"Unknown","startTime":1584.42,"endTime":1587.81,"body":"didn't stop in the morning, and"},{"speaker":"Unknown","startTime":1584.42,"endTime":1587.81,"body":"didn't go after the first"},{"speaker":"Unknown","startTime":1587.81,"endTime":1591.5,"body":"trimester. I had it all day,"},{"speaker":"Unknown","startTime":1587.81,"endTime":1591.5,"body":"every day for about a year,"},{"speaker":"Unknown","startTime":1591.53,"endTime":1595.46,"body":"maybe nine months. I'll never"},{"speaker":"Unknown","startTime":1591.53,"endTime":1595.46,"body":"let my child forget what she put"},{"speaker":"Unknown","startTime":1595.46,"endTime":1602.33,"body":"me. Right. I made it work."},{"speaker":"Unknown","startTime":1595.46,"endTime":1602.33,"body":"Because I had no choice. I"},{"speaker":"Unknown","startTime":1602.33,"endTime":1605.3,"body":"thought, well, I'm pregnant. We"},{"speaker":"Unknown","startTime":1602.33,"endTime":1605.3,"body":"do want a child. We didn't plan"},{"speaker":"Unknown","startTime":1605.3,"endTime":1609.62,"body":"on it at this point. But I also"},{"speaker":"Unknown","startTime":1605.3,"endTime":1609.62,"body":"want this business and I can't"},{"speaker":"Unknown","startTime":1609.62,"endTime":1614.0,"body":"go back now. No one's going to"},{"speaker":"Unknown","startTime":1609.62,"endTime":1614.0,"body":"employ me. I have to see this"},{"speaker":"Unknown","startTime":1614.0,"endTime":1619.34,"body":"through. So the business is"},{"speaker":"Unknown","startTime":1614.0,"endTime":1619.34,"body":"still alive. Five years on, the"},{"speaker":"Unknown","startTime":1619.34,"endTime":1623.12,"body":"baby is still alive. Five years"},{"speaker":"Unknown","startTime":1619.34,"endTime":1623.12,"body":"old. I'm still alive five years"},{"speaker":"Unknown","startTime":1623.12,"endTime":1627.23,"body":"on. And honestly, I couldn't I"},{"speaker":"Unknown","startTime":1623.12,"endTime":1627.23,"body":"couldn't be happier. It did on"},{"speaker":"Unknown","startTime":1627.23,"endTime":1631.73,"body":"paper. It was dreadful."},{"speaker":"Unknown","startTime":1627.23,"endTime":1631.73,"body":"Everything happened in all at"},{"speaker":"Unknown","startTime":1631.73,"endTime":1634.52,"body":"that time. But in reality, I"},{"speaker":"Unknown","startTime":1631.73,"endTime":1634.52,"body":"think I think it's worked for"},{"speaker":"Unknown","startTime":1634.52,"endTime":1636.02,"body":"the best I really do."},{"speaker":"Claire Waite Brown","startTime":1636.71,"endTime":1638.96,"body":"That's"},{"speaker":"Claire Waite Brown","startTime":1636.71,"endTime":1638.96,"body":"brilliant. Absolutely perfect."},{"speaker":"Claire Waite Brown","startTime":1639.26,"endTime":1646.04,"body":"So what do you think makes you a"},{"speaker":"Claire Waite Brown","startTime":1639.26,"endTime":1646.04,"body":"good copywriter? Because you"},{"speaker":"Claire Waite Brown","startTime":1646.04,"endTime":1649.49,"body":"obviously are you're making a"},{"speaker":"Claire Waite Brown","startTime":1646.04,"endTime":1649.49,"body":"success of this? And how does"},{"speaker":"Claire Waite Brown","startTime":1649.49,"endTime":1653.6,"body":"that translate to starting to"},{"speaker":"Claire Waite Brown","startTime":1649.49,"endTime":1653.6,"body":"write more for yourself, which"},{"speaker":"Claire Waite Brown","startTime":1653.6,"endTime":1655.49,"body":"you mentioned you were doing at"},{"speaker":"Claire Waite Brown","startTime":1653.6,"endTime":1655.49,"body":"the beginning?"},{"speaker":"Unknown","startTime":1655.97,"endTime":1659.54,"body":"So yeah, like I said,"},{"speaker":"Unknown","startTime":1655.97,"endTime":1659.54,"body":"I'd always enjoyed writing for"},{"speaker":"Unknown","startTime":1659.54,"endTime":1662.03,"body":"myself, especially if I felt"},{"speaker":"Unknown","startTime":1659.54,"endTime":1662.03,"body":"that it was going to lead to an"},{"speaker":"Unknown","startTime":1662.06,"endTime":1666.59,"body":"outcome. So I remember I used to"},{"speaker":"Unknown","startTime":1662.06,"endTime":1666.59,"body":"write job application letters"},{"speaker":"Unknown","startTime":1666.59,"endTime":1669.98,"body":"for people when I was in high"},{"speaker":"Unknown","startTime":1666.59,"endTime":1669.98,"body":"school. And so you know, members"},{"speaker":"Unknown","startTime":1669.98,"endTime":1673.07,"body":"of my family would go and get a"},{"speaker":"Unknown","startTime":1669.98,"endTime":1673.07,"body":"job. And I'd see how happy they"},{"speaker":"Unknown","startTime":1673.07,"endTime":1676.01,"body":"were that they'd got an"},{"speaker":"Unknown","startTime":1673.07,"endTime":1676.01,"body":"interview off the back of this"},{"speaker":"Unknown","startTime":1676.01,"endTime":1678.41,"body":"letter that I'd written for them"},{"speaker":"Unknown","startTime":1676.01,"endTime":1678.41,"body":"that helped them sell"},{"speaker":"Unknown","startTime":1678.41,"endTime":1682.43,"body":"themselves. Because when we're"},{"speaker":"Unknown","startTime":1678.41,"endTime":1682.43,"body":"writing our own stuff, we"},{"speaker":"Unknown","startTime":1682.43,"endTime":1686.51,"body":"struggle to sell ourselves, we"},{"speaker":"Unknown","startTime":1682.43,"endTime":1686.51,"body":"don't like it. We're British, we"},{"speaker":"Unknown","startTime":1686.51,"endTime":1689.39,"body":"don't like to boast. We don't"},{"speaker":"Unknown","startTime":1686.51,"endTime":1689.39,"body":"like to brag too much. I know on"},{"speaker":"Unknown","startTime":1689.39,"endTime":1692.18,"body":"social media, there's a lot of"},{"speaker":"Unknown","startTime":1689.39,"endTime":1692.18,"body":"people proven exactly the"},{"speaker":"Unknown","startTime":1692.18,"endTime":1696.08,"body":"opposite right now. But yeah,"},{"speaker":"Unknown","startTime":1692.18,"endTime":1696.08,"body":"we're just not very good"},{"speaker":"Unknown","startTime":1696.11,"endTime":1700.01,"body":"generally at selling ourselves."