{"version":"1.0.0","segments":[{"startTime":8.32,"endTime":12.856,"body":"Coaching, as in listening."},{"startTime":8.32,"endTime":12.856,"body":"Helping business owners to figure"},{"startTime":12.888,"endTime":16.44,"body":"out where things maybe aren't"},{"startTime":12.888,"endTime":16.44,"body":"feeling creative and where they want"},{"startTime":16.48,"endTime":20.872,"body":"to put more creativity back"},{"startTime":16.48,"endTime":20.872,"body":"into what they're doing. That's why"},{"startTime":20.896,"endTime":25.048,"body":"I decided to join Creativity"},{"startTime":20.896,"endTime":25.048,"body":"Found, because it's about creativity"},{"startTime":25.144,"endTime":28.9,"body":"and actually just enjoying"},{"startTime":25.144,"endTime":28.9,"body":"being around people who understand"},{"startTime":29.2,"endTime":33.348,"body":"what it's like to want to do"},{"startTime":29.2,"endTime":33.348,"body":"creative things. I mean, obviously"},{"startTime":33.364,"endTime":36.132,"body":"you're trying to make money,"},{"startTime":33.364,"endTime":36.132,"body":"but that you're also prioritising"},{"startTime":36.196,"endTime":39.332,"body":"the things you love doing so"},{"startTime":36.196,"endTime":39.332,"body":"that they don't get pushed down the"},{"startTime":39.356,"endTime":42.292,"body":"list. So that's my writing sessions."},{"startTime":42.356,"endTime":42.788,"body":"Yes."},{"startTime":42.884,"endTime":45.652,"body":"I do a couple of warm up"},{"startTime":42.884,"endTime":45.652,"body":"exercises and then I have some other"},{"startTime":45.676,"endTime":49.652,"body":"prompts. We spend five minutes"},{"startTime":45.676,"endTime":49.652,"body":"writing, come back together, have"},{"startTime":49.676,"endTime":52.852,"body":"a bit of chat. How did we find"},{"startTime":49.676,"endTime":52.852,"body":"it? Sometimes people read things"},{"startTime":52.876,"endTime":56.068,"body":"out, sometimes they don't. You"},{"startTime":52.876,"endTime":56.068,"body":"know, nobody has to read anything"},{"startTime":56.084,"endTime":59.012,"body":"out if they don't want to or"},{"startTime":56.084,"endTime":59.012,"body":"even say anything if they don't want"},{"startTime":59.036,"endTime":60.76,"body":"to. They can just turn up and write."},{"startTime":61.58,"endTime":66.192,"body":"Hi, Claire here. Creating this"},{"startTime":61.58,"endTime":66.192,"body":"show inspired me to take the Creativity"},{"startTime":66.256,"endTime":70.112,"body":"Found mission further. As well"},{"startTime":66.256,"endTime":70.112,"body":"as sharing inspirational stories"},{"startTime":70.176,"endTime":74.0,"body":"of people who have embraced"},{"startTime":70.176,"endTime":74.0,"body":"their creativity in adulthood, I"},{"startTime":74.04,"endTime":79.104,"body":"wanted to actually help people"},{"startTime":74.04,"endTime":79.104,"body":"do this for themselves and to support"},{"startTime":79.192,"endTime":82.992,"body":"artists and crafters who share"},{"startTime":79.192,"endTime":82.992,"body":"their creative knowledge with adults"},{"startTime":83.056,"endTime":88.272,"body":"through their classes, kits"},{"startTime":83.056,"endTime":88.272,"body":"and supplies. Creativityfound.co.uk"},{"startTime":88.376,"endTime":92.776,"body":"and the creativity Found"},{"startTime":88.376,"endTime":92.776,"body":"Collective were born. You can visit"},{"startTime":92.848,"endTime":97.96,"body":"creativityfound.co.uk to find"},{"startTime":92.848,"endTime":97.96,"body":"ways to learn printmaking, try embroidery,"},{"startTime":98.04,"endTime":102.488,"body":"get touchy feely with clay,"},{"startTime":98.04,"endTime":102.488,"body":"make your own kilt, start weaving,"},{"startTime":102.584,"endTime":106.312,"body":"learn to paint, and so much"},{"startTime":102.584,"endTime":106.312,"body":"more. And the wonderful teachers"},{"startTime":106.376,"endTime":110.264,"body":"and makers featured on the"},{"startTime":106.376,"endTime":110.264,"body":"website are members of the Creativity"},{"startTime":110.312,"endTime":114.744,"body":"Found Collective. We also have"},{"startTime":110.312,"endTime":114.744,"body":"business support enterprises as members"},{"startTime":114.832,"endTime":118.712,"body":"who help others grow their"},{"startTime":114.832,"endTime":118.712,"body":"businesses. In this episode of the"},{"startTime":118.736,"endTime":122.376,"body":"Creativity Found podcast,"},{"startTime":118.736,"endTime":122.376,"body":"adapted from a live video posted"},{"startTime":122.408,"endTime":126.084,"body":"on the Creativity Found"},{"startTime":122.408,"endTime":126.084,"body":"YouTube channel and in the Creativity"},{"startTime":126.132,"endTime":130.18,"body":"Found Facebook group, I chat"},{"startTime":126.132,"endTime":130.18,"body":"with one of our members about what"},{"startTime":130.22,"endTime":134.276,"body":"they do and how they can help"},{"startTime":130.22,"endTime":134.276,"body":"you. And if you would like to join"},{"startTime":134.308,"endTime":140.292,"body":"our merry band, simply visit"},{"startTime":134.308,"endTime":140.292,"body":"creativityfound.co.uk join us and"},{"startTime":140.316,"endTime":146.116,"body":"I'll see you soon. Over to"},{"startTime":140.316,"endTime":146.116,"body":"you, Nina. Let's start with how you"},{"startTime":146.188,"endTime":151.012,"body":"help other business owners to"},{"startTime":146.188,"endTime":151.012,"body":"thrive or grow or do whatever they"},{"startTime":151.036,"endTime":153.2,"body":"need. Tell us about that bit"},{"startTime":151.036,"endTime":153.2,"body":"of it first."