Assurity's Good Business Podcast
We're bringing together some of the most influential leaders across industries to share how they're using their business as a force for good. Tune in for new episodes every few weeks. Who's Assurity? We were the first major insurance organization to become a Certified B Corporation, and we believe in the connection between purpose-driven business and organizational growth.
Assurity's Good Business Podcast
Assessing Your Purpose – Jeff Hayes, The Myers-Briggs Company
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Assurity
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Season 1
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Episode 11
Why do businesses choose to work for a bigger purpose? We asked Jeff Hayes, President and CEO of The Myers-Briggs Company, to learn the reasons he and his company adopted an impact framework and achieved B Corp status. Plus, learn why the assessment giant has a natural affinity for social business and get tips you can apply at your own organization.