Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
GEO and the Evolution of Search: How to Future-Proof Your Practice’s Digital Strategy
In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice.
With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generated search results, especially if they want to stay competitive in this rapidly evolving landscape.
Whether you're just hearing about GEO for the first time or you're already reformatting content, this episode provides a clear roadmap for how to get started and put your best foot forward.
Tune in to Discover:
- What GEO is and how it differs from traditional SEO
- Why AI-powered search results are reducing clicks to websites (and how to adapt)
- 5 practical steps to optimize your content for AI-generated answers
- The role of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in boosting visibility
- How to audit your current content and improve formatting for AI tools
- The importance of FAQs, citations, quotes, and structured language
- Why “common language” matters more than technical credentials in search visibility