Dr Marketing Tips Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
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Dr Marketing Tips Podcast
Is Your Practice Prepared for the New ADA Standards?
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Update: The ADA deadline was originally May 2026, but the DOJ extended them by one year. The new deadlines are April 26, 2027 and April 26, 2028.
The digital goalposts just moved again. On May 11, 2026, a new federal rule went into effect that raises the bar for ADA website compliance for medical practices. If you have 15 or more employees, the clock has officially run out—and the consequences for non-compliance are moving from "theoretical" to "litigation-ready."
In this episode, Jennifer and Corey break down the technical shift to the Level A Standard, the rise of "surf-by" lawsuits, and why you are legally responsible for the accessibility of your third-party vendors (like patient portals and billing tools). Learn the three actionable steps you can take today to protect your practice from aggressive litigation and federal fines.
Key Takeaways:
- The New Technical Bar: Why a website built to be compliant just two years ago likely fails the new 2026 standards.
- The Rise of Surf-By Lawsuits: Since 2023, ADA lawsuits have increased by 14%, with an average settlement cost between $20,000 and $50,000 plus attorney fees.
- Third-Party Liability: Why you are legally on the hook for the accessibility of your online scheduling, telehealth, and billing portals—even if you don't own the software.
- The Audit & Shield Strategy: How to perform a 5-minute "low-hanging fruit" audit and deploy accessibility plugins as an immediate layer of legal defense.
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