},{"speaker":"Unknown","startTime":1696.11,"endTime":1700.01,"body":"And so I found that I was good"},{"speaker":"Unknown","startTime":1700.01,"endTime":1702.23,"body":"at finding all the good in"},{"speaker":"Unknown","startTime":1700.01,"endTime":1702.23,"body":"people and the things they were"},{"speaker":"Unknown","startTime":1702.23,"endTime":1706.19,"body":"good at and turning it into this"},{"speaker":"Unknown","startTime":1702.23,"endTime":1706.19,"body":"thing that would sell them on"},{"speaker":"Unknown","startTime":1706.19,"endTime":1710.03,"body":"paper. And I saw people getting"},{"speaker":"Unknown","startTime":1706.19,"endTime":1710.03,"body":"jobs, I was writing letters of"},{"speaker":"Unknown","startTime":1710.03,"endTime":1713.36,"body":"complaint for people, like you"},{"speaker":"Unknown","startTime":1710.03,"endTime":1713.36,"body":"know, they'd been on a holiday"},{"speaker":"Unknown","startTime":1713.39,"endTime":1716.75,"body":"and something had gone wrong."},{"speaker":"Unknown","startTime":1713.39,"endTime":1716.75,"body":"And I was writing letters to the"},{"speaker":"Unknown","startTime":1716.75,"endTime":1720.47,"body":"holiday companies. And these"},{"speaker":"Unknown","startTime":1716.75,"endTime":1720.47,"body":"people were getting vouchers and"},{"speaker":"Unknown","startTime":1720.47,"endTime":1724.79,"body":"free holidays back in return."},{"speaker":"Unknown","startTime":1720.47,"endTime":1724.79,"body":"And I started seeing the power"},{"speaker":"Unknown","startTime":1724.79,"endTime":1729.17,"body":"of language, and what it could"},{"speaker":"Unknown","startTime":1724.79,"endTime":1729.17,"body":"do what a few well chosen words,"},{"speaker":"Unknown","startTime":1729.17,"endTime":1733.31,"body":"and a few well chosen and"},{"speaker":"Unknown","startTime":1729.17,"endTime":1733.31,"body":"structured paragraphs could do"},{"speaker":"Unknown","startTime":1733.4,"endTime":1738.29,"body":"to have power and influence to"},{"speaker":"Unknown","startTime":1733.4,"endTime":1738.29,"body":"effect a change or to effect an"},{"speaker":"Unknown","startTime":1738.32,"endTime":1741.38,"body":"action that someone would make"},{"speaker":"Unknown","startTime":1738.32,"endTime":1741.38,"body":"to give you something that you"},{"speaker":"Unknown","startTime":1741.38,"endTime":1745.79,"body":"wanted or needed. So I was"},{"speaker":"Unknown","startTime":1741.38,"endTime":1745.79,"body":"fascinated by that. And I knew I"},{"speaker":"Unknown","startTime":1745.79,"endTime":1749.18,"body":"was good at it. I was I was"},{"speaker":"Unknown","startTime":1745.79,"endTime":1749.18,"body":"dreadful at a lot of things. But"},{"speaker":"Unknown","startTime":1749.18,"endTime":1753.08,"body":"I was I was really good at that"},{"speaker":"Unknown","startTime":1749.18,"endTime":1753.08,"body":"I was happy to be a geek. So I"},{"speaker":"Unknown","startTime":1753.08,"endTime":1757.64,"body":"think because I've always done"},{"speaker":"Unknown","startTime":1753.08,"endTime":1757.64,"body":"it. I've always enjoyed it. It"},{"speaker":"Unknown","startTime":1757.64,"endTime":1762.44,"body":"meant that I wasn't having to"},{"speaker":"Unknown","startTime":1757.64,"endTime":1762.44,"body":"find a skill and hone it to form"},{"speaker":"Unknown","startTime":1762.44,"endTime":1764.75,"body":"this business. I was just doing"},{"speaker":"Unknown","startTime":1762.44,"endTime":1764.75,"body":"something that I was already"},{"speaker":"Unknown","startTime":1764.75,"endTime":1768.59,"body":"doing anyway. It's just that now"},{"speaker":"Unknown","startTime":1764.75,"endTime":1768.59,"body":"I was getting paid for it. And I"},{"speaker":"Unknown","startTime":1768.59,"endTime":1774.5,"body":"think what makes me successful"},{"speaker":"Unknown","startTime":1768.59,"endTime":1774.5,"body":"with it now is that I'm not"},{"speaker":"Unknown","startTime":1774.5,"endTime":1778.85,"body":"afraid to be a bit edgy. I don't"},{"speaker":"Unknown","startTime":1774.5,"endTime":1778.85,"body":"want people paying me their hard"},{"speaker":"Unknown","startTime":1778.85,"endTime":1782.96,"body":"earned cash for me to churn out"},{"speaker":"Unknown","startTime":1778.85,"endTime":1782.96,"body":"something that any copywriter"},{"speaker":"Unknown","startTime":1782.96,"endTime":1786.92,"body":"could do. I don't want them to"},{"speaker":"Unknown","startTime":1782.96,"endTime":1786.92,"body":"look at it and go, Oh, that's"},{"speaker":"Unknown","startTime":1786.92,"endTime":1791.36,"body":"well written. I want them to"},{"speaker":"Unknown","startTime":1786.92,"endTime":1791.36,"body":"look at it and go, Wow, that"},{"speaker":"Unknown","startTime":1791.36,"endTime":1795.8,"body":"made me feel something or that"},{"speaker":"Unknown","startTime":1791.36,"endTime":1795.8,"body":"made me want to do something. So"},{"speaker":"Unknown","startTime":1795.8,"endTime":1798.5,"body":"I get a lot of my clients"},{"speaker":"Unknown","startTime":1795.8,"endTime":1798.5,"body":"saying, Oh my God, I've just"},{"speaker":"Unknown","startTime":1798.5,"endTime":1801.86,"body":"read what you've written for my"},{"speaker":"Unknown","startTime":1798.5,"endTime":1801.86,"body":"wife. sight, I want to buy my"},{"speaker":"Unknown","startTime":1801.86,"endTime":1806.3,"body":"own stuff now. It's so It's"},{"speaker":"Unknown","startTime":1801.86,"endTime":1806.3,"body":"lovely, it's lovely that I can"},{"speaker":"Unknown","startTime":1806.33,"endTime":1810.29,"body":"give that edge, I can add that"},{"speaker":"Unknown","startTime":1806.33,"endTime":1810.29,"body":"personality into what people are"},{"speaker":"Unknown","startTime":1810.29,"endTime":1813.68,"body":"doing. And I can, I can just put"},{"speaker":"Unknown","startTime":1810.29,"endTime":1813.68,"body":"people in a in a great position"},{"speaker":"Unknown","startTime":1813.68,"endTime":1817.79,"body":"to sell themselves, and to sell"},{"speaker":"Unknown","startTime":1813.68,"endTime":1817.79,"body":"their products and services, so"},{"speaker":"Unknown","startTime":1817.79,"endTime":1820.97,"body":"that they can go off and build a"},{"speaker":"Unknown","startTime":1817.79,"endTime":1820.97,"body":"great business the way I"},{"speaker":"Unknown","startTime":1821.0,"endTime":1824.42,"body":"hopefully have. So it's just,"},{"speaker":"Unknown","startTime":1821.0,"endTime":1824.42,"body":"it's just a lot of fun. It"},{"speaker":"Unknown","startTime":1824.42,"endTime":1828.41,"body":"really is. Sometimes I sit there"},{"speaker":"Unknown","startTime":1824.42,"endTime":1828.41,"body":"and think, I can't believe I get"},{"speaker":"Unknown","startTime":1828.41,"endTime":1833.87,"body":"paid for this. So it's nice. I"},{"speaker":"Unknown","startTime":1828.41,"endTime":1833.87,"body":"feel like I've, I've worked hard"},{"speaker":"Unknown","startTime":1833.87,"endTime":1836.99,"body":"to get here. But now I'm here."