{"version":"1.0.0","segments":[{"speaker":"Claire Waite Brown","startTime":0.0,"endTime":12.543,"body":"Today I'm"},{"speaker":"Claire Waite Brown","startTime":0.0,"endTime":12.543,"body":"speaking with Adam row, who"},{"speaker":"Claire Waite Brown","startTime":12.882,"endTime":32.885,"body":"enjoyed playing in bands, his"},{"speaker":"Claire Waite Brown","startTime":12.882,"endTime":32.885,"body":"youngster, and while studying"},{"speaker":"Claire Waite Brown","startTime":33.224,"endTime":54.244,"body":"geography at uni, spent much of"},{"speaker":"Claire Waite Brown","startTime":33.224,"endTime":54.244,"body":"his spare time performing. But"},{"speaker":"Claire Waite Brown","startTime":54.583,"endTime":75.602,"body":"music isn't where his creative"},{"speaker":"Claire Waite Brown","startTime":54.583,"endTime":75.602,"body":"aspirations lie now. Let's find"},{"speaker":"Claire Waite Brown","startTime":75.941,"endTime":97.3,"body":"out more. Oh, PS, this episode"},{"speaker":"Claire Waite Brown","startTime":75.941,"endTime":97.3,"body":"was recorded in October 2021. So"},{"speaker":"Claire Waite Brown","startTime":97.639,"endTime":118.319,"body":"don't be confused when we talk"},{"speaker":"Claire Waite Brown","startTime":97.639,"endTime":118.319,"body":"about the autumn leaves later."},{"speaker":"Claire Waite Brown","startTime":118.658,"endTime":121.71,"body":"Hi, Adam."},{"speaker":"Unknown","startTime":122.43,"endTime":125.85,"body":"Hello. Hi. It's good to"},{"speaker":"Unknown","startTime":122.43,"endTime":125.85,"body":"be here on your lovely podcast."},{"speaker":"Claire Waite Brown","startTime":126.12,"endTime":129.18,"body":"Thank you."},{"speaker":"Claire Waite Brown","startTime":126.12,"endTime":129.18,"body":"Can you start by telling me"},{"speaker":"Claire Waite Brown","startTime":129.21,"endTime":133.56,"body":"about your creative enterprise"},{"speaker":"Claire Waite Brown","startTime":129.21,"endTime":133.56,"body":"and how you can help other"},{"speaker":"Claire Waite Brown","startTime":133.56,"endTime":138.24,"body":"people to get creative for"},{"speaker":"Claire Waite Brown","startTime":133.56,"endTime":138.24,"body":"themselves? Of course."},{"speaker":"Unknown","startTime":138.36,"endTime":142.74,"body":"So I'm the founder of"},{"speaker":"Unknown","startTime":138.36,"endTime":142.74,"body":"craft box club. And that is a"},{"speaker":"Unknown","startTime":142.77,"endTime":147.63,"body":"monthly subscription box. So"},{"speaker":"Unknown","startTime":142.77,"endTime":147.63,"body":"people get a new craft to do"},{"speaker":"Unknown","startTime":147.66,"endTime":151.35,"body":"every month. And it's video"},{"speaker":"Unknown","startTime":147.66,"endTime":151.35,"body":"guided. And I'm very kind of"},{"speaker":"Unknown","startTime":151.35,"endTime":155.13,"body":"hands on with customers. So I'd"},{"speaker":"Unknown","startTime":151.35,"endTime":155.13,"body":"love to help people out and give"},{"speaker":"Unknown","startTime":155.13,"endTime":158.37,"body":"people kind of hints and tricks"},{"speaker":"Unknown","startTime":155.13,"endTime":158.37,"body":"if they get stuck as well. So"},{"speaker":"Unknown","startTime":158.37,"endTime":161.64,"body":"yeah, you can subscribe to craft"},{"speaker":"Unknown","startTime":158.37,"endTime":161.64,"body":"book club and get a different"},{"speaker":"Unknown","startTime":161.64,"endTime":162.75,"body":"craft to try every month."},{"speaker":"Claire Waite Brown","startTime":163.56,"endTime":166.8,"body":"Oh, that"},{"speaker":"Claire Waite Brown","startTime":163.56,"endTime":166.8,"body":"sounds so cool. Okay, what about"},{"speaker":"Claire Waite Brown","startTime":166.8,"endTime":171.69,"body":"you? What were your early"},{"speaker":"Claire Waite Brown","startTime":166.8,"endTime":171.69,"body":"experiences of creativity? Like?"},{"speaker":"Unknown","startTime":172.89,"endTime":177.81,"body":"Yes, going a long way"},{"speaker":"Unknown","startTime":172.89,"endTime":177.81,"body":"back. I was super into Lego when"},{"speaker":"Unknown","startTime":177.81,"endTime":182.79,"body":"I was little. And I absolutely"},{"speaker":"Unknown","startTime":177.81,"endTime":182.79,"body":"loved getting the kits and"},{"speaker":"Unknown","startTime":182.79,"endTime":186.06,"body":"building the thing that was in"},{"speaker":"Unknown","startTime":182.79,"endTime":186.06,"body":"the kit, and then playing with"},{"speaker":"Unknown","startTime":186.06,"endTime":189.66,"body":"it for a little bit. But then"},{"speaker":"Unknown","startTime":186.06,"endTime":189.66,"body":"tearing it to pieces and seeing"},{"speaker":"Unknown","startTime":189.66,"endTime":193.02,"body":"if I could create something"},{"speaker":"Unknown","startTime":189.66,"endTime":193.02,"body":"completely different. It was"},{"speaker":"Unknown","startTime":193.02,"endTime":197.55,"body":"usually my little brother that"},{"speaker":"Unknown","startTime":193.02,"endTime":197.55,"body":"turrets pieces actually. As"},{"speaker":"Unknown","startTime":197.55,"endTime":201.09,"body":"little brothers do. But yeah,"},{"speaker":"Unknown","startTime":197.55,"endTime":201.09,"body":"then then after that I'd love"},{"speaker":"Unknown","startTime":201.09,"endTime":205.53,"body":"building sort of any any old"},{"speaker":"Unknown","startTime":201.09,"endTime":205.53,"body":"random thing. And what about"},{"speaker":"Unknown","startTime":205.56,"endTime":209.7,"body":"experiences at school. So"},{"speaker":"Unknown","startTime":205.56,"endTime":209.7,"body":"growing up and going to school"},{"speaker":"Unknown","startTime":209.7,"endTime":214.74,"body":"and then also at uni, I got much"},{"speaker":"Unknown","startTime":209.7,"endTime":214.74,"body":"more into doing music. I learned"},{"speaker":"Unknown","startTime":214.74,"endTime":218.22,"body":"a few different instruments, but"},{"speaker":"Unknown","startTime":214.74,"endTime":218.22,"body":"I really really got into it when"},{"speaker":"Unknown","startTime":218.22,"endTime":222.45,"body":"I started playing saxophone and"},{"speaker":"Unknown","startTime":218.22,"endTime":222.45,"body":"I stole my brother's bass and"},{"speaker":"Unknown","startTime":222.45,"endTime":227.31,"body":"turned up in a number of random"},{"speaker":"Unknown","startTime":222.45,"endTime":227.31,"body":"jazz bands at school and then a"},{"speaker":"Unknown","startTime":227.31,"endTime":231.6,"body":"little bit after school and then"},{"speaker":"Unknown","startTime":227.31,"endTime":231.6,"body":"through to university. The first"},{"speaker":"Unknown","startTime":231.6,"endTime":235.02,"body":"thing that I did in Freshers"},{"speaker":"Unknown","startTime":231.6,"endTime":235.02,"body":"Week was join a band there. And"},{"speaker":"Unknown","startTime":235.05,"endTime":239.61,"body":"then I had my own bands shortly"},{"speaker":"Unknown","startTime":235.05,"endTime":239.61,"body":"after that, all the way through"},{"speaker":"Unknown","startTime":239.61,"endTime":243.66,"body":"university. So writing our own"},{"speaker":"Unknown","startTime":239.61,"endTime":243.66,"body":"songs and, and gigging in some"},{"speaker":"Unknown","startTime":243.69,"endTime":245.01,"body":"some really cool places."},{"speaker":"Claire Waite Brown","startTime":246.06,"endTime":249.36,"body":"Brilliant."},{"speaker":"Claire Waite Brown","startTime":246.06,"endTime":249.36,"body":"So it was it was heavily music"},{"speaker":"Claire Waite Brown","startTime":249.57,"endTime":254.22,"body":"influence then your creativity"},{"speaker":"Claire Waite Brown","startTime":249.57,"endTime":254.22,"body":"as a young person?"},{"speaker":"Unknown","startTime":255.51,"endTime":258.42,"body":"Yes, absolutely. And I"},{"speaker":"Unknown","startTime":255.51,"endTime":258.42,"body":"come from quite a musical"},{"speaker":"Unknown","startTime":258.42,"endTime":260.97,"body":"family. Basically everybody in"},{"speaker":"Unknown","startTime":258.42,"endTime":260.97,"body":"the family does something"},{"speaker":"Unknown","startTime":260.97,"endTime":263.73,"body":"musical parent parents are in"},{"speaker":"Unknown","startTime":260.97,"endTime":263.73,"body":"the choir, my brother's a"},{"speaker":"Unknown","startTime":263.73,"endTime":266.85,"body":"composer. So there's lots of"},{"speaker":"Unknown","startTime":263.73,"endTime":266.85,"body":"music around."},{"speaker":"Claire Waite Brown","startTime":267.69,"endTime":270.75,"body":"Brilliant."},{"speaker":"Claire Waite Brown","startTime":267.69,"endTime":270.75,"body":"You studied geography at"},{"speaker":"Claire Waite Brown","startTime":270.75,"endTime":274.89,"body":"university. Why did you choose"},{"speaker":"Claire Waite Brown","startTime":270.75,"endTime":274.89,"body":"that subject and what were you"},{"speaker":"Claire Waite Brown","startTime":274.89,"endTime":276.66,"body":"hoping to do with it?"},{"speaker":"Unknown","startTime":277.53,"endTime":281.46,"body":"I chose geography for a"},{"speaker":"Unknown","startTime":277.53,"endTime":281.46,"body":"few different reasons. One of"},{"speaker":"Unknown","startTime":281.46,"endTime":285.36,"body":"the main reasons I guess, was"},{"speaker":"Unknown","startTime":281.46,"endTime":285.36,"body":"when I when I was it was between"},{"speaker":"Unknown","startTime":285.39,"endTime":289.8,"body":"eight and 11. I was growing up"},{"speaker":"Unknown","startTime":285.39,"endTime":289.8,"body":"in Bermuda, which I absolutely"},{"speaker":"Unknown","startTime":289.8,"endTime":293.37,"body":"loved. I'd recommend it to"},{"speaker":"Unknown","startTime":289.8,"endTime":293.37,"body":"anyone. It's sunshine and beach."},{"speaker":"Unknown","startTime":293.37,"endTime":297.33,"body":"It's It was great. But yeah, one"},{"speaker":"Unknown","startTime":293.37,"endTime":297.33,"body":"of the things there is that"},{"speaker":"Unknown","startTime":297.33,"endTime":300.84,"body":"there's a lot of focus on on the"},{"speaker":"Unknown","startTime":297.33,"endTime":300.84,"body":"weather. General and all that"},{"speaker":"Unknown","startTime":300.84,"endTime":304.92,"body":"kind of stuff on on hurricanes."