},{"startTime":153.79,"endTime":159.174,"body":"Okay, so I'm a coach and I've"},{"startTime":153.79,"endTime":159.174,"body":"got sort of got two bits of that."},{"startTime":159.262,"endTime":162.998,"body":"So there's, there's coaching"},{"startTime":159.262,"endTime":162.998,"body":"as in listening, helping business"},{"startTime":163.054,"endTime":167.974,"body":"owners to figure out where"},{"startTime":163.054,"endTime":167.974,"body":"things maybe aren't feeling creative"},{"startTime":168.022,"endTime":171.446,"body":"and where they want to put"},{"startTime":168.022,"endTime":171.446,"body":"more creativity back into what they're"},{"startTime":171.478,"endTime":175.446,"body":"doing, maybe make more time"},{"startTime":171.478,"endTime":175.446,"body":"for that creativity. If they haven't"},{"startTime":175.478,"endTime":179.27,"body":"been prioritizing it and have"},{"startTime":175.478,"endTime":179.27,"body":"got bogged down in other things."},{"startTime":179.39,"endTime":182.246,"body":"And then there's also. Because"},{"startTime":179.39,"endTime":182.246,"body":"my background's marketing and project"},{"startTime":182.318,"endTime":185.664,"body":"management, depending on the"},{"startTime":182.318,"endTime":185.664,"body":"person I'm working with, sometimes"},{"startTime":185.712,"endTime":189.744,"body":"I can then help with project"},{"startTime":185.712,"endTime":189.744,"body":"planning or marketing planning. You"},{"startTime":189.752,"endTime":191.984,"body":"know, it might be that"},{"startTime":189.752,"endTime":191.984,"body":"somebody starts off having the coaching"},{"startTime":192.032,"endTime":195.12,"body":"and then moves on to the"},{"startTime":192.032,"endTime":195.12,"body":"planning side of it, or they might"},{"startTime":195.16,"endTime":196.624,"body":"come for one or the other."},{"startTime":196.792,"endTime":202.352,"body":"So why might someone come to"},{"startTime":196.792,"endTime":202.352,"body":"you? What kind of difficulties might"},{"startTime":202.376,"endTime":204.672,"body":"they be experiencing that you"},{"startTime":202.376,"endTime":204.672,"body":"can help with?"},{"startTime":204.856,"endTime":209.68,"body":"For example, I've been working"},{"startTime":204.856,"endTime":209.68,"body":"with an artist who does other things"},{"startTime":209.72,"endTime":214.06,"body":"as well because she hasn't"},{"startTime":209.72,"endTime":214.06,"body":"established her art completely. So"},{"startTime":214.1,"endTime":217.852,"body":"she does freelance work as"},{"startTime":214.1,"endTime":217.852,"body":"well. But what she was finding was"},{"startTime":217.876,"endTime":220.796,"body":"that she wasn't actually"},{"startTime":217.876,"endTime":220.796,"body":"finding time to do her art, and that's"},{"startTime":220.828,"endTime":225.148,"body":"the thing she really loves"},{"startTime":220.828,"endTime":225.148,"body":"doing. So we were able to just identify."},{"startTime":225.244,"endTime":227.052,"body":"Well, I mean, firstly"},{"startTime":225.244,"endTime":227.052,"body":"confirmed that that was something"},{"startTime":227.076,"endTime":230.3,"body":"she really wanted to do"},{"startTime":227.076,"endTime":230.3,"body":"because she was worried that she"},{"startTime":230.34,"endTime":233.388,"body":"might not be able to, you"},{"startTime":230.34,"endTime":233.388,"body":"know, she might not be able to support"},{"startTime":233.444,"endTime":237.164,"body":"herself if all she ever did"},{"startTime":233.444,"endTime":237.164,"body":"with her art. So we were just talking"},{"startTime":237.212,"endTime":241.372,"body":"about ways that she could make"},{"startTime":237.212,"endTime":241.372,"body":"sure she kept her business running"},{"startTime":241.436,"endTime":245.452,"body":"and did things in that, but"},{"startTime":241.436,"endTime":245.452,"body":"also then taking advantage of some"},{"startTime":245.476,"endTime":249.084,"body":"of the opportunities she was"},{"startTime":245.476,"endTime":249.084,"body":"getting in her art and exploring"},{"startTime":249.132,"endTime":252.412,"body":"new paths and new ideas and."},{"startTime":249.132,"endTime":252.412,"body":"And things like that."