},{"speaker":"Unknown","startTime":1833.87,"endTime":1836.99,"body":"I'm enjoying it. And I'm not"},{"speaker":"Unknown","startTime":1836.99,"endTime":1838.01,"body":"afraid to say so."},{"speaker":"Claire Waite Brown","startTime":1839.33,"endTime":1842.09,"body":"Brilliant."},{"speaker":"Claire Waite Brown","startTime":1839.33,"endTime":1842.09,"body":"Tell me a bit more about the"},{"speaker":"Claire Waite Brown","startTime":1842.09,"endTime":1848.09,"body":"book that you're writing, and"},{"speaker":"Claire Waite Brown","startTime":1842.09,"endTime":1848.09,"body":"how you manage your time between"},{"speaker":"Claire Waite Brown","startTime":1848.09,"endTime":1850.85,"body":"writing for clients and writing"},{"speaker":"Claire Waite Brown","startTime":1848.09,"endTime":1850.85,"body":"your book."},{"speaker":"Unknown","startTime":1851.93,"endTime":1855.696,"body":"Oh, okay. Well, the"},{"speaker":"Unknown","startTime":1851.93,"endTime":1855.696,"body":"book, it's called, why running"},{"speaker":"Unknown","startTime":1855.771,"endTime":1860.216,"body":"your business is child's play."},{"speaker":"Unknown","startTime":1855.771,"endTime":1860.216,"body":"And it's kind of a parenting"},{"speaker":"Unknown","startTime":1860.291,"endTime":1864.886,"body":"book. It's kind of a business"},{"speaker":"Unknown","startTime":1860.291,"endTime":1864.886,"body":"book. But overall, I've written"},{"speaker":"Unknown","startTime":1864.961,"endTime":1869.632,"body":"it just because I think it's,"},{"speaker":"Unknown","startTime":1864.961,"endTime":1869.632,"body":"it's going to be a little bit of"},{"speaker":"Unknown","startTime":1869.707,"endTime":1873.926,"body":"fun. For anyone who at some"},{"speaker":"Unknown","startTime":1869.707,"endTime":1873.926,"body":"point in their life has been"},{"speaker":"Unknown","startTime":1874.001,"endTime":1878.596,"body":"where I was in the sense that"},{"speaker":"Unknown","startTime":1874.001,"endTime":1878.596,"body":"they were running a business or"},{"speaker":"Unknown","startTime":1878.671,"endTime":1883.116,"body":"trying to set up a business, and"},{"speaker":"Unknown","startTime":1878.671,"endTime":1883.116,"body":"they had a baby or a small"},{"speaker":"Unknown","startTime":1883.191,"endTime":1887.485,"body":"child. At the same time, it"},{"speaker":"Unknown","startTime":1883.191,"endTime":1887.485,"body":"doesn't matter which one came"},{"speaker":"Unknown","startTime":1887.56,"endTime":1892.08,"body":"first, or if they did what I"},{"speaker":"Unknown","startTime":1887.56,"endTime":1892.08,"body":"did, and both happened right at"},{"speaker":"Unknown","startTime":1892.155,"endTime":1896.675,"body":"the same time. I just think"},{"speaker":"Unknown","startTime":1892.155,"endTime":1896.675,"body":"people are gonna read it and go,"},{"speaker":"Unknown","startTime":1896.75,"endTime":1901.27,"body":"Oh, yeah, I yeah, that resonates"},{"speaker":"Unknown","startTime":1896.75,"endTime":1901.27,"body":"with me, I think people are"},{"speaker":"Unknown","startTime":1901.345,"endTime":1906.091,"body":"gonna laugh, enjoy it, and maybe"},{"speaker":"Unknown","startTime":1901.345,"endTime":1906.091,"body":"get some helpful advice out of"},{"speaker":"Unknown","startTime":1906.166,"endTime":1910.912,"body":"it. Because my point in writing"},{"speaker":"Unknown","startTime":1906.166,"endTime":1910.912,"body":"it is to draw parallels between"},{"speaker":"Unknown","startTime":1910.987,"endTime":1915.13,"body":"why running a business is"},{"speaker":"Unknown","startTime":1910.987,"endTime":1915.13,"body":"exactly the same as raising a"},{"speaker":"Unknown","startTime":1915.206,"endTime":1919.801,"body":"small child and vice versa. And"},{"speaker":"Unknown","startTime":1915.206,"endTime":1919.801,"body":"how we can learn lessons from"},{"speaker":"Unknown","startTime":1919.876,"endTime":1924.622,"body":"our kids as well. So how we can"},{"speaker":"Unknown","startTime":1919.876,"endTime":1924.622,"body":"look at the things our two year"},{"speaker":"Unknown","startTime":1924.697,"endTime":1929.292,"body":"old might be doing and how they"},{"speaker":"Unknown","startTime":1924.697,"endTime":1929.292,"body":"might behave and be behaving."},{"speaker":"Unknown","startTime":1929.368,"endTime":1934.264,"body":"And then we can think, Well, can"},{"speaker":"Unknown","startTime":1929.368,"endTime":1934.264,"body":"I apply some of that to what I'm"},{"speaker":"Unknown","startTime":1934.339,"endTime":1938.482,"body":"doing? I'm not saying have"},{"speaker":"Unknown","startTime":1934.339,"endTime":1938.482,"body":"tantrums in front of you, or"},{"speaker":"Unknown","startTime":1938.558,"endTime":1943.077,"body":"your clients or anything like"},{"speaker":"Unknown","startTime":1938.558,"endTime":1943.077,"body":"that. But I think there's some"},{"speaker":"Unknown","startTime":1943.153,"endTime":1947.446,"body":"things you can you can learn"},{"speaker":"Unknown","startTime":1943.153,"endTime":1947.446,"body":"from your toddler's. So I've"},{"speaker":"Unknown","startTime":1947.522,"endTime":1951.966,"body":"been having a lot of fun playing"},{"speaker":"Unknown","startTime":1947.522,"endTime":1951.966,"body":"around with that there's a"},{"speaker":"Unknown","startTime":1952.042,"endTime":1956.712,"body":"publishing deal on the table."},{"speaker":"Unknown","startTime":1952.042,"endTime":1956.712,"body":"But I've just really enjoyed it."