},{"speaker":"Unknown","startTime":300.84,"endTime":304.92,"body":"And I got kind of obsessed by"},{"speaker":"Unknown","startTime":305.04,"endTime":307.83,"body":"play watching, watching"},{"speaker":"Unknown","startTime":305.04,"endTime":307.83,"body":"hurricanes and a bit of storm"},{"speaker":"Unknown","startTime":307.83,"endTime":312.09,"body":"chasing and things like that. I"},{"speaker":"Unknown","startTime":307.83,"endTime":312.09,"body":"guess it was just just wanting"},{"speaker":"Unknown","startTime":312.09,"endTime":316.29,"body":"to be outside, you know, not so"},{"speaker":"Unknown","startTime":312.09,"endTime":316.29,"body":"much stuck in and studying. That"},{"speaker":"Unknown","startTime":316.29,"endTime":317.67,"body":"was my perception of it anyway."},{"speaker":"Claire Waite Brown","startTime":318.57,"endTime":320.61,"body":"And was that"},{"speaker":"Claire Waite Brown","startTime":318.57,"endTime":320.61,"body":"a realistic perception?"},{"speaker":"Unknown","startTime":323.04,"endTime":325.53,"body":"Well, I think you know"},{"speaker":"Unknown","startTime":323.04,"endTime":325.53,"body":"that with any course at"},{"speaker":"Unknown","startTime":325.59,"endTime":329.01,"body":"university, there's got to be a"},{"speaker":"Unknown","startTime":325.59,"endTime":329.01,"body":"lot of reading and essay"},{"speaker":"Unknown","startTime":329.01,"endTime":332.61,"body":"writing, which you know, you can"},{"speaker":"Unknown","startTime":329.01,"endTime":332.61,"body":"do in the field. But you know,"},{"speaker":"Unknown","startTime":332.67,"endTime":335.97,"body":"there was a fair bit of that. It"},{"speaker":"Unknown","startTime":332.67,"endTime":335.97,"body":"was, it was fairly realistic. I"},{"speaker":"Unknown","startTime":335.97,"endTime":339.45,"body":"went Southampton, and the New"},{"speaker":"Unknown","startTime":335.97,"endTime":339.45,"body":"Forest was right there. So it"},{"speaker":"Unknown","startTime":339.45,"endTime":342.09,"body":"was yeah, it was lovely to go"},{"speaker":"Unknown","startTime":339.45,"endTime":342.09,"body":"out there and do some fieldwork"},{"speaker":"Unknown","startTime":342.09,"endTime":348.45,"body":"there. It was a bit less storm"},{"speaker":"Unknown","startTime":342.09,"endTime":348.45,"body":"based, mainly involve what we're"},{"speaker":"Unknown","startTime":348.45,"endTime":352.44,"body":"doing on lots of books in the"},{"speaker":"Unknown","startTime":348.45,"endTime":352.44,"body":"rain. But it was nice to be out."},{"speaker":"Claire Waite Brown","startTime":353.49,"endTime":356.7,"body":"And how was"},{"speaker":"Claire Waite Brown","startTime":353.49,"endTime":356.7,"body":"how was your balance of doing"},{"speaker":"Claire Waite Brown","startTime":356.7,"endTime":359.46,"body":"your university work? And you"},{"speaker":"Claire Waite Brown","startTime":356.7,"endTime":359.46,"body":"said, you did a lot of the band"},{"speaker":"Claire Waite Brown","startTime":359.46,"endTime":363.9,"body":"stuff there. Were you? Were you"},{"speaker":"Claire Waite Brown","startTime":359.46,"endTime":363.9,"body":"a good student? Or were you more"},{"speaker":"Claire Waite Brown","startTime":364.38,"endTime":366.0,"body":"interested in the band stuff?"},{"speaker":"Unknown","startTime":368.79,"endTime":371.13,"body":"Well, the short answer"},{"speaker":"Unknown","startTime":368.79,"endTime":371.13,"body":"there is I was more interested"},{"speaker":"Unknown","startTime":371.13,"endTime":375.18,"body":"in the band stuff. I I'm fairly"},{"speaker":"Unknown","startTime":371.13,"endTime":375.18,"body":"good at being organised. So I"},{"speaker":"Unknown","startTime":375.18,"endTime":379.02,"body":"got all of the stuff done. But I"},{"speaker":"Unknown","startTime":375.18,"endTime":379.02,"body":"yeah, I guess I didn't have the"},{"speaker":"Unknown","startTime":379.02,"endTime":382.08,"body":"passion for going through the"},{"speaker":"Unknown","startTime":379.02,"endTime":382.08,"body":"journal articles and writing the"},{"speaker":"Unknown","startTime":382.08,"endTime":385.59,"body":"essays that I needed to. So it"},{"speaker":"Unknown","startTime":382.08,"endTime":385.59,"body":"probably took a little bit of a"},{"speaker":"Unknown","startTime":385.59,"endTime":390.15,"body":"toll against the band stuff. And"},{"speaker":"Unknown","startTime":385.59,"endTime":390.15,"body":"I think it was, it was just"},{"speaker":"Unknown","startTime":390.15,"endTime":394.29,"body":"something that I couldn't"},{"speaker":"Unknown","startTime":390.15,"endTime":394.29,"body":"believe the amount of it was"},{"speaker":"Unknown","startTime":394.29,"endTime":396.45,"body":"small. But I still couldn't"},{"speaker":"Unknown","startTime":394.29,"endTime":396.45,"body":"believe the amount of success"},{"speaker":"Unknown","startTime":396.45,"endTime":400.53,"body":"that we had with this band of"},{"speaker":"Unknown","startTime":396.45,"endTime":400.53,"body":"people who just met at uni. And,"},{"speaker":"Unknown","startTime":401.1,"endTime":403.71,"body":"you know, I was writing songs,"},{"speaker":"Unknown","startTime":401.1,"endTime":403.71,"body":"and I had no idea what I was"},{"speaker":"Unknown","startTime":403.71,"endTime":407.13,"body":"doing. Going back to being"},{"speaker":"Unknown","startTime":403.71,"endTime":407.13,"body":"organised. Actually, just"},{"speaker":"Unknown","startTime":407.13,"endTime":412.38,"body":"because we were, we were kind of"},{"speaker":"Unknown","startTime":407.13,"endTime":412.38,"body":"we were reliable. And we managed"},{"speaker":"Unknown","startTime":412.38,"endTime":416.25,"body":"to, you know, send out the, the"},{"speaker":"Unknown","startTime":412.38,"endTime":416.25,"body":"marketing packs and stuff like"},{"speaker":"Unknown","startTime":416.25,"endTime":419.7,"body":"that to various venues, we"},{"speaker":"Unknown","startTime":416.25,"endTime":419.7,"body":"managed to get quite a lot of"},{"speaker":"Unknown","startTime":419.7,"endTime":422.52,"body":"gigs just for being"},{"speaker":"Unknown","startTime":419.7,"endTime":422.52,"body":"Southampton's most reliable."},{"speaker":"Claire Waite Brown","startTime":425.88,"endTime":428.52,"body":"I think"},{"speaker":"Claire Waite Brown","startTime":425.88,"endTime":428.52,"body":"that's going to play into our"},{"speaker":"Claire Waite Brown","startTime":428.52,"endTime":432.96,"body":"later discussions about craft"},{"speaker":"Claire Waite Brown","startTime":428.52,"endTime":432.96,"body":"box club as well, a mix of the"},{"speaker":"Claire Waite Brown","startTime":432.96,"endTime":436.62,"body":"creativity and the reliable ness"},{"speaker":"Claire Waite Brown","startTime":432.96,"endTime":436.62,"body":"and the organisation. I really"},{"speaker":"Claire Waite Brown","startTime":436.62,"endTime":440.25,"body":"like that. So what happened"},{"speaker":"Claire Waite Brown","startTime":436.62,"endTime":440.25,"body":"after uni then."},{"speaker":"Unknown","startTime":441.24,"endTime":444.63,"body":"So after uni, I did a"},{"speaker":"Unknown","startTime":441.24,"endTime":444.63,"body":"few sort of random geography"},{"speaker":"Unknown","startTime":444.63,"endTime":449.43,"body":"jobs, but then ended up working"},{"speaker":"Unknown","startTime":444.63,"endTime":449.43,"body":"in the city, and insurance and"},{"speaker":"Unknown","startTime":449.46,"endTime":451.08,"body":"doing catastrophe modelling."},{"speaker":"Claire Waite Brown","startTime":452.31,"endTime":456.54,"body":"Sounds"},{"speaker":"Claire Waite Brown","startTime":452.31,"endTime":456.54,"body":"amazing what is catastrophe"},{"speaker":"Claire Waite Brown","startTime":456.54,"endTime":457.35,"body":"modelling."},{"speaker":"Unknown","startTime":459.06,"endTime":463.08,"body":"So that's kind of going"},{"speaker":"Unknown","startTime":459.06,"endTime":463.08,"body":"back to the interest in storms"},{"speaker":"Unknown","startTime":463.08,"endTime":466.32,"body":"and storm chasing. And he said"},{"speaker":"Unknown","startTime":463.08,"endTime":466.32,"body":"that. So basically, what it is,"},{"speaker":"Unknown","startTime":466.32,"endTime":469.32,"body":"is that insurance companies have"},{"speaker":"Unknown","startTime":466.32,"endTime":469.32,"body":"got to make sure that they've"},{"speaker":"Unknown","startTime":469.32,"endTime":472.38,"body":"got enough money to be able to"},{"speaker":"Unknown","startTime":469.32,"endTime":472.38,"body":"pay for the really bad things"},{"speaker":"Unknown","startTime":472.38,"endTime":475.71,"body":"when they happen. A really big"},{"speaker":"Unknown","startTime":472.38,"endTime":475.71,"body":"part of that is, is hurricanes"},{"speaker":"Unknown","startTime":475.71,"endTime":480.21,"body":"in the US. It's also earthquakes"},{"speaker":"Unknown","startTime":475.71,"endTime":480.21,"body":"and terrorism incidents, and all"},{"speaker":"Unknown","startTime":480.21,"endTime":485.28,"body":"that sort of stuff. So the job"},{"speaker":"Unknown","startTime":480.21,"endTime":485.28,"body":"was modelling those big events"},{"speaker":"Unknown","startTime":485.31,"endTime":489.54,"body":"and then saying, you know, we"},{"speaker":"Unknown","startTime":485.31,"endTime":489.54,"body":"need to hold this much money to"},{"speaker":"Unknown","startTime":489.6,"endTime":492.96,"body":"make sure we can we can pay for"},{"speaker":"Unknown","startTime":489.6,"endTime":492.96,"body":"the bad things when they happen."},{"speaker":"Claire Waite Brown","startTime":493.53,"endTime":497.46,"body":"Wow. Sounds"},{"speaker":"Claire Waite Brown","startTime":493.53,"endTime":497.46,"body":"fascinating. Did you enjoy that?"},{"speaker":"Claire Waite Brown","startTime":497.49,"endTime":500.67,"body":"Was that challenging? Was it"},{"speaker":"Claire Waite Brown","startTime":497.49,"endTime":500.67,"body":"creative?"},{"speaker":"Unknown","startTime":502.26,"endTime":504.45,"body":"Yeah, it was great. 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There"},{"speaker":"Unknown","startTime":512.67,"endTime":516.96,"body":"were lectures all the time about"},{"speaker":"Unknown","startTime":516.99,"endTime":521.55,"body":"new research that I could go to."