},{"startTime":252.516,"endTime":254.748,"body":"Oh, brilliant. That's"},{"startTime":252.516,"endTime":254.748,"body":"absolutely perfect. I mean, that's"},{"startTime":254.764,"endTime":261.836,"body":"exactly the kind of thing I"},{"startTime":254.764,"endTime":261.836,"body":"hear from guests on the podcast who"},{"startTime":261.908,"endTime":267.02,"body":"have wanted to make that"},{"startTime":261.908,"endTime":267.02,"body":"transition whereby they can make"},{"startTime":267.06,"endTime":272.152,"body":"their art their job or make"},{"startTime":267.06,"endTime":272.152,"body":"their art make them money and challenges"},{"startTime":272.216,"endTime":277.752,"body":"that. That brings up. Now, you"},{"startTime":272.216,"endTime":277.752,"body":"yourself found, I think you found"},{"startTime":277.776,"endTime":280.472,"body":"a bit more of a path back to"},{"startTime":277.776,"endTime":280.472,"body":"your creativity with writing, is"},{"startTime":280.496,"endTime":281.22,"body":"that right?"},{"startTime":281.6,"endTime":284.344,"body":"Yes. So it started off. So, I"},{"startTime":281.6,"endTime":284.344,"body":"mean, this is going back quite a"},{"startTime":284.352,"endTime":289.304,"body":"lot of years, actually, when I"},{"startTime":284.352,"endTime":289.304,"body":"was doing contracting and. And I"},{"startTime":289.312,"endTime":292.92,"body":"think they'd always been, you"},{"startTime":289.312,"endTime":292.92,"body":"know, I'd always written things My"},{"startTime":292.96,"endTime":296.68,"body":"GCSE English teacher told me"},{"startTime":292.96,"endTime":296.68,"body":"off for going off to do science A"},{"startTime":296.72,"endTime":299.464,"body":"levels. She said I should be"},{"startTime":296.72,"endTime":299.464,"body":"doing creative because I was writing"},{"startTime":299.512,"endTime":302.1,"body":"some lovely creative things"},{"startTime":299.512,"endTime":302.1,"body":"and she thought I should be doing."},{"startTime":303.42,"endTime":307.652,"body":"Um. And so that, you know, I"},{"startTime":303.42,"endTime":307.652,"body":"went off, did a science degree, then"},{"startTime":307.676,"endTime":311.14,"body":"did marketing, and so actually"},{"startTime":307.676,"endTime":311.14,"body":"just sort of lost all of that, really,"},{"startTime":311.18,"endTime":314.132,"body":"because it just was just too"},{"startTime":311.18,"endTime":314.132,"body":"busy. And then it was a thing called"},{"startTime":314.156,"endTime":317.412,"body":"the 30 day challenge that got"},{"startTime":314.156,"endTime":317.412,"body":"me back into it, where actually what"},{"startTime":317.436,"endTime":322.372,"body":"I was doing was picked a"},{"startTime":317.436,"endTime":322.372,"body":"creative project and then you did"},{"startTime":322.396,"endTime":325.348,"body":"a little bit of work on it"},{"startTime":322.396,"endTime":325.348,"body":"every day for 30 days with the aim"},{"startTime":325.364,"endTime":328.164,"body":"of having something to show"},{"startTime":325.364,"endTime":328.164,"body":"for it at the end. And I decided"},{"startTime":328.212,"endTime":331.46,"body":"I was going to write a blog"},{"startTime":328.212,"endTime":331.46,"body":"and that my blog was going to be."},{"startTime":331.84,"endTime":335.512,"body":"I was just basically going to"},{"startTime":331.84,"endTime":335.512,"body":"write a post every day. And I think"},{"startTime":335.536,"endTime":338.184,"body":"I, I think when I started"},{"startTime":335.536,"endTime":338.184,"body":"doing it I thought I was, I'm not"},{"startTime":338.192,"endTime":341.336,"body":"sure what I thought I was"},{"startTime":338.192,"endTime":341.336,"body":"going to write, but it ended up actually"},{"startTime":341.408,"endTime":345.192,"body":"being these little creative,"},{"startTime":341.408,"endTime":345.192,"body":"what I call creative snippets. You"},{"startTime":345.216,"endTime":348.136,"body":"know, I would sit down, put a"},{"startTime":345.216,"endTime":348.136,"body":"timer on for 20 minutes, just sort"},{"startTime":348.168,"endTime":351.656,"body":"of being completely true to"},{"startTime":348.168,"endTime":351.656,"body":"the 20 minutes a day thing. And I'd"},{"startTime":351.688,"endTime":353.96,"body":"sit there and type and see"},{"startTime":351.688,"endTime":353.96,"body":"what happened. And after a while"},{"startTime":354.0,"endTime":358.226,"body":"of doing it, I actually really"},{"startTime":354.0,"endTime":358.226,"body":"got into writing these little creative"},{"startTime":358.258,"endTime":361.33,"body":"pieces. So I would, you know,"},{"startTime":358.258,"endTime":361.33,"body":"I might look out the window and see"},{"startTime":361.37,"endTime":366.258,"body":"a. See a tree. And I'd get"},{"startTime":361.37,"endTime":366.258,"body":"inspired by that and tell a story"},{"startTime":366.314,"endTime":369.986,"body":"about a man sitting underneath"},{"startTime":366.314,"endTime":369.986,"body":"a tree. So it was partly descriptive"},{"startTime":370.018,"endTime":372.818,"body":"and it was partly the things"},{"startTime":370.018,"endTime":372.818,"body":"that were maybe the things the man"},{"startTime":372.874,"endTime":375.842,"body":"sitting under the tree was"},{"startTime":372.874,"endTime":375.842,"body":"thinking or what was going on. And"},{"startTime":375.866,"endTime":379.874,"body":"I carried on doing quite a bit"},{"startTime":375.866,"endTime":379.874,"body":"of, kind of going down the creative"},{"startTime":379.922,"endTime":382.942,"body":"writing route for a little"},{"startTime":379.922,"endTime":382.942,"body":"while. You