},{"speaker":"Unknown","startTime":1956.787,"endTime":1961.307,"body":"I've really enjoyed writing"},{"speaker":"Unknown","startTime":1956.787,"endTime":1961.307,"body":"that. And the way I've developed"},{"speaker":"Unknown","startTime":1961.382,"endTime":1965.827,"body":"my business over the years,"},{"speaker":"Unknown","startTime":1961.382,"endTime":1965.827,"body":"certainly since the pandemic is"},{"speaker":"Unknown","startTime":1965.902,"endTime":1970.196,"body":"that I've been more selective"},{"speaker":"Unknown","startTime":1965.902,"endTime":1970.196,"body":"about how do I take on with"},{"speaker":"Unknown","startTime":1970.271,"endTime":1974.716,"body":"clients? Do I love the person"},{"speaker":"Unknown","startTime":1970.271,"endTime":1974.716,"body":"who's coming to me? Do I love"},{"speaker":"Unknown","startTime":1974.791,"endTime":1979.612,"body":"what they do? And am I going to"},{"speaker":"Unknown","startTime":1974.791,"endTime":1979.612,"body":"enjoy crafting this copy or this"},{"speaker":"Unknown","startTime":1979.687,"endTime":1984.056,"body":"content for what it is they"},{"speaker":"Unknown","startTime":1979.687,"endTime":1984.056,"body":"specifically want in need? And"},{"speaker":"Unknown","startTime":1984.132,"endTime":1988.576,"body":"if the answer to any of those"},{"speaker":"Unknown","startTime":1984.132,"endTime":1988.576,"body":"questions is no, I don't work"},{"speaker":"Unknown","startTime":1988.651,"endTime":1993.322,"body":"with them, I politely decline,"},{"speaker":"Unknown","startTime":1988.651,"endTime":1993.322,"body":"and I maybe put them in contact"},{"speaker":"Unknown","startTime":1993.397,"endTime":1997.992,"body":"with a colleague who I think"},{"speaker":"Unknown","startTime":1993.397,"endTime":1997.992,"body":"could be a perfect fit for them."},{"speaker":"Unknown","startTime":1998.067,"endTime":2002.813,"body":"And that's given me it's given"},{"speaker":"Unknown","startTime":1998.067,"endTime":2002.813,"body":"me time to work on my own stuff,"},{"speaker":"Unknown","startTime":2002.889,"endTime":2006.956,"body":"whether it's writing my book,"},{"speaker":"Unknown","startTime":2002.889,"endTime":2006.956,"body":"writing articles for any"},{"speaker":"Unknown","startTime":2007.032,"endTime":2011.551,"body":"publications, I'd write love"},{"speaker":"Unknown","startTime":2007.032,"endTime":2011.551,"body":"writing my own blog is just for"},{"speaker":"Unknown","startTime":2011.627,"endTime":2015.92,"body":"my own therapy, really, I think"},{"speaker":"Unknown","startTime":2011.627,"endTime":2015.92,"body":"because writing is such a"},{"speaker":"Unknown","startTime":2015.996,"endTime":2019.913,"body":"creative thing. It is"},{"speaker":"Unknown","startTime":2015.996,"endTime":2019.913,"body":"therapeutic. And I don't think"},{"speaker":"Unknown","startTime":2019.988,"endTime":2024.734,"body":"any of us in a creative industry"},{"speaker":"Unknown","startTime":2019.988,"endTime":2024.734,"body":"would ever go against that and"},{"speaker":"Unknown","startTime":2024.809,"endTime":2029.555,"body":"say it's not if you're creating"},{"speaker":"Unknown","startTime":2024.809,"endTime":2029.555,"body":"something, it is therapy, it is"},{"speaker":"Unknown","startTime":2029.63,"endTime":2034.225,"body":"just absolutely beautiful, and"},{"speaker":"Unknown","startTime":2029.63,"endTime":2034.225,"body":"has a wonderful effect on your"},{"speaker":"Unknown","startTime":2034.301,"endTime":2039.122,"body":"mental health. So I'm very much"},{"speaker":"Unknown","startTime":2034.301,"endTime":2039.122,"body":"enjoying and benefit from having"},{"speaker":"Unknown","startTime":2039.197,"endTime":2043.867,"body":"enough time to work on my own"},{"speaker":"Unknown","startTime":2039.197,"endTime":2043.867,"body":"stuff. Because I'm not taking on"},{"speaker":"Unknown","startTime":2043.943,"endTime":2048.764,"body":"every project that comes my way."},{"speaker":"Unknown","startTime":2043.943,"endTime":2048.764,"body":"And I tend to find that because"},{"speaker":"Unknown","startTime":2048.839,"endTime":2053.284,"body":"I do believe a little in the law"},{"speaker":"Unknown","startTime":2048.839,"endTime":2053.284,"body":"of attraction. Because I'm"},{"speaker":"Unknown","startTime":2053.359,"endTime":2057.954,"body":"saying no to a lot of projects"},{"speaker":"Unknown","startTime":2053.359,"endTime":2057.954,"body":"and clients. All the good ones"},{"speaker":"Unknown","startTime":2058.029,"endTime":2062.474,"body":"are gravitating more to me as"},{"speaker":"Unknown","startTime":2058.029,"endTime":2062.474,"body":"though to say that you're the"},{"speaker":"Unknown","startTime":2062.549,"endTime":2067.295,"body":"copywriter were supposed to work"},{"speaker":"Unknown","startTime":2062.549,"endTime":2067.295,"body":"with so I tend to get the best"},{"speaker":"Unknown","startTime":2067.37,"endTime":2071.814,"body":"clients and the ones who were"},{"speaker":"Unknown","startTime":2067.37,"endTime":2071.814,"body":"who were serious about it and"},{"speaker":"Unknown","startTime":2071.89,"endTime":2076.334,"body":"throw some money behind it"},{"speaker":"Unknown","startTime":2071.89,"endTime":2076.334,"body":"because the the only downside of"},{"speaker":"Unknown","startTime":2076.409,"endTime":2080.929,"body":"copywriting is that largely it"},{"speaker":"Unknown","startTime":2076.409,"endTime":2080.929,"body":"is massively undervalued as a"},{"speaker":"Unknown","startTime":2081.005,"endTime":2085.223,"body":"skill set in the world of"},{"speaker":"Unknown","startTime":2081.005,"endTime":2085.223,"body":"marketing so you'll get people"},{"speaker":"Unknown","startTime":2085.298,"endTime":2089.667,"body":"who will happily pay 20,000"},{"speaker":"Unknown","startTime":2085.298,"endTime":2089.667,"body":"pounds for a website. Yet when"},{"speaker":"Unknown","startTime":2089.743,"endTime":2094.187,"body":"it comes to having the actual"},{"speaker":"Unknown","startTime":2089.743,"endTime":2094.187,"body":"words on it that are going to"},{"speaker":"Unknown","startTime":2094.262,"endTime":2099.083,"body":"sell the stuff they They want it"},{"speaker":"Unknown","startTime":2094.262,"endTime":2099.083,"body":"for free. They don't understand"},{"speaker":"Unknown","startTime":2099.159,"endTime":2103.528,"body":"why they should pay anything,"},{"speaker":"Unknown","startTime":2099.159,"endTime":2103.528,"body":"nevermind hundreds or 1000s."