},{"speaker":"Unknown","startTime":516.99,"endTime":521.55,"body":"And yeah, learning about the"},{"speaker":"Unknown","startTime":521.55,"endTime":526.35,"body":"science behind all of those"},{"speaker":"Unknown","startTime":521.55,"endTime":526.35,"body":"models was fantastic. And see, I"},{"speaker":"Unknown","startTime":526.35,"endTime":530.04,"body":"learned a lot of new skills like"},{"speaker":"Unknown","startTime":526.35,"endTime":530.04,"body":"programming and all about how"},{"speaker":"Unknown","startTime":530.04,"endTime":534.33,"body":"the market worked. So yeah, the"},{"speaker":"Unknown","startTime":530.04,"endTime":534.33,"body":"first few years of doing it, I"},{"speaker":"Unknown","startTime":534.36,"endTime":535.17,"body":"really enjoyed it."},{"speaker":"Claire Waite Brown","startTime":535.56,"endTime":538.41,"body":"You said the"},{"speaker":"Claire Waite Brown","startTime":535.56,"endTime":538.41,"body":"first few years, what what"},{"speaker":"Claire Waite Brown","startTime":538.41,"endTime":539.19,"body":"changed?"},{"speaker":"Unknown","startTime":540.03,"endTime":544.29,"body":"I had a I guess it was"},{"speaker":"Unknown","startTime":540.03,"endTime":544.29,"body":"it was almost a decade of having"},{"speaker":"Unknown","startTime":544.29,"endTime":548.19,"body":"a really good really good time"},{"speaker":"Unknown","startTime":544.29,"endTime":548.19,"body":"in city meeting lots of my"},{"speaker":"Unknown","startTime":548.19,"endTime":552.48,"body":"friends now. But yeah, I guess"},{"speaker":"Unknown","startTime":548.19,"endTime":552.48,"body":"it just became as you sort of"},{"speaker":"Unknown","startTime":552.51,"endTime":557.46,"body":"made up, it becomes more of a"},{"speaker":"Unknown","startTime":552.51,"endTime":557.46,"body":"kind of managerial thing more"},{"speaker":"Unknown","startTime":557.46,"endTime":560.55,"body":"kind of it based where you're"},{"speaker":"Unknown","startTime":557.46,"endTime":560.55,"body":"you're moving numbers around."},{"speaker":"Unknown","startTime":560.76,"endTime":565.5,"body":"And I like the the creative side"},{"speaker":"Unknown","startTime":560.76,"endTime":565.5,"body":"of developing new bits of"},{"speaker":"Unknown","startTime":565.5,"endTime":569.19,"body":"software, quite enjoy coding."},{"speaker":"Unknown","startTime":565.5,"endTime":569.19,"body":"And then there were loads of"},{"speaker":"Unknown","startTime":569.19,"endTime":572.67,"body":"different types of data"},{"speaker":"Unknown","startTime":569.19,"endTime":572.67,"body":"visualisation that you could,"},{"speaker":"Unknown","startTime":572.94,"endTime":577.62,"body":"you could experiment with. So I"},{"speaker":"Unknown","startTime":572.94,"endTime":577.62,"body":"tried to let my creativity kind"},{"speaker":"Unknown","startTime":577.62,"endTime":582.96,"body":"of blossom on making the coolest"},{"speaker":"Unknown","startTime":577.62,"endTime":582.96,"body":"looking graph which is fine"},{"speaker":"Unknown","startTime":582.96,"endTime":589.14,"body":"initially, but you can only go"},{"speaker":"Unknown","startTime":582.96,"endTime":589.14,"body":"so far with that. Yeah, so So it"},{"speaker":"Unknown","startTime":589.14,"endTime":592.77,"body":"became a little bit less"},{"speaker":"Unknown","startTime":589.14,"endTime":592.77,"body":"interesting. And then then also,"},{"speaker":"Unknown","startTime":593.01,"endTime":598.5,"body":"various things happened that led"},{"speaker":"Unknown","startTime":593.01,"endTime":598.5,"body":"to you know, me suffering from a"},{"speaker":"Unknown","startTime":598.5,"endTime":602.46,"body":"bit of depression and then I I"},{"speaker":"Unknown","startTime":598.5,"endTime":602.46,"body":"also saw that happening to"},{"speaker":"Unknown","startTime":602.46,"endTime":607.05,"body":"people around me, my peers, my"},{"speaker":"Unknown","startTime":602.46,"endTime":607.05,"body":"friends. You know, really just"},{"speaker":"Unknown","startTime":607.05,"endTime":609.93,"body":"getting stressed out about the"},{"speaker":"Unknown","startTime":607.05,"endTime":609.93,"body":"working situation and burning"},{"speaker":"Unknown","startTime":609.93,"endTime":610.26,"body":"out."},{"speaker":"Claire Waite Brown","startTime":611.519,"endTime":616.859,"body":"Okay, so"},{"speaker":"Claire Waite Brown","startTime":611.519,"endTime":616.859,"body":"what's the how does that move to"},{"speaker":"Claire Waite Brown","startTime":616.919,"endTime":621.719,"body":"the craft box club? Firstly,"},{"speaker":"Claire Waite Brown","startTime":616.919,"endTime":621.719,"body":"we've heard about music in your"},{"speaker":"Claire Waite Brown","startTime":621.719,"endTime":625.469,"body":"life. But we've not heard about"},{"speaker":"Claire Waite Brown","startTime":621.719,"endTime":625.469,"body":"crafting being a thing in your"},{"speaker":"Claire Waite Brown","startTime":625.469,"endTime":629.969,"body":"life so far. And you've gone"},{"speaker":"Claire Waite Brown","startTime":625.469,"endTime":629.969,"body":"from your geography degree to"},{"speaker":"Claire Waite Brown","startTime":629.969,"endTime":632.669,"body":"working places and getting to"},{"speaker":"Claire Waite Brown","startTime":629.969,"endTime":632.669,"body":"this catastrophe modelling,"},{"speaker":"Claire Waite Brown","startTime":632.669,"endTime":636.449,"body":"which then now isn't as exciting"},{"speaker":"Claire Waite Brown","startTime":632.669,"endTime":636.449,"body":"as it was, and is a bit"},{"speaker":"Claire Waite Brown","startTime":636.449,"endTime":641.639,"body":"pressured. There must be"},{"speaker":"Claire Waite Brown","startTime":636.449,"endTime":641.639,"body":"something in between the between"},{"speaker":"Claire Waite Brown","startTime":641.909,"endTime":645.929,"body":"that path and what we know now,"},{"speaker":"Claire Waite Brown","startTime":641.909,"endTime":645.929,"body":"which is craft box code. So"},{"speaker":"Claire Waite Brown","startTime":645.929,"endTime":649.919,"body":"first of all, how did you come"},{"speaker":"Claire Waite Brown","startTime":645.929,"endTime":649.919,"body":"to crafting perhaps"},{"speaker":"Unknown","startTime":651.3,"endTime":655.14,"body":"there's always the odd"},{"speaker":"Unknown","startTime":651.3,"endTime":655.14,"body":"sort of crafty arty bit around"},{"speaker":"Unknown","startTime":655.14,"endTime":658.32,"body":"but I think the the main"},{"speaker":"Unknown","startTime":655.14,"endTime":658.32,"body":"catalyst, if you like, for"},{"speaker":"Unknown","startTime":658.32,"endTime":663.12,"body":"getting into crafting really was"},{"speaker":"Unknown","startTime":658.32,"endTime":663.12,"body":"a crafting with my daughter. So"},{"speaker":"Unknown","startTime":663.15,"endTime":667.17,"body":"we really started to grab"},{"speaker":"Unknown","startTime":663.15,"endTime":667.17,"body":"together as an omen she was, you"},{"speaker":"Unknown","startTime":667.17,"endTime":670.47,"body":"know, quite early, like one and"},{"speaker":"Unknown","startTime":667.17,"endTime":670.47,"body":"a half or two, we would play"},{"speaker":"Unknown","startTime":670.47,"endTime":673.68,"body":"with, you know, play doh and"},{"speaker":"Unknown","startTime":670.47,"endTime":673.68,"body":"things like that. And then work"},{"speaker":"Unknown","startTime":673.68,"endTime":677.31,"body":"up to doing making jewellery"},{"speaker":"Unknown","startTime":673.68,"endTime":677.31,"body":"with beads, which we did again"},{"speaker":"Unknown","startTime":677.31,"endTime":680.94,"body":"over the weekend, which is"},{"speaker":"Unknown","startTime":677.31,"endTime":680.94,"body":"really good. But yeah,"},{"speaker":"Unknown","startTime":680.97,"endTime":683.73,"body":"initially, when I was crafting"},{"speaker":"Unknown","startTime":680.97,"endTime":683.73,"body":"with my daughter when she was"},{"speaker":"Unknown","startTime":683.73,"endTime":687.78,"body":"very young, I, you know, we get"},{"speaker":"Unknown","startTime":683.73,"endTime":687.78,"body":"all the stuff out, and I"},{"speaker":"Unknown","startTime":687.78,"endTime":690.69,"body":"absolutely love it, and I get"},{"speaker":"Unknown","startTime":687.78,"endTime":690.69,"body":"lost in it. And she just want to"},{"speaker":"Unknown","startTime":690.69,"endTime":693.84,"body":"do it for a minute and then run"},{"speaker":"Unknown","startTime":690.69,"endTime":693.84,"body":"off and do something else. And I"},{"speaker":"Unknown","startTime":693.84,"endTime":696.93,"body":"just think, Oh, come on. Let's"},{"speaker":"Unknown","startTime":693.84,"endTime":696.93,"body":"stay and do this for a few more"},{"speaker":"Unknown","startTime":696.93,"endTime":701.67,"body":"hours, please. And yeah, it was"},{"speaker":"Unknown","startTime":696.93,"endTime":701.67,"body":"it was just fun. And it took me"},{"speaker":"Unknown","startTime":701.67,"endTime":706.2,"body":"back to the days of making Lego"},{"speaker":"Unknown","startTime":701.67,"endTime":706.2,"body":"and just experimenting and"},{"speaker":"Unknown","startTime":706.2,"endTime":709.2,"body":"going, Oh, well, what if we put"},{"speaker":"Unknown","startTime":706.2,"endTime":709.2,"body":"these two things together? What"},{"speaker":"Unknown","startTime":709.2,"endTime":713.4,"body":"does that look like? And yeah,"},{"speaker":"Unknown","startTime":709.2,"endTime":713.4,"body":"it was just it was just great"},{"speaker":"Unknown","startTime":713.4,"endTime":713.67,"body":"fun."},{"speaker":"Claire Waite Brown","startTime":713.699,"endTime":716.939,"body":"Yeah. How"},{"speaker":"Claire Waite Brown","startTime":713.699,"endTime":716.939,"body":"did you come to combine"},{"speaker":"Claire Waite Brown","startTime":716.969,"endTime":721.709,"body":"crafting, and business and start"},{"speaker":"Claire Waite Brown","startTime":716.969,"endTime":721.709,"body":"the craft box club."