Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Dr Marketing Tips Podcast
How Patients Choose Doctors in 2026: What the Press Ganey Data Reveals
In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers.
In this episode, you’ll learn:
- Why 72% of patients now start their care journey on Google, not with physician referrals
- How AI is changing search, reviews, and first impressions before patients ever visit your website
- What’s really happening with online reviews—and why they still matter, even if fewer people read them
- Why access and online scheduling are now the top patient frustration
- How safety and trust signals influence patient choice and recommendations
- Why loyalty is driven by experience, not cost
This one is a must-listen for practices that want to align marketing, access, and patient experience with how consumers actually behave today.