},{"speaker":"Unknown","startTime":2103.603,"endTime":2108.274,"body":"Even if it's just a fraction of"},{"speaker":"Unknown","startTime":2103.603,"endTime":2108.274,"body":"what they paid for the website"},{"speaker":"Unknown","startTime":2108.349,"endTime":2109.63,"body":"itself. Yeah, I'm"},{"speaker":"Claire Waite Brown","startTime":2109.78,"endTime":2111.64,"body":"glad you've"},{"speaker":"Claire Waite Brown","startTime":2109.78,"endTime":2111.64,"body":"come to that arrangement and"},{"speaker":"Claire Waite Brown","startTime":2111.64,"endTime":2114.64,"body":"that that arrangement with"},{"speaker":"Claire Waite Brown","startTime":2111.64,"endTime":2114.64,"body":"yourself and that understanding"},{"speaker":"Claire Waite Brown","startTime":2114.64,"endTime":2119.5,"body":"it comes up financial value of"},{"speaker":"Claire Waite Brown","startTime":2114.64,"endTime":2119.5,"body":"creative activities comes up a"},{"speaker":"Claire Waite Brown","startTime":2119.5,"endTime":2125.5,"body":"lot with my guests. And I'm also"},{"speaker":"Claire Waite Brown","startTime":2119.5,"endTime":2125.5,"body":"pleased that you touched on the"},{"speaker":"Claire Waite Brown","startTime":2125.5,"endTime":2130.6,"body":"therapeutic nature of the"},{"speaker":"Claire Waite Brown","startTime":2125.5,"endTime":2130.6,"body":"writing that you've been able to"},{"speaker":"Claire Waite Brown","startTime":2130.6,"endTime":2136.21,"body":"get that kind of release from"},{"speaker":"Claire Waite Brown","startTime":2130.6,"endTime":2136.21,"body":"it. And that extra bit of mental"},{"speaker":"Claire Waite Brown","startTime":2136.21,"endTime":2140.59,"body":"emotional well being that being"},{"speaker":"Claire Waite Brown","startTime":2136.21,"endTime":2140.59,"body":"allowed to allowing yourself to"},{"speaker":"Claire Waite Brown","startTime":2140.59,"endTime":2142.9,"body":"do that creative activity can"},{"speaker":"Claire Waite Brown","startTime":2140.59,"endTime":2142.9,"body":"give you"},{"speaker":"Unknown","startTime":2143.38,"endTime":2146.47,"body":"it's such a boost"},{"speaker":"Unknown","startTime":2143.38,"endTime":2146.47,"body":"Claire, and as I said, you know,"},{"speaker":"Unknown","startTime":2146.47,"endTime":2152.32,"body":"I was starting all this whilst"},{"speaker":"Unknown","startTime":2146.47,"endTime":2152.32,"body":"pregnant. And whilst I was I was"},{"speaker":"Unknown","startTime":2152.32,"endTime":2156.46,"body":"sick. But mentally I was"},{"speaker":"Unknown","startTime":2152.32,"endTime":2156.46,"body":"absolutely fine. But when when"},{"speaker":"Unknown","startTime":2156.46,"endTime":2161.14,"body":"Lily arrived, I didn't have"},{"speaker":"Unknown","startTime":2156.46,"endTime":2161.14,"body":"postnatal depression, thank"},{"speaker":"Unknown","startTime":2161.14,"endTime":2164.83,"body":"goodness. But I did develop"},{"speaker":"Unknown","startTime":2161.14,"endTime":2164.83,"body":"anxiety, something that I'd"},{"speaker":"Unknown","startTime":2164.83,"endTime":2168.79,"body":"never experienced before. I"},{"speaker":"Unknown","startTime":2164.83,"endTime":2168.79,"body":"didn't know what it was. It was"},{"speaker":"Unknown","startTime":2168.79,"endTime":2175.3,"body":"awful. And I didn't naturally go"},{"speaker":"Unknown","startTime":2168.79,"endTime":2175.3,"body":"into motherhood with ease. I"},{"speaker":"Unknown","startTime":2175.3,"endTime":2179.29,"body":"wasn't overly maternal."},{"speaker":"Unknown","startTime":2175.3,"endTime":2179.29,"body":"Nowadays, you know, she's, she's"},{"speaker":"Unknown","startTime":2179.29,"endTime":2183.28,"body":"my best friend, I can't imagine"},{"speaker":"Unknown","startTime":2179.29,"endTime":2183.28,"body":"being without, and yeah, she"},{"speaker":"Unknown","startTime":2183.28,"endTime":2186.34,"body":"drives me up the wall. That's"},{"speaker":"Unknown","startTime":2183.28,"endTime":2186.34,"body":"what kids do. But she is"},{"speaker":"Unknown","startTime":2186.37,"endTime":2191.11,"body":"absolutely everything to me. But"},{"speaker":"Unknown","startTime":2186.37,"endTime":2191.11,"body":"for those first few months, I"},{"speaker":"Unknown","startTime":2191.11,"endTime":2194.68,"body":"was not enjoying myself and I"},{"speaker":"Unknown","startTime":2191.11,"endTime":2194.68,"body":"found everything very, very"},{"speaker":"Unknown","startTime":2194.68,"endTime":2199.81,"body":"difficult. I was not in a good"},{"speaker":"Unknown","startTime":2194.68,"endTime":2199.81,"body":"place. So in having time when"},{"speaker":"Unknown","startTime":2199.81,"endTime":2203.56,"body":"she was with her dad, because we"},{"speaker":"Unknown","startTime":2199.81,"endTime":2203.56,"body":"split it between us. Like I"},{"speaker":"Unknown","startTime":2203.56,"endTime":2206.44,"body":"said, when she was born, I was"},{"speaker":"Unknown","startTime":2203.56,"endTime":2206.44,"body":"still working, I didn't have"},{"speaker":"Unknown","startTime":2206.44,"endTime":2209.86,"body":"that time off, I didn't have"},{"speaker":"Unknown","startTime":2206.44,"endTime":2209.86,"body":"that maternity leave, I went"},{"speaker":"Unknown","startTime":2209.86,"endTime":2213.82,"body":"back into work for myself. But I"},{"speaker":"Unknown","startTime":2209.86,"endTime":2213.82,"body":"needed that clear because I"},{"speaker":"Unknown","startTime":2213.82,"endTime":2217.6,"body":"needed that distance from the"},{"speaker":"Unknown","startTime":2213.82,"endTime":2217.6,"body":"baby where I could be me. And I"},{"speaker":"Unknown","startTime":2217.6,"endTime":2221.29,"body":"could do something that would be"},{"speaker":"Unknown","startTime":2217.6,"endTime":2221.29,"body":"massively therapeutic, and keep"},{"speaker":"Unknown","startTime":2221.29,"endTime":2225.49,"body":"my brain ticking over and remind"},{"speaker":"Unknown","startTime":2221.29,"endTime":2225.49,"body":"me that I was good at something,"},{"speaker":"Unknown","startTime":2225.67,"endTime":2229.87,"body":"I had control over something."