},{"speaker":"Unknown","startTime":722.07,"endTime":725.34,"body":"Part of it was about"},{"speaker":"Unknown","startTime":722.07,"endTime":725.34,"body":"getting some sort of freedom,"},{"speaker":"Unknown","startTime":725.46,"endTime":729.27,"body":"you know, moving away from the"},{"speaker":"Unknown","startTime":725.46,"endTime":729.27,"body":"job that I didn't like, and also"},{"speaker":"Unknown","startTime":729.36,"endTime":734.49,"body":"having a young daughter to look"},{"speaker":"Unknown","startTime":729.36,"endTime":734.49,"body":"after, I had no no real time in"},{"speaker":"Unknown","startTime":734.49,"endTime":737.82,"body":"the day to do the sort of fun"},{"speaker":"Unknown","startTime":734.49,"endTime":737.82,"body":"stuff and experiment apart from"},{"speaker":"Unknown","startTime":737.82,"endTime":742.17,"body":"you know, when I was being no"},{"speaker":"Unknown","startTime":737.82,"endTime":742.17,"body":"crafting with her. So I found"},{"speaker":"Unknown","startTime":742.17,"endTime":745.08,"body":"out about this, these guys"},{"speaker":"Unknown","startTime":742.17,"endTime":745.08,"body":"called the rebel business"},{"speaker":"Unknown","startTime":745.08,"endTime":748.83,"body":"school. And they were the pop up"},{"speaker":"Unknown","startTime":745.08,"endTime":748.83,"body":"business school at the time. So"},{"speaker":"Unknown","startTime":748.83,"endTime":753.81,"body":"they popped up in reading, and"},{"speaker":"Unknown","startTime":748.83,"endTime":753.81,"body":"you go along for a week or so."},{"speaker":"Unknown","startTime":754.05,"endTime":758.79,"body":"And they teach you for free."},{"speaker":"Unknown","startTime":754.05,"endTime":758.79,"body":"They teach you all of the skills"},{"speaker":"Unknown","startTime":759.0,"endTime":763.32,"body":"to start a business. So that's"},{"speaker":"Unknown","startTime":759.0,"endTime":763.32,"body":"things like social media,"},{"speaker":"Unknown","startTime":763.35,"endTime":767.01,"body":"marketing and sales. And you get"},{"speaker":"Unknown","startTime":763.35,"endTime":767.01,"body":"to experiment with over like a"},{"speaker":"Unknown","startTime":767.01,"endTime":771.81,"body":"prototype for your product, and"},{"speaker":"Unknown","startTime":767.01,"endTime":771.81,"body":"potentially trying to set it at"},{"speaker":"Unknown","startTime":771.81,"endTime":776.52,"body":"the business goals. And that was"},{"speaker":"Unknown","startTime":771.81,"endTime":776.52,"body":"just absolutely a wonderful"},{"speaker":"Unknown","startTime":776.52,"endTime":780.51,"body":"experience, and really kick me"},{"speaker":"Unknown","startTime":776.52,"endTime":780.51,"body":"off in the direction that I've"},{"speaker":"Unknown","startTime":780.54,"endTime":784.05,"body":"I've, I've got tea now. And"},{"speaker":"Unknown","startTime":780.54,"endTime":784.05,"body":"actually the day before the"},{"speaker":"Unknown","startTime":784.05,"endTime":788.13,"body":"weekend before the course. I"},{"speaker":"Unknown","startTime":784.05,"endTime":788.13,"body":"ended up meeting some people"},{"speaker":"Unknown","startTime":788.13,"endTime":790.86,"body":"who'd been on the previous"},{"speaker":"Unknown","startTime":788.13,"endTime":790.86,"body":"course. And they said, look,"},{"speaker":"Unknown","startTime":790.86,"endTime":794.31,"body":"you've got to go to this course"},{"speaker":"Unknown","startTime":790.86,"endTime":794.31,"body":"is fantastic. And we've we've"},{"speaker":"Unknown","startTime":794.4,"endTime":798.18,"body":"done everything that they've"},{"speaker":"Unknown","startTime":794.4,"endTime":798.18,"body":"said. And we've we've created"},{"speaker":"Unknown","startTime":798.18,"endTime":801.3,"body":"this escape route business. And"},{"speaker":"Unknown","startTime":798.18,"endTime":801.3,"body":"the way they did it was they"},{"speaker":"Unknown","startTime":801.3,"endTime":805.32,"body":"started through the reading"},{"speaker":"Unknown","startTime":801.3,"endTime":805.32,"body":"Fringe Festival. So they went"},{"speaker":"Unknown","startTime":805.35,"endTime":809.25,"body":"oh, well, we'll just we'll we'll"},{"speaker":"Unknown","startTime":805.35,"endTime":809.25,"body":"introduce you to the person who"},{"speaker":"Unknown","startTime":809.25,"endTime":812.31,"body":"puts together the reading Fringe"},{"speaker":"Unknown","startTime":809.25,"endTime":812.31,"body":"Festival. And you can just do"},{"speaker":"Unknown","startTime":812.31,"endTime":814.47,"body":"something there to give it a"},{"speaker":"Unknown","startTime":812.31,"endTime":814.47,"body":"try. And I sort of"},{"speaker":"Unknown","startTime":814.47,"endTime":818.64,"body":"apprehensively went okay. It's"},{"speaker":"Unknown","startTime":814.47,"endTime":818.64,"body":"nice to meet people when we meet"},{"speaker":"Unknown","startTime":818.64,"endTime":821.7,"body":"this person. So yeah, I met her"},{"speaker":"Unknown","startTime":818.64,"endTime":821.7,"body":"the morning of the business"},{"speaker":"Unknown","startTime":821.7,"endTime":825.42,"body":"course before I even really"},{"speaker":"Unknown","startTime":821.7,"endTime":825.42,"body":"sorted out an idea and said, Oh,"},{"speaker":"Unknown","startTime":825.48,"endTime":828.27,"body":"you know, I really want to get"},{"speaker":"Unknown","startTime":825.48,"endTime":828.27,"body":"people together to do something"},{"speaker":"Unknown","startTime":828.27,"endTime":832.5,"body":"creative. And that will be fun"},{"speaker":"Unknown","startTime":828.27,"endTime":832.5,"body":"women. And I expected her to"},{"speaker":"Unknown","startTime":832.5,"endTime":835.14,"body":"just go, you know, come back"},{"speaker":"Unknown","startTime":832.5,"endTime":835.14,"body":"when you thought about it a"},{"speaker":"Unknown","startTime":835.14,"endTime":838.65,"body":"little bit more. And she just"},{"speaker":"Unknown","startTime":835.14,"endTime":838.65,"body":"went, That's great. Let's do"},{"speaker":"Unknown","startTime":838.65,"endTime":842.7,"body":"something. Or you can you can"},{"speaker":"Unknown","startTime":838.65,"endTime":842.7,"body":"host it in the escape room. You"},{"speaker":"Unknown","startTime":842.7,"endTime":846.54,"body":"know, these guys already. It's"},{"speaker":"Unknown","startTime":842.7,"endTime":846.54,"body":"that's fantastic. So I sort of"},{"speaker":"Unknown","startTime":846.63,"endTime":850.95,"body":"right, okay, I really have to do"},{"speaker":"Unknown","startTime":846.63,"endTime":850.95,"body":"something now. So yeah, over"},{"speaker":"Unknown","startTime":850.95,"endTime":855.06,"body":"Christmas that year, we we"},{"speaker":"Unknown","startTime":850.95,"endTime":855.06,"body":"hosted something for the"},{"speaker":"Unknown","startTime":855.09,"endTime":859.14,"body":"interest of all, which is a"},{"speaker":"Unknown","startTime":855.09,"endTime":859.14,"body":"scrap challenge. So I got loads"},{"speaker":"Unknown","startTime":859.14,"endTime":864.15,"body":"of bits of rubbish and random"},{"speaker":"Unknown","startTime":859.14,"endTime":864.15,"body":"scrap materials. And people had"},{"speaker":"Unknown","startTime":864.15,"endTime":869.01,"body":"to come in and create the like,"},{"speaker":"Unknown","startTime":864.15,"endTime":869.01,"body":"like head to head had to create"},{"speaker":"Unknown","startTime":869.01,"endTime":871.47,"body":"the best piece of art. And that"},{"speaker":"Unknown","startTime":869.01,"endTime":871.47,"body":"was great fun."},{"speaker":"Claire Waite Brown","startTime":871.92,"endTime":874.11,"body":"That does"},{"speaker":"Claire Waite Brown","startTime":871.92,"endTime":874.11,"body":"sound great fun. I think that's"},{"speaker":"Claire Waite Brown","startTime":874.11,"endTime":877.2,"body":"often the way that you get"},{"speaker":"Claire Waite Brown","startTime":874.11,"endTime":877.2,"body":"thrown in at the deep end and"},{"speaker":"Claire Waite Brown","startTime":877.2,"endTime":886.11,"body":"you just have to do it. So well"},{"speaker":"Claire Waite Brown","startTime":877.2,"endTime":886.11,"body":"done. Yes. Creativity"},{"speaker":"Claire Waite Brown","startTime":886.11,"endTime":890.58,"body":"found.co.uk is the place to go"},{"speaker":"Claire Waite Brown","startTime":886.11,"endTime":890.58,"body":"to find workshops, courses,"},{"speaker":"Claire Waite Brown","startTime":890.58,"endTime":895.35,"body":"supplies, kits and books to help"},{"speaker":"Claire Waite Brown","startTime":890.58,"endTime":895.35,"body":"you get creative. So if you're"},{"speaker":"Claire Waite Brown","startTime":895.35,"endTime":898.92,"body":"looking for your own creativity"},{"speaker":"Claire Waite Brown","startTime":895.35,"endTime":898.92,"body":"found experience, go have a"},{"speaker":"Claire Waite Brown","startTime":898.92,"endTime":903.75,"body":"browse to see what's so far. And"},{"speaker":"Claire Waite Brown","startTime":898.92,"endTime":903.75,"body":"if you can help adults to find"},{"speaker":"Claire Waite Brown","startTime":903.75,"endTime":906.9,"body":"their new creative passion,"},{"speaker":"Claire Waite Brown","startTime":903.75,"endTime":906.9,"body":"please get in touch on social"},{"speaker":"Claire Waite Brown","startTime":906.9,"endTime":912.27,"body":"media, or through the contact"},{"speaker":"Claire Waite Brown","startTime":906.9,"endTime":912.27,"body":"details website. You've talked"},{"speaker":"Claire Waite Brown","startTime":912.27,"endTime":916.11,"body":"about this that with the scrap"},{"speaker":"Claire Waite Brown","startTime":912.27,"endTime":916.11,"body":"art, which makes me think of"},{"speaker":"Claire Waite Brown","startTime":916.14,"endTime":921.78,"body":"obviously, you describe your"},{"speaker":"Claire Waite Brown","startTime":916.14,"endTime":921.78,"body":"kids as eco craft kits. So how"},{"speaker":"Claire Waite Brown","startTime":921.78,"endTime":926.25,"body":"are they eco friendly? Why is"},{"speaker":"Claire Waite Brown","startTime":921.78,"endTime":926.25,"body":"that important to you? How have"},{"speaker":"Claire Waite Brown","startTime":926.25,"endTime":929.16,"body":"you built that into the kit."