know, I had the odd poem"},{"startTime":383.006,"endTime":386.654,"body":"published and put them into"},{"startTime":383.006,"endTime":386.654,"body":"competitions and I've self published"},{"startTime":386.702,"endTime":390.766,"body":"a few, a few ebooks for"},{"startTime":386.702,"endTime":390.766,"body":"example. But I think I sort of realised"},{"startTime":390.798,"endTime":393.262,"body":"in the end it was something I"},{"startTime":390.798,"endTime":393.262,"body":"was doing for me rather than that"},{"startTime":393.286,"endTime":398.302,"body":"I necessarily wanted to be,"},{"startTime":393.286,"endTime":398.302,"body":"wanted to be doing a lot of it. But"},{"startTime":398.326,"endTime":401.534,"body":"really that's the thing that's"},{"startTime":398.326,"endTime":401.534,"body":"kind of led to one of the, one of"},{"startTime":401.542,"endTime":404.59,"body":"the things I have is my mix of"},{"startTime":401.542,"endTime":404.59,"body":"things I do now and."},{"startTime":404.63,"endTime":406.222,"body":"Is that your writing sessions?"},{"startTime":406.366,"endTime":408.414,"body":"So that's my writing sessions, yes."},{"startTime":408.542,"endTime":409.856,"body":"Tell me about those."},{"startTime":409.998,"endTime":414.732,"body":"But it's an informal sort of"},{"startTime":409.998,"endTime":414.732,"body":"session. So basically I love them"},{"startTime":414.756,"endTime":418.492,"body":"because I actually get to"},{"startTime":414.756,"endTime":418.492,"body":"write as well. It means that I know"},{"startTime":418.516,"endTime":421.612,"body":"that I'm going to do some"},{"startTime":418.516,"endTime":421.612,"body":"writing if I run one. So I've just"},{"startTime":421.636,"endTime":424.492,"body":"set it up so that I do a"},{"startTime":421.636,"endTime":424.492,"body":"couple of warm up exercises and then"},{"startTime":424.516,"endTime":428.396,"body":"I have some other prompts. We"},{"startTime":424.516,"endTime":428.396,"body":"spend five minutes writing, it's"},{"startTime":428.428,"endTime":432.14,"body":"online, come back together,"},{"startTime":428.428,"endTime":432.14,"body":"have a bit of chat. How did we find"},{"startTime":432.18,"endTime":435.18,"body":"it? Sometimes people read"},{"startTime":432.18,"endTime":435.18,"body":"things out, sometimes they don't."},{"startTime":435.26,"endTime":438.396,"body":"You know, nobody has to read"},{"startTime":435.26,"endTime":438.396,"body":"anything out if they don't want to"},{"startTime":438.548,"endTime":440.972,"body":"or even say anything if they"},{"startTime":438.548,"endTime":440.972,"body":"don't want to. They can just turn"},{"startTime":440.996,"endTime":444.684,"body":"up and write. And then maybe"},{"startTime":440.996,"endTime":444.684,"body":"later on I might give people a choice"},{"startTime":444.732,"endTime":447.276,"body":"as well, depending on,"},{"startTime":444.732,"endTime":447.276,"body":"depending on how people are finding"},{"startTime":447.308,"endTime":450.36,"body":"them. Because I know that, you"},{"startTime":447.308,"endTime":450.36,"body":"know, I quite like writing about"},{"startTime":450.9,"endTime":453.724,"body":"nature and you know, in those"},{"startTime":450.9,"endTime":453.724,"body":"sorts of situations and describing"},{"startTime":453.772,"endTime":457.308,"body":"them. But actually some people"},{"startTime":453.772,"endTime":457.308,"body":"would much rather be doing dialogue."},{"startTime":457.404,"endTime":459.884,"body":"That would be like a Birthday"},{"startTime":457.404,"endTime":459.884,"body":"party or something where there's."},{"startTime":459.932,"endTime":462.764,"body":"You don't have to insert the"},{"startTime":459.932,"endTime":462.764,"body":"people because they're kind of implied"},{"startTime":462.812,"endTime":463.714,"body":"in the prompt."},{"startTime":463.892,"endTime":467.67,"body":"Yeah. And it's that dedicated"},{"startTime":463.892,"endTime":467.67,"body":"time as well. Like you said, you"},{"startTime":467.71,"endTime":471.206,"body":"have that dedicated time and"},{"startTime":467.71,"endTime":471.206,"body":"other people need that as well. It's"},{"startTime":471.238,"endTime":475.334,"body":"very difficult to say, I'm"},{"startTime":471.238,"endTime":475.334,"body":"going to do this. From your coaching,"},{"startTime":475.382,"endTime":480.198,"body":"mentoring, and even the"},{"startTime":475.382,"endTime":480.198,"body":"writing sessions. From that viewpoint,"},{"startTime":480.294,"endTime":486.726,"body":"why do you think that is an"},{"startTime":480.294,"endTime":486.726,"body":"important offering? Why do you think"},{"startTime":486.798,"endTime":491.832,"body":"that is useful for people who"},{"startTime":486.798,"endTime":491.832,"body":"are working on their business to"},{"startTime":491.936,"endTime":494.84,"body":"come to. You work with"},{"startTime":491.936,"endTime":494.84,"body":"somebody else."