Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
Harnessing AI & Automation from the MGMA Operations Conference
In this episode of the DrMarketingTips Show, we’re featuring Jennifer’s recent talk from the MGMA Operations Conference in Las Vegas, NV.
Discover how healthcare practices can leverage AI and automation to meet patient expectations without overburdening staff or exceeding budgets.
During the episode, Jennifer explains how practices can leverage AI-powered tools, such as online scheduling, chatbots, smart workflows, and automated review generation, to streamline operations, drive patient acquisition, and increase ROI while enhancing the patient experience.
This is a can’t-miss episode for practice leaders and marketers looking to stay ahead of the curve in 2026 and beyond.
Tune in to Discover:
- Why digital convenience (online scheduling, chatbots, review automation) is now table stakes
- How smart workflows can create personalized patient communication at scale
- What real-world case studies show about ROI from AI-powered marketing tools
- Why the patient journey is now AI-influenced (and what to do about it)
- How one orthopedic practice saw a 20% increase in self-scheduled appointments
- How a specialty pharmacy used a chatbot to manage 650+ referring provider interactions