},{"speaker":"Unknown","startTime":929.91,"endTime":932.01,"body":"So I knew that I wanted"},{"speaker":"Unknown","startTime":929.91,"endTime":932.01,"body":"to do something that was eco"},{"speaker":"Unknown","startTime":932.01,"endTime":935.46,"body":"friendly. And just from the"},{"speaker":"Unknown","startTime":932.01,"endTime":935.46,"body":"start of doing it, what that"},{"speaker":"Unknown","startTime":935.46,"endTime":939.33,"body":"meant, I wasn't sure, but I knew"},{"speaker":"Unknown","startTime":935.46,"endTime":939.33,"body":"that I wanted it to be to be eco"},{"speaker":"Unknown","startTime":939.33,"endTime":941.97,"body":"friendly, and you know, wasn't"},{"speaker":"Unknown","startTime":939.33,"endTime":941.97,"body":"wasn't going to damage the"},{"speaker":"Unknown","startTime":941.97,"endTime":946.23,"body":"environment. And I started"},{"speaker":"Unknown","startTime":941.97,"endTime":946.23,"body":"crafts club by doing lots of"},{"speaker":"Unknown","startTime":946.23,"endTime":949.62,"body":"different workshops, and some of"},{"speaker":"Unknown","startTime":946.23,"endTime":949.62,"body":"them quite random, like the"},{"speaker":"Unknown","startTime":949.62,"endTime":955.08,"body":"scrapper thing, and then some a"},{"speaker":"Unknown","startTime":949.62,"endTime":955.08,"body":"bit more structured. And I"},{"speaker":"Unknown","startTime":955.08,"endTime":958.74,"body":"started by trying to reuse"},{"speaker":"Unknown","startTime":955.08,"endTime":958.74,"body":"plastic because there's a whole"},{"speaker":"Unknown","startTime":958.74,"endTime":962.85,"body":"load of plastic that you find in"},{"speaker":"Unknown","startTime":958.74,"endTime":962.85,"body":"craft materials in general, even"},{"speaker":"Unknown","startTime":962.85,"endTime":966.3,"body":"in the yarn and things like that"},{"speaker":"Unknown","startTime":962.85,"endTime":966.3,"body":"they couldn't plastics, there's,"},{"speaker":"Unknown","startTime":966.33,"endTime":969.21,"body":"there's a lot of it. So I"},{"speaker":"Unknown","startTime":966.33,"endTime":969.21,"body":"thought that I'm not going to be"},{"speaker":"Unknown","startTime":969.21,"endTime":972.12,"body":"able to get around is too big a"},{"speaker":"Unknown","startTime":969.21,"endTime":972.12,"body":"challenge taken to be completely"},{"speaker":"Unknown","startTime":972.12,"endTime":976.35,"body":"plastic free. Let me try and"},{"speaker":"Unknown","startTime":972.12,"endTime":976.35,"body":"reuse things. And then just"},{"speaker":"Unknown","startTime":976.38,"endTime":979.23,"body":"after, after doing that for a"},{"speaker":"Unknown","startTime":976.38,"endTime":979.23,"body":"few months, it just really"},{"speaker":"Unknown","startTime":979.23,"endTime":982.92,"body":"wasn't working out, it was quite"},{"speaker":"Unknown","startTime":979.23,"endTime":982.92,"body":"hard to rewash, paint bottles"},{"speaker":"Unknown","startTime":982.92,"endTime":984.69,"body":"and things like that, and people"},{"speaker":"Unknown","startTime":982.92,"endTime":984.69,"body":"would just throw them in the"},{"speaker":"Unknown","startTime":984.69,"endTime":990.36,"body":"bin. So I just saw, even from"},{"speaker":"Unknown","startTime":984.69,"endTime":990.36,"body":"one night of workshop, all the"},{"speaker":"Unknown","startTime":990.36,"endTime":994.5,"body":"waste that was was created and"},{"speaker":"Unknown","startTime":990.36,"endTime":994.5,"body":"just thought I can't be doing"},{"speaker":"Unknown","startTime":994.5,"endTime":998.28,"body":"this anymore. You know this,"},{"speaker":"Unknown","startTime":994.5,"endTime":998.28,"body":"this is not the way forward. So"},{"speaker":"Unknown","startTime":999.84,"endTime":1002.39,"body":"I committed to stopping the"},{"speaker":"Unknown","startTime":999.84,"endTime":1002.39,"body":"workshops a bit, and then"},{"speaker":"Unknown","startTime":1002.39,"endTime":1006.05,"body":"starting the next year, has been"},{"speaker":"Unknown","startTime":1002.39,"endTime":1006.05,"body":"completely plastic free and"},{"speaker":"Unknown","startTime":1006.05,"endTime":1009.53,"body":"taking on that challenge. And I"},{"speaker":"Unknown","startTime":1006.05,"endTime":1009.53,"body":"was kind of terrified about"},{"speaker":"Unknown","startTime":1009.53,"endTime":1012.62,"body":"whether I'd be able to make that"},{"speaker":"Unknown","startTime":1009.53,"endTime":1012.62,"body":"work, because it seemed like a"},{"speaker":"Unknown","startTime":1012.62,"endTime":1018.17,"body":"big challenge. And nobody's"},{"speaker":"Unknown","startTime":1012.62,"endTime":1018.17,"body":"doing it at all. I shared the"},{"speaker":"Unknown","startTime":1018.17,"endTime":1022.46,"body":"new box design with some"},{"speaker":"Unknown","startTime":1018.17,"endTime":1022.46,"body":"friends, and it has a big"},{"speaker":"Unknown","startTime":1022.46,"endTime":1026.39,"body":"plastic free stamp on it. And I"},{"speaker":"Unknown","startTime":1022.46,"endTime":1026.39,"body":"bought like 1000 boxes, and they"},{"speaker":"Unknown","startTime":1026.39,"endTime":1029.99,"body":"went whoa, do you really want to"},{"speaker":"Unknown","startTime":1026.39,"endTime":1029.99,"body":"commit to that is he going to be"},{"speaker":"Unknown","startTime":1029.99,"endTime":1033.71,"body":"able to do this, you know, all"},{"speaker":"Unknown","startTime":1029.99,"endTime":1033.71,"body":"of these gets plastic free. And"},{"speaker":"Unknown","startTime":1033.71,"endTime":1036.5,"body":"I was like, if I can't do it, I"},{"speaker":"Unknown","startTime":1033.71,"endTime":1036.5,"body":"don't want to do it. And"},{"speaker":"Unknown","startTime":1036.5,"endTime":1040.46,"body":"actually, it's been, it's been"},{"speaker":"Unknown","startTime":1036.5,"endTime":1040.46,"body":"great, I've not felt like it's"},{"speaker":"Unknown","startTime":1040.46,"endTime":1044.45,"body":"been a limit at all. And if"},{"speaker":"Unknown","startTime":1040.46,"endTime":1044.45,"body":"anything, a little bit of an"},{"speaker":"Unknown","startTime":1044.45,"endTime":1048.32,"body":"inspiration. So all the kits for"},{"speaker":"Unknown","startTime":1044.45,"endTime":1048.32,"body":"craft box club, you know, come"},{"speaker":"Unknown","startTime":1048.32,"endTime":1050.93,"body":"come plastic free. That's the"},{"speaker":"Unknown","startTime":1048.32,"endTime":1050.93,"body":"packaging, the tools and"},{"speaker":"Unknown","startTime":1050.93,"endTime":1053.21,"body":"materials, absolutely"},{"speaker":"Unknown","startTime":1050.93,"endTime":1053.21,"body":"everything. We're also"},{"speaker":"Unknown","startTime":1053.21,"endTime":1058.22,"body":"supporting a tree planting"},{"speaker":"Unknown","startTime":1053.21,"endTime":1058.22,"body":"initiative in reading, that's"},{"speaker":"Unknown","startTime":1058.22,"endTime":1062.45,"body":"run by ethical reading, that's"},{"speaker":"Unknown","startTime":1058.22,"endTime":1062.45,"body":"planting urban trees within"},{"speaker":"Unknown","startTime":1062.45,"endTime":1066.17,"body":"reading. So that really improves"},{"speaker":"Unknown","startTime":1062.45,"endTime":1066.17,"body":"the environment reduces carbon"},{"speaker":"Unknown","startTime":1066.17,"endTime":1069.02,"body":"pollution. And it helps to check"},{"speaker":"Unknown","startTime":1066.17,"endTime":1069.02,"body":"or tackle climate change just"},{"speaker":"Unknown","startTime":1069.02,"endTime":1072.77,"body":"makes the the world a nicer"},{"speaker":"Unknown","startTime":1069.02,"endTime":1072.77,"body":"place. Aside from that there's"},{"speaker":"Unknown","startTime":1072.8,"endTime":1076.22,"body":"there's other things that we do."},{"speaker":"Unknown","startTime":1072.8,"endTime":1076.22,"body":"So we use a printer for the"},{"speaker":"Unknown","startTime":1076.22,"endTime":1079.94,"body":"leaflets in the in the boxes"},{"speaker":"Unknown","startTime":1076.22,"endTime":1079.94,"body":"that uses really efficient"},{"speaker":"Unknown","startTime":1079.94,"endTime":1084.5,"body":"process. So it's like climate"},{"speaker":"Unknown","startTime":1079.94,"endTime":1084.5,"body":"change positive, essentially."},{"speaker":"Unknown","startTime":1084.62,"endTime":1088.97,"body":"And then we also work with with"},{"speaker":"Unknown","startTime":1084.62,"endTime":1088.97,"body":"local suppliers. So I try and"},{"speaker":"Unknown","startTime":1088.97,"endTime":1092.09,"body":"buy as much as possible of the"},{"speaker":"Unknown","startTime":1088.97,"endTime":1092.09,"body":"kit from small businesses and"},{"speaker":"Unknown","startTime":1092.09,"endTime":1093.02,"body":"local businesses as well."},{"speaker":"Claire Waite Brown","startTime":1093.32,"endTime":1095.3,"body":"That's"},{"speaker":"Claire Waite Brown","startTime":1093.32,"endTime":1095.3,"body":"brilliant. And I think that's"},{"speaker":"Claire Waite Brown","startTime":1095.9,"endTime":1100.76,"body":"really taking the work out of it"},{"speaker":"Claire Waite Brown","startTime":1095.9,"endTime":1100.76,"body":"for other people. But the people"},{"speaker":"Claire Waite Brown","startTime":1100.79,"endTime":1104.57,"body":"that buy these, they want to be"},{"speaker":"Claire Waite Brown","startTime":1100.79,"endTime":1104.57,"body":"able to buy those materials. And"},{"speaker":"Claire Waite Brown","startTime":1104.57,"endTime":1108.86,"body":"when you said about there being"},{"speaker":"Claire Waite Brown","startTime":1104.57,"endTime":1108.86,"body":"plastic in yarn, and it's kind"},{"speaker":"Claire Waite Brown","startTime":1108.86,"endTime":1111.95,"body":"of that kind of secret stuff"},{"speaker":"Claire Waite Brown","startTime":1108.86,"endTime":1111.95,"body":"that ordinary people who aren't"},{"speaker":"Claire Waite Brown","startTime":1111.95,"endTime":1114.02,"body":"putting in the effort that"},{"speaker":"Claire Waite Brown","startTime":1111.95,"endTime":1114.02,"body":"you're putting in aren't putting"},{"speaker":"Claire Waite Brown","startTime":1114.02,"endTime":1117.14,"body":"in the research wouldn't"},{"speaker":"Claire Waite Brown","startTime":1114.02,"endTime":1117.14,"body":"necessarily realise. So I think"},{"speaker":"Claire Waite Brown","startTime":1117.14,"endTime":1119.87,"body":"it's wonderful that they can"},{"speaker":"Claire Waite Brown","startTime":1117.14,"endTime":1119.87,"body":"come to you and know, all the"},{"speaker":"Claire Waite Brown","startTime":1119.87,"endTime":1123.29,"body":"work that you've done, has meant"},{"speaker":"Claire Waite Brown","startTime":1119.87,"endTime":1123.29,"body":"that this kit is completely"},{"speaker":"Claire Waite Brown","startTime":1123.29,"endTime":1126.56,"body":"plastic free. And it's doing so"},{"speaker":"Claire Waite Brown","startTime":1123.29,"endTime":1126.56,"body":"much good in all the possible"},{"speaker":"Claire Waite Brown","startTime":1126.56,"endTime":1131.84,"body":"ways that it can. So tell me"},{"speaker":"Claire Waite Brown","startTime":1126.56,"endTime":1131.84,"body":"about your process because you"},{"speaker":"Claire Waite Brown","startTime":1131.84,"endTime":1135.68,"body":"design the kits and you actually"},{"speaker":"Claire Waite Brown","startTime":1131.84,"endTime":1135.68,"body":"make the things and you come up"},{"speaker":"Claire Waite Brown","startTime":1135.68,"endTime":1140.45,"body":"with the finished article. So"},{"speaker":"Claire Waite Brown","startTime":1135.68,"endTime":1140.45,"body":"tell me about your process of"},{"speaker":"Claire Waite Brown","startTime":1140.45,"endTime":1141.41,"body":"designing."