Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
When Life Hands You a Dumpster Fire: How to Handle a Crisis Like a Pro
When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond?
In this episode of the DrMarketingTips Show, Jennifer and Corey walk through a social media post turned real-world nightmare when a racially charged TikTok video was incorrectly linked to a client’s practice.
From coordinated communication to halting ad campaigns, managing Google reviews, and leveraging listening tools, this episode is for anyone responsible for marketing or reputation management in healthcare.
Tune in to Discover:
- The chain reaction from a single viral post across platforms
- The importance of a speedy response
- Immediate containment steps taken within hours
- Who should control the statement and why
- Tools and tactics for monitoring and mitigation
- What the team learned from TWO very different crises