},{"startTime":495.0,"endTime":498.76,"body":"The two things are slightly"},{"startTime":495.0,"endTime":498.76,"body":"different, I think, for the. For"},{"startTime":498.8,"endTime":502.968,"body":"the coaching and the. The"},{"startTime":498.8,"endTime":502.968,"body":"planning side of it. I think actually"},{"startTime":503.104,"endTime":506.424,"body":"if somebody's doing a business"},{"startTime":503.104,"endTime":506.424,"body":"where they love what they're doing,"},{"startTime":506.592,"endTime":508.952,"body":"there are inevitably going to"},{"startTime":506.592,"endTime":508.952,"body":"be things that they don't want to"},{"startTime":508.976,"endTime":511.896,"body":"do. And actually by working"},{"startTime":508.976,"endTime":511.896,"body":"with someone else, you know, sometimes"},{"startTime":511.928,"endTime":514.888,"body":"it's something they can"},{"startTime":511.928,"endTime":514.888,"body":"outsource. Occasionally I do bits"},{"startTime":514.904,"endTime":518.132,"body":"of writing for clients, for"},{"startTime":514.904,"endTime":518.132,"body":"example, bits of social media or"},{"startTime":518.156,"endTime":520.868,"body":"something. I've got a couple"},{"startTime":518.156,"endTime":520.868,"body":"of clients I do that for. So sometimes"},{"startTime":520.884,"endTime":524.1,"body":"it can be specifically"},{"startTime":520.884,"endTime":524.1,"body":"outsourcing stuff. Sometimes it can"},{"startTime":524.14,"endTime":528.068,"body":"be about rearranging your time"},{"startTime":524.14,"endTime":528.068,"body":"to make sure that actually you're"},{"startTime":528.164,"endTime":531.38,"body":"prioritizing the. I mean,"},{"startTime":528.164,"endTime":531.38,"body":"obviously you're trying to make money,"},{"startTime":531.5,"endTime":533.908,"body":"but that you're also"},{"startTime":531.5,"endTime":533.908,"body":"prioritising the things you love"},{"startTime":533.964,"endTime":537.604,"body":"doing so that they don't get"},{"startTime":533.964,"endTime":537.604,"body":"pushed down the list. You know, I"},{"startTime":537.612,"endTime":542.244,"body":"was talking to a client the"},{"startTime":537.612,"endTime":542.244,"body":"other day who, Who's a writer, freelance"},{"startTime":542.292,"endTime":545.124,"body":"writer. So she writes factual"},{"startTime":542.292,"endTime":545.124,"body":"stuff, but actually she wanted to"},{"startTime":545.132,"endTime":548.14,"body":"do a lot more creative"},{"startTime":545.132,"endTime":548.14,"body":"writing. And in talking about it,"},{"startTime":548.18,"endTime":550.652,"body":"we realized that the ideal"},{"startTime":548.18,"endTime":550.652,"body":"time for her to do that was first"},{"startTime":550.676,"endTime":553.132,"body":"thing in the morning, rather"},{"startTime":550.676,"endTime":553.132,"body":"than saying, oh, I'm going to do"},{"startTime":553.156,"endTime":556.732,"body":"a bit of creative writing at"},{"startTime":553.156,"endTime":556.732,"body":"lunchtime. Actually, her saying,"},{"startTime":556.836,"endTime":561.004,"body":"I'm going to spend 15 minutes"},{"startTime":556.836,"endTime":561.004,"body":"at the start of every day just writing"},{"startTime":561.052,"endTime":563.772,"body":"a little bit of something"},{"startTime":561.052,"endTime":563.772,"body":"creative before I get on with my"},{"startTime":563.796,"endTime":566.892,"body":"other work. So then she felt"},{"startTime":563.796,"endTime":566.892,"body":"nourished because she'd done that"},{"startTime":566.916,"endTime":569.532,"body":"kind of thing. And then"},{"startTime":566.916,"endTime":569.532,"body":"actually it probably made her more"},{"startTime":569.556,"endTime":572.972,"body":"efficient in doing that other"},{"startTime":569.556,"endTime":572.972,"body":"work, you know, and then maybe she"},{"startTime":572.996,"endTime":574.76,"body":"even was going to get back to"},{"startTime":572.996,"endTime":574.76,"body":"it later."},{"startTime":575.16,"endTime":575.808,"body":"Yeah."},{"startTime":575.904,"endTime":578.96,"body":"And then for the creative"},{"startTime":575.904,"endTime":578.96,"body":"writing, I think actually it has"},{"startTime":579.0,"endTime":584.86,"body":"that benefit of just inspiring"},{"startTime":579.0,"endTime":584.86,"body":"other creativity and just being something."},{"startTime":585.16,"endTime":588.38,"body":"Something that's for you in"},{"startTime":585.16,"endTime":588.38,"body":"whatever form you want it to be."},{"startTime":588.76,"endTime":594.592,"body":"Yeah, perfect. You've recently"},{"startTime":588.76,"endTime":594.592,"body":"joined the collective. Why do you"},{"startTime":594.616,"endTime":600.448,"body":"think it's important for indie"},{"startTime":594.616,"endTime":600.448,"body":"business owners to. To be a member"},{"startTime":600.504,"endTime":604.8,"body":"of a community, whether it's"},{"startTime":600.504,"endTime":604.8,"body":"Creativity Found or other ones that."},{"startTime":604.84,"endTime":607.496,"body":"That we go to I mean, there's"},{"startTime":607.528,"endTime":610.376,"body":"so many different reasons for"},{"startTime":607.528,"endTime":610.376,"body":"it, aren't there? I mean, I think"},{"startTime":610.528,"endTime":613.544,"body":"any kind of community, it's"},{"startTime":610.528,"endTime":613.544,"body":"about having the support of others,"},{"startTime":613.632,"endTime":617.016,"body":"knowing that you're not,"},{"startTime":613.632,"endTime":617.016,"body":"you're not out there working by yourself."