},{"speaker":"Unknown","startTime":1141.62,"endTime":1144.53,"body":"So this is really the"},{"speaker":"Unknown","startTime":1141.62,"endTime":1144.53,"body":"reason for doing this because I"},{"speaker":"Unknown","startTime":1144.53,"endTime":1147.92,"body":"absolutely love learning new"},{"speaker":"Unknown","startTime":1144.53,"endTime":1147.92,"body":"crafts. And then going through"},{"speaker":"Unknown","startTime":1147.92,"endTime":1151.67,"body":"the design process and making it"},{"speaker":"Unknown","startTime":1147.92,"endTime":1151.67,"body":"all work with the tools and"},{"speaker":"Unknown","startTime":1151.67,"endTime":1154.49,"body":"materials I can I can get hold"},{"speaker":"Unknown","startTime":1151.67,"endTime":1154.49,"body":"of at the moment, I'm trying to"},{"speaker":"Unknown","startTime":1154.49,"endTime":1158.66,"body":"plan a few months ahead. I'll"},{"speaker":"Unknown","startTime":1154.49,"endTime":1158.66,"body":"generally come up with a craft"},{"speaker":"Unknown","startTime":1158.66,"endTime":1162.65,"body":"that I want to try. So we type"},{"speaker":"Unknown","startTime":1158.66,"endTime":1162.65,"body":"of craft like needle felting or"},{"speaker":"Unknown","startTime":1162.65,"endTime":1165.95,"body":"knitting or making paper flowers"},{"speaker":"Unknown","startTime":1162.65,"endTime":1165.95,"body":"or something that's that's"},{"speaker":"Unknown","startTime":1165.95,"endTime":1169.97,"body":"coming in a few months. I'll"},{"speaker":"Unknown","startTime":1165.95,"endTime":1169.97,"body":"basically just start to research"},{"speaker":"Unknown","startTime":1169.97,"endTime":1173.66,"body":"that about three months out and"},{"speaker":"Unknown","startTime":1169.97,"endTime":1173.66,"body":"try and find the most"},{"speaker":"Unknown","startTime":1173.66,"endTime":1176.57,"body":"sustainable ways of doing that."},{"speaker":"Unknown","startTime":1173.66,"endTime":1176.57,"body":"So there's there's an awful lot"},{"speaker":"Unknown","startTime":1176.57,"endTime":1180.5,"body":"of crafts that go straight to"},{"speaker":"Unknown","startTime":1176.57,"endTime":1180.5,"body":"having a glue gun or something"},{"speaker":"Unknown","startTime":1180.5,"endTime":1183.17,"body":"like that. And you have to go,"},{"speaker":"Unknown","startTime":1180.5,"endTime":1183.17,"body":"oh, well let's find a different"},{"speaker":"Unknown","startTime":1183.17,"endTime":1185.33,"body":"way of doing that. So you might"},{"speaker":"Unknown","startTime":1183.17,"endTime":1185.33,"body":"be able to make something with"},{"speaker":"Unknown","startTime":1185.33,"endTime":1189.89,"body":"origami that doesn't need glue."},{"speaker":"Unknown","startTime":1185.33,"endTime":1189.89,"body":"So yeah, I try and look at what"},{"speaker":"Unknown","startTime":1189.89,"endTime":1194.03,"body":"I what I'm kind of aiming to"},{"speaker":"Unknown","startTime":1189.89,"endTime":1194.03,"body":"create. Then I'll find the"},{"speaker":"Unknown","startTime":1194.03,"endTime":1197.78,"body":"materials and the tools that are"},{"speaker":"Unknown","startTime":1194.03,"endTime":1197.78,"body":"available. Then I'll start"},{"speaker":"Unknown","startTime":1197.78,"endTime":1200.9,"body":"putting something together and"},{"speaker":"Unknown","startTime":1197.78,"endTime":1200.9,"body":"And then once that's all put"},{"speaker":"Unknown","startTime":1200.9,"endTime":1204.11,"body":"together, I'll make a video"},{"speaker":"Unknown","startTime":1200.9,"endTime":1204.11,"body":"guides and do the final five"},{"speaker":"Unknown","startTime":1204.11,"endTime":1208.34,"body":"days for the kit as well. So,"},{"speaker":"Unknown","startTime":1204.11,"endTime":1208.34,"body":"yeah, I'm kind of kind of real"},{"speaker":"Unknown","startTime":1208.34,"endTime":1212.18,"body":"time, just a little bit of a"},{"speaker":"Unknown","startTime":1208.34,"endTime":1212.18,"body":"head of the subscribers, I'm"},{"speaker":"Unknown","startTime":1212.18,"endTime":1214.7,"body":"putting in the time to"},{"speaker":"Unknown","startTime":1212.18,"endTime":1214.7,"body":"understand the materials and do"},{"speaker":"Unknown","startTime":1214.7,"endTime":1219.05,"body":"the design and, and get myself"},{"speaker":"Unknown","startTime":1214.7,"endTime":1219.05,"body":"up to a really good level of"},{"speaker":"Unknown","startTime":1219.05,"endTime":1223.4,"body":"understanding that craft. So"},{"speaker":"Unknown","startTime":1219.05,"endTime":1223.4,"body":"when the kids go out, I'm really"},{"speaker":"Unknown","startTime":1223.4,"endTime":1226.85,"body":"invested in those designs, I"},{"speaker":"Unknown","startTime":1223.4,"endTime":1226.85,"body":"feel like I'm really well"},{"speaker":"Unknown","startTime":1226.85,"endTime":1229.61,"body":"positioned to help people that"},{"speaker":"Unknown","startTime":1226.85,"endTime":1229.61,"body":"are learning it for the first"},{"speaker":"Unknown","startTime":1229.61,"endTime":1230.12,"body":"time as well."},{"speaker":"Claire Waite Brown","startTime":1230.84,"endTime":1233.81,"body":"You've"},{"speaker":"Claire Waite Brown","startTime":1230.84,"endTime":1233.81,"body":"already touched on this. But do"},{"speaker":"Claire Waite Brown","startTime":1233.81,"endTime":1237.35,"body":"tell me in black and white"},{"speaker":"Claire Waite Brown","startTime":1233.81,"endTime":1237.35,"body":"terms, what can someone expect"},{"speaker":"Claire Waite Brown","startTime":1237.38,"endTime":1239.03,"body":"when they receive a kit."},{"speaker":"Unknown","startTime":1239.93,"endTime":1242.9,"body":"So when you subscribe"},{"speaker":"Unknown","startTime":1239.93,"endTime":1242.9,"body":"to craft box Club, you'll see"},{"speaker":"Unknown","startTime":1242.93,"endTime":1247.19,"body":"the first kit that you're going"},{"speaker":"Unknown","startTime":1242.93,"endTime":1247.19,"body":"to get, we send out kits every"},{"speaker":"Unknown","startTime":1247.22,"endTime":1250.61,"body":"Friday. So you know, a lot of"},{"speaker":"Unknown","startTime":1247.22,"endTime":1250.61,"body":"subscriptions will just be"},{"speaker":"Unknown","startTime":1250.61,"endTime":1253.55,"body":"monthly. So you're going to be"},{"speaker":"Unknown","startTime":1250.61,"endTime":1253.55,"body":"waiting around for ages before"},{"speaker":"Unknown","startTime":1253.55,"endTime":1256.67,"body":"you get your thing. And with"},{"speaker":"Unknown","startTime":1253.55,"endTime":1256.67,"body":"this, we want people to be"},{"speaker":"Unknown","startTime":1256.67,"endTime":1260.12,"body":"excited about getting their"},{"speaker":"Unknown","startTime":1256.67,"endTime":1260.12,"body":"kits, and to get on and do them."},{"speaker":"Unknown","startTime":1260.42,"endTime":1264.08,"body":"Because it's hard enough to find"},{"speaker":"Unknown","startTime":1260.42,"endTime":1264.08,"body":"time for for yourself and stuff."},{"speaker":"Unknown","startTime":1264.44,"endTime":1267.65,"body":"Anyway. So yeah, we make sure we"},{"speaker":"Unknown","startTime":1264.44,"endTime":1267.65,"body":"get the kits out as quickly as"},{"speaker":"Unknown","startTime":1267.65,"endTime":1271.58,"body":"possible. When the kits arrive,"},{"speaker":"Unknown","startTime":1267.65,"endTime":1271.58,"body":"you get a lovely presentation"},{"speaker":"Unknown","startTime":1271.58,"endTime":1275.03,"body":"books contained within that"},{"speaker":"Unknown","startTime":1271.58,"endTime":1275.03,"body":"that's everything that you are"},{"speaker":"Unknown","startTime":1275.03,"endTime":1280.43,"body":"going to need to create a craft"},{"speaker":"Unknown","startTime":1275.03,"endTime":1280.43,"body":"project. So for example, this"},{"speaker":"Unknown","startTime":1280.46,"endTime":1285.5,"body":"month's kit is a an autumn"},{"speaker":"Unknown","startTime":1280.46,"endTime":1285.5,"body":"leaves garland, you get two"},{"speaker":"Unknown","startTime":1285.5,"endTime":1289.58,"body":"different colours of salt dough"},{"speaker":"Unknown","startTime":1285.5,"endTime":1289.58,"body":"mix, which come with earth"},{"speaker":"Unknown","startTime":1289.58,"endTime":1294.32,"body":"paints, which I love, love Earth"},{"speaker":"Unknown","startTime":1289.58,"endTime":1294.32,"body":"paints, it's like powders, bits"},{"speaker":"Unknown","startTime":1294.32,"endTime":1297.11,"body":"of earth that have different"},{"speaker":"Unknown","startTime":1294.32,"endTime":1297.11,"body":"colours. So that's super"},{"speaker":"Unknown","startTime":1297.11,"endTime":1301.85,"body":"sustainable, and you get to have"},{"speaker":"Unknown","startTime":1297.11,"endTime":1301.85,"body":"these beautiful leaf stamps. So"},{"speaker":"Unknown","startTime":1301.85,"endTime":1304.88,"body":"you can make really quite"},{"speaker":"Unknown","startTime":1301.85,"endTime":1304.88,"body":"realistic looking salt, bay"},{"speaker":"Unknown","startTime":1304.88,"endTime":1307.67,"body":"leaves, and then the things to"},{"speaker":"Unknown","startTime":1304.88,"endTime":1307.67,"body":"put their garland together."