12. What the "Tokenmaxxing" Trend Means for Business Leaders & AI Users Artwork

EACCNY Pulse: Transatlantic Business Insights

Hosted by the European American Chamber of Commerce (EACC), which is a unique platform where Europeans & Americans connect to do business. In these podcasts, the EACC in New York brings you relevant insights from our dynamic network of business executives representing various key industries from both sides of the Atlantic. This transatlantic setting provides you with valuable information and resources affecting business activities between Europe and the United States. Learn more and get involved here: www.eaccny.com

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EACCNY Pulse: Transatlantic Business Insights

12. What the "Tokenmaxxing" Trend Means for Business Leaders & AI Users

July 21, 2026 • EACCNY • Episode 12

0:00 | 25:47

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This podcast addresses a growing habit of organizations to increase AI usage at scale. The phenomena known as "tokenmaxxing" is a newly coined term for the practice of using—and often intentionally maximizing—as many AI compute "tokens" as possible often without a clear appreciation of cost, value, or long-term business impact.

In this episode of our “Future of Technology” podcast series EACCNY member, Dmitry Rakovitsky, Founder & CEO, Roko Labs, in conversation with Yvonne Bendinger-Rothschild, Executive Director of the EACCNY, shares insights how to ensure that AI investments translate into meaningful business outcomes within a predictable budget.

[If you wonder: A token is the units of data processed by AI models a fundamental unit of information, where 1,000 tokens equal about 750 words]

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