},{"startTime":617.208,"endTime":620.424,"body":"And I think a community that"},{"startTime":617.208,"endTime":620.424,"body":"gives you a monthly online meetup"},{"startTime":620.472,"endTime":624.056,"body":"is great because then you can"},{"startTime":620.472,"endTime":624.056,"body":"turn up from your own house, switch"},{"startTime":624.088,"endTime":626.968,"body":"on the computer and have a"},{"startTime":624.088,"endTime":626.968,"body":"chat with some people. Then you've"},{"startTime":626.984,"endTime":630.152,"body":"got somewhere that you can go"},{"startTime":626.984,"endTime":630.152,"body":"to ask questions, get support for"},{"startTime":630.176,"endTime":634.024,"body":"different things. And if it's"},{"startTime":630.176,"endTime":634.024,"body":"in the case of, you know, a creative"},{"startTime":634.072,"endTime":638.232,"body":"community, it can inspire your"},{"startTime":634.072,"endTime":638.232,"body":"own creativity as well. Because you"},{"startTime":638.256,"endTime":639.976,"body":"get ideas from those people."},{"startTime":640.128,"endTime":643.496,"body":"Yeah, absolutely. There's just"},{"startTime":640.128,"endTime":643.496,"body":"a little bit of specificity within"},{"startTime":643.568,"endTime":648.232,"body":"that and I think that can be a"},{"startTime":643.568,"endTime":648.232,"body":"good introduction for somebody to"},{"startTime":648.256,"endTime":652.056,"body":"join a group to know that"},{"startTime":648.256,"endTime":652.056,"body":"there is that specificity of something"},{"startTime":652.128,"endTime":656.072,"body":"that you believe in, which of"},{"startTime":652.128,"endTime":656.072,"body":"course is creativity. Sometimes you"},{"startTime":656.096,"endTime":659.704,"body":"can go to in real life"},{"startTime":656.096,"endTime":659.704,"body":"networking events and be completely"},{"startTime":659.752,"endTime":662.472,"body":"with the wrong kinds of people."},{"startTime":662.656,"endTime":666.936,"body":"Yeah, I mean, I know that I've"},{"startTime":662.656,"endTime":666.936,"body":"certainly experimented with them"},{"startTime":667.088,"endTime":669.64,"body":"on and off. Well, I mean, it's"},{"startTime":667.088,"endTime":669.64,"body":"probably been 10 years since I first"},{"startTime":669.68,"endTime":672.952,"body":"started doing networking and"},{"startTime":669.68,"endTime":672.952,"body":"yeah, I've experimented with all"},{"startTime":672.976,"endTime":676.312,"body":"sorts of different ones."},{"startTime":672.976,"endTime":676.312,"body":"That's why I decided to join Creativity"},{"startTime":676.376,"endTime":680.04,"body":"Found, because it's about"},{"startTime":676.376,"endTime":680.04,"body":"creativity and actually, you know,"},{"startTime":680.08,"endTime":683.56,"body":"just enjoying being around"},{"startTime":680.08,"endTime":683.56,"body":"people who understand what it's like"},{"startTime":683.6,"endTime":685.3,"body":"to want to do creative things."},{"startTime":685.6,"endTime":690.376,"body":"Lovely, thank you. That's"},{"startTime":685.6,"endTime":690.376,"body":"exactly what I want to hear and why"},{"startTime":690.528,"endTime":694.446,"body":"we do it. What about the"},{"startTime":690.528,"endTime":694.446,"body":"future? Have you got any thoughts"},{"startTime":694.478,"endTime":698.33,"body":"on what's coming up or"},{"startTime":694.478,"endTime":698.33,"body":"anything you want to do going forward?"},{"startTime":698.95,"endTime":701.726,"body":"The other thing that I have"},{"startTime":698.95,"endTime":701.726,"body":"recently done is a certification"},{"startTime":701.758,"endTime":706.846,"body":"in something called Creative"},{"startTime":701.758,"endTime":706.846,"body":"id, which is a psychometric tool"},{"startTime":706.918,"endTime":711.822,"body":"that looks at creative"},{"startTime":706.918,"endTime":711.822,"body":"thinking. Because when, when I talk"},{"startTime":711.846,"endTime":715.982,"body":"about creativity, I describe"},{"startTime":711.846,"endTime":715.982,"body":"it as having two bits. So I say that"},{"startTime":716.006,"endTime":719.974,"body":"you've got creative"},{"startTime":716.006,"endTime":719.974,"body":"expression, which is all of the writing,"},{"startTime":720.102,"endTime":724.918,"body":"the art and anything like"},{"startTime":720.102,"endTime":724.918,"body":"craft, anything that's making something,"},{"startTime":725.054,"endTime":728.71,"body":"including things like cooking,"},{"startTime":725.054,"endTime":728.71,"body":"gardening, those sorts of things,"},{"startTime":728.75,"endTime":731.862,"body":"that's all creative"},{"startTime":728.75,"endTime":731.862,"body":"expression. And then there's the"},{"startTime":731.886,"endTime":735.83,"body":"other side, which is creative"},{"startTime":731.886,"endTime":735.83,"body":"thinking. And actually everybody"},{"startTime":735.91,"endTime":739.702,"body":"has a style of creative"},{"startTime":735.91,"endTime":739.702,"body":"thinking, even