},{"speaker":"Unknown","startTime":1308.12,"endTime":1310.19,"body":"You've also got a little"},{"speaker":"Unknown","startTime":1308.12,"endTime":1310.19,"body":"postcard in there, which shows"},{"speaker":"Unknown","startTime":1310.19,"endTime":1312.77,"body":"you what you're going to make,"},{"speaker":"Unknown","startTime":1310.19,"endTime":1312.77,"body":"and a few of the little top"},{"speaker":"Unknown","startTime":1312.77,"endTime":1316.46,"body":"tips, then that links to a video"},{"speaker":"Unknown","startTime":1312.77,"endTime":1316.46,"body":"guide with step by step"},{"speaker":"Unknown","startTime":1316.49,"endTime":1320.27,"body":"instructions and photos of what"},{"speaker":"Unknown","startTime":1316.49,"endTime":1320.27,"body":"you're going to make the bottom"},{"speaker":"Unknown","startTime":1320.27,"endTime":1324.53,"body":"of that there's like five to 10"},{"speaker":"Unknown","startTime":1320.27,"endTime":1324.53,"body":"minute in detail really easy to"},{"speaker":"Unknown","startTime":1324.53,"endTime":1330.26,"body":"follow video guide that I make"},{"speaker":"Unknown","startTime":1324.53,"endTime":1330.26,"body":"every month. And then there's a"},{"speaker":"Unknown","startTime":1330.26,"endTime":1335.15,"body":"link at the bottom to help. So"},{"speaker":"Unknown","startTime":1330.26,"endTime":1335.15,"body":"if people get stuck after, after"},{"speaker":"Unknown","startTime":1335.15,"endTime":1337.97,"body":"all of that, fair enough, you"},{"speaker":"Unknown","startTime":1335.15,"endTime":1337.97,"body":"know, I've been stuck in you"},{"speaker":"Unknown","startTime":1337.97,"endTime":1340.82,"body":"know, how do I thread a needle"},{"speaker":"Unknown","startTime":1337.97,"endTime":1340.82,"body":"or something like that people"},{"speaker":"Unknown","startTime":1340.82,"endTime":1344.81,"body":"can reach out and book half an"},{"speaker":"Unknown","startTime":1340.82,"endTime":1344.81,"body":"hour slots on the website with"},{"speaker":"Unknown","startTime":1344.81,"endTime":1348.89,"body":"me. So we can just go through"},{"speaker":"Unknown","startTime":1344.81,"endTime":1348.89,"body":"stuff in detail with a one to"},{"speaker":"Unknown","startTime":1348.89,"endTime":1349.19,"body":"one."},{"speaker":"Claire Waite Brown","startTime":1349.94,"endTime":1353.33,"body":"Wow. Oh,"},{"speaker":"Claire Waite Brown","startTime":1349.94,"endTime":1353.33,"body":"that's wonderful. That's"},{"speaker":"Claire Waite Brown","startTime":1353.33,"endTime":1357.02,"body":"absolutely everything. I love"},{"speaker":"Claire Waite Brown","startTime":1353.33,"endTime":1357.02,"body":"the support afterwards if if"},{"speaker":"Claire Waite Brown","startTime":1357.02,"endTime":1361.13,"body":"needs be, that's brilliant. And"},{"speaker":"Claire Waite Brown","startTime":1357.02,"endTime":1361.13,"body":"the lovely thing about this is"},{"speaker":"Claire Waite Brown","startTime":1361.13,"endTime":1365.9,"body":"that you can get it and you can"},{"speaker":"Claire Waite Brown","startTime":1361.13,"endTime":1365.9,"body":"do it in your own time. And you"},{"speaker":"Claire Waite Brown","startTime":1365.9,"endTime":1370.25,"body":"can do it at home. And you can"},{"speaker":"Claire Waite Brown","startTime":1365.9,"endTime":1370.25,"body":"experiment with different"},{"speaker":"Claire Waite Brown","startTime":1370.25,"endTime":1373.31,"body":"crafts, and maybe touch upon"},{"speaker":"Claire Waite Brown","startTime":1370.25,"endTime":1373.31,"body":"something that you really,"},{"speaker":"Claire Waite Brown","startTime":1373.31,"endTime":1377.57,"body":"really like and you want to"},{"speaker":"Claire Waite Brown","startTime":1373.31,"endTime":1377.57,"body":"explore further. Yeah, I"},{"speaker":"Unknown","startTime":1377.57,"endTime":1380.12,"body":"love it when people go."},{"speaker":"Unknown","startTime":1377.57,"endTime":1380.12,"body":"So a lot of people have reached"},{"speaker":"Unknown","startTime":1380.12,"endTime":1384.77,"body":"out and gone. I love the needle"},{"speaker":"Unknown","startTime":1380.12,"endTime":1384.77,"body":"felting box, for example, where"},{"speaker":"Unknown","startTime":1384.77,"endTime":1388.4,"body":"do I find this wall because it's"},{"speaker":"Unknown","startTime":1384.77,"endTime":1388.4,"body":"quite hard to come by and a lot"},{"speaker":"Unknown","startTime":1388.4,"endTime":1392.75,"body":"of craft places. So you know, I"},{"speaker":"Unknown","startTime":1388.4,"endTime":1392.75,"body":"love sending people to my"},{"speaker":"Unknown","startTime":1392.93,"endTime":1396.14,"body":"awesome suppliers. And going you"},{"speaker":"Unknown","startTime":1392.93,"endTime":1396.14,"body":"know, this is where you get the"},{"speaker":"Unknown","startTime":1396.17,"endTime":1400.37,"body":"really good stuff. I love to"},{"speaker":"Unknown","startTime":1396.17,"endTime":1400.37,"body":"support people afterwards and"},{"speaker":"Unknown","startTime":1400.4,"endTime":1402.41,"body":"help them carry on a graph that"},{"speaker":"Unknown","startTime":1400.4,"endTime":1402.41,"body":"they really love."},{"speaker":"Claire Waite Brown","startTime":1403.04,"endTime":1404.6,"body":"And it must"},{"speaker":"Claire Waite Brown","startTime":1403.04,"endTime":1404.6,"body":"be there for a really good"},{"speaker":"Claire Waite Brown","startTime":1404.6,"endTime":1408.02,"body":"relationship kind of symbiotic"},{"speaker":"Claire Waite Brown","startTime":1404.6,"endTime":1408.02,"body":"relationship with the suppliers"},{"speaker":"Claire Waite Brown","startTime":1408.02,"endTime":1412.37,"body":"as well. You found them and you"},{"speaker":"Claire Waite Brown","startTime":1408.02,"endTime":1412.37,"body":"can help other people find those"},{"speaker":"Claire Waite Brown","startTime":1412.76,"endTime":1418.19,"body":"plastic free, eco friendly"},{"speaker":"Claire Waite Brown","startTime":1412.76,"endTime":1418.19,"body":"supplies. You obviously enjoy"},{"speaker":"Claire Waite Brown","startTime":1418.22,"endTime":1422.9,"body":"creating the kits. And I'm sure"},{"speaker":"Claire Waite Brown","startTime":1418.22,"endTime":1422.9,"body":"you have business skills from"},{"speaker":"Claire Waite Brown","startTime":1422.9,"endTime":1426.8,"body":"your previous career. Is there"},{"speaker":"Claire Waite Brown","startTime":1422.9,"endTime":1426.8,"body":"anything you have particularly"},{"speaker":"Claire Waite Brown","startTime":1426.8,"endTime":1431.36,"body":"struggled with in starting this"},{"speaker":"Claire Waite Brown","startTime":1426.8,"endTime":1431.36,"body":"creative business or in fact, in"},{"speaker":"Claire Waite Brown","startTime":1431.36,"endTime":1434.03,"body":"maintaining or developing it?"},{"speaker":"Unknown","startTime":1434.48,"endTime":1436.76,"body":"It's definitely skills"},{"speaker":"Unknown","startTime":1434.48,"endTime":1436.76,"body":"carried over for sure. And"},{"speaker":"Unknown","startTime":1436.76,"endTime":1440.09,"body":"knowing a bit of programming is"},{"speaker":"Unknown","startTime":1436.76,"endTime":1440.09,"body":"really helped with doing things"},{"speaker":"Unknown","startTime":1440.09,"endTime":1444.26,"body":"like making a database for"},{"speaker":"Unknown","startTime":1440.09,"endTime":1444.26,"body":"orders, for example. Yeah,"},{"speaker":"Unknown","startTime":1444.26,"endTime":1446.99,"body":"that's helped a lot. I guess"},{"speaker":"Unknown","startTime":1444.26,"endTime":1446.99,"body":"there's there's two things,"},{"speaker":"Unknown","startTime":1446.99,"endTime":1451.1,"body":"there's the actually doing the"},{"speaker":"Unknown","startTime":1446.99,"endTime":1451.1,"body":"crafting, I wouldn't call it a"},{"speaker":"Unknown","startTime":1451.1,"endTime":1455.78,"body":"struggle. But it's it because I"},{"speaker":"Unknown","startTime":1451.1,"endTime":1455.78,"body":"don't have a strong background"},{"speaker":"Unknown","startTime":1455.78,"endTime":1459.74,"body":"in that area. I suppose I do now"},{"speaker":"Unknown","startTime":1455.78,"endTime":1459.74,"body":"after a few years. But But"},{"speaker":"Unknown","startTime":1459.74,"endTime":1462.89,"body":"initially, I hadn't, you know"},{"speaker":"Unknown","startTime":1459.74,"endTime":1462.89,"body":"haven't got a little bit"},{"speaker":"Unknown","startTime":1462.89,"endTime":1465.8,"body":"background in it. So it was"},{"speaker":"Unknown","startTime":1462.89,"endTime":1465.8,"body":"harder initially to research and"},{"speaker":"Unknown","startTime":1465.8,"endTime":1468.95,"body":"find the ideas and have the"},{"speaker":"Unknown","startTime":1465.8,"endTime":1468.95,"body":"confidence that I could make"},{"speaker":"Unknown","startTime":1468.95,"endTime":1473.9,"body":"something that was actually a"},{"speaker":"Unknown","startTime":1468.95,"endTime":1473.9,"body":"really nice thing. To start"},{"speaker":"Unknown","startTime":1473.9,"endTime":1477.68,"body":"with. I was I was just kind of"},{"speaker":"Unknown","startTime":1473.9,"endTime":1477.68,"body":"messing around with the with"},{"speaker":"Unknown","startTime":1477.68,"endTime":1480.77,"body":"materials and doing something"},{"speaker":"Unknown","startTime":1477.68,"endTime":1480.77,"body":"that was a bit fun. But I've"},{"speaker":"Unknown","startTime":1480.98,"endTime":1484.28,"body":"really moved on to things that I"},{"speaker":"Unknown","startTime":1480.98,"endTime":1484.28,"body":"think you know, I've got the"},{"speaker":"Unknown","startTime":1484.28,"endTime":1487.16,"body":"designs all over the house now."},{"speaker":"Unknown","startTime":1484.28,"endTime":1487.16,"body":"And I'm really proud of the"},{"speaker":"Unknown","startTime":1487.16,"endTime":1490.25,"body":"designs that I've come up with"},{"speaker":"Unknown","startTime":1487.16,"endTime":1490.25,"body":"and then been able to make"},{"speaker":"Unknown","startTime":1490.73,"endTime":1492.83,"body":"initially I guess I've struggled"},{"speaker":"Unknown","startTime":1490.73,"endTime":1492.83,"body":"with the confidence in that"},{"speaker":"Unknown","startTime":1492.83,"endTime":1496.94,"body":"area. And then yeah, the the"},{"speaker":"Unknown","startTime":1492.83,"endTime":1496.94,"body":"other thing really is marketing."