},{"speaker":"Unknown","startTime":2225.67,"endTime":2229.87,"body":"And that I could just enjoy it,"},{"speaker":"Unknown","startTime":2229.9,"endTime":2233.38,"body":"I could I could put my feelings"},{"speaker":"Unknown","startTime":2229.9,"endTime":2233.38,"body":"out there into the world in a"},{"speaker":"Unknown","startTime":2233.38,"endTime":2238.15,"body":"way that I knew I could best"},{"speaker":"Unknown","startTime":2233.38,"endTime":2238.15,"body":"articulate them. And so it was a"},{"speaker":"Unknown","startTime":2238.15,"endTime":2243.46,"body":"lifeline. For me having that, I"},{"speaker":"Unknown","startTime":2238.15,"endTime":2243.46,"body":"think had I been in a normal"},{"speaker":"Unknown","startTime":2243.46,"endTime":2248.65,"body":"job. And had the nine months"},{"speaker":"Unknown","startTime":2243.46,"endTime":2248.65,"body":"maternity leave, I think I'd"},{"speaker":"Unknown","startTime":2248.65,"endTime":2252.85,"body":"have really struggled, I think I"},{"speaker":"Unknown","startTime":2248.65,"endTime":2252.85,"body":"would have been in a very, very"},{"speaker":"Unknown","startTime":2253.06,"endTime":2257.14,"body":"dark and difficult place for a"},{"speaker":"Unknown","startTime":2253.06,"endTime":2257.14,"body":"long, long time. So my, my"},{"speaker":"Unknown","startTime":2257.14,"endTime":2260.41,"body":"business was my lifeline and the"},{"speaker":"Unknown","startTime":2257.14,"endTime":2260.41,"body":"fact that it was a creative one."},{"speaker":"Unknown","startTime":2260.56,"endTime":2264.34,"body":"It gave me an outlet. And I"},{"speaker":"Unknown","startTime":2260.56,"endTime":2264.34,"body":"think some of my best writing"},{"speaker":"Unknown","startTime":2264.7,"endTime":2268.03,"body":"for clients and for myself came"},{"speaker":"Unknown","startTime":2264.7,"endTime":2268.03,"body":"out of that time because I was"},{"speaker":"Unknown","startTime":2268.03,"endTime":2271.93,"body":"able to just put everything into"},{"speaker":"Unknown","startTime":2268.03,"endTime":2271.93,"body":"it because I needed an outlet."},{"speaker":"Unknown","startTime":2272.29,"endTime":2275.92,"body":"But in line with what you said"},{"speaker":"Unknown","startTime":2272.29,"endTime":2275.92,"body":"about pricing, and it comes up"},{"speaker":"Unknown","startTime":2275.92,"endTime":2280.24,"body":"because creativity is not valued"},{"speaker":"Unknown","startTime":2275.92,"endTime":2280.24,"body":"as as it should be. People can"},{"speaker":"Unknown","startTime":2280.27,"endTime":2284.8,"body":"look at you and go, Oh, but you"},{"speaker":"Unknown","startTime":2280.27,"endTime":2284.8,"body":"enjoy doing it. So why should I"},{"speaker":"Unknown","startTime":2284.8,"endTime":2288.22,"body":"have to pay you? You enjoy it?"},{"speaker":"Unknown","startTime":2284.8,"endTime":2288.22,"body":"And you're like, No, no, that's"},{"speaker":"Unknown","startTime":2288.22,"endTime":2291.67,"body":"that's not how it works. That's"},{"speaker":"Unknown","startTime":2288.22,"endTime":2291.67,"body":"not how life works. Is it if"},{"speaker":"Unknown","startTime":2291.67,"endTime":2294.28,"body":"you're good at something, you"},{"speaker":"Unknown","startTime":2291.67,"endTime":2294.28,"body":"don't do it for free?"},{"speaker":"Claire Waite Brown","startTime":2294.43,"endTime":2297.88,"body":"Yeah. Yeah."},{"speaker":"Claire Waite Brown","startTime":2294.43,"endTime":2297.88,"body":"I think people artists can also"},{"speaker":"Claire Waite Brown","startTime":2297.88,"endTime":2301.81,"body":"feel guilty for that same"},{"speaker":"Claire Waite Brown","startTime":2297.88,"endTime":2301.81,"body":"reason. Because I'm doing myself"},{"speaker":"Claire Waite Brown","startTime":2301.81,"endTime":2304.45,"body":"I shouldn't be charging people"},{"speaker":"Claire Waite Brown","startTime":2301.81,"endTime":2304.45,"body":"for it."},{"speaker":"Unknown","startTime":2304.569,"endTime":2307.059,"body":"It's like footballers"},{"speaker":"Unknown","startTime":2304.569,"endTime":2307.059,"body":"as well. Football is love"},{"speaker":"Unknown","startTime":2307.059,"endTime":2309.699,"body":"playing football. No doubt"},{"speaker":"Unknown","startTime":2307.059,"endTime":2309.699,"body":"they've played it since they"},{"speaker":"Unknown","startTime":2309.699,"endTime":2313.089,"body":"kicked out of the womb and you"},{"speaker":"Unknown","startTime":2309.699,"endTime":2313.089,"body":"know, straight onto some kind of"},{"speaker":"Unknown","startTime":2313.299,"endTime":2316.659,"body":"tiny tots pitch. They've played"},{"speaker":"Unknown","startTime":2313.299,"endTime":2316.659,"body":"it all their life. They love it."},{"speaker":"Unknown","startTime":2316.689,"endTime":2319.509,"body":"They live it, they breathe it,"},{"speaker":"Unknown","startTime":2316.689,"endTime":2319.509,"body":"do you think they get to a top"},{"speaker":"Unknown","startTime":2319.509,"endTime":2323.289,"body":"club, white man united and go?"},{"speaker":"Unknown","startTime":2319.509,"endTime":2323.289,"body":"Poor is on the payroll, love"},{"speaker":"Unknown","startTime":2323.289,"endTime":2323.709,"body":"this"},{"speaker":"Claire Waite Brown","startTime":2326.2,"endTime":2329.62,"body":"really good"},{"speaker":"Claire Waite Brown","startTime":2326.2,"endTime":2329.62,"body":"analogy that I really liked. I"},{"speaker":"Claire Waite Brown","startTime":2329.62,"endTime":2337.06,"body":"do understand football after"},{"speaker":"Claire Waite Brown","startTime":2329.62,"endTime":2337.06,"body":"all. That's brilliant. That's a"},{"speaker":"Claire Waite Brown","startTime":2337.06,"endTime":2342.16,"body":"really, really good point. I"},{"speaker":"Claire Waite Brown","startTime":2337.06,"endTime":2342.16,"body":"love it. So back to you. What"},{"speaker":"Claire Waite Brown","startTime":2342.16,"endTime":2346.51,"body":"about your plans for the future?"},{"speaker":"Claire Waite Brown","startTime":2342.16,"endTime":2346.51,"body":"And I know you're still writing"},{"speaker":"Claire Waite Brown","startTime":2346.51,"endTime":2349.72,"body":"the one but have you got ideas"},{"speaker":"Claire Waite Brown","startTime":2346.51,"endTime":2349.72,"body":"for future books going on in"},{"speaker":"Claire Waite Brown","startTime":2349.72,"endTime":2350.05,"body":"there?"