if they don't think"},{"startTime":739.726,"endTime":744.326,"body":"they're creative people having"},{"startTime":739.726,"endTime":744.326,"body":"lots of ideas, people developing"},{"startTime":744.358,"endTime":748.532,"body":"those ideas and how that works"},{"startTime":744.358,"endTime":748.532,"body":"along the way. Yes, you have the"},{"startTime":748.556,"endTime":751.62,"body":"creative people with a lot of"},{"startTime":748.556,"endTime":751.62,"body":"ideas, but you also have the people"},{"startTime":751.66,"endTime":754.836,"body":"that support them in doing"},{"startTime":751.66,"endTime":754.836,"body":"that. And so that's what the creative"},{"startTime":754.868,"endTime":758.74,"body":"thinking and the creative"},{"startTime":754.868,"endTime":758.74,"body":"styles is about. So I'm looking at"},{"startTime":758.78,"endTime":762.34,"body":"doing a. Probably going to do"},{"startTime":758.78,"endTime":762.34,"body":"a workshop for freelancers about"},{"startTime":762.38,"endTime":764.964,"body":"that. And I'M certainly going"},{"startTime":762.38,"endTime":764.964,"body":"to try and work with some of the"},{"startTime":764.972,"endTime":768.372,"body":"other consultants who also use"},{"startTime":764.972,"endTime":768.372,"body":"that tool and hopefully maybe do"},{"startTime":768.396,"endTime":771.7,"body":"some work with some teams to"},{"startTime":768.396,"endTime":771.7,"body":"look at a different aspect of creativity."},{"startTime":771.78,"endTime":774.88,"body":"So that's a, that's quite a"},{"startTime":771.78,"endTime":774.88,"body":"big focus for me next year as well."},{"startTime":775.4,"endTime":780.5,"body":"Brilliant. That is so"},{"startTime":775.4,"endTime":780.5,"body":"interesting. What started the penguins?"},{"startTime":780.84,"endTime":786.0,"body":"Actually, it was, it was when"},{"startTime":780.84,"endTime":786.0,"body":"I was working in an agency, it was"},{"startTime":786.04,"endTime":790.368,"body":"over 10 years ago now, and"},{"startTime":786.04,"endTime":790.368,"body":"they had an art competition. It wasn't"},{"startTime":790.384,"endTime":793.264,"body":"meant to be like, you know, it"},{"startTime":790.384,"endTime":793.264,"body":"wasn't obviously a serious art competition."},{"startTime":793.312,"endTime":796.432,"body":"It was a kind of, you know,"},{"startTime":793.312,"endTime":796.432,"body":"bring some creativity to it. And"},{"startTime":796.456,"endTime":800.752,"body":"I drew what I called March of"},{"startTime":796.456,"endTime":800.752,"body":"the Penguins and I just did this,"},{"startTime":800.776,"endTime":803.264,"body":"a four sheet with a whole load"},{"startTime":800.776,"endTime":803.264,"body":"of these weird little penguins on"},{"startTime":803.272,"endTime":806.952,"body":"it. And then I forgot about"},{"startTime":803.272,"endTime":806.952,"body":"them for a while until one day I"},{"startTime":806.976,"endTime":810.568,"body":"was coming back from London"},{"startTime":806.976,"endTime":810.568,"body":"and I was. I'd had a couple of glasses"},{"startTime":810.584,"endTime":813.352,"body":"of wine and I was on the"},{"startTime":810.584,"endTime":813.352,"body":"train, got my notebook out and I"},{"startTime":813.376,"endTime":817.352,"body":"drew, I drew a tower of"},{"startTime":813.376,"endTime":817.352,"body":"penguins. I don't know why. And then"},{"startTime":817.376,"endTime":819.688,"body":"ever since then I sort of, you"},{"startTime":817.376,"endTime":819.688,"body":"know, every now and then I've gone"},{"startTime":819.704,"endTime":822.82,"body":"through little phases of"},{"startTime":819.704,"endTime":822.82,"body":"bringing these penguins into things."},{"startTime":823.36,"endTime":827.448,"body":"It really kind of escalated a"},{"startTime":823.36,"endTime":827.448,"body":"bit last year when I told members"},{"startTime":827.504,"endTime":830.846,"body":"of a freelance community that"},{"startTime":827.504,"endTime":830.846,"body":"I'm in, but when I procrastinate,"},{"startTime":830.878,"endTime":835.422,"body":"I draw penguins. And, and,"},{"startTime":830.878,"endTime":835.422,"body":"yeah, and they didn't think I was"},{"startTime":835.446,"endTime":838.862,"body":"weird and they, they sort of"},{"startTime":835.446,"endTime":838.862,"body":"went, oh, great, show us some. And"},{"startTime":838.886,"endTime":842.366,"body":"I ended up setting up an"},{"startTime":838.886,"endTime":842.366,"body":"Instagram account for my penguins."},{"startTime":842.558,"endTime":845.79,"body":"And then one of the networking"},{"startTime":842.558,"endTime":845.79,"body":"events that I know we both, we both"},{"startTime":845.83,"endTime":849.422,"body":"go to online, I actually"},{"startTime":845.83,"endTime":849.422,"body":"started writing notes in the form"},{"startTime":849.446,"endTime":854.382,"body":"of penguins. So whatever topic"},{"startTime":849.446,"endTime":854.382,"body":"we were talking about, I would do"},{"startTime":854.406,"endTime":857.118,"body":"a penguin related. Do you"},{"startTime":854.406,"endTime":857.118,"body":"know, so by the end of an hour's"},{"startTime":857.134,"endTime":862.506,"body":"session, I might have five or"},{"startTime":857.134,"endTime":862.506,"body":"six or even more sometimes silly"},{"startTime":862.538,"endTime":865.722,"body":"cartoons with this penguin"},{"startTime":862.538,"endTime":865.722,"body":"doing all sorts of weird things."