},{"speaker":"Unknown","startTime":1497.21,"endTime":1501.05,"body":"Absolutely no background in"},{"speaker":"Unknown","startTime":1497.21,"endTime":1501.05,"body":"marketing and it's Yeah, I guess"},{"speaker":"Unknown","startTime":1501.05,"endTime":1504.83,"body":"that's quite alien to a lot of"},{"speaker":"Unknown","startTime":1501.05,"endTime":1504.83,"body":"new business owners. For me,"},{"speaker":"Unknown","startTime":1504.83,"endTime":1509.0,"body":"it's just been a case of trying"},{"speaker":"Unknown","startTime":1504.83,"endTime":1509.0,"body":"kind of everything to get the"},{"speaker":"Unknown","startTime":1509.0,"endTime":1514.61,"body":"word out. Yeah, I've been a bit"},{"speaker":"Unknown","startTime":1509.0,"endTime":1514.61,"body":"working on doing PR for the last"},{"speaker":"Unknown","startTime":1514.61,"endTime":1516.95,"body":"three or four months, I've had a"},{"speaker":"Unknown","startTime":1514.61,"endTime":1516.95,"body":"fair bit of success in that"},{"speaker":"Unknown","startTime":1516.95,"endTime":1520.1,"body":"area, which has been lovely, and"},{"speaker":"Unknown","startTime":1516.95,"endTime":1520.1,"body":"kind of in a nice bit of"},{"speaker":"Unknown","startTime":1520.1,"endTime":1523.34,"body":"validation as well. It's all"},{"speaker":"Unknown","startTime":1520.1,"endTime":1523.34,"body":"about just trying new things all"},{"speaker":"Unknown","startTime":1523.34,"endTime":1523.76,"body":"the time."},{"speaker":"Claire Waite Brown","startTime":1523.999,"endTime":1527.959,"body":"Yeah, it's,"},{"speaker":"Claire Waite Brown","startTime":1523.999,"endTime":1527.959,"body":"I think, a lot of my guests and"},{"speaker":"Claire Waite Brown","startTime":1527.959,"endTime":1531.559,"body":"people I've met along the way,"},{"speaker":"Claire Waite Brown","startTime":1527.959,"endTime":1531.559,"body":"who have the creative, the"},{"speaker":"Claire Waite Brown","startTime":1531.559,"endTime":1535.549,"body":"artistic bent, do struggle with"},{"speaker":"Claire Waite Brown","startTime":1531.559,"endTime":1535.549,"body":"the marketing side of things and"},{"speaker":"Claire Waite Brown","startTime":1536.299,"endTime":1540.709,"body":"kind of creating a persona, or a"},{"speaker":"Claire Waite Brown","startTime":1536.299,"endTime":1540.709,"body":"lot of the things that you're"},{"speaker":"Claire Waite Brown","startTime":1540.709,"endTime":1544.009,"body":"told about marketing that are"},{"speaker":"Claire Waite Brown","startTime":1540.709,"endTime":1544.009,"body":"creating a brand, it can be"},{"speaker":"Claire Waite Brown","startTime":1544.039,"endTime":1547.039,"body":"quite alien. And the other thing"},{"speaker":"Claire Waite Brown","startTime":1544.039,"endTime":1547.039,"body":"as you say, you do just have to"},{"speaker":"Claire Waite Brown","startTime":1547.039,"endTime":1551.539,"body":"be in people's faces all the"},{"speaker":"Claire Waite Brown","startTime":1547.039,"endTime":1551.539,"body":"time. And just keep it just keep"},{"speaker":"Claire Waite Brown","startTime":1551.539,"endTime":1555.199,"body":"doing it and keep doing it. And"},{"speaker":"Claire Waite Brown","startTime":1551.539,"endTime":1555.199,"body":"it's worth it because the people"},{"speaker":"Claire Waite Brown","startTime":1555.199,"endTime":1557.809,"body":"need to see what you're doing."},{"speaker":"Claire Waite Brown","startTime":1555.199,"endTime":1557.809,"body":"And it can take a long time for"},{"speaker":"Claire Waite Brown","startTime":1557.809,"endTime":1561.919,"body":"people to see or even register"},{"speaker":"Claire Waite Brown","startTime":1557.809,"endTime":1561.919,"body":"that they've seen what you've"},{"speaker":"Claire Waite Brown","startTime":1561.919,"endTime":1565.249,"body":"got. So we just keep pushing"},{"speaker":"Claire Waite Brown","startTime":1561.919,"endTime":1565.249,"body":"those kinds of things. Can you"},{"speaker":"Claire Waite Brown","startTime":1565.249,"endTime":1568.639,"body":"tell me how the subscription"},{"speaker":"Claire Waite Brown","startTime":1565.249,"endTime":1568.639,"body":"works, and how people can"},{"speaker":"Claire Waite Brown","startTime":1568.639,"endTime":1571.459,"body":"connect with you and connect"},{"speaker":"Claire Waite Brown","startTime":1568.639,"endTime":1571.459,"body":"obviously, with the craft box"},{"speaker":"Claire Waite Brown","startTime":1571.459,"endTime":1571.999,"body":"club,"},{"speaker":"Unknown","startTime":1572.419,"endTime":1575.929,"body":"of course, you can buy"},{"speaker":"Unknown","startTime":1572.419,"endTime":1575.929,"body":"a monthly subscription, so that"},{"speaker":"Unknown","startTime":1575.929,"endTime":1578.959,"body":"that's for yourself. So if you"},{"speaker":"Unknown","startTime":1575.929,"endTime":1578.959,"body":"go to craft books, club.com,"},{"speaker":"Unknown","startTime":1579.439,"endTime":1582.589,"body":"then you can buy your monthly"},{"speaker":"Unknown","startTime":1579.439,"endTime":1582.589,"body":"subscription there, that's a"},{"speaker":"Unknown","startTime":1582.589,"endTime":1586.219,"body":"rolling subscription. You can"},{"speaker":"Unknown","startTime":1582.589,"endTime":1586.219,"body":"also buy gift vouchers which go"},{"speaker":"Unknown","startTime":1586.219,"endTime":1589.069,"body":"towards a subscription. And"},{"speaker":"Unknown","startTime":1586.219,"endTime":1589.069,"body":"they're not the sort of gift"},{"speaker":"Unknown","startTime":1589.069,"endTime":1592.099,"body":"vouchers that run out"},{"speaker":"Unknown","startTime":1589.069,"endTime":1592.099,"body":"straightaway. And for kind of"},{"speaker":"Unknown","startTime":1592.129,"endTime":1595.639,"body":"the wrong amount so that you"},{"speaker":"Unknown","startTime":1592.129,"endTime":1595.639,"body":"have a few pounds left out. So"},{"speaker":"Unknown","startTime":1595.639,"endTime":1598.909,"body":"they're there for a specific"},{"speaker":"Unknown","startTime":1595.639,"endTime":1598.909,"body":"length of time of subscription."},{"speaker":"Unknown","startTime":1599.209,"endTime":1602.779,"body":"You can also buy purse kits"},{"speaker":"Unknown","startTime":1599.209,"endTime":1602.779,"body":"individually. The other main"},{"speaker":"Unknown","startTime":1602.779,"endTime":1606.379,"body":"place to go is scrapbox"},{"speaker":"Unknown","startTime":1602.779,"endTime":1606.379,"body":"club.com. And that will show you"},{"speaker":"Unknown","startTime":1606.379,"endTime":1608.449,"body":"that all the process for signing"},{"speaker":"Unknown","startTime":1606.379,"endTime":1608.449,"body":"up."},{"speaker":"Claire Waite Brown","startTime":1609.74,"endTime":1611.75,"body":"Brilliant."},{"speaker":"Claire Waite Brown","startTime":1609.74,"endTime":1611.75,"body":"Thank you so much, Adam. It's"},{"speaker":"Claire Waite Brown","startTime":1611.75,"endTime":1616.46,"body":"been really lovely to hear your"},{"speaker":"Claire Waite Brown","startTime":1611.75,"endTime":1616.46,"body":"story and also how you're"},{"speaker":"Claire Waite Brown","startTime":1616.46,"endTime":1620.6,"body":"helping other people with these"},{"speaker":"Claire Waite Brown","startTime":1616.46,"endTime":1620.6,"body":"boxes. So thank you so much."},{"speaker":"Unknown","startTime":1621.14,"endTime":1624.26,"body":"Thank you very much."},{"speaker":"Unknown","startTime":1621.14,"endTime":1624.26,"body":"It's it's been lovely to talk"},{"speaker":"Unknown","startTime":1624.26,"endTime":1627.71,"body":"through the story and I love the"},{"speaker":"Unknown","startTime":1624.26,"endTime":1627.71,"body":"podcast. It's great to be part"},{"speaker":"Unknown","startTime":1627.71,"endTime":1627.86,"body":"of it."},{"speaker":"Claire Waite Brown","startTime":1628.37,"endTime":1634.64,"body":"Thank you."},{"speaker":"Claire Waite Brown","startTime":1628.37,"endTime":1634.64,"body":"Creativity found isn't openstage"},{"speaker":"Claire Waite Brown","startTime":1634.64,"endTime":1638.18,"body":"Arts production. If you're"},{"speaker":"Claire Waite Brown","startTime":1634.64,"endTime":1638.18,"body":"listening on Apple podcasts,"},{"speaker":"Claire Waite Brown","startTime":1638.24,"endTime":1642.02,"body":"please subscribe rate and"},{"speaker":"Claire Waite Brown","startTime":1638.24,"endTime":1642.02,"body":"review. If you would like to"},{"speaker":"Claire Waite Brown","startTime":1642.02,"endTime":1646.46,"body":"contribute to future episodes,"},{"speaker":"Claire Waite Brown","startTime":1642.02,"endTime":1646.46,"body":"visit K O hyphen F"},{"speaker":"Claire Waite Brown","startTime":1646.46,"endTime":1652.4,"body":"fi.com/creativity found podcast."},{"speaker":"Claire Waite Brown","startTime":1646.46,"endTime":1652.4,"body":"If you contact any of the"},{"speaker":"Claire Waite Brown","startTime":1652.4,"endTime":1656.0,"body":"artists featured sign up to"},{"speaker":"Claire Waite Brown","startTime":1652.4,"endTime":1656.0,"body":"their workshops, or buy their"},{"speaker":"Claire Waite Brown","startTime":1656.0,"endTime":1660.62,"body":"products don't forget to mention"},{"speaker":"Claire Waite Brown","startTime":1656.0,"endTime":1660.62,"body":"creativity found podcast on"},{"speaker":"Claire Waite Brown","startTime":1660.62,"endTime":1665.54,"body":"Instagram or Facebook. Follow at"},{"speaker":"Claire Waite Brown","startTime":1660.62,"endTime":1665.54,"body":"creativity found podcast where"},{"speaker":"Claire Waite Brown","startTime":1665.54,"endTime":1669.05,"body":"you'll find photos of our"},{"speaker":"Claire Waite Brown","startTime":1665.54,"endTime":1669.05,"body":"contributors artwork and be kept"},{"speaker":"Claire Waite Brown","startTime":1669.05,"endTime":1670.88,"body":"abreast of everything we're up"},{"speaker":"Claire Waite Brown","startTime":1669.05,"endTime":1670.88,"body":"to"}]}