},{"speaker":"Unknown","startTime":2350.08,"endTime":2354.67,"body":"God? No, no. It's been"},{"speaker":"Unknown","startTime":2350.08,"endTime":2354.67,"body":"so hard. I've loved it. I've"},{"speaker":"Unknown","startTime":2354.67,"endTime":2358.81,"body":"loved chipping away at the"},{"speaker":"Unknown","startTime":2354.67,"endTime":2358.81,"body":"chapters and editing my own"},{"speaker":"Unknown","startTime":2358.81,"endTime":2362.83,"body":"work. But it's hard. It's really"},{"speaker":"Unknown","startTime":2358.81,"endTime":2362.83,"body":"hard. And when when you're doing"},{"speaker":"Unknown","startTime":2362.83,"endTime":2365.47,"body":"it for a client, you're sitting"},{"speaker":"Unknown","startTime":2362.83,"endTime":2365.47,"body":"there thinking oh, this this is"},{"speaker":"Unknown","startTime":2365.47,"endTime":2368.38,"body":"quite difficult. This is a"},{"speaker":"Unknown","startTime":2365.47,"endTime":2368.38,"body":"stumbling block. I didn't"},{"speaker":"Unknown","startTime":2368.83,"endTime":2372.28,"body":"foresee but at least I'm getting"},{"speaker":"Unknown","startTime":2368.83,"endTime":2372.28,"body":"paid for it you know, at least"},{"speaker":"Unknown","startTime":2372.28,"endTime":2375.7,"body":"at least that money that's"},{"speaker":"Unknown","startTime":2372.28,"endTime":2375.7,"body":"coming in is paying for we're"},{"speaker":"Unknown","startTime":2375.7,"endTime":2378.49,"body":"gonna have a nice little weekend"},{"speaker":"Unknown","startTime":2375.7,"endTime":2378.49,"body":"away or or something like that."},{"speaker":"Unknown","startTime":2378.58,"endTime":2380.74,"body":"When you're doing it for"},{"speaker":"Unknown","startTime":2378.58,"endTime":2380.74,"body":"yourself. You're very aware of"},{"speaker":"Unknown","startTime":2380.74,"endTime":2383.98,"body":"the fact that there's no money"},{"speaker":"Unknown","startTime":2380.74,"endTime":2383.98,"body":"coming into the bank account as"},{"speaker":"Unknown","startTime":2383.98,"endTime":2388.06,"body":"a result. And certainly when"},{"speaker":"Unknown","startTime":2383.98,"endTime":2388.06,"body":"it's published authors do not"},{"speaker":"Unknown","startTime":2388.06,"endTime":2391.09,"body":"get a lot of money at all. So if"},{"speaker":"Unknown","startTime":2388.06,"endTime":2391.09,"body":"anyone ever thinks oh, I'll be"},{"speaker":"Unknown","startTime":2391.09,"endTime":2394.45,"body":"an author and I'll just live off"},{"speaker":"Unknown","startTime":2391.09,"endTime":2394.45,"body":"that doesn't work like that you"},{"speaker":"Unknown","startTime":2394.45,"endTime":2398.02,"body":"get you get next to nothing, but"},{"speaker":"Unknown","startTime":2394.45,"endTime":2398.02,"body":"it is something I still want to"},{"speaker":"Unknown","startTime":2398.02,"endTime":2402.19,"body":"do. I know there's It's not"},{"speaker":"Unknown","startTime":2398.02,"endTime":2402.19,"body":"gonna be a second book, I need"},{"speaker":"Unknown","startTime":2402.19,"endTime":2406.06,"body":"to get this one right. And then"},{"speaker":"Unknown","startTime":2402.19,"endTime":2406.06,"body":"I think what I'd prefer clear"},{"speaker":"Unknown","startTime":2406.09,"endTime":2410.89,"body":"is, I'd like to be writing for"},{"speaker":"Unknown","startTime":2406.09,"endTime":2410.89,"body":"publications, I would like to be"},{"speaker":"Unknown","startTime":2410.89,"endTime":2415.36,"body":"writing, you know, a column for"},{"speaker":"Unknown","startTime":2410.89,"endTime":2415.36,"body":"a newspaper or a journal or a"},{"speaker":"Unknown","startTime":2415.36,"endTime":2419.02,"body":"magazine. I'd like to be doing"},{"speaker":"Unknown","startTime":2415.36,"endTime":2419.02,"body":"that. I think so it's, you know,"},{"speaker":"Unknown","startTime":2419.02,"endTime":2422.89,"body":"me just putting my thoughts out"},{"speaker":"Unknown","startTime":2419.02,"endTime":2422.89,"body":"in a relatively short space."},{"speaker":"Unknown","startTime":2422.89,"endTime":2426.1,"body":"And, you know, just in a shorter"},{"speaker":"Unknown","startTime":2422.89,"endTime":2426.1,"body":"word, count them thinking, Oh,"},{"speaker":"Unknown","startTime":2426.1,"endTime":2429.7,"body":"my God, I've got another 50,000."},{"speaker":"Unknown","startTime":2426.1,"endTime":2429.7,"body":"Yeah, I think that that's what I"},{"speaker":"Unknown","startTime":2429.7,"endTime":2433.33,"body":"need to do. But But no, no, no"},{"speaker":"Unknown","startTime":2429.7,"endTime":2433.33,"body":"second book. Let's, let's see me"},{"speaker":"Unknown","startTime":2433.33,"endTime":2434.89,"body":"get the first one done first."},{"speaker":"Claire Waite Brown","startTime":2437.68,"endTime":2440.77,"body":"Yeah, no, I"},{"speaker":"Claire Waite Brown","startTime":2437.68,"endTime":2440.77,"body":"quite understand. Thank you very"},{"speaker":"Claire Waite Brown","startTime":2440.77,"endTime":2445.48,"body":"much for all of those insights"},{"speaker":"Claire Waite Brown","startTime":2440.77,"endTime":2445.48,"body":"today. How can people connect"},{"speaker":"Claire Waite Brown","startTime":2445.48,"endTime":2446.05,"body":"with you?"