},{"startTime":865.826,"endTime":868.43,"body":"So, yeah, so I mean, that's my penguins."},{"startTime":868.85,"endTime":872.826,"body":"It's a form of sketchnoting,"},{"startTime":868.85,"endTime":872.826,"body":"isn't it? I've got an episode with"},{"startTime":872.898,"endTime":876.41,"body":"a lady in America who does"},{"startTime":872.898,"endTime":876.41,"body":"that. But that's what you're doing"},{"startTime":876.45,"endTime":877.578,"body":"as well, isn't it?"},{"startTime":877.714,"endTime":880.666,"body":"Yes, just very specific sketch"},{"startTime":877.714,"endTime":880.666,"body":"noting because it has to involve"},{"startTime":880.698,"endTime":881.498,"body":"a penguin."},{"startTime":881.594,"endTime":886.202,"body":"So that's absolutely fine. So"},{"startTime":881.594,"endTime":886.202,"body":"where can people find you on Instagram"},{"startTime":886.266,"endTime":889.38,"body":"as your penguin account and"},{"startTime":886.266,"endTime":889.38,"body":"your. And as your you account?"},{"startTime":889.53,"endTime":895.46,"body":"I am Nina Lenton business. My"},{"startTime":889.53,"endTime":895.46,"body":"penguins are weird penguin doodles."},{"startTime":897.72,"endTime":901.04,"body":"And they're lovely. They bring"},{"startTime":897.72,"endTime":901.04,"body":"so much joy and happiness and these"},{"startTime":901.08,"endTime":905.056,"body":"little thoughts. It's lovely."},{"startTime":901.08,"endTime":905.056,"body":"You can find out everything about"},{"startTime":905.128,"endTime":910.78,"body":"Nina on her page at the"},{"startTime":905.128,"endTime":910.78,"body":"Creativity found website. It's creativityfound.co.uk"},{"startTime":911.08,"endTime":915.616,"body":"Nina Lenton. You can find her"},{"startTime":911.08,"endTime":915.616,"body":"social links there as well, links"},{"startTime":915.648,"endTime":918.832,"body":"back to Nina's site and"},{"startTime":915.648,"endTime":918.832,"body":"descriptions of everything that she"},{"startTime":918.856,"endTime":921.954,"body":"does. I'm just going to"},{"startTime":918.856,"endTime":921.954,"body":"mention that we have live streamed"},{"startTime":922.002,"endTime":926.002,"body":"this using Riverside, which is"},{"startTime":922.002,"endTime":926.002,"body":"the platform I use to record all"},{"startTime":926.026,"endTime":931.842,"body":"of my podcast episodes as"},{"startTime":926.026,"endTime":931.842,"body":"well. And you can find links to Riverside"},{"startTime":931.906,"endTime":935.794,"body":"and Buzzsprout, which are the"},{"startTime":931.906,"endTime":935.794,"body":"people who host my podcast in the"},{"startTime":935.802,"endTime":939.346,"body":"description and have to let"},{"startTime":935.802,"endTime":939.346,"body":"you know that if you do use either"},{"startTime":939.378,"endTime":941.922,"body":"of those links and you pay"},{"startTime":939.378,"endTime":941.922,"body":"some money, a little bit comes back"},{"startTime":941.946,"endTime":945.612,"body":"to Creativity found the"},{"startTime":941.946,"endTime":945.612,"body":"podcast which is lovely. Thank you"},{"startTime":945.636,"endTime":946.524,"body":"so much Nina."},{"startTime":946.652,"endTime":948.24,"body":"Thank you very much. Claire."},{"startTime":948.9,"endTime":952.396,"body":"Thanks so much for listening"},{"startTime":948.9,"endTime":952.396,"body":"to Creativity Found. I hope you enjoyed"},{"startTime":952.428,"endTime":956.156,"body":"this episode and gained some"},{"startTime":952.428,"endTime":956.156,"body":"value from it. If you did, perhaps"},{"startTime":956.188,"endTime":959.884,"body":"you'd like to contribute a"},{"startTime":956.188,"endTime":959.884,"body":"small monetary sign of appreciation"},{"startTime":960.012,"endTime":963.98,"body":"either by becoming a regular"},{"startTime":960.012,"endTime":963.98,"body":"supporter from as little as $3 per"},{"startTime":964.02,"endTime":967.676,"body":"month using the link in the"},{"startTime":964.02,"endTime":967.676,"body":"show notes or if you are listening"},{"startTime":967.708,"endTime":972.302,"body":"on a value for value enabled"},{"startTime":967.708,"endTime":972.302,"body":"app such as Fountain, Truefans or"},{"startTime":972.326,"endTime":977.374,"body":"Podverse. Feel free to send a"},{"startTime":972.326,"endTime":977.374,"body":"few sats my way. I also occasionally"},{"startTime":977.422,"endTime":981.07,"body":"promote products that I"},{"startTime":977.422,"endTime":981.07,"body":"personally use, so please use the"},{"startTime":981.11,"endTime":984.43,"body":"affiliate link where relevant"},{"startTime":981.11,"endTime":984.43,"body":"if you are buying from those fine"},{"startTime":984.51,"endTime":987.43,"body":"companies. Thanks so much. I"},{"startTime":984.51,"endTime":987.43,"body":"really appreciate it."}]}