},{"speaker":"Unknown","startTime":2446.65,"endTime":2450.82,"body":"Or if, if they're a fan"},{"speaker":"Unknown","startTime":2446.65,"endTime":2450.82,"body":"of LinkedIn, then that's the"},{"speaker":"Unknown","startTime":2450.82,"endTime":2454.87,"body":"best place to find me. So if you"},{"speaker":"Unknown","startTime":2450.82,"endTime":2454.87,"body":"did a search for me, it'd be Joe"},{"speaker":"Unknown","startTime":2454.87,"endTime":2459.43,"body":"Watson. And then I've got fancy"},{"speaker":"Unknown","startTime":2454.87,"endTime":2459.43,"body":"letters after my name. Because I"},{"speaker":"Unknown","startTime":2459.43,"endTime":2462.91,"body":"work damn hard for those fancy"},{"speaker":"Unknown","startTime":2459.43,"endTime":2462.91,"body":"letters, I will put them on"},{"speaker":"Unknown","startTime":2463.03,"endTime":2467.86,"body":"every written piece of material"},{"speaker":"Unknown","startTime":2463.03,"endTime":2467.86,"body":"I can. I'm not massively active"},{"speaker":"Unknown","startTime":2467.86,"endTime":2472.24,"body":"on Facebook or anywhere like"},{"speaker":"Unknown","startTime":2467.86,"endTime":2472.24,"body":"that. But my website is a good"},{"speaker":"Unknown","startTime":2472.24,"endTime":2477.28,"body":"write up.com. There's a mailing"},{"speaker":"Unknown","startTime":2472.24,"endTime":2477.28,"body":"list on there, it's got my links"},{"speaker":"Unknown","startTime":2477.28,"endTime":2482.08,"body":"to my socials on my blogs are on"},{"speaker":"Unknown","startTime":2477.28,"endTime":2482.08,"body":"there. And I know obviously, a"},{"speaker":"Unknown","startTime":2482.08,"endTime":2486.79,"body":"lot of creative people will have"},{"speaker":"Unknown","startTime":2482.08,"endTime":2486.79,"body":"heard me say LinkedIn and go oh,"},{"speaker":"Unknown","startTime":2486.79,"endTime":2492.52,"body":"no, honestly, I think there's a"},{"speaker":"Unknown","startTime":2486.79,"endTime":2492.52,"body":"massive place for creatives on"},{"speaker":"Unknown","startTime":2492.52,"endTime":2496.75,"body":"LinkedIn, especially people who"},{"speaker":"Unknown","startTime":2492.52,"endTime":2496.75,"body":"are who are making physical"},{"speaker":"Unknown","startTime":2496.75,"endTime":2500.23,"body":"products, you need to get on"},{"speaker":"Unknown","startTime":2496.75,"endTime":2500.23,"body":"LinkedIn, because people on"},{"speaker":"Unknown","startTime":2500.23,"endTime":2504.19,"body":"LinkedIn are professional,"},{"speaker":"Unknown","startTime":2500.23,"endTime":2504.19,"body":"they've got money. They want"},{"speaker":"Unknown","startTime":2504.19,"endTime":2507.04,"body":"bespoke things. They want"},{"speaker":"Unknown","startTime":2504.19,"endTime":2507.04,"body":"handmade things. They want"},{"speaker":"Unknown","startTime":2507.04,"endTime":2510.16,"body":"things that not many people will"},{"speaker":"Unknown","startTime":2507.04,"endTime":2510.16,"body":"have. So they're more likely to"},{"speaker":"Unknown","startTime":2510.16,"endTime":2514.27,"body":"say, well, I'll commissioned an"},{"speaker":"Unknown","startTime":2510.16,"endTime":2514.27,"body":"artist to paint this for me, for"},{"speaker":"Unknown","startTime":2514.27,"endTime":2517.39,"body":"example. So yeah, I'd say get on"},{"speaker":"Unknown","startTime":2514.27,"endTime":2517.39,"body":"there because people have got"},{"speaker":"Unknown","startTime":2517.39,"endTime":2519.97,"body":"money to spend and that they"},{"speaker":"Unknown","startTime":2517.39,"endTime":2519.97,"body":"want nice things that nobody"},{"speaker":"Unknown","startTime":2519.97,"endTime":2520.81,"body":"else has got."},{"speaker":"Claire Waite Brown","startTime":2521.799,"endTime":2524.529,"body":"Brilliant."},{"speaker":"Claire Waite Brown","startTime":2521.799,"endTime":2524.529,"body":"Thank you ever so much, Joe, for"},{"speaker":"Claire Waite Brown","startTime":2524.529,"endTime":2527.319,"body":"speaking with me today. I've had"},{"speaker":"Claire Waite Brown","startTime":2524.529,"endTime":2527.319,"body":"a super time."},{"speaker":"Unknown","startTime":2527.35,"endTime":2531.13,"body":"Well, me too. Thank you"},{"speaker":"Unknown","startTime":2527.35,"endTime":2531.13,"body":"so so much. It's been lovely."},{"speaker":"Unknown","startTime":2531.13,"endTime":2534.01,"body":"And I know we've we've had this"},{"speaker":"Unknown","startTime":2531.13,"endTime":2534.01,"body":"in my diary for so long. I"},{"speaker":"Unknown","startTime":2534.01,"endTime":2536.74,"body":"haven't wait. I've looked"},{"speaker":"Unknown","startTime":2534.01,"endTime":2536.74,"body":"forward to it and it has not"},{"speaker":"Unknown","startTime":2536.74,"endTime":2539.74,"body":"disappointed. So thank you so"},{"speaker":"Unknown","startTime":2536.74,"endTime":2539.74,"body":"much for interviewing me. I"},{"speaker":"Unknown","startTime":2539.74,"endTime":2542.23,"body":"really, really appreciate being"},{"speaker":"Unknown","startTime":2539.74,"endTime":2542.23,"body":"a guest."},{"speaker":"Claire Waite Brown","startTime":2542.29,"endTime":2546.61,"body":"Oh, thank"},{"speaker":"Claire Waite Brown","startTime":2542.29,"endTime":2546.61,"body":"you. You're so welcome. Thanks"},{"speaker":"Claire Waite Brown","startTime":2546.61,"endTime":2549.31,"body":"so much for listening to"},{"speaker":"Claire Waite Brown","startTime":2546.61,"endTime":2549.31,"body":"creativity found. If your"},{"speaker":"Claire Waite Brown","startTime":2549.31,"endTime":2553.24,"body":"podcast app has the facility,"},{"speaker":"Claire Waite Brown","startTime":2549.31,"endTime":2553.24,"body":"please leave a rating and review"},{"speaker":"Claire Waite Brown","startTime":2553.27,"endTime":2557.95,"body":"to help other people find us on"},{"speaker":"Claire Waite Brown","startTime":2553.27,"endTime":2557.95,"body":"Instagram and Facebook follow at"},{"speaker":"Claire Waite Brown","startTime":2557.95,"endTime":2562.81,"body":"creativity found podcast and on"},{"speaker":"Claire Waite Brown","startTime":2557.95,"endTime":2562.81,"body":"Pinterest look for at creativity"},{"speaker":"Claire Waite Brown","startTime":2562.81,"endTime":2567.7,"body":"found. And finally, don't forget"},{"speaker":"Claire Waite Brown","startTime":2562.81,"endTime":2567.7,"body":"to check out creativity found at"},{"speaker":"Claire Waite Brown","startTime":2567.7,"endTime":2571.24,"body":"CODIT. UK. The website"},{"speaker":"Claire Waite Brown","startTime":2567.7,"endTime":2571.24,"body":"connecting adults who wants to"},{"speaker":"Claire Waite Brown","startTime":2571.24,"endTime":2575.02,"body":"find a creative outlet with the"},{"speaker":"Claire Waite Brown","startTime":2571.24,"endTime":2575.02,"body":"artists and crafters who can"},{"speaker":"Claire Waite Brown","startTime":2575.02,"endTime":2577.45,"body":"help them tap into their"},{"speaker":"Claire Waite Brown","startTime":2575.02,